Kanye West, who hung up the phone, felt that he was dreaming, he went to the bathroom and looked in the mirror, making sure that it was not an auditory hallucination just now, and that his mania was not attacking.

It's just that he looks very tired in the mirror, and he hasn't had a good night's sleep in days for the new sneaker design.

As a well-known rapper in the United States, Kanye fell into a low ebb in his music career after just experiencing the Taylor Swift microphone snatching incident last year.

Subsequently, he decided to devote more energy to the fashion brand industry, and to work hard for his own new world in the design and brand industry, and this process was undoubtedly very difficult.

Because everyone in the United States shouted and beaten, he and his brothers went to Paris, the capital of fashion, to participate in fashion week last year, and were complained about again.

Kanye, who had strong willpower and never even had a car accident, certainly didn't give up, and then he and his friends worked as an intern at the famous Italian brand Fendi for half a year, and continued to study in the field of design after returning to the United States.

But recently, he has fallen into a bottleneck, because the "Coconut" series developed in cooperation with Nike has not been taken seriously.

He hopes that Nike will invest enough resources to realize the ideas in his mind, and he has a great brand plan.

He felt that his brand plan, if fully developed, would not be inferior to Nike's greatest series, "AirJordan".

But Nike has never agreed with his idea, and it is impossible for them to give up the dominance of AirJordan and tilt too many resources towards Kanye.

A few years ago, the original coconut that Kanye and Nike collaborated on, "Air Yeezy I", no matter how you look at it, is a variant under the AirJordan series, rather than a brand that really belongs to Kanye.

This lack of independence is a source of distress for Kanye, whose character does not allow his designs to become vassals of others.

At the beginning, he was unwilling to be a behind-the-scenes producer who was only rap, and endured a dislocated jaw caused by a car accident to hang a tightrope, released his first rap album, and was born in the music industry.

Now, he has the same ambitions and dreams in the world of fashion design.

It's just that the years are not good, and since the death of my dear mother in 2007, everything has gone badly.

His bipolar disorder became more severe, often switching back and forth between mania and depression.

Otherwise, he would not have done such a thing at the Grammy Awards, which led to being banned from all walks of life.

Now it is not easy for him to develop across borders, and he already owes a lot of debt.

Fortunately, the copyright on music has been providing him with cash to continue his life, but he is overwhelmed by tens of millions of debts and design difficulties.

In his mansion in Los Angeles, he relied on drugs to suppress bipolar disorder, while frantically drawing his ideal shoe shape on drawings and drawing an entire living room.

In between work, he listens to music, writes two songs based on inspiration, and scrolls through Twitter to read the news.

A week ago, he saw a tweet on Twitter that the Los Angeles Clippers were soliciting a new logo, and he wasn't interested.

Seeing that the design fee was $2.5 million, he thought that if he could win the design fee, his debt would be much more comfortable.

Picking up a paintbrush and thinking about it, it occurred to him that the reason why Nike didn't want to tilt resources to him to develop the "Yeezy" series was because Nike started out in basketball.

Basketball shoes and sports-related brands are the lifeblood of Nike, and it is absolutely impossible to change and shake.

Kanye is not a basketball player, he is a musician, and his "Yeezy" is a cool and trendy brand, which does not match basketball and sports brands.

Thinking of this, Kanye is angry, I will draw your grandmother's legs and design a logo for your basketball team!

Throwing away the paintbrush and looking at the Clippers' mediocre "basketball mosaic" pattern on Twitter, Kanye thought to himself, what kind of design do you want for a bad team like you, just change the color of the basketball and the text, you don't deserve my genius design idea.

So, Kanye took out the PS software, used the PS technology he learned during his internship at Fendi, and very easily reversed the colors of the basketball and the text, wrote an email, left a phone number and sent it to the official email of the Clippers.

He didn't pay attention to this at all, and after ordering the send, he felt a sigh of relief, so he continued to focus on the design of the new shoes.

Who knew that a week later, Kanye received a call from Min Congda, saying that his work had won the bid? Awarded a $2.5 million design contract?

Kanye's first reaction was that the other party was a liar, or that some friend was making fun of him.

The second reaction was that I was sick, and the side effects of the medicine I took were getting bigger and bigger, and I had hallucinations.

After calming down, Kanye called the Los Angeles Clippers headquarters to transfer to the general manager's office and heard the same voice and answer.

He knew it wasn't an illusion, it was true, and his joking color reversal LOGO design was really chosen.

It was none other than the Chinese general manager who had a great reputation in Los Angeles sports last year, Smart Min.

Thinking of Smart Min and the Clippers' logo idea, Kanye, who has a keen sense of business, immediately realized that this was an excellent opportunity for hype.

Kanye is both a genius in the rap world and a master of brand hype and marketing.

He has been in the design industry since 2004, using his rap influence to show off his new shoes to the outside world, attracting attention and generating traffic.

At that time, his brand partner was the famous luxury brand, Louis Vuitton.

It was by relying on his step-by-step creation and self-marketing that Kanye got the opportunity to cooperate with Nike.

However, he urgently needs some breakthroughs in the bottleneck period, and there may be an opportunity and a breakthrough opportunity in front of him.

Thinking of this, Kanye immediately packed up everything and called his agent first to inform him that his design had been awarded a Clippers contract.

He asked his agent to arrange for reporters to write relevant articles, ready to be published in the Los Angeles media and on the website.

He also thought about the title and content of the article.

"The headline is, $2.5 million for the Clippers, just for one color change? Kanye West's design impressed Clippers general manager Smart Min. ”

"That's probably the title, and then the content...... Yes, I won the lottery, and it was not cooperative marketing if I really won it! It's true! I switched the colors of the basketball and the text...... Hell knows, he chose my design anyway. I'm a genius, but he's even more of a genius, and I'll admit he hit me with that. In short, the content of the article should be controversial, so that everyone thinks that such a design TM can also get 2.5 million? I can do it for me...... That's right, you can... I'm going to use this money to pay off my debts, so let's do it! ”

Kanye hung up the phone after giving the order, and he suddenly thought of his mother, who was Kanye's agent before she died, and would handle all kinds of affairs for Kanye.

When he was very young, his mother also took him to China, where he studied for a year in primary school.

And Smart Min is Chinese, what a coincidence.

"China, I hope it brings me good luck."

Writing about something other than basketball, I don't know much about the need to check the information, so I write it slowly. Of course, we are going to enter the new season soon, and we are sorting out tactical ideas and assigning new lineups to each team, basically the direction of the next five years is almost the same, but it will definitely be changed while writing. I will look at everyone's messages, after all, the brain capacity of individuals is limited, and the wisdom of everyone is infinite.

(End of chapter)