Chapter 220: Upgrading MP3 (5,000 Chapters)
Shenzhen in June is as hot as a fire. Even though it was already dark, there was still no tendency to cool down.
Fortunately, the air conditioner in the R&D department was turned on very much, so it was not affected much by the high temperature. After eating, Chu Qing did not leave the R&D department, but together with Du Jiangming, he inspected the projects that the R&D department was currently underway.
Even though it was already eight o'clock in the evening, there were still many research teams busy in the building of the R&D department.
BBK's R&D center does not have a fixed commuting time. R&D is not about hitting the clock on duty, and many times it is boring to constantly do data experiments.
Many times inspiration comes inexplicably, rather than stipulating the commuting time, Chu Qing's open management is more suitable for them.
For example, it is already very late, but many project teams are spontaneously working overtime, because many people who are engaged in research often have better spirits at night than during the day.
There are even some people who plunge headlong into research and development, and they will forget to sleep and eat, day and night. Therefore, for the sake of the health of researchers, the R&D center has a mandatory rest mechanism.
Every R&D personnel will clock in at the front desk when they go to work, and if they don't get off work for more than 12 hours in a row, there will be special personnel who will go in to urge them to rest.
This is not to say how dedicated BBK's R&D staff are. The main thing is that backgammon gives too much.
From the day the R&D department was established, Chu Qing formulated a project bonus strategy. Nowadays, as the research direction of BBK is becoming more and more high-end, many technologies involved need to be independently developed.
To this end, Chu Qing also specially introduced a patent technology award. As long as independent patents can be developed, according to the importance of patents, there will be a series of incentive plans such as cash to company equity.
Take the previous DVD patent. Several of them were invented by BBK's own R&D department.
And it has also obtained patent certification. And the researchers who developed this patent. He received 0.01% of the company's virtual shares, and also received a one-time cash reward of 1 million.
"The upgraded version of the MP3 has come out, and after the last round of testing, it can be put into production and pushed into the market." In the MP3 project department, Chu Qing saw the latest MP3 player.
It has been a year since the launch of the first MP3, and the project department of BBK has been working on improving the MP3 equipment.
During this period, three players with larger memory were also launched, but because they were only sold in the Southeast Asian market, they did not cause much market response.
"This one is not bad, it is a lot smaller than the previous one, what kind of memory are we using today?" Chu Qing looked at the square mp3 that was already small in his hand, and asked the project leader of the mp3.
"For the time being, we're still using SanDisk's latest 64mcf memory. However, the 128M flash memory with Kingston has made a breakthrough, and the basic next-generation product will be smaller than the current one. Tang Shangde knew what the boss wanted to hear, and he didn't bother with those data things, and directly said the research direction of the current project.
"If you use flash memory, how small can you reduce the size?" This new MP3 is already the size of a bank card.
Compared with the original volume that was about the same size as the Walkman, it was indeed a lot smaller, but it was still far from the mp3 in Chu Qing's memory.
This is mainly due to the use of SanDisk CF memory. The CF memory card, the entire parsing module and the memory card occupy almost 1/2 of the position in the MP3 device.
This time it can be reduced by one circle, and it is also a breakthrough in the player's central processing unit MCU and playback decoding DSP, which makes the original volume directly shrink by a circle.
"The 128 flash memory we cooperated with Kingston, if it is successfully developed, will only be 1/2 of the current CF memory, and can be combined with our DSP, and the size of the 128 flash memory we have made is expected to be only half of the current size." Tang Shangde was afraid that the boss would have no idea, so he immediately took out a 6cm square module from the side.
And added.
"That's about the size of two No. 5 batteries."
"What about battery life?" Comparing the size of the two objects in his hand, Chu Qing asked the question he was most concerned about.
MP3 is a small player, in order to control the volume, it is definitely impossible to continue to use BBK's own rechargeable lithium battery.
After all, if you use that, you can't fit the volume of the battery module alone. At that time, it is estimated that only nickel-metal hydride batteries can be used to last life.
"According to the data obtained from our experiments so far, with our current solution, two nickel-metal hydride batteries can continue to listen to music for 4 hours." Hearing this answer, Chu Qing nodded with satisfaction.
With this endurance, it has beaten many walkmans on the market today. Even Sony's Walkman, with the same 2 NiMH batteries, has a battery life that is half smaller than that of the MP3.
The main reason for this comes from the basic structure of MP3 and Walkman. Inside the MP3, there is basically no mechanical component, pure digital operation, in front of the Walkman full of mechanical components, the energy-saving effect has been greatly improved.
"If the flash memory of 128 is in place, when will you be able to come up with the finished product at the earliest." After thinking for a while, Chu Qing asked again.
"It can be put into production by the end of the year at the earliest." Tang Shangde replied simply.
"At the end of the year, OK! Get busy first. Chu Qing didn't stay in the MP3 department for long, turned around and walked out, but just arrived at the door, as if he thought of something and turned around and asked.
