"Sony has filed a patent lawsuit against us and cut off our parts procurement.!" As soon as he sent off Xianke's negotiation team, Duan Yongping hurriedly sent another piece of news to Chu Qing.

"Patent litigation? What kind of patent is it? After experiencing Nintendo's affairs, Chu Qing is not afraid of this kind of patent lawsuit.

"It is said that it is a patent for the appearance of the Walkman. This is a summons from the capital. "At this time, there were no specialized IP courts in China.

The first IP court was established in 2014. Since then, China has begun to attach importance to copyright and has begun to crack down on all kinds of infringements.

It can be seen from this that in the area of copyright, 1993 was basically a non-existent entity.

"It's just appearance, let him go. I thought he was going to sue me for a patent for the use of my Walkman. It's just a good time for our legal department to practice their hands and learn how to do it. Chu Qing only glanced at it slightly, and then ignored it.

Sony wants to fight a patent lawsuit with BBK in China, whether there will be a result is another matter, just the appearance.

It's not a big deal. From the moment he learned that Sony targeted BBK's VCD, Chu Qing had expected this day.

Even in his original vision, Sony would talk about the Walkman's patent. In order to prevent it in advance, BBK has already obtained the patent authorization of the Walkman from the German inventor Andreas Pavel.

Yes, although the Walkman was carried forward by Sony, he did not have a patent for the Walkman. In 1977, Andreas Pavel, then in Italy, registered several patents related to the Walkman portable stereo system product.

In 1980, after Sony paid the license fee, it was reluctant to recognize the Walkman's invention patent.

Since then, Andreas Pavel and Sony have been engaged in a patent lawsuit that has lasted for 25 years.

It wasn't until 2004 that Sony lost the patent lawsuit.

"This time, our PX1992 Walkman is almost out of production." Most of the parts in this Walkman are purchased from Sony.

Now Sony has filed a lawsuit and stopped supplying. With backgammon's current ability, it is basically impossible to achieve full self-sufficiency.

Of course, the ordinary walkman of A-PS0002 will not be affected by this.

"It's okay, let's stop production, isn't there a new model in the R&D department, it just so happens that we have a new one." It's just a piece of money, and it doesn't have much impact on backgammon.

In particular, the walkman business does not account for a high proportion of BBK's overall revenue. From the beginning, Chu Qing didn't make money from the Walkman.

The Walkman is just one part of his subsidized market. Even if it doesn't have it now, it doesn't have much impact on today's backgammon, and it's just a product off the shelves.

Almost a year's subsidy of 100 million yuan, even if BBK doesn't sell walkmans now, his goal of accumulating members has been achieved.

Today's most profitable VCDs and tapes are the bulk of BBK's profits.

"But this also reminds us that we still have to have our own technology, and we always rely on the technical support of others, after all, we are teaching people to fish. Therefore, the R&D department has to increase investment, especially talents, Lao Duan, your college classmates from Zhejiang University, you can recruit more. "For more than a year, the R&D department has not stopped moving, not only making progress in lithium batteries.

Some parts with bending design can also achieve good results. The introduction of talents is not fast enough, especially the really strong professionals, which are now lacking everywhere in the country.

"You can rest assured that our classmates will have a plan to enter the campus, as long as it is implemented, it will be able to steadily import talents later." At a time when the university has not yet expanded its enrollment, every college student is a real talent.

It is not the same as those who eat and wait for death now, and those who are indiscriminately filled. However, just when Chu Qing thought that everything was over like this, Sony was just using the topic to play.

The real crisis has come quietly. Since 1991, the first 3.15 party was held.

Let the people of the whole country rise a sense of product. Especially for counterfeit and shoddy products, it can be said that it is a deep hatred.

March 15 of each year has become a national anti-counterfeiting special day. Especially this year, after the introduction of the supervision department, what was originally a party with people's supervision has been transformed into an act of the government.

This also laid the foundation for the later professional anti-counterfeiters. BBK's products, although not the top in this era, have always maintained good quality.

Especially after-sales service, it is a precedent. It protects the interests of consumers and reduces product risks.

However, BBK, which did not have any rumors on 3.15 this year, became a storm of public opinion a month later.

The event is a report,

"Backgammon, a demonic enterprise with a high-tech hat." This report. It was first published in a local tabloid in the capital.

The reason is that a consumer, after watching the BBK advertisement, went to BBK's flagship store and bought an A3 game console.

A common problem with game consoles in this era is that after playing for a long time, the game card will heat up, resulting in poor contact.

For example, the card does not respond, and it cannot be read. Generally, those who have played know that they can take it out and blow it to dissipate the heat.

However, this customer was very serious and not only did not accept after-sales repairs and returns. Instead, he made a direct phone call to the newspaper office, compared it with Nintendo's products, and criticized the backgammon A3 game console from beginning to end.

If that's all it takes, it won't have much impact on backgammon itself. After all, a two-hundred-dollar thing is compared with a two-thousand-dollar one.

Anyone with a modicum of common sense knows that this is not the same thing at all. However, what really made BBK passive was a car accident.

Not long after this report broke, another incident about backgammon completely detonated the negative public opinion of backgammon.

A child was knocked off both legs because he couldn't get out of the way on the road. After the investigation, the child actually had time to dodge at that time, and the reason why he didn't dodge was because he had seen the backgammon advertisement, in which the people learned the characters in the game console, and they could easily dodge with a slight jump.

So when he saw the car coming, he didn't dodge it immediately. Instead, he learned from the people in the advertisement and jumped on the spot a few times.

It was his behavior that made the car driver make a wrong prediction, which turned into a car accident.

After the incident was reported, the driver who caused the accident was not condemned, but BBK instantly became a public miss.

For a while, the advertisements and products of BBK, as well as the marketing of more than a year, have become the object of people's verbal criticism.

Especially when

"Someone with a heart" dug up the patents of BBK and Nintendo in the United States, as well as the recent infringement lawsuit with Sony.

Many people suddenly found that backgammon, which they thought was very positive, instantly became a thief.

Stealing foreign technology, under the banner of high technology, is actually a low-level enterprise that induces children to become addicted to game consoles.