Chapter 219 Enterprise-School Alliance

Those who do communication know that the communication system is the most profitable, followed by the base station, which is a lot more difficult than the system, but the profit is also considerable.

In the back is to make the phone. Compared to the shipment of mobile phones one by one. Systems and base stations, often a city, a province, is hundreds of millions, billions of big business.

And all are high-margin exclusive businesses. BBK sells 550,000 units a year on PHS mobile phones, and after deducting expenses, the profit is 190 million.

This profit alone can be regarded as a very high profit in many industries. Compared with BH Starcom, it is a small thing.

BH Starcom, a joint venture between BBK, Huawei and Starcom, is the only communication system partner of the PHS project.

In 1994, the profit on PHS was as high as 800 million. This is only the profit of the pilot province in eastern Guangdong for half a year.

According to the statistics of Starcom this year, up to now, the profits of the three provinces in central China and eastern Guangdong have reached 1 billion.

The profit of this half year alone has exceeded the total profit of BBK last year. That's why Chu Qing is so anxious to let the GSM project quickly enter commercial use and seize the market with Nokia.

In the last life, many people knew that Nokia relied on the tactics of the GSM mobile phone to build a communication empire.

But in fact, Nokia's most profitable project is the GSM system business. When everyone was talking about the advent of the Apple mobile phone, the end of the Nokia era.

In fact, many people don't know that the system business that relies on GSM. Nokia, which lost its mobile phone boss, has quietly transformed.

Not only did he not collapse because he lost market share in mobile phones. On the contrary, it is getting bigger and bigger in the field of communications, and now Nokia is the second largest global communications equipment manufacturer after Huawei.

In 2020, Nokia's mobile network business was the company's most profitable business, with net sales of about 10 billion euros.

Even Huawei's mobile phone business is a general business in their company. In 1995, Fujian's GSM business was a key step in reviving Nokia, which was on the verge of bankruptcy.

The domestic communication market is a very huge market. With the current market situation, the annual profit is between 5 billion and 8 billion.

And this number is rising year by year. Even if Chu Qing really grabbed the Fujian market from Nokia, he couldn't really do anything to Nokia.

But the reason why Chu Qing wanted to do this was mainly because he wanted to slow down Nokia's pace. With today's backgammon, it is not far from Nokia in terms of technology.

The only thing missing is time. When scientific research and technological development are in the right direction, it is often time that is missing.

Slowing down the opponent's development speed is actually speeding up backgammon.

"The R&D project of DVD+ learning machine will be our last investment in learning machine. In the second half of this year, the R&D team of the learning machine will gradually merge with other projects. In the large conference room of the BBK product R&D department, Du Jiangming of the R&D department is reporting on the work arrangement of the R&D department this year at the meeting.

The learning machine project, since BBK began to invest in R&D in the Xbox and PC business, has been gradually reducing R&D expenditures.

This time, the decision to cancel the R&D team of the learning machine is to formally determine the learning machine business, which will gradually withdraw from the business center of BBK.

According to Chu Qing's opportunity, around 98 years, the learning machine will be completely removed from BBK's business.

Although backgammon started by relying on learning machines, as of now, backgammon's learning machines still have a lot of profits, but for today's backgammon.

A profit of 20 or 30 million a year is no longer of much significance. Especially in the future, the profit of the learning machine will be lower.

The reason why we can still maintain this profit now is that we can maintain this momentum by continuously investing in research and development and bringing forth the new.

The original P1 and P2 learning machines are now sold without much profit margin. Take the original price of 458 P2 learning machine for example, now the price is only 299.

Excluding all links, there is only a profit of 60 yuan left for selling one. However, this is not the biggest problem.

With the gradual recovery of the domestic market, the currency began to stabilize. P2 sales have started to decline year by year.

According to the statistics department's forecast, P2 will gradually become less necessary to sell again by next year at most. The fate that finally awaits it is to enter the product museum of backgammon.

"In addition, the Walkman project will also stop investing in R&D, and only implement the tactics of the machine sea in the future, and launch more new models by changing the shape under the condition that the main technology remains unchanged." BBK's Walkman, after experiencing the supply interruption of Sony spare parts, BBK has increased its investment in independent research and development.

