Chu Qing, who was talking happily on the stage, didn't know that there was a person in the audience who was almost suffocated in despair.

Waiting until the applause and cheers below slowly fell, Chu Qing began to introduce the black walkman in his hand.

All-black body, small body. Although it is larger than a small square, it is much lighter than the common domestic walkman on the market.

On top of that, its exterior design is very good-looking.

Not the current pot-bellied Walkman, but a regular cuboid. There's also a handy hook at the back.

It can be hung directly on the belt like a pager.

"You can guess the price of this Walkman, and I gave it to him on the spot."

After introducing the A-PS0002 Walkman, Chu Qing gave everyone a question.

“300”

“280”

“450”

In the hall of more than 1,000 people, there were people shouting any price at a time.

Most are concentrated in the range of 250-450. After all, the current process walkman is at this price.

Just when Chu Qing thought that no one would guess, the voice of a middle-aged man in the front row caught his attention.

"You're not going to sell for less than a hundred dollars, are you?"

The man looked very ordinary, but with a gray face, he looked very frustrated.

"Congratulations to the gentleman in the front row for your right guess!" Chu Qing didn't pay much attention to him, and threw out this question, which was to use a price that was out of the user's psychological price to break down the user's psychological defense.

There is a price for any item.

Before the customer buys it, he will estimate a price in his mind, but when you find that the actual price is much lower than the estimated price, the cost performance of the product will be infinitely higher.

It's the same as buying something in the live broadcast room, and you can always be attracted by the anchor's low price to buy.

Originally, it was just boring to look at it, but after finding that it was too cheap, if you didn't buy it, you would feel like you missed 100 million and felt at a loss.

Chu Qing is also for this purpose now.

"This Walkman, our export price is ......"

Chu Qing deliberately lengthened his voice, and there were two people behind him, one of whom was holding a large red cardboard, both of which were covered with three question marks.

"The export price is 198 yuan." After Chu Qing was silent for three seconds, he turned around and tore off a sign with the export price written on it.

However, this is not over, just as the audience exclaimed, Chu Qing took a step forward, came to another piece of cardboard, and said loudly.

"It's just the export price, and now BBK has launched a billion-dollar subsidy program. The domestic membership price is ......" This time Chu Qing didn't wait that long, and looked at the audience after speaking.

Then he reached out and removed the question mark.

The big "member: 98 yuan" appeared in front of everyone.

"Whoa~!"

After a brief silence, deafening shouts and applause rang out from the huge hall.

If the audience applauded at the beginning, it was still polite.

Then this time, it is absolutely sincere.

When the lowest price in China was more than 200, there was suddenly a new product that was good in all aspects, but it was only 98.

This surprise, can it not be shocking.

Especially the big word member, so that every member here suddenly felt that he had made a lot of money at this moment.

Become a member of BBK, not only can you watch free concerts, but you can also buy BBK products for 100 yuan lower than others.

What is this called, this is called membership privileges.

Zhu Weisha in the audience was originally just an unintentional remark, but I didn't expect this backgammon to be really unreasonable.

As soon as the Walkman was released, the price was hit within 100.

Just now, he felt a lot of pain because the price of the learning machine was reduced by 100, and he felt a lot better.

After all, he didn't put the learning machine at a price that others couldn't do.

At the price of the Walkman, the few companies that are doing it in the country are estimated to be beaten down in an instant.

Especially those that are basically state-owned enterprises.

Even if they didn't make a move, they were already struggling. Now that BBK is suppressing it like this, it is estimated that they can directly declare bankruptcy.

When the staff gave him the Walkman, Zhu Weisha was still happy in his heart. Backgammon did a great job, but it didn't make Yuxing go bankrupt immediately.

Looking at the small walkman in his hand, Zhu Weisha had to admit that backgammon was indeed beautiful in terms of appearance.

The all-black body is very textured in the hand.

After a few attempts at the function buttons, I looked at the mechanical components inside. It is basically the same as more than 200 domestic walkmans on the market.

If it really sells 98 as BBK said, then this product basically has no profit at all.

However, Zhu Weisha didn't know that Chu Qing didn't want to make money from the Walkman at all.

What he really earns is the supporting services of follow-up members.

In later generations, the business model 6.0 time. Some countries are even willing to lend money to others to build high-speed railways at zero interest, and sell aircraft and weapons to other countries at a loss.

Because they don't make money from those things themselves, they earn follow-up supporting services, and other things based on services.

And Chu Qing's ultra-low price selling the Walkman is also this logic.

It's not so much that he sells a Walkman, but that he sells members.

Every member is a loyal consumer of BBK in the future.

In later generations, this is called private domain traffic.

With the promotion of advertising, when the cost of customer acquisition is getting higher and higher, for every customer, merchants are even willing to give away products for free.

In the era of business 1.0, everyone makes money by relying on poor information to buy and sell in different places.

Until the age of the Internet, in fact, business was based on this logic.

The advent of the Internet has fundamentally changed business, that is, the original information is useless.

The single product explosion mode became popular.

It was also at this time that a large number of physical stores went out of business, because of the explosion of single products, the most fundamental result was that the cost fell and the price of single products decreased.

High-cost brick-and-mortar stores that can't keep up with the times will be eliminated directly.

This is also the method that backgammon now uses on learning machines.

From the beginning of the establishment of BBK, Chu Qing never thought of taking the route of multiple products, but deeply cultivated a product, made it a hit, and then reduced costs and killed opponents.

Later, Tesla also adopted this model.

Business 3.0 is all about making additional profits through value-added services.

This is what I said earlier, fighter weapons are sold to you at a low price or even at a loss, and what he earns is follow-up value-added services. Even ancillary services.

These can serve for many years, sell a product, and can make you profits steadily for many years.

It is fundamentally different from the original buying and selling.

In the future, there will be a 4.0 to 6.0 business model.

It's just that Chu Qing feels that using these nuclear weapons to deal with businessmen in this era now is really a bit of a cannon to hit mosquitoes, making a big fuss.

With just his current two moves, he can make 90% of his business opponents unable to parry.

Moreover, as long as BBK manages the membership well, it is enough to stand in an invincible position.

After all, the user has a habit of use, when he has become accustomed to your product, no matter what is launched in the future, he will be the first to accept, support, and even help you promote.

That's the benefit of private domain traffic.

The fish that enter the fish pond can be harvested in any way.

(PS: Brothers help contribute points to follow-up, now it's less than 300.) I'd like to go on the second round of recommendations! If this data is put on the shelves, it is basically equivalent to hitting the street. ）