Walking into the mutton alley in Xicheng, you can soon see an iron arch with the words "Geological Auditorium" written in big red letters.

Thirty years later, the most famous place is the "Happy Twist Theater".

And now the hottest business here is the cinema.

But today, the largest hall in the entire auditorium was taken over by backgammon, which had just been in the limelight a few days ago.

At eight o'clock in the evening, the super hall of more than 1,800 people was already full.

Those in the prime position in the front row are the gold members of backgammon, and some media and leaders who were invited to attend.

Ordinary members are on the second floor at the back.

Backstage, except for Chen Ming, who had been to the Spring Festival Gala, had a calm face, and let the stylist make up his makeup.

The others were nervous.

Especially Wang Xu, from time to time, he touches the guitar, picks it up and puts it down.

Or pull your clothes and move your buttocks.

"I said Wang Xu, can you stop moving, it makes me a little nervous." Zheng Yun, who was already ready to go, couldn't help but joke about Wang Xu.

Among them, he has the most experience in performing, so he will take a sample later.

"Brother Zheng, why don't you tell me a joke and let me relax." In the first few performances in the BBK factory, Wang Xu was also nervous, and in order to relieve his pressure, Zheng Yun helped him solve it.

"You don't need me to talk about it, the boss will talk about it first, and you listen to him funnier than me."

"Didn't the boss say that he was talking about a talk show, why did he become a stand-up again." The humble Wang Xu was puzzled.

"It's all the same anyway, it's funny to say it."

"Who do you think is funny?" Chu Qing, who was dressed in T-shirt and denim casual clothes, happened to come in and asked with a smile.

"Boss, Brother Zheng said that you will tell jokes when you come to the stage." Wang Xu is very "honest" and decisively sells his teammates in front of the boss.

"He's a joke, Xu Wei has written more than a dozen songs, and he knows that girls and girls only write four songs all day long, don't let everyone send two albums at that time, and you haven't even got an album." glanced at Zheng Yun and the others, who were happy, and Chu Qing also damaged him.

"Boss, don't worry, I will definitely be able to get together an album before May."

"Okay, it's almost time, I'm going to play soon, and I'll follow the rehearsal later. Come on, everyone! Glancing at his watch, Wang Hao, who was acting as the host on the stage outside, was already making an opening statement.

Chu Qing cheered them up, then turned around and went to the curtain.

"Next, please Deputy General Manager of BBK, Spokesperson Mr. Chu Qing!"

"Whoa~!"

With Wang Hao's introduction, accompanied by applause, Chu Qing sorted out the headset and walked to the center of the stage with his feet raised.

Just after the Spring Festival, it was the moment when the situation was changing, if it was just a performance in the capital, Chu Qing didn't have to run this trip in person.

He came here in person this time, in fact, there is another purpose.

That is the "backgammon subsidy plan".

Later generations of high-tech enterprises love to talk about PPT.

The best speaker in China is Boss Jia, followed by Daddy Ma. But then one will come back next week, and the other may not come back.

As a "high-tech" enterprise, BBK, of course, cannot let the younger generations steal the limelight.

Good quality must be inherited.

Therefore, Chu Qing reluctantly made it difficult to be a domestic pioneer.

"In the past six months, in the eyes of many peers, BBK is actually a bit unprofessional. The learning machine is not good to do, it is to hold a singing contest, and it is to be a flagship store. Now we have to hold concerts for members. ”

Chu Qing, who stood on the stage, did not introduce himself, nor did he read the script like other leaders spoke.

Instead, like an old friend, he waved his hand to the audience, and there was such an opening statement.

"Hahahaha~!" The audience may not know much about the singing contest, but this self-deprecation of holding a concert for members resonated with them.

Not to mention peers, even consumers can't figure out what this backgammon is going to do.

"In fact, they don't know that BBK is actually a music company, and making technology products is our side business. What we really want to do is music. Next, we will not only hold concerts for members across the country, but also give music benefits to members. ”

The first burden sounded, and Chu Qing's speech was as easy as it was to speak.

"Whoa~!" Hearing that there are also music benefits, all the members sitting in the audience are happy, and of course they are happy to see it, and they immediately applauded in return.

When the applause fell, Chu Qing beckoned, and the audience immediately rushed up to two people, the two of them fought left and right, and with a strong support of both hands, a wide banner was presented on the stage.

"Backgammon subsidy plan!"

The conspicuous red characters can be clearly seen by more than 1,800 people in the entire hall.

"On behalf of BBK, I announce the first benefit. From now on, all BBK products will be reduced by 100 yuan across the board to give back to members across the country. Customers who have purchased before will receive a two-year warranty service free of charge on the basis of the original one. ”

"Good! Whoa~! "Although I encountered a price reduction as soon as I bought it, the members here did not regret it at all.

After all, with the two-year warranty and the previous one, they can enjoy a three-year warranty.

It's not just a hundred bucks cheaper.

In recent years, the money to repair electronic products has almost been able to buy another one after three years. So, after careful calculation, it's hard to say who made it.

Today's backgammon, with the expansion of the procurement chain, the cost of the previous three old models has dropped significantly.

The P2 learning machine with a wholesale price of 288 can now be made with only 100 backgammon. Compared with the original cost price of 156, it is reduced by more than 50 yuan.

This is the premium ability brought about by the maturity of the industrial chain.

Moreover, the national unified sales price reduction does not mean that the wholesale price has also dropped so much. The price reduction is partly borne by the dealer and BBK.

So even if P2 is now reduced to 358, the profit of backgammon is not much less.

That's the benefit of direct marketing. There is no middleman to make the difference, and even if the sales price plummets by 100, it still does not affect the sales of dealers.

And Chu Qing did this to prepare for the new products in the future.

Just when Chu Qing turned around and took over the new product. Zhu Weisha, who was sitting in the golden position in the front row, had a dead face.

Yuxing decided to adopt follow-up tactics, but before the new products came out, BBK began to reduce prices.

And it costs 100 yuan as soon as it is shot. This made Yuxing, who was already difficult, feel a kind of despair of falling to the bottom in an instant.

358！ If Yuxing dares to follow this price, it can basically be regarded as giving up all profits.

You must know that the current Yuxing is not a backgammon born in the south.

The electronic components in the capital are themselves more expensive than those in the south.

Before Yuxing's output did not rise, it had no bargaining power with suppliers at all.

BBK also shipped 1,500 units on a stable day, and then there were a large number of purchases of these new models of the Walkman, so that they got the low price of some components.

And there are some circuits that have been self-produced to achieve this price.

But backgammon has these, Yuxing doesn't have them all.

Now backgammon is in front of Yuxing, a dead end, not to follow, the same catastrophe.

Therefore, Zhu Weisha will really feel desperate, this is the trick of the industry leader, as soon as he makes a move, he will block the way of the latecomers, so that they have no way out.