Chapter 211: Sony DVD Head-to-Head (2)
Chu Qing's affirmative answer was tantamount to injecting a shot in the arm into the negotiations that had reached an impasse.
As long as the DVD standard does not support individual writes, most piracy can be fundamentally solved.
This is tantamount to satisfying the ultimate requirement of the entertainment industry. Without further tugging, the two sides made a final written confirmation of this standard.
"Chu Sang, although we have reached a cooperation with the entertainment industry, how do you convince the computer industry? Their demands are naturally contrary to the entertainment industry. When the entertainment industry lawyer group was sent away, Toshiba's representative Shinichi Kuda looked at Chu Qing with a serious face and asked.
The two of them negotiated for several months and insisted on the conditions of not retreating, and they saw that they were about to win, but they were directly agreed by Chu Qing.
How can this not make Toshiba's side angry. It's just that the two are still working together against Sony's cooperative alliance.
SD's DVD standard, and BBK has the absolute right to speak. He didn't say anything to stop him just now, so he could only watch Chu Qing and the entertainment industry alliance reach a cooperation.
In fact, the SD camp knows that this condition is indispensable if you want to negotiate with the entertainment industry. However, in this way, it is the opposite of the demands of the computer industry.
"Gongtian-kun, since I am here in person, then this negotiation must be successful." Facing Toshiba's negotiator Shinichi Kuda, Chu Qing's answer was very confident.
"Chu Sang, I appreciate your self-confidence, but there is not much time left for us. The computer industry has basically reached a consensus with Sony. Winning only the entertainment industry will not force the computer industry to accept the SD standard. Although Shinichi Kuda was angry, he still kept his last sense, and as a representative of Toshiba's side, no one was more eager for a successful negotiation than him.
It's just Chu Qing's behavior, in his opinion, there is no possibility of successful negotiations.
"I wonder if you Toshiba have forgotten that we are also part of the computer industry. No one knows what the industry needs better than we do! In the face of Shinichi Kuda's aggressiveness, Chu Qing's answer made him full of doubts.
What does the computer industry need more? Compared to the entertainment industry, the demand for DVDs in the computer industry is not so urgent at the moment.
After all, the personal computer equipped with it is enough in this era. Today's personal computers are far less powerful than those of later generations.
Civilian computer hard disks also have a capacity of only a few gigabytes, and the software industry does not have anything too large in size, so DVD is needed for such a large-capacity optical disc system.
Even if you upgrade the DVD, the average person doesn't know what to do with it except for backing up data.
For today's personal computers, it's sufficient. Compared to the entertainment industry, which urgently needs to set standards, the computer industry is not in a hurry to set standards at all.
It's just that they seem to have forgotten that technology is constantly improving. It's been a few months since the launch of the DVD standard in December last year.
A few months is enough for Chu Qing to do a lot of things. Night! In the Silicon Valley manor where Chu Qing temporarily stayed, a grand party was held.
During the day, the news that the SD Alliance and the entertainment industry have reached a cooperation has been released. Today's gathering is not only a celebration of the progress of the negotiations, but also a precursor for Chu Qing to learn from the next goal in the future.
With the operation of BBK North America for several years, and Chu Qing's connections in the North American Chinese circle, there are many veterans in the technology industry here tonight.
As a white Ford Fiesta drove into the gate, a somewhat emaciated polytechnic man came down from it.
The hair, which has gradually thinned, is neatly groomed. It is Zhang Rujing, who has the title of 'factory building madness'.
Since joining Texas Instruments in '77, Zhang Rujing has been working here for almost 20 years. He has also built more than 10 wafer fabs around the world for Texas Instruments, and he is one of the veterans of Texas Instruments.
Of course, such a lot of factory building experience also laid the foundation for him to later found SMIC.
"That's the boss of backgammon? You're young. As soon as he got out of the car, Zhang Rujing saw Chu Qing and Huang Jenxun waiting at the door, and in front of them was Dai Weili, who had just accepted deep-sea investment.
"Yes, a pretty good young man. As soon as he arrived, he pushed the DVD negotiations to the halftime. "Coming with him was Liang Song.
