Monopoly is not a new word.

After all, in the early decades, all domestic industries were basically monopolies.

It was not until after opening up that the monopoly of state-owned enterprises was gradually liberalized.

However, their monopoly and the real monopoly of the commercial market are two different things.

The monopoly of the commercial market is decided by the market.

For example, foreign industry giants.

When they want to monopolize an industry, the most direct way is to hit the price to the minimum. Let other competitors have no foothold.

When Standard Oil monopolized the market of the beautiful country, it was the lowest price of gasoline in the beautiful country.

When Xiaomi entered the smartphone, other mobile phone manufacturers either went out of business or followed. For a while, a smartphone of several thousand yuan directly entered the era of 100 yuan.

Tesla is still cutting prices when its own cars are not enough to sell.

The purpose is also to discourage other potential competitors from entering the market.

The biggest reason why Ali failed to hold this position when he occupied 90% of the e-commerce market was that he gave up the low-end market.

It has given the opportunity to fight for the sunset, and low prices are always an important weapon to break the pattern of the industry.

This is also why Chu Qing will directly price the A3 game console so low. And the real reason for abandoning the dealer-agent model.

It doesn't matter how much you can sell, it doesn't matter if you can't produce it. It's important that the opponent can't sell.

Just like the original Xiaomi. Low price + hunger marketing. Not only will it not lose customers, but it will attract more buyers.

At the beginning, Chu Qing's main model was the P2 learning machine. This is also the most produced model by backgammon.

A3 As long as the price is kept low for a long time. If you really can't wait, you will naturally buy P2. The price difference between the two is not too big, but the cost performance is completely different.

Chu Qing did this, it is not that A3 will not make money.

The A3 uses a relatively low-quality cow IC, and the IO board and output board are both made of cheap models.

Under the existing conditions, the cost has been reduced to the extreme.

The cost of the whole set of configuration is less than 80 yuan.

Correspondingly, the quality of the A3 is indeed a little worse than the existing game consoles on the market.

Some flaws are unavoidable. For example, the sound will be a little loud, the card slot will have contact problems, you need to plug it in a few more times, sometimes the heat dissipation is not enough, and it is easy to get stuck and blue screen.

But these are nothing in the face of a really affordable price.

It's just that the purpose of backgammon is not to really make money by monopoly.

Monopoly is just a means, and formulating industry standards is Chu Qing's goal.

When he is the only one in this industry, the follow-up standards and development direction are up to him.

When Xiaobawang was facing bankruptcy, the first thing that came to everyone's mind was Jackie Chan's advertising curse.

said that the products that he advertised eventually went out of business.

The reason why the little overlord at the beginning of Tianhu finally fell actually has nothing to do with Jackie Chan.

Relying on Jackie Chan's advertisement, Xiaobawang went from 100 million annual sales to 1 billion in only three years.

From being unknown in the industry to occupying 80% of the market, Jackie Chan has made great contributions.

However, in the end, it was all on itself that made the fall of the little overlord, giving up the biggest killer feature.

Game console + game industry.

Xiaobawang is the enlightenment teacher of the post-80s and 90s games.

And this group of people is the main consumer group of game consoles and games later.

If in the nineties, Xiaobawang was not on the road of learning machines, and one road went to black.

Instead, it is to lay out the game industry as soon as possible, and develop the console industry. What will happen to today's little overlord, we don't know.

It's just that when Xiaobawang, who reacted in 2015, wanted to develop a game console, it was 20 years late.

Now, Chu Qing wants to set industry standards.

Naturally, it is impossible to make a mistake in this step.

Of course, to complete this step, Chu Qing still needs more talents.

Duan Yongping, who had worked all night, dropped the hero pen in his hand.

For several all-nighters in a row, from products to advertisements, he alienated his opponents from backgammon.

It's hard to imagine that it's only been more than two months since BBK was established.

But every step they take is stepping on the pain points of consumers.

Product upgrades, homogeneous price reductions.

It not only caters to consumers, but also gives all peers a slap in the face.

Starting from the humble national singing competition, step by step to create a reputation and brand.

Until the Mid-Autumn Festival party, the first appearance of the product, let the whole country remember him, backgammon.

This time, the product advertisement is even more closely related to the facts.

At the same time as the national discussion, the seeds were planted.

When parents hesitate to buy it, they will subconsciously think of this advertisement.

It's better to buy it back than for your child to run around outside.

Not to mention that it is so low.

For three consecutive days, facing this sudden opponent, Duan Yongping felt powerlessness for the first time.

In three days, Xiaobawang's sales fell from the original daily shipment of 1,000 units to less than 200. This is the energy of CCTV.

The only channel covering the whole country's TV, their advertisements can make brands take off, and they can also make peers instantly dumb.

The price difference of 200 will make every consumer retreat before buying.

This opponent is too strong, and with today's Xiaobawang, it is basically impossible to turn around and adopt a follow-up strategy.

Because of this factory, he Duan Yongping said that it doesn't count.

After all, he's just a wage earner.

Even if Xiaobawang also manufactures low-end products, the price cannot be pressed to the extent of backgammon.

The first level dealer will not be willing here. If the dealer is satisfied, Xiaobawang will lose a large amount of profits.

This is a resolution that cannot be passed by a collective enterprise.

For them, it's a dead end.

However, just as he was slumping, a message came from his new Hanxian BB machine.

"Hello, I'm backgammon."

A few simple words, but it made his heart jump suddenly.

How do they know their pager number.

After hesitating for a moment, Duan Yongping still picked up the phone on the table. I dialed it directly.

He also wanted to see where this opponent was sacred.

"Mr. Duan, long time no see."

As soon as the phone was connected, a sentence on the other side made Duan Yongping not know how to answer.

Have they seen?

"You are?"

I tried to think back to the people I had met over the years.

However, he couldn't think of anyone who had anything to do with backgammon.

"I'm backgammon's Chu Qing."

Chu Qing? The name sounded familiar to him, but he couldn't remember where he had heard it.

"A little overlord will hit a 10,000-yuan household."

"Champion?"

Duan Yongping, who was still a little suspicious, heard this advertising phrase that he was most satisfied with. Suddenly I remembered a person.

The young man who cleared Contra with one life and won the championship.

But he couldn't connect the young man in his twenties with backgammon.

How could an opponent with such old and spicy means be a young man of twenty?

In other words, he is just a backgammon employee, and there are other people behind him.

"It was me, and I thought I needed to reintroduce myself."

Chu Qing on the other side seemed to know his thoughts.

Suddenly said in a very serious tone.

"I am the actual controller of BBK, Chu Qing. It's a pleasure to meet you, Mr. Duan. ”