Chapter 54 The Correct Use of Crisis PR
Chang'an, a dim alley by the Guangji River.
Lu Tao, who had just put on his pants, casually pulled his shirt on his shoulders and went out, and looked at the two rooms next door, which were still busy with energy.
Pull out a deep joy and lean against the fence by the river, enjoying the rare sage time.
Not long ago, two fellow villagers who had always had a good relationship with him found out about him stealing learning machines, and in order not to be stabbed out, Lu Tao pulled the two of them into the water.
Now every night, the three of them set up stalls in different places, and they can sell 3-4 units a night.
Although the money is less, the people are also relaxed.
Now it's less than nine o'clock, and he can sell it out and come back to enjoy it, thinking about it, he subconsciously fished it here.
He's changed a few girls recently, and he doesn't know who is not clean, and he's got into trouble recently.
But he asked the barefoot doctor who was half-closed, and he heard that he could use some anti-inflammatory drugs.
I really can't do it, so I'll go get some medicine tomorrow.
It's just a pity that it won't be long before this factory will not be able to stay.
Recently, the three of them have taken a bit too much.
It's pretty much the same, and more than 30 learning machines have been resold, both A3 and P2.
After making thousands of dollars, it's time to run away.
lest it be found out by the factory that day, and you won't be able to get out.
Lu Tao thought about things, and before he finished smoking a cigarette, the two fellows walked out one after the other.
Looking at the two of them who were still getting dressed, Lu Tao decided, if he did a few more votes, he would flash people, as for the two of them, it was better to stay and top the tank.
However, as soon as the two got closer, Lu Tao still wanted to talk about today's harvest.
More than a dozen strong flashlights lit up from all around.
"The police are handling the case, and all the people are not allowed to move."
Before the three of them could see the direction of the people coming clearly, they were directly thrown to the ground by several joint defense teams wearing uniforms and armbands.
The violent attack made Lu Tao fall heavily to the ground. The two front teeth were knocked out on the spot, and the salty blood instantly filled the mouth.
"Don't move, don't move."
The surroundings were noisy, the movement was quite loud, and a big machine directly hit him in the face and shot at him for a while.
The disheveled woman in the back room was also brought out by the joint defense team.
Lu Tao, who was pressed to the ground, was in chaos in his heart. The whole body trembled uncontrollably.
It's not that he's afraid of being caught for prostitution, it's a big deal to be locked up for 15 days. Instead, I was worried that things in the factory would not be able to cover up.
He has always been responsible for the exchange of goods, but as long as he changes people, he will soon be exposed.
However, before he could figure out what to do with the things in the factory.
As soon as he was caught from the ground, he saw a man standing in front of him.
A diagonal scar on his face, a pair of eyes, like candles at night, stared at him.
"Brother Zheng! I was wrong, you let me go! It's my ghost who shouldn't steal from the factory. ”
In an instant, Lu Tao understood.
The factory knows all about what a few of them did.
"You guys, it's really mud that can't hold up the wall."
Wei Zheng looked at the three of them who were in disarray, and he really hated that iron could not become steel.
Seeing that a better day is coming, he is so short-sighted.
It's only worth a few dollars to steal that, will following Chu Qing treat them badly?
Look at Lu Ming, look at Xiao Yang in the capital, I heard that Xiao Yang has bought a house in the capital. With a little bit of ability, it won't be like this.
But after all, he brought it out, so he had to deal with this matter. Otherwise, he wouldn't have waited until they were done to arrest them just now, but would have pulled them out together halfway.
As early as a few days ago, Ma Youliang, who was in charge of security, discovered that there was something wrong with these three people.
Every day I go out with a bicycle with a paper skin.
At one point he joked that he wanted to see it, but the three of them suddenly became nervous.
In the experience of the scouts, he knew that there was something wrong with these people.
When he came down, he told Chu Qing directly, and after investigation, he did find that they were stealing things outside.
The person was Wei Zheng's person, and according to Chu Qing's original meaning, he was directly expelled. It can also be regarded as giving the brother-in-law a face.
However, at this time, Jiang Han called, and the first two dropped goods had been approached by customers.
speculated and demanded compensation, and was stabbed to the price bureau.
After negotiation, Chu Qing asked Lu Ming to deal with the matter according to the highest specification of one fake and ten compensation.
Now that the matter has become a big problem, it cannot be solved as easily as it used to be.
Chu Qing operated a little, and there was the opening scene.
Sometimes negative news, as long as it is done well, can also turn into a positive image.
At the same time as the three were arrested, the television station also carried a news report.
The title is, a backgammon learning machine is hard to find, and internal employees take risks and resell it privately.
At the beginning is an advertorial about how hot BBK's sales are.
In the case of slightly exaggerating some sales figures, some pictures of panic sales are provided. In order to prove that the backgammon learning machine is extremely hot, and one is hard to find.
Of course, because of the production problem of backgammon, the market is indeed in short supply now. In particular, the A3's video game consoles are out of stock nationwide.
With this background, it makes sense to lead to internal employees stealing and selling.
It was originally a mistake by backgammon, but after processing, it became a propaganda and marketing.
The news is giving some pictures of the scene of the arrest and the recovered stolen money.
Turning a social news into an economic news.
If it only does this, it can only be said that a crisis has been resolved.
What kind of person is Chu Qing, from the self-media people thirty years later.
If you don't take advantage of this to add some value, you will be blind to this opportunity.
After the news, Ke Shaoan, as the general manager, read out a promise to the national audience for the first time.
"First! BBK, always adhere to the national unified retail price, never increase prices. ”
"Second! BBK resolutely cracks down on counterfeiting and shoddy, shoddy. If there is a defect, buy one and pay ten. ”
"Third! Backgammon reward millions, welcome people from all walks of life to supervise all dealers, if there is a private price increase, you can complain to the backgammon headquarters, after the discovery of the reward of 1000 yuan. Phone: 512****"
With his identity as a bent person, the credibility and value of such a promise have reached a new level.
Invisibly, it has pushed up the brand value.
This trick was called crisis public relations in later generations.
As for the absence of crises to create crises, it is also necessary for public relations, which is called public opinion orientation.
Brand marketing.
Of course, Chu Qing did not let go of CCTV.
Immediately bought another 10-second advertisement, which opened up a special time period.
And then the interesting one came.
Many families find that when they turn on the TV in the morning and before the news at 9 o'clock, the first commercial is a 30-second backgammon learning machine advertisement.
After the midday news at 12 noon, there was another 20-second commercial for a backgammon video game console.
Wait until the interval of 21.00 TV series in the evening, and come another backgammon product promise.
Watch backgammon three times a day, high-quality commercials and music, and the thrill of a high bounty.
It's hard not to remember it for a while.
Especially nowadays, people still love gossip and watch the excitement.
As long as there are backgammon stores in the country, they are directly overcrowded for a while.
Many people, even if they don't buy it, will go to see it.
However, in this way, after calculating the overall advertising cost, Chu Qing only spent less than 1.5 million.
If there is wool in CCTV advertising, Chu Qing is definitely the first person to pick wool.
If it weren't for the fact that CCTV is still relatively conservative now, it can only be bought for a month at a time. Chu Qing really wants to pack the whole year and the whole year.
The main thing is that the current backgammon is not bad for this advertising money.
(There is another chapter at 18 o'clock)