First-class enterprises do standards, second-rate enterprises do brands, and third-rate enterprises do products. If enterprises want to make real money, participating in the formulation of standards is a simple and effective way.

At the beginning, Sony was able to grow from a small company because it seized the wind of standard setting twice, from the standard of tape to the standard of CD.

The formulation of these two standards has made Sony a giant in the semiconductor industry. dominated the consumer electronics industry for decades.

Even after missing out on the standard of videotape, Sony still stands. But if the standard for DVD is missed again, it will be unacceptable to Sony.

That night, BBK had already taken the lead in coming up with the news of a DVD-based PC application.

Even before the computer industry began to take a stand, Sony's negotiating team came to the door in person.

"Cooperation?"

"I don't think we need to cooperate with Sony, our SD standards have our own technology and guidelines, and we don't need to share this part of the standard with Sony." Regarding Sony's proposal to come to the door, Chu Qing didn't even think about it, so he directly refused.

Jokes, even when the technology was the most difficult, Chu Qing never thought about cooperating with Sony, if he really put him in, would he have to fight a Blu-ray battle with him.

History has told us countless times that the Virgin does not end well. In the previous life, after confirming the failure, Sony also sought Toshiba's mercy and made Toshiba compromise with only a nihilistic title.

In the end, Toshiba left Sony in the alliance of DVDs, leaving a hidden danger for Sony to defeat Toshiba again.

The battle for Blu-ray brought Sony back to life again. And the dove occupies the magpie's nest and re-dominates the subsequent development of DVD.

Chu Qing didn't want to repeat the mistakes of Toshiba at the beginning.

"Chu Sang, with the assistance of Sony, you can reach cooperation with the computer industry as soon as possible, and you can also speed up the implementation of DVD standards." Although it was resolutely denied by backgammon, Sony's representative Kutara Mujian still wanted to fight for it again.

The blow of losing the DVD standard is absolutely unacceptable to Sony.

"I think we didn't need to express our stance in the computer industry yesterday, no matter what they chose, we have already made a choice, whether they agree or not, they must follow, use your standards to develop it, their time is too late." The upgrading of electronic products, although not as fast as the later generations, but this kind of technology that takes half a year or even more than a year to catch up, is any consumer electronic products, dare not gamble.

The computer industry in the United States is not monolithic. They don't give their rivals half a year to put up with the possibility of losing market share.

And Nick is just a professional manager, not a major shareholder of IBM, and he has no right to make decisions for the company's development.

Therefore, for these large enterprises, whether they choose BBK Toshiba's SD or Sony's MMCD, it is not a big problem.

This is also the reason why Chu Qing was not worried at the beginning, and promised the entertainment industry alliance, but he would not be able to convince the computer industry.

Compared with the entertainment industry, today's computer industry is far from being powerful enough to play a dominant role.

It is still an era in which the exporter of resources is dominant. In the previous life, Sony lost to Toshiba's SD in the DVD standard because Toshiba took the lead in gaining support from the entertainment industry.

From the resource exporting side, it forced the computer industry to compromise.

"Chu Sang, what is needed to do business is win-win cooperation, and if you are so bent on going your own way, it will bring you a lot of trouble for backgammon! Sony's friendship is not always available. Seeing that Chu Qing still had no room to turn back, Jiuduo Liang Mujian's face began to become hideous, and the words he said did not lose the respect he had at the beginning.

In the face of Chinese enterprises, Sony has never been so humble. Even in the process of dealing with American companies, Sony has been the leading one again.

This sudden failure really made him feel very sudden. It's a little hard to accept for a while.

"I don't think I have any friendship with Sony, and we have no way out when you first shot at VCD, and if we lose the DVD standard, I don't think Sony will agree to include us again. Business is cruel and impersonal. In the words of the Chinese people, business is business. ”

"Besides, even if we reach a consensus on DVD this time, what about Xbox and PS consoles? Walkman and mp3? There is much more competition between us than you think. Chu Qing has never been afraid of challenges, and from the very beginning, he has taken Sony as a target that needs to be challenged.

The DVD standard is just the beginning.

