Chapter 210: Sony DVD Head-to-Head (1)

For Ma Yun, Chu Qing is actually contradictory. He is definitely an inescapable figure on the Chinese Internet.

Before he was reborn, Ma Yun was an unattainable existence in Chu Qing's eyes, because he was no longer a human, but a deified existence.

However, after seeing Ma Yun today, Chu Qing saw another Ma Yun. A young, immature, and innocent Ma Yun.

He has expectations and longings for the Internet, and he dares to plunge into it with just one thought. Whether it's entrepreneurship or the Internet, in fact, the most important thing is passion.

In the face of the unknown, many people will be lost and will have no direction. Chu Qing can already see a lot of shadows after success in the future, and that personality charm is something that many people do not have in this era.

Especially in the face of Chu Qing's investment inquiry, he dared to refuse without hesitation, which shows that he has absolute confidence in what he does.

"I'm bullish on the Internet, not only because it's a brand new industry, but also because of its infinite possibilities."

"Can I know what your dreams are?" For this still very immature Ma Yun, Chu Qing is heartfelt appreciation.

"My dream is to use the Internet to help others succeed." Although Ma Yun was very puzzled by Chu Qing's question, his answer was very resolute.

When he first learned about the Internet, he was inspired to let more people realize the greatness of the Internet.

Making those people successful on the Internet is the best way to prove the greatness of the Internet.

"Remember what you said today, no matter how successful you are in the future, never forget your dream from the first day, your dream is the greatest thing in the world, which is to help others succeed." Looking at the confident Ma Yun in front of him, Chu Qing returned to him a famous sentence he had once said.

"You can rest assured that even if I succeed, I will not forget my dream today. In my mind, money is nothing at all, and realizing my dream is my greatest wish in life. ”

...... "Okay, it's worthy of Ma Yun, in terms of pretending to be forced, ten Huang Qiuwang can't catch up with the horse."

"Your China Yellow Pages is a very good idea, to showcase Chinese companies and let more people know about Chinese products. This is a very good starting point. The Internet is a very broad thing, and people who are new to the Internet should be like you, find the right line and go deeper. Tonight you stay first, tomorrow you come to my company, they will have someone to contact you, BBK settled in China Yellow Pages. Do whatever you want, remember to come to me at any time if you need to, I am willing to help more ambitious and responsible young people like you. Chu Qing didn't stay with Ma Yun longer, with his current status, he didn't need to do anything at all, just like Ma Yun said, as long as Chu Qing was willing to land backgammon on the Chinese Yellow Pages, just this one act could make the Chinese Yellow Pages take off in an instant.

He didn't even have to pay a penny. This is Chu Qing's card in China today. After "Moving China", Chu Qing has become an idol of domestic entrepreneurship.

Countless young people bowed down to him. Many entrepreneurs and entrepreneurs, just to meet Chu Qing and get a word of guidance from him.

Believing in success is not the preserve of Wall Street. In any industry, people who continue to succeed have the absolute right to speak.

sent Ma Yun away, and Chu Qing did not return to the dinner scene. Just now, the news of Chu Qing's son being robbed has been broadcast on local news in Beijing and Taiwan.

Although it was not on CCTV, it also attracted many people to call to inquire. With Chu Qing's current momentum, the impact of such a bad thing on society is very far-reaching.

Although it had only happened for less than an hour, the other two accomplices who had escaped had already been caught.

Needless to say, the follow-up crackdown that followed. It's just that after this experience, Chu Qing also paid more attention to the safety of his family.

If it weren't for Wei Zheng, he would have added manpower to the family in advance. Maybe they'll succeed today.

This time it didn't work, but also thanks to the appearance of Ma Yun, and those people don't have hard weapons in their hands, you must know that in this era, really powerful bandits have guns in their hands.

If a few people come to be more ruthless and start shooting directly, the consequences will be absolutely unimaginable.

Chu Qing didn't care about money, but when it came to the safety of his family, Chu Qing didn't dare to ignore it anymore.

"Brother Zheng, you can arrange some more people for the family." After hanging up a few inquiring calls, Chu Qing called Wei Zheng directly, who had already returned to the Demon Capital.

"Xiao Ming's matter, Wei Ling also told me just now, I will help you redeploy a few people tomorrow. In addition, the location where you live should also be changed, the last time I was approached by entrepreneurs, I was actually a little worried, but I didn't expect these people to move so fast. Wei Zheng, who had just learned the news, was also afraid.

If Zhang's mother had taken her two children out, she would definitely not have had the good luck she had today.