With the last time Chu Qing's butterfly wings flapped, he did not go to TSMC, but remained at AMD.
Without the later grievances of TSMC, Liang Song is destined not to be in the same situation with Zhang Rujing anymore, but Chu Qing doesn't know whether the flapping of this wing will affect the future development of SMIC.
After all, the chief architect, without the work experience of TSMC and Samsung, can he still be in charge of SMIC's development.
"Sony is not so easy to beat, if he can't convince the computer industry as soon as possible, it is likely that Sony will use its advantages in the entertainment industry in the United States to take the lead in implementing its own standards." The battle over DVD standards between Sony and BBK has been going on for several months, and everyone knows the key to it.
"Maybe there are some unexpected ways for young people. I heard that some of IBM's vice presidents will be here tonight. ”
"Then we'll see. Look at how this young man jumped out of Sony's hands. ”……
"Congratulations, Angie! I heard Shen Lanpeng say, you have won the main control chip design scheme of Seagate mechanical hard disk? Chu Qing, who was waiting for the guests at the door, warmly hugged Dai Weili and his wife, and mentioned the progress after the successful investment not long ago.
"Yes, it's thanks to your million, so that we can afford to buy good EDA design software. We won't let you lose money by investing. "After Shen Lanpeng came to the United States in March, according to Chu Qing's instructions, after inspecting Dai Weili's happiness, he invested one million in her, accounting for ten percent of the shares, in the name of Shenhai.
This investment, which may not seem like much now. After all, whether it is Meiman or Dai Weili, it is just a small role.
As the 'Whampoa Military Academy' of the chip industry in later generations, there is nothing to say about the ability to be satisfied in chip design.
Regardless of whether Chu Qing enters the chip industry in the future, this investment, he believes, will not let him lose.
In many cases, it's the people who are the hardest to invest in.
"I am assured of your ability, and I have to thank you for the video chip you designed for us. Otherwise, our new laptop wouldn't have been taken out so quickly. "As the party time approaches, there are constantly Chinese elites from Silicon Valley coming one after another.
Vice President of Qualcomm, Zou Qiuzhen. Liu Likai of ATI, Liu Baixing. Kingston's Du Ji Chuan, Sun David.
Yu Youcheng, senior vice president of Intel. Each of them is a well-known figure in today's technology industry.
They can come, in addition to the connections of BBK's North American branch, there is also BBK's performance in China in recent years.
As Chinese, even if they are abroad, they still pay attention to the development of domestic enterprises. As the first company in China that can break out of the international and compete head-on with Sony in terms of standards, they all want to come and see this young man who single-handedly founded BBK.
"Thank you for coming to backgammon's celebration party tonight!" Chu Qing learned the local customs, stood up the steps, looked at the scientific and technological elites present tonight, and started today's speech with fluent English.
"Since 1992, we have been making VCDs based on the application of MPEG1. More advanced DVD technology has become our next goal. To this end, we have invested more than 200 million yuan, dozens of R&D personnel, and more than two years. Finally, at the end of 1994, together with Toshiba, we released the DVD standard for SD. However, this is just the beginning, after more than half a year of standard negotiations. Finally, today, we have reached a new standard for DVD use with the eight major entertainment companies in the United States. ”
"Whoa!" Although the attendees in the hall politely applauded, many people subconsciously looked at the other side of the hall.
And there's another group of decision-makers in this standards battle. Niofrio, IBM's executive vice president of technology and innovation, and their head of R&D, Lisa Su.
"It's such an interesting young man." In the face of everyone's inquiring eyes, Nick was not embarrassed at all.
looked at Shinichi Kuda, who was frowning beside him, and commented on Chu Qing with interest.
"Yes, he was a very strong man." Unlike Nonichi Kuda's concerns, Sun Yansheng, who is also a member of the negotiator, seems to be very relaxed.
"Indeed, in the words of you Chinese, this is called self-confidence." As the person in the computer industry who came forward to negotiate with the DVD standard, Nick has always been the most stable.
Regardless of whether it is the SD League or Sony's MMCD League that wins in the end, they must pass this hurdle if they want to be recognized by the Computer Alliance.
