Since Xinge was acquired by BBK, it has been cultivating singers for more than a year. Ren Xianqi followed the company's development dividend last year, and also released two albums and shot a few commercials.

Overall, it is much better than the original, and the total sales of the two albums in mainland China and Wanwan have also exceeded one million.

There are some achievements. It's just that this data is still at the bottom of the backgammon record.

Fortunately, this year, the company spent a lot of money to find a gold medal songwriter and wrote a few songs for him. For now, there is a potential for fire.

In particular, the song "Too Soft Heart" has been confirmed as the title song of his new album. I don't know why, but I have been pressed by the company until now, recording master tapes and MVs, but I haven't released an album.

Seeing that it is now coming to August, if it drags on, the release of this record will be at the end of the year.

At the end of the year, it is generally the time for big stars to concentrate on singing, and a half-popular singer like him can make it better to open or get out of the way.

If you really want to sing with these big-name singers, you are likely to become cannon fodder.

"Xiao Qi, come here." As soon as he entered the company, Ren Xianqi, who was worried, was stopped by the music director.

"Director Li, do you have something to do with me?" He was not born as a professional singer, and he was snubbed for a year when he first came to Xinge, so he also paid special attention to his sophistication.

"That's right, this year's "The Voice of China" of the head office, we have been allocated a place in Xinge, and after research, we decided to let you go." In the office, Li Zhaozhong took out a document from a drawer and placed it in front of him.

"Cadets?" The Voice of China has been held for three times. Now this Chinese talent show has a certain popularity in the whole of Asia.

Especially Chen Ming, Li Chunbo, and Wang Xu in the first two worlds are popular all over Asia. Now as long as you can be on the Voice of China, no matter what the ranking is, after the exposure of the show, you can raise the value of the singer.

This year, it is said that the scope of auditions will be expanded to the whole of Asia. And it has reached cooperation with Wanwan Zhongshi and Xiangjiang Jade Terrace.

There are many singers who have released records in their debut, and the competition is much more fierce than in previous editions.

"Of course it's a student, do you still want to be a mentor, but this place is a stable top ten place, which is regarded as the head office and gives us the benefits of the record company." Since the effect of The Voice's program came out, how many big artists in the outside world want to be mentors.

After all, after the show was broadcast, Li Zongsheng has now secured the position of a big name. Although he is very famous in the circle for his creation, the effect of a good voice on artists is very obvious.

Especially when I heard that my brother was invited to be a mentor this year, how many celebrities in Asia now want to be mentors.

It's just that so far, the program team has not revealed any news.

"Mr. Bi, this is the candidate for the voice mentor approved by the chairman." Since the reform, according to this kind of thing, there is no need for Chu Qing to make a decision, after all, it has been held for three sessions, and the people below have learned almost enough.

But this year, the main reason is that the mentor is too difficult to choose, and there is no need to contact backgammon at all, and many big artists have taken the initiative to find it.

Bi Xiaoshi, who was really uncertain, could only trouble Chu Qing.

"Zhang Guorong, Su Rui, Fei Yuqing, Li Chunbo"

"Good! That's a good choice. After thinking about it carefully, Bi Xiaoshi also had to sigh at Chu Qing's selection.

Needless to say, his brother Zhang Guorong was determined from the beginning, whether he sings or acts, he is absolutely first-class.

Last year's "Farewell My Concubine" won the Palme d'Or, and now in the whole of Asia, he is an absolute superstar.

As long as he is here, this season of The Voice will not be sold. Especially Smecta, when I learned the news, two TV stations came to broadcast and talk about copyright.

You must know that my brother is in Smecta, which is the ratings guarantee. As the only female singer Su Rui, she is second only to Teresa Teng in Wanwan.

The song "If the Wine Sells Nothing" makes many people cry every time they listen to it. Needless to say, Fei Yuqing's "One Cut Plum" is still on the mainland sales list.

In addition, he is also an excellent host. With him gags on stage, at least the effect of the show will definitely not be bad.

As for Li Chunbo, everyone understands. The company's programs are definitely reserved for their own artists.

People from other companies are trying their best to stuff people into it, and their own companies are even more indispensable. Originally, Bi Xiaoshi thought that he would meet Xu Wei, after all, he is now in the bend, and he can push on the show.

But after looking at Chu Qing's choice, it seems that Li Chunbo is more suitable. After all, whether it is Xu Wei, Zheng Yun or Wang Xu, they are all a little wooden, let them focus on music and think, on this kind of variety show, they are still a little unable to open their mouths.

"Okay, you go and notify the program team, prepare the contact person to arrange the pilot film, and strive to make an official announcement at the beginning of the month."

"By the way, I also urged the mobile phone to hurry up and prepare more prototypes, and wait for someone to come and shoot the advertisement together." "The Voice of China" has been a propaganda tool for BBK from the very beginning.

In the past few years, after the program brand has been done, the effect of advertising has also been better. Especially with the program, it is broadcast in more and more countries and regions overseas.

The brand of BBK has also gone overseas. The first session of The Voice was mainly promoted by backgammon, the second advertisement was a learning machine, and in the third session, last year it was VCD.

And this year's main promotion is mobile phones. Yes, it's a mobile phone, not a PHS phone. PHS can only be used in some cities in China because of the limitations of the pilot.

However, with the upgrading of 2G mobile technology, it is now gradually replacing Big Brother. By the time this program was broadcast overseas, it was basically 1995.

At that time, BBK's new 2G mobile phone should also be available. The whole can go overseas with the help of the program and promote it to overseas markets.

In recent years, as CCTV's advertising costs have been rising, BBK has basically stopped investing too much advertising money in CCTV.

Since the beginning of this year, the standard king has exceeded 30 million. Chu Qing, who knows history, knows that this number is far from the end, and when Pandora's box is opened, the future standard king will become more and more expensive.

Instead of competing with them for such an illusory title of standard, backgammon should use the 30 million to make a show.

A "The Voice of China", a "Comedy Contest", and a "Music Billboard".

The three shows combined don't cost that much money. It not only advertised, but also cultivated artists. In particular, this advertising effect is not limited to China, spending the same amount of money, but it can affect the whole of Asia, where to find such an advertising effect.