In the past three years, more than 20 different levels of Walkman have also been launched. At present, the walkman of backgammon, compared with Sony and Aihua, is indeed insufficient, but among domestic brands, it is a well-deserved boss.

The price is very affordable. In the same quality, the price of backgammon is 200-300 yuan lower than that of Sony and Aihua.

"Let's all switch to headphones in the Walkman R&D team." Without waiting for Du Jiangming to report on the arrangement of the Walkman R&D team, Chu Qing looked at the report in his hand and spoke.

Walkmans, like learning machines, are products that are destined to be abandoned by the times. BBK chose these two at the beginning, mainly because their technical threshold is low enough.

For BBK at that time, it is undoubtedly the easiest and safest to choose these two products to enter the game.

It can also be seen from the domestic market that is gradually increasing. Whether it is a learning machine or a walkman, there are now dozens of different brands in China.

Learning only on the machine alone, the quality of many products is not worse than that of BBK. It's just that due to the channel problem and the relationship between the brand effect, it has not had much impact on BBK's products.

But this also shows that this kind of industry without a threshold will only have less and less profits in the future. With today's backgammon, instead of continuing to invest in competition, it is better to cut the business at the right time and invest the money in a more useful direction.

Compared to the Walkman, headphones will do more in the future.

"Headphones? There's no need to invest too much, right? For Chu Qing to cut the research and development of the Walkman, but turned to make headphones, whether it is Du Jiangming or the rest of the R&D department, they are somewhat puzzled.

"Yes headphones!" Investing a lot of energy and financial resources in earphones and earbuds is really incomprehensible to Chinese people in this era.

After all, headphones are just a tool for transmitting sound. As far as the current headphone technology is concerned, it is completely sufficient, and there is no need to invest more energy and financial resources in research.

Today's global headphone market is basically the world of Panasonic, Aihua and Sony, and domestic headphone manufacturers are only doing OEM production.

There are even fewer who invest in research and development. Headphones have shifted from consumables to consumer goods, thanks to the rise of MP3s.

At the beginning, everyone's requirement for MP3 was to be able to produce sound. There are no big requirements for sound quality, etc.

However, with the gradual development of network technology, the sound quality of MP3 is getting better and better, and the equipment of MP3 is gradually becoming more sophisticated.

Subsequently, the requirements for supporting equipment such as headphones are also getting higher and higher. Until the era of smartphones, headphones have become the standard.

A good pair of headphones is even more frequent. It can even go far beyond the price of the phone itself.

Compared to the Walkman, headphones, which are still very inconspicuous today, are a product that can be made for many years.

This is also why, even if Chu Qing decides to cut the follow-up research and development of the Walkman, he will also set up the production and research and development of headphones.

Especially at the beginning of 1995, Ericsson proposed the concept of Bluetooth. At this time, it is the right time for BBK to enter the headphone industry.

You can even participate in the development of Bluetooth technology. If the first four years, BBK was just a product manufacturer, then after winning from the DVD standard, Chu Qing decided to give way to BBK and began to gradually transform to a higher-end technology development direction.

Abandoning some low-end products and doing more long-term product planning is the key to BBK going further.

The meeting lasted from morning to evening. In addition to clarifying the direction of some product research and development. Chu Qing also further integrated and subdivided the R&D department.

Today's R&D department is very large, not counting those who have been transferred to the research institute. At present, there are more than 1,000 people in the product research and development department, including more than 600 electronic and electrical professionals, and more than 200 people majoring in mathematics, physics and other advanced computing majors.

There are more than 100 engineers from other companies and laboratories over the years. In addition, Chu Qinghua has spent a lot of money in recent years, and more than 60 R&D personnel have come from abroad.

Such a large R&D team is carrying out dozens of R&D projects at the same time. From products, technologies to applications.

There are many aspects involved. In the photovoltaic department, there are more than 200 people. Nowadays, with Du Jiangming's technology, he is no longer competent for the research and development of many products.

He is now basically not involved in R&D projects, but is more in charge of management. In order to better manage, Chu Qing divided the R&D part into three departments this time.

Strategic Planning Center, Product Research Department, Research and Testing Department. The main task of the strategic center is to determine the direction of what to do.

As for the latter two departments, it is to make this set of independent research and development more efficient and mature, and ensure that the developed products will not be out of reality.