"Is it an exclusive collaboration with Kingston's flash memory project?"
"Yes, we signed up for five years as exclusive." This time it was not Tang Shangde who answered, but Du Jiangming, who had been accompanying Chu Qing.
Chu Qing's last trip to the United States was not just about dealing with DVD standards, although Chu Qing and the CEOs of various companies only met a few times at the party at that time, but the people below the company were actively contacting and negotiated a lot of cooperation projects.
Among them, the flash memory project with Kingston was a cooperation reached at that time. Kingston has been researching memory chips since its inception in 1987.
It's just that at that time, it was more engaged in the computer memory expansion business. Since the introduction of SanDisk's CF card in 1993, Kingston has also started CF application research last year.
This flash memory project with BBK is another upgrade for them. Of course, BBK also has a U disk project based on flash memory within itself, but that project does not have its own flash memory technology.
It's more just a data application of USB transfer technology and flash memory. After inspecting several other projects under development, Chu Qing left the R&D department at ten o'clock in the evening.
It's just that as soon as he got in the car, he picked up PHS and called Duan Yongping directly.
"Old Duan, have you rested?"
"Not yet, I just came back from Chang'an Industrial Park, and I'm still on my way home. Have you finished adjusting in the R&D department? "Duan Yongping, who connected to PHS.
Hit a big hache, and he sat in the car, just squinting for a while.
"In that case, I'll call Ke Shao'an and find a place to sit." Chu Qing glanced at the time and said.
"Okay, why don't you go to Futian, there's a newly opened bar over there, and there shouldn't be many people here. I'll be there in about half an hour. Duan Yongping glanced at the street sign outside and estimated it.
"Okay, I'll call Ke Shaoan now." Saying that, Chu Qing hung up the phone and called Ke Shaoan again.
Although Ke Shaoan is now the CEO of BBK's International Affairs Department, he is still in China most of the time.
The current foreign business, in addition to the flagship stores opened in Southeast Asia, Japan and South Korea, is the export business with various foreign trade enterprises.
These can basically be handled domestically. As for BBK's Miguo Company, it has now separated some businesses and upgraded the original part to the Miguo branch laboratory, which is directly under the jurisdiction of the R&D Department.
By the time the three of them gathered at the bar, it was already forty minutes later. The latest to come was Ke Shaoan.
He was called up from the bed by Chu Qing. The decoration of the bar is very new, but it is a rare bar in this year.
There is no loud music, and there are no people who are smoky. The three of them called a box, leaving only Yang Qiushan alone, and the other drivers and bodyguards were all sent out.
"It's really an honor to come out for a drink with the chairman today." Ke Shao'an was like a bartender, helping Chu Qing and Duan Yongping pour a glass by themselves, and didn't forget to slap Chu Qing on the back.
They all knew that Chu Qing rarely came to this kind of place for recreation. In the past, when backgammon was not popular, he would go to the street with Xiao Yang and them every now and then.
But since BBK's career has become bigger and bigger, Chu Qing has gone out less and less. Even if he can't push it off a lot of the time, he generally won't come to this kind of place.
Occasionally, there is a social, and there will be someone who will help block the wine. If they hadn't known that Chu Qing was drinking, they would really think that he was a chick who didn't know how to socialize.
It is a miracle that he can still start such a large career in China with his habit of not liking to socialize.
After all, domestic business and relationships are often negotiated at the wine table. Chu Qing is simply a wonder among a number of private enterprises.
"In the past, the company had entertainment, basically you were coming forward, hard work for you, let's go first." Chu Qing has always believed that the relationship maintained by relying on the wine table is actually the most unreliable.
In his last life, he had seen too many of these things of calling brothers and sisters at the wine table, and stealing chickens and dogs behind his back.
Therefore, he will never let himself experience this kind of false welcome again.
"How is the R&D department doing today?" The three of them had a drink, and Duan Yongping took the initiative to mention the matter of the R&D department.
He knew that Chu Qing was looking for the two of him tonight, and it must have something to do with the R&D department.
"It's almost done, the next step is to build the magic capital and the capital laboratory, and Du Jiangming will deal with it." Chu Qing put down the wine glass in his hand, gently lay back, leaned back on the soft sofa, and continued.
"I came to you to talk about the overseas market."
"This time the DVD standard, although we narrowly won, but fortunately, we still made the right bet. The next step is to promote the development and use of DVD standards. The process is too slow on our own, and the first meeting of the Standards Alliance will be held in Xiangjiang next month. Some details of the licensing of the DVD standard will be discussed. It is estimated that the technology of DVD will be open-sourced. Saying this, Chu Qing looked at Duan Yongping.
"So we're starting to change our thinking, and I want to set up a chip manufacturing factory to mainly produce decoding chips for DVDs."
"Chip Factory!" Hearing Chu Qing's decision, Duan Yongping was also a little surprised. It's not that backgammon doesn't have the money to do it now, it's that this thing can't be made with a pat on the head.
