Chapter 44: Propaganda and Mobilization (2)
As a former anchor UP master, cut videos, stuck points, plot reversals, and video effects.
These were all new and out-of-tare routines that seemed novel in the 90s.
Thirty years later, in the eyes of people who have experienced various variety show bombardments, it is simply handy.
If it weren't for the fact that the domestic technology of this era couldn't keep up, Chu Qing would still want to edit this show better.
As for what Zhang Guan Li Dai, story editing, it's nothing.
Isn't it just to add a script to a variety show?
The contestants don't have a script, so post-editing can be done.
For example, in Wang Xu's part, the laughter is actually someone else's, but in order to highlight his contrasting effect, just edit it.
Chu Qing's judge character is even simpler, anyway, it was all those words at the time, Wang Xu was not his judge, just edit and graft.
not only erected the character, but also made the show interesting.
Speaking of Wang Xu, everyone may not know, but many people have an impression of the masculine rising sun in the rap "In Spring".
He came from a poor family, and in 88 he was taken by a local song and dance troupe because of the song "About Winter", recruited into the song and dance troupe, and began to perform in the cave.
However, because the salary was not high at that time, after performing for a period of time, Wang Xu left his hometown song and dance troupe and went to work in other places.
This time he came to the backgammon singing contest, and it was also the help of his co-workers, so he signed up to give it a try.
When Wang Xu won the top five in the end, how could this inspirational and positive side not move the audience and mobilize his emotions.
Of course, those crooked melons and cracked dates that sang badly and felt good about themselves, Chu Qing didn't let them go. Their level of funniness is often the joy point of this kind of show.
Later, I picked up a contestant like Chen Ming, who was beautiful and sang very well. The effect of the show went up again.
Of course, the appetite and suspense commonly used in variety shows in the future have all been used by Chu Qing.
For example, when the final ranking was announced, it was deliberately pulled for more than ten seconds, giving enough reactions to everyone on and off the stage.
He wants to inject a breath of fresh air into this society where entertainment is scarce.
I want to teach those TV station practitioners how to do entertainment programs.
Don't read the lines one by one, go through the process.
Let's reverse it, let's have some scripts.
Of course, Chu Qing did not forget his true purpose. Publicity and promotion backgammon.
In the picture of the videotape, no matter from what angle, there is a backgammon logo.
I almost didn't let the contestants read the oral broadcast.
In order to maximize the publicity effect, Chu Qing sent a total of 15 copies of the video of the backgammon singing contest.
It basically covers the big TV stations with names and surnames across the country.
It's just that Guangzhou is the closest and the first to receive it.
The final result did not disappoint Chu Qing either.
Such a high-quality singing contest. In such an era of lack of entertainment, it is simply a nuclear bomb.
In this era, there is a lack of entertainment, and many TV stations are still broadcasting TV programs from ten years ago.
Lack of funds and a serious shortage of programs are the status quo of most TV stations at present.
Even the central station is still crossing the river by feeling the stones, piloting the direction of advertising.
Chu Qing's move can be said to have hit the weakness of many TV stations.
Especially since it's free.
In the videotapes that Chu Qing sent, a letter was attached, which made it very clear that this was given to major TV stations for free, and it was up to them to deal with it.
Guangdong TV, which was the first to act, broadcast the two-hour video of the game in prime time the next day.
After all, it has local advantages, and there are also local leaders who appear in the show.
They were the first to choose to broadcast, and it was all reasonable.
"How much do you rate?"
Three days later, the leader of the station who learned that he had collected the statistics asked about the data as soon as possible.
"The average rating is 63 percent. It is five percentage points higher than the same period, and the highest rating is 81 percent. ”
"In addition, we have also received a lot of calls from viewers in the past few days, asking to broadcast more programs with content and laughter."
Today's Guangdong TV is still just a local station, and it has not been on the star.
The only people who can receive it are the local audience in Guangdong.
This result can't be considered bad, compared to last year's evening show, it is already quite good.