Even if the entertainment industry has reached a cooperation with BBK's SD, as long as he does not nod his head in approval, then this standard negotiation will not be completed.
The reason why he was invited to this party tonight was also to see what sincerity SD could show. It's just that at present, it seems that the sincerity of backgammon to impress him is not high.
"The goal of developing SD together with Toshiba is to push the boundaries of technology. Any technology, only when it is truly applied in practice, can it show the value of its existence. Whether it's working with the entertainment industry to develop standards, or cooperating with the computer industry to launch new devices. The correct use of DVD standards is our ultimate goal. So tonight, I want to show you the results of our backgammon in the application of DVD standards. Saying that, Chu Qing waved behind him.
A science and engineering man wearing thick-rimmed glasses walked out with a notebook printed with the backgammon logo.
In front of everyone in the audience, he showed off the laptop in his hand.
"This is the first laptop we developed by BBK with DVD playback function."
"We have a 12.1-inch SVGA display with a Pentium90MHz processor, a 1.2GB hard drive, 16MB of RAM and our latest DVD drive. It is the world's first laptop to support multimedia functions and the first to feature a 12.1SVGA high-resolution display. Saying that, Chu Qing opened the desktop of Windows in front of everyone.
"Mr. President, I think you should be more concerned about this than simply pursuing writing speed." When Chu Qing said this, he set his eyes on Nick on the other side of the hall for the first time.
In everyone's confusion, Chu Qing opened an icon and pressed the spacebar in front of everyone.
The software that was opened on the PC started to zoom in automatically, and a very clear video was automatically played.
“oh!” Looking at the movie screen that overflowed the screen in the computer, everyone present felt shocked.
Subconsciously glanced at Chu Qing on the steps. Supporting multimedia processing means that notebook computers have gradually moved from a single commercial application to a broader range of diversified applications.
Enabling laptops to be like going to the general public. Since the addition of personal computers, the research on the multimedia application of computers has become the direction of the computer industry in recent years.
With today's computer technology, even with the addition of video architecture, it is still impossible to achieve full-screen playback, and at most it can only be expanded to the size of a playing card.
This kind of video playback function, which can be enlarged to the full screen, in addition to the architecture of the software, more importantly, needs the support of the video chip.
Many people present were shocked that this technology was actually mastered by BBK in advance and was the first to be used in their personal computers.
It's not that this technology is difficult, but the underlying logic of the technology, which can't bypass the operating standards of DVDs.
The digital burning and writing standard for DVDs defines the video standard for computers. With standards, the corresponding architecture design and chip manufacturing can be carried out.
This is a technical standard that comes with it. Nick on the side of the hall and IBM R&D director Su Lifeng glanced at each other, and they both saw shock in each other's eyes.
The reason why the Computer Federation has not been in a hurry is because they are designing a completely new video playback technology based on Sony's standard DVD parameters.
It's just that they don't have too many eyebrows on their side, but BBK has taken the lead in completing technical research and has already come up with an experimental machine.
This speed and decisiveness made Nick break out in a cold sweat. As Chu Qing just said, the details of the DVD standard are no longer important, and he should be more concerned about when IBM computers will be able to add this function.
"I have to say, you're gambling! You should know that if we choose Sony now, your investment in this will be a complete waste. [In other words, the best app for reading aloud and listening to books, change the source app, .huanyuanapp to install the latest version.
Looking at the functions displayed by Chu Qing, even though Nick had an answer in his heart, he still couldn't help but remind Sun Yansheng.
"You're right, Mr. President, we're gambling, but I think we're right, after all, there's not much time left for you." In October last year, IBM launched the ThinkPad 755CD.
It was the first laptop to be equipped with it, and it was the best personal computer IBM sold last year.
The market's response shows how big the market is for PCs with multimedia capabilities. Even if it is just the addition of audio, it can be so sought after, and the personal computer with the DVD function of backgammon is self-evident.
That was an absolute blow to IBM. As an industry giant, it was actually defeated by a Chinese enterprise in technology.
And he, IBM's executive vice president of technology and innovation, has the best outcome to resign.