Not to mention how difficult it is to buy production equipment now, what is even more difficult is that the yield of this thing is too low, and if the technology is not in place, you will lose as much as you do.
With today's backgammon, he has no experience in this area, and if he really wants to do it, he is worried about whether he can succeed.
On the contrary, Ke Shao'an, who was helping to pour wine on the side, heard the news, but his eyes lit up. The decoding chip of DVD must be exported when it is made.
As the CEO of the International Affairs Department, this is an intangible power promotion for him.
"What are you going to do?" After the shock, Duan Yongping also calmed down a little, he knew that Chu Qing was not the kind of person who was blind.
In the past few years with him, every decision he made was made before acting. So far, there has been no misjudgment.
"There are two plans, one is to dig up talents by yourself, which will be difficult, and it is also a long-term project, and we can proceed slowly."
"The second is acquisition." Chu Qing did not say the specific plan for the acquisition, because the three people present knew that if it was acquired, it would still be very simple with the current volume of backgammon.
It's nothing more than a question of how much money and acquisition targets.
"Acquire it, it's good for our DVD decoding chip shipments." After a little consideration, Duan Yongping gave an opinion.
Chu Qing said that he wanted to make a DVD decoding chip, that is, he wanted to ship it quickly. It's a little too late to form it yourself.
After all, Toshiba and Philips are also members of the DVD Alliance, and they also have chip production capacity.
It is estimated that by the time BBK builds the factory, Toshiba has already rolled out and entered the market. Chu Qing didn't say, but looked at Ke Shao'an on the side.
"I also think it would be safer to make an acquisition." Ke Shaoan was very surprised, Chu Qing would ask for his opinion. After thinking about it carefully, I also agreed to the acquisition.
"Okay, then acquire, this matter doesn't need to be discussed within the company, just the two of you are personally responsible" Saying that, Chu Qing glanced at the two of them, the meaning was already obvious, this matter needs to be very low-key.
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Then he added.
"It's better to buy overseas unlisted companies."
"I'll start preparing tomorrow." Duan Yongping and Ke Shaoan also glanced at each other, and both of them understood what Chu Qing meant.
No wonder the two of them were specifically found, it seems that Chu Qing has already had a goal.
"In addition, I have a plan for mp3 here, and you can listen to it together." Before the two of them could finish digesting it, Chu Qing took a sip of wine and threw out another topic.
It's been a year since MP3 was launched from backgammon. At present, it has been sold in Southeast Asia, Japan and South Korea.
In fact, there has always been a very embarrassing problem, that is, the copyright issue of mp3. When MP3 audio files are not widely used on the Internet, MP3 players can only rely on BBK's own transcribed data to help users download transcriptions in the flagship store.
The popularity of MP3 in later generations is also due to the development of the Internet and the popularity of MP3 resources. Users can download mp3s from their own homes.
Although Chu Qing launched MP3 at the beginning, it did have the purpose of disgusting Sony MD. But as a businessman, I think more about how to make money from products.
"If MP3 can't talk about the music copyright of other countries, it is unlikely that it will be possible to quickly push it away in a short time." Also knowing the problems MP3 is currently facing, Duan Yongping frowned slightly and said.
"That's exactly what I'm trying to talk about." Saying that, Chu Qing put down the wine glass in his hand and said solemnly.
"I want to fund an mp3 music website in the United States." The first online music site was IMAA in 1994, which was the first hi-fi music site on the Internet.
It's just that at that time, he transcribed all licensed songs in mp2 format. MP3 songs are still very few on the Internet.
It's basically some spontaneous behavior that does technology.
"mp3 sites? How do you go about buying a license? ”
"Don't buy licenses!"
"Piracy?" Ke Shaoan, who understood in an instant, blurted out in surprise.
"Yes, it's just that this kind of piracy is not done by the website itself, but by encouraging users to do it."
"Is that okay?" After listening to Chu Qing's answer, Ke Shaoan and Duan Yongping were a little surprised. Duan Yongping's surprise was that Chu Qing would encourage piracy, you must know that now BBK is the largest genuine dealer in the mainland.
If this is really done, then in the future, others in the mainland will do the same to BBK, and it will be they who will suffer.
Ke Shaoan's surprise is that the user uploads it himself, which is not really piracy.
"Now the Internet advocates openness, and this kind of spontaneous behavior of users is still a gray area. There is complete room for manoeuvre. Chu Qing did not explain that in two years, the famous "Digital Millennium Copyright Law" will be launched in the United States.
There's a very famous safe harbor clause in it. When an ISP only provides space services and does not produce web content, if the ISP is notified of infringement, it has an obligation to remove it, otherwise it will be considered infringement.
That is, the spontaneous behavior of netizens, which has nothing to do with the website. The reason why many copyright lawsuits about MP3 in later generations have been successful is because of the citation of this law.
Including five music copyright companies that year, sued Baidu Music for infringement. Baidu's victory