"It seems that Chu Sang's backgammon is ready to face Sony!" In the face of Chu Qing's aggressiveness, Jiuduo Liang Mujian glanced at him deeply, and he didn't expect that after so many years, someone would actually challenge Sony.

In his eyes, Chu Qing's behavior was Don Quixote who challenged the windmill.

"Although Sony is strong, I and my backgammon want to give it a try! Drop-off! Without saying anything more to Jiuduo Liangmu Jianduo, Chu Qing got up directly to see off the guests.

As Chu Qing said, the competition between BBK and Sony has already begun, and no matter who wins the DVD standard, they will not take in the opponent.

If it was Sony who won this time, they would not accept backgammon's sum. It's a winner-takes-all era.

Three days after the collapse of the talks with Sony, representatives of the computer industry finally announced their support for BBK and Toshiba's SD-DVD standard after two rounds of negotiations with BBK, which became the latest DVD standard.

In order to get the support of the computer industry, Chu Qing shared the digital video technology developed by the BBK team in half a year.

[To tell the truth, I have been chasing more recently, switching sources, reading more timbres, .huanyuanapp, Android, and Apple are available.]

Marvell design, digital video chip produced by Huajing foundry. It has also become the first computer digital video chip exported to foreign countries.

In order to manage and supervise the implementation of this DVD standard. BBK and Toshiba jointly established the DVD Alliance, which includes JVC, Gasbo, Philips, and Xianke, all of which have technical support in SD standards.

They will have the corresponding full strength and benefits according to the proportion of contributions according to the DVD standard. In the end, Chu Qing of BBK served as the chairman of the DVD Standards Alliance, and formulated a series of detailed operating guidelines and rules and regulations.

Starting with VCD and going all the way to the recognition of the DVD standard. Chu Qing laid out for four years and finally got the control of the first standard.

It has also transformed from a second-rate enterprise as a brand to a first-class enterprise participating in the formulation of standards.

"Backgammon vs Sony, the battle for DVD standards, a big win!"

"DVD standard, consumer electronics industry, the first technical standard of the Chinese people!"

"The light of the clan, the difficult rise of backgammon DVD!" Before Chu Qingren returned to China, the domestic news spread overwhelmingly.

Following the last time "Moving China" appeared on CCTV, the names of Chu Qing and BBK appeared on CCTV news again in just half a year.

And this time the report is more detailed than the last time. After all, in the field of consumer electronics, the book has always been the most powerful existence, Chu Qing can fight his way out of the encirclement in Sony's encirclement, and defeat Sony in the standard competition.

This alone is something that the whole country should be proud of. Moreover, this time the standard recognition is still from the two leading industries in the United States.

This makes those, whether it is J Mei or J Day, choose to be silent. Such a great success is not the performance of those domestic enterprises in the past.

This is under the new generation of technical standards, PK directly killed Sony. Whether it is an opponent or a technology, it is worth boasting about.

For a time, BBK's flagship stores all over the country directly opened a wave of rush to buy. The DVD player has just hit the shelves, and it has been snapped up.

Consumers who can't tell the difference between DVDs and VCDs don't even let go of VCD players. The VCD, which has already entered into rapid growth, ushered in another sales climax.

"Cheers! Congratulations! Just when the domestic media were overwhelmingly reporting on BBK's DVD, Chu Qing had already turned the page from the DVD.

When the DVD standard was set, here in Chu Qing, the times had already turned over. The application of DVDs, BBK's research team, has begun as early as the advent of technology.

Just as Nick said, Chu Qing's behavior is a bet, and the standard of betting SD will definitely win.

If this standard scramble, the final winner is Sony's MMCD, then the loss of backgammon will be immeasurable.

Therefore, Chu Qing will rush over in person this time, the purpose is to ensure that the standard of SD-DVD will definitely win.

Fortunately, the results are good, so the investment in early application research and development has become a valuable asset.

At least BBK has advanced more than half a year for commercial application. In the consumer electronics industry, half a year earlier than others, it has been completely able to get rid of its opponents.

As for tonight's celebration, it's not for DVD.

"Congratulations to Yahoo for closing its first round of funding!" Just when Chu Qing was running around negotiating for the DVD standard, Yahoo completed the first round of financing after evaluation.