"Organize an interview with them as soon as possible, and then preview a replay next week."
The broadcast effect of Guangdong TV cannot be hidden.
After learning about the data here, many TV stations that received the videotape also chose to broadcast this episode.
has a flexible mind, and directly reprocessed the show, which is divided into three episodes. It will be broadcast over three days.
For a while, as long as it was on TV, the provinces that broadcast it received a lot of calls and letters.
Express your appreciation for this episode.
Singing programs are the characteristics of this era.
The characters in it are mostly characters around them, including workers and farmers.
Some sing well, and some sing badly.
While bringing them entertainment, it also makes them have a kind of story, which is the story that happens around them.
Especially when Wang Xu stood on the podium as an ordinary migrant worker in the end, it also made many ordinary people have the mentality that I can do it.
In addition, with more and more TV stations broadcasting, the name and sentence of backgammon, youth builds dreams, and backgammon. It is also known to more people.
But they are all wondering, what is this company doing?
Until ten days later, on September 22, 1991, the Mid-Autumn Festival.
Before the start of CCTV's Mid-Autumn Festival, a 3-minute advertisement appeared in the advertising session.
"Guangdong backgammon, I wish the people of the whole country a happy Mid-Autumn Festival."
Many viewers who have watched the BBK National Singing Contest remember at first glance the LOGO that frequently appeared in that program.
Sure enough, the picture flashed, and the camera was still the familiar backgammon LOGO, and the sentence "Youth builds dreams, backgammon"
The background is a melodious piano sound.
"Keep going forward, the crazy world, face the pain and hand over all the dreams in your eyes to time, fly with your heart if you want to fly, who doesn't experience embarrassment."
As a soft female voice appeared, a child began to appear on the TV screen.
Lying out the window, watching someone else's black and white TV, a movie is playing inside.
The people in the movie wear suits and ties, and sit in front of the computer with an elite appearance, working happily.
When the child returns home, he fantasizes about his future being able to own a computer and become an elite like the people on TV.
"I think I'll ignore the ashes of disappointment and embrace the beauty of regret, my dreams say don't stay and wait, let the light refract the tears-wet pupils,
Reflect the rainbow I want to have the most in my heart, and take me to the sky with you, because you are my dream, my dream"
However, the reality is cruel, he does not speak English, and his family has no money to buy him a computer.
I can only watch my life and get farther and farther away from my dreams.
"Embrace the beauty of regret, my dream says don't stay and wait, let the light refract the tear-wet pupils, reflect the rainbow I want to have the most, and take me to the sky with you
'Cause you are my dream, my dream"
The music continues, and the picture is aimed at the child's eyes, giving a large close-up. Until a figure appeared, there was a smile in the child's eyes that couldn't be hidden.
The father who went out bought him a backgammon learning machine.
Full keyboard design, as well as a variety of study cards, English, music, computer, and Tang poetry.
“When your dreams come alive you're unstoppable
take a shot chase the sun find the beautiful
We will glow in the dark turning dust to gold
And we'll dream it possible
It possible”
From here, the music was sung in English.
The children in the picture also began to learn all kinds of things, from English, to programming, to Tang and Song poems.
Since the child has a backgammon learning machine, he has begun to grow, learn and progress, and win prizes in various competitions.
Then as the music reaches its climax, time moves forward quickly.
“And we'll dream it possible,Possible,And we'll dream it possible”
"Because you are my dream, my dream, my dream, because you are my dream"
The last stanza is sung in Chinese and English.
The child in the picture has grown up, put on a suit and leather, and looks like an elite of the future. Facing the camera, he smiled slightly, and walked into a building with backgammon written on it, along with many people who were also dressed up.
became the person of their dreams.
When the music ends, the picture darkens.
Two lines of words appeared, and an advertisement for the product. Backgammon learning machine.
"Backgammon Learning Machine"
"Youth builds dreams, backgammon"
"National ordering telephone: 52*****"