Each era has its own characteristics.

For example, in the early years, everyone would pick up one or two quotations when they spoke.

Now is the time to make great strides towards openness, and it is not fashionable to write a song without adding a sentence or two in English.

As a high-tech enterprise in the eyes of outsiders, BBK must of course also conform to the market.

The first song "I Want to Say I Love You Loudly", the original song is the anime theme song of Slam Dunk.

This song was only released in 1993, and it was selected for a long time, and in Chu Qing's memorable score and limited music library, this one is the most suitable.

Youthful, hot-blooded, full of dreams and hopes. This is Chu Qing's positioning for backgammon.

Just like Chu Qing's advertising slogan, "Youth builds dreams, step by step." ”

Another song "My Dream + Dream It Possible"

In fact, it was Huawei's advertising song later, the Chinese and English versions, which were softened together by Chu Qing.

A product that focuses on learning machines, how can there be no English.

Two songs, two different commercials.

This is the last move prepared by Chu Qing.

While other companies were still learning how to advertise, Chu Qing had already started his combination punch.

Advertisements should not only be quick and direct, but also have to be interesting and memorable.

Of course, the first to fire the first shot was the singing competition cut by Chu Qing himself.

The editorial office of the TV station on the eighth floor of No. 686 Renmin North Road, Guangzhou, which is now called the Broadcasting Center, received a box of videotapes.

It reads a video of the backgammon National Singing Competition.

Singing competitions are not uncommon in this day and age, but there are not many videos.

This is especially true when local companies like this host their own and then videotape even less.

With the mentality of giving it a try, the editors and directors of the news department of the TV station also watched it in their spare time.

If the effect is not bad, it can be used as news material and put into a certain oral broadcast of the morning news.

There's no way, it's hard to do news in this era, and it's really hard to find good materials.

Even two years ago, the picture of a singing competition held by a certain TV station was often used by them.

In order to expand the news, Guangdong TV not only exchanged news with Shanghai TV and Guangxi TV, but even Asahi TV in the far east also cooperated with news materials.

The opening of the videotape is very simple, it is all some off-site and on-site footage, the sound is very noisy, the picture is very rough, and there is no pattern to be seen.

But when a melody that I had never heard before slowly appeared, the picture began to become different.

When the electronic piano sounded, a beautiful figure stood quietly in the picture.

Then there's the mix of keyboard, electric guitar, bass, and drum kit, and every time the music changes, it switches to a close-up of a person, all of whom are in the same movement, standing quietly and looking directly at the camera.

The man is handsome, the woman is beautiful. Each one of them is a participant at the competition site.

It wasn't until a dozen seconds later that the tempo of the music picked up again. With each stroke of the drum hammer, the characters in the picture quickly switch.

This kind of fast editing stuck point is nothing abroad in this era. Especially in movies, martial arts action movies will also be often used. This is used to speed up the pace and convey a tense atmosphere.

It may be so accurate to have a music card, which is very rare in China.

For no other reason, today's video editing, when there is no computer and no editing software, can only be recorded frame by frame with two machines at the same time.

Not only is it difficult to record, but also the work intensity of the stuck points is also very high.

Time-consuming and laborious, not to mention or flattering, the movie is a big screen, quickly jammed, and it will not let the observer have any other side effects.

The TV is a small screen, and rapid editing will give people a sense of urgency at the same time, but there will also be unclear pictures, which will make many people dizzy.

That's why from the 80s to the mid-90s, TV shows were slow, the picture was slow, and the pace was slow. On the one hand, it is to make people see as clearly as possible, and at the same time, it also reduces the workload.

And at the beginning of this box of backgammon, not only does it use a quick cut, but it also jams the music. All of you are professionals and know how hard it is to do this.

But the effect that came out really shocked them.

As the picture changes with the rhythm of the music, the music reinforces the picture, and the picture sets off the music.

This video gives people a clean and neat feeling, not dragging mud and water.

But when the graphics and music are at their climax. The picture and music suddenly stopped,

In the TV lens, a big LOGO "backgammon" and the following line of words appeared, "Youth builds dreams, backgammon".

This one shot was frozen for five seconds.

The ultra-fast shot is followed by a stop-motion long shot.

This kind of lens language, which has been used in later movies and short videos, is indeed so novel in this era, especially in TV, which instantly caught the audience's attention.

Immediately after the voiceover was connected, "The first BBK National Song Contest officially began!" ”

However, at this time, the entire videotape, which was only played for less than 30 seconds, made everyone notice it, and also noticed the name backgammon.

When people thirty years later, when they look back at the eighties and nineties of the last century, we often say that in the past, the carriage and horses were very slow, the pace of life was also very slow, and one body was only enough to love one person.

Thirty years later, with the rapid development of short videos, high-speed networks, and high-speed rail transportation.

Not only have people traveled faster, but their patience for everything has also been worn out.

A novel, if it can't catch the reader in the first chapter of the opening chapter, the first hundred words, then he is in the eyes of most people. It is likely to be a failure.

A short video, if it can't attract viewers in the first five seconds, then it will also not be worth recommending.

The long-term eyeball effect has made us accustomed to the fast pace.

But for this slow-paced 90s, this Xinyi video editing method really shocked these professionals.

So much so that the next show was a little bland, and they didn't care about it.

All my attention is still on the music and the picture just now.

It wasn't until there was a burst of laughter and boos in the video that they drew their attention back to the video.

In the picture, a swarthy young man dressed sloppily and obscene-looking appeared on the performance stage.

"Big ~ everyone consumes ~ the amount is called Wang Xu, yes ~ is No. 138."

has a strange appearance, and speaks with a strong Henan accent. Dressed in unison, it looks like a migrant worker on a roadside construction site.

The cuffs and trouser cuffs, as well as the cement ash that has not been washed off.

As soon as he appeared, he was greeted with the laughter of the onlookers.

The picture also cuts to the smiles of the peripheral audience and the spectators upstairs in time.

After cutting back, he also deliberately gave a big close-up of him, Wang Xu's nervous and trembling hands, which are clearly visible in the video.

However, the handsome judges in the picture did not despise him, not only gave him an encouraging smile, but also comforted him gently, telling him not to be nervous.

Just when everyone thought that this person would sing very hard, as soon as Wang Xu in the picture spoke, he was stunned by several directors in front of the TV series.

"In the days without you, I will cherish myself more, and in the years without me, you have to take care of yourself, and you ask me when I will return to my hometown

I also asked myself softly, not at this time, I don't know when, I think it will be about winter."

A section of Dayue in winter, his voice is slightly hoarse, but he sings about the vicissitudes of a man's helplessness and sadness.

Compared with Qi Qin's handsomeness and chic, Wang Xu's appearance is more infectious with this song.