"I've already arranged for the house, and we'll move in tomorrow." Originally, I moved here because I felt safer than the courtyard house.

But nowadays, it seems that the intricate environment of the city center is far from as safe as imagined.

"In addition, you have to arrange a few more people around you, they didn't succeed this time, and it is very likely that they will come to you next time." Wei Zheng reminded Chu Qing again, CCTV's exposure did give BBK and Chu Qing a high status.

The dangers are immeasurable. He's a walking bill now. I don't know how many hungry wolves are staring at him.

"I won't need it for the time being, I will go to the United States in a few days, you can help Wei Ling find a female guard to follow him first."

"Rice country? Is it a DVD thing? ”

"Yes, it's time to decide the winner with Sony's DVD." Half a year has passed since BBK and Toshiba Alliance released the SD-DVD standard.

This half-year, Toshiba represents the SD Standard DVD Alliance. We have been negotiating cooperation with North America.

Now it's time to see what happens. Any criterion that really determines his future is not the patent certification body.

It's an upstream resource. More than a decade ago, it was the standard for both videotapes and CDs.

The final standard arbiters are all upstream resource producers. That is, those entertainment giants in the United States.

In their hands, they have the world's largest film library and resources. If Chu Qing simply just wants to make a small fuss in China, of course, he doesn't need to look at the faces of those global entertainment giants.

After all, BBK has its own standards and can produce its own standards-based DVDs and DVD players.

But Chu Qing made DVDs from the beginning, just to go out. Living in a corner has never been his dream.

With such a huge market for DVDs, it is simply a waste in China. What's more, there are other aspects of interest in DVDs.

When the DVD standard appeared, in addition to the entertainment giants in the United States, there was another industry that was interested in this.

Giants of the computer industry, such as IBM, Microsoft, etc. For two different DVD standards, they only want to support one.

So, BBK and Toshiba's SD, Sony and Philips' MMCD. It's time to decide the winner.

Chu Qing personally went to the United States this time to win more support in this final negotiation.

"We're getting the news now that the computer industry supports Sony's MMCD standard." After more than 30 hours of flight, the plane landed at San Francisco International Airport.

As soon as Chu Qing got off the plane, Sun Yansheng, who had been waiting for a long time, picked him up. In the car, Sun Yansheng explained to Chu Qing the current negotiations.

However, to his surprise, it was not the entertainment industry in the United States that supported Sony the most. After only thinking about it for a while, Chu Qing also understood why.

Since entering the nineties, the United States has been advocating a lot of de-booking. Whether it's a book's electronic products, or a car, they are all suffering from resistance from top to bottom of the United States, and a large number of tariff sanctions.

Especially Sony, which is enough to buy Columbia, in the entertainment industry in the United States, they are still resisting Sony's invasion while using the money of the book to make films.

As the standard for new DVDs, they don't want to see the CD thing happen again.

"And what's Sony's reaction right now?" After thinking about it, Chu Qing asked the question he was most worried about.

"Sony is also more inclined to the computer industry because they have been very successful in their collaborations. Not long ago, Sony has responded positively, and Sony promised that MMCD will definitely be used to support large-capacity data writing and burning. "The computer industry has a good relationship with Sony because faster data writing and burning can make hard drive reading more efficient.

But that's what the entertainment industry is most worried about. At the beginning, whether Sony launched a wipeable Walkman or a CD that supported burning, it caused great damage to the entertainment industry.

The most direct embodiment is these things that make piracy easier. Even though the laws of the United States are very perfect, they still can't stop the spread of piracy.

If Sony's DVDs, continue to support mass writing and burning. Then the direct consequence is that the piracy of film resources is rampant.

"In this way, Sony has set its sights on the computer industry." For Sony's choice, Chu Qing was not surprised at all.

After all, during the last videotape battle, Sony chose to keep up with the entertainment industry in the United States, but at the critical moment of the standard battle, it suffered a backstab from them.

As a result, Sony lost the standards battle that time. Sony, which has been stabbed in the back once, still can't believe those peers even after buying Columbia Pictures.

Because they know that Sony is not treated well by these peers in the United States. Therefore, it is the best choice to support the more futuristic computer industry.

After all, everyone can see that with the advent of the Internet, computers will be the next outlet.

"The problem is that the computer industry, which wants to write to storage faster, doesn't want to use a different standard than the entertainment industry."

"The entertainment industry, which wants more secrecy and greater storage content, is better to limit the burning of standard DVDs."