There is a long process for any product to enter the market from research and development, and even if it is developed, it may not be recognized by the market.

Many technology companies invest about 20% of their annual R&D funding. But in the end, there are very few that can really be launched, and even if they do, they will face the embarrassment of not being able to obtain market recognition.

Just like Nokia, it began to develop smartphones as early as 1996. The Symbian system was also put into commercial use very early.

However, it was still swept into the dustbin of history by the touchscreen era pioneered by Apple. Does this mean that Nokia is investing less in R&D?

No! It can only show that Nokia's R&D direction is wrong. When the direction is wrong, no matter how hard you try, it is also in vain.

In recent years, the reason why BBK has been able to develop so fast and the products developed can be so accurate. It is all supported by Chu Qing's advanced thinking.

But as time enters the mid-90s, seeing that the new century is just around the corner, and many technologies are gradually maturing, there will be fewer and fewer directions that Chu Qing can control.

Therefore, to do such an integration, in addition to Chu Qing's ability, it is very necessary for them to take the initiative to discover new directions.

"Starting this year, the state will gradually abolish the allocation of university employment packages. Our talent acquisition plan has to be more aggressive. [In other words, the best app for reading aloud and listening to books, change the source app, .huanyuanapp to install the latest version.

It was already late after the meeting, and Chu Qing and Du Jiangming did not go to the cafeteria to eat. Instead, it was in his office, and he brought two side dishes.

A stir-fried wheat cabbage, a green pepper shredded pork, and a tomato egg soup. Neither of them is very particular about people, and they simply eat very easily.

"Indeed, no one thought that one day college students would lose their golden jobs!" As a college student in the 80s, Du Jiangming left school before graduating from college.

But the glory of a college student in him has always been with him. It's just that no one thought that a few years ago, he was a college student who was the pride of the sky.

From this year onwards, it will gradually fade away from the gilded halo and become an ordinary person.

"In this world, for ordinary people, there is no golden job. Self-reliance is the last word. After sandwiching a quick amount of oil and wheat vegetables, Chu Qing felt the fresh taste, and thought of the era when college students were walking all over the place in later generations.

After all, academic qualifications are just a screening tool, and what really stands in this society is the ability that people themselves have learned.

"Not long ago, my teacher contacted me and asked me to go back to my alma mater more often. Even Zhejiang University has been preparing for the cancellation of the allocation since the beginning of this year. With the development and growth of BBK in the past two years, Du Jiangming, who is in charge of the R&D department, is now a well-known alumnus in Zhejiang University.

After all, in the past two years, BBK has recruited a lot of talents from the Department of Electronics of Zhejiang University. Now that the assignment has been canceled, it is the time when the students are most confused.

It turns out that a private enterprise like BBK, which is not favored by the pride of the sky, has now become a lifesaver for many people.

"How many people are in our R&D department from Zhejiang University now?" Thinking that Du Jiangming, Duan Yongping and Chen Mingyong were all from the Department of Electronics of Zhejiang University, Chu Qing had an idea in his heart.

"Now there are probably more than 100 people." Du Jiangming was very surprised, why did Chu Qing suddenly remember to ask this.

"In a few days, you and Lao Duan will discuss that you will donate a sum of money to Zhejiang University in the name of alumni. In addition, 20 targeted recruitment places will be set aside every year. See if you can reach cooperation with Zhejiang University. ”

"What cooperation?"

"Joint research cooperation between enterprises and schools." In later generations, many large enterprises have in-depth research cooperation with universities at home and abroad.

However, in this era, there is still very little cooperation between private enterprises and universities. After all, the formalization of private enterprises has only been around for a few years.

The original college students do not have to worry about work, and the research projects of the school are mostly formulated by the higher departments or selected by the teachers themselves.

Now that the distribution is unassigned, it is like opening a floodgate. Countless countries have cultivated college students, re-entering society, and need to find jobs on their own.

The cooperation between enterprises and schools has become another layer of guarantee for these college students. In later generations, colleges and universities have a series of plans from learning to research, from use to production.

Chu Qing did this, just to provide a better choice for the water that was about to flow into the sea.

If BBK wants to develop better, the cultivation of talents is indispensable.