It's just that the result of completing the financing is not as Shen Lanpeng expected.

"Chu also congratulates you, your deep sea has made a good business." After the battle over DVD standards, Chu Qing also became famous in the United States.

Whether intentionally or unintentionally, after the SD Alliance won the standard battle, a series of Chu Qing's behaviors were reported.

Now the whole world knows that Chu Qing did those actions for the sake of SD's standard battle. He vigorously managed the entertainment industry, and used new technology to 'persuade' the computer industry.

This wave of decisive operations made many Mi investors realize BBK and Chu Qing for the first time.

This is a person in the consumer electronics industry who can beat Sony head-on. This is something that many people want to do, but can't do.

The United States is a society that believes in success, and they firmly believe that successful people will always be successful. Now, with the completion of Yahoo's first round of financing, he used 500,000 US dollars to get 20% of Yahoo's shares, and he was fired again.

Yahoo, which completed the first round of financing, has reached a terrifying valuation of 50 million. That is, Chu Qing's 500,000 at the beginning has risen 20 times in just a few months.

When the two successes overlapped, his character in the outside world changed from an entrepreneur who defeated the evil dragon to a technology hero.

Chu Qing can create a miracle on the DVD project and successfully defeat Sony, so it is not surprising that he will follow him on the Yahoo project and create a new stock market miracle.

"Boss, it's my fault, I didn't expect Yahoo to be so sought-after at first!" However, just when everyone was chasing Chu Qing, Shen Lanpeng was deeply blaming himself.

With the rapid development of the Internet, Rao is Shen Lanpeng has been mentally prepared in advance, but he still expected to be wrong.

According to the traditional industry, from angel round to listing, it will generally go through three to four rounds of financing. The first round of financing is generally not too high.

Therefore, Shen Lanpeng's preparation at the beginning was to follow up in the first round and use additional investment to stabilize his shares.

The 10 million he asked Chu Qing for this purpose was also used for this purpose. However, Yahoo's first round was just too crazy.

Those institutional investors speculated Yahoo's valuation at 50 million from the beginning. At this valuation, if Shenhai wants to keep the original 20%, the little money in his hand is basically not enough.

In the end, after several rounds of negotiations, Shenhai invested several million more to barely keep 15% of the shares.

According to this progress, in the next round, Yahoo's valuation will exceed 100 million, and even reach a terrifying 2-300 million.

At that time, with deep-sea funds, it is basically impossible to keep this share. So on the issue of Yahoo, in Shen Lanpeng's view, he made a fatal mistake, that is, he underestimated Yahoo.

"It doesn't matter, this is the tuition fee you pay when you enter the Internet industry. Well, the Internet is very different from the traditional financial industry. Unlike Shen Lanpeng's chagrin, Chu Qing was very open-minded.

With Yahoo's current development, it will be available this time next year at the most. That is, in the second half of the year and the beginning of next year, Yahoo will raise a wave of financing.

When the time comes, when Yahoo goes public, BBK will at least be able to hold more than eight percent of the shares.

Knowing the glory of Yahoo's listing, Chu Qing naturally did not think that eight percent of the shares would be less.

Investing in Yahoo is itself like beating a rabbit. Handy thing.

"To be honest, I didn't expect the Internet to be so crazy, and a company with no profit expectations can get so much investment by relying on data growth, which is unimaginable before." After returning to the United States for more than two months, when the news of his Yahoo shares in his hand came out, many colleagues in the investment industry who had been in the United States called one after another to make friends.

Just to get a piece of the Yahoo project this time. From then on, he knew that Yahoo would become a golden bait, but he still underestimated Yahoo's influence.

"The website is a brand new thing, you can't completely use traditional business logic to look at, you can invest more if you have time, and the Internet will be very good in the past few years." As the first stock of the Internet, Netscape needs to use market share and money from selling browsers to support the stock price when it is listed.

Starting from Yahoo, listing is not about profitability, as long as the market share exceeds 50%, it can become an industry leader.

So much so that in the next few years, as long as it is a website, even if there is nothing, it can make a wave of money in the stock market.

The advent of the Internet has completely changed the traditional financial investment model. The Internet is subverting the entire rules of business.