"Whoever can get the two sides to come to an agreement will really win this DVD standard." Sun Yansheng, who has been following closely since the release of the standard, feels that this moment has reached a critical moment.

In the past six months, several parties have held several rounds of consultations, but still have not reached a consensus that everyone is satisfied with.

But whether it is the computer industry or the entertainment industry in the United States, it is time to make a choice.

The entertainment industry, in particular, is already a little impatient for this new standard. Every time a new standard appears, it is actually another carnival season for the entertainment industry to harvest the market.

From videotapes, to LD, to VCDs for the first two years. The new standard brings a new way of playing.

The copyrights and resources in the hands of the entertainment industry can be reprinted again, and the films and music that have been released before can be sold again.

In the United States, the box office of the film itself only accounts for 15% of the film's revenue. Most of the other income comes from derivatives.

For example, the rental and sale of videotapes. "Cleopatra", which almost made 20th Century Fox lose money to bankruptcy in history, after decades of long-term leasing, still makes 20th Century Fox difficult to recover.

The new VCD standard, although it has only been around for a few years, has not satisfied the entertainment industry in the United States because of its poor picture quality.

A new generation of DVDs that can hold more than 5 gigabytes of content, and that's what they want. If only Sony came up with a standard, maybe they would have recognized it a long time ago.

But now there are two different criteria, which give them a reason to bargain. Three days later, under the auspices of Toshiba, a new round of cooperation negotiations began.

"Our request is simple, prohibiting users from burning and writing on their own, which is a necessary protection for the copyright of our resources." As soon as the meeting began, the lawyer representing the eight major entertainment companies directly put forward their ultimate request.

Several rounds of negotiations have been underway, and the focus of contention between the two sides is basically only these two items.

"We can promise to raise the threshold for users to write and burn, but we can't refuse users to write on their own." Sun Yansheng, who led the negotiations on SD's side, also reiterated his position again.

As long as users are allowed to refuse to burn and write on their own, then not only will the technology of optical discs be improved, but also a series of burning devices will be banned for ordinary users.

This is a very big loss for the equipment manufacturer.

"Gentlemen, if this is your attitude, I don't think we need to continue the negotiations. With such a standard, you don't have any other advantages except for a little more capacity than Sony. Seeing that Sun Yansheng still had that attitude, the lawyer representing the entertainment industry on the other side immediately raised Sony's standards to threaten.

"......"

"Gentlemen, I think our SD has a greater advantage than Sony." Sun Yansheng was still about to fight with the other party, but Chu Qing interrupted him and took the initiative to stand up.

After the introduction before the meeting, the people present also knew that Chu Qing had a lot of weight in this group of people, and the reason why he personally invited him over this time was to negotiate this matter directly.

Neither side wants to drag it out. Seeing him stand up, many people cast listening eyes. After a few days of understanding, Chu Qing was already fully aware of the disputes between several parties.

Now Sony has secured the support of the computer industry. When they come back to buy off a part of the entertainment industry, even if they don't need to support it all, only a part of it, Sony will be able to declare a victory over the standard.

Take the lead in implementing their standards. Even if a few will continue to resist, when the market begins to accept it, those revolts will not be justified.

Now their SD alliance is actually very dangerous. If it is not recognized by the entertainment industry as soon as possible, then even if it finally holds the standard of supporting writing, it may not be able to snatch back the computer industry from Sony.

In other words, Chu Qing's alliance, if they want to win, they must be supported by the entertainment industry.

"First of all, our SD-DVD standard, with DTS5.1 surround sound, is better than Sony's AC3 in this regard, and I think Mr. Spielberg's Jurassic Park has proven this very well." Universal's Jurassic Park was the first film to use DTS surround sound.

When Pete came to Chu Qing for investment, he used Spielberg's project to fool Chu Qing.

"In addition, our SD uses more advanced digital compression technology, which can hold 5G of content, which is also far more than the 3.7G of Sony MMCD. In this regard, you should be more aware of the high resolution that comes with large capacity. After all, this is where our VCD suffers. Chu Qing did not shy away from the reason why VCD was snubbed in North America.

"Of course, the problems caused by large capacity cannot be avoided. As you may know, I am also in the entertainment industry in China, and I have also encountered the problems you are worried about in China. [In other words, the best app for reading aloud and listening to books, change the source app, .huanyuanapp to install the latest version.

Saying that, Chu Qing paused, looked around, and said.

"So we decided that our SD-DVD technology is only used for the playback of film and television resource content, and does not provide users with equipment that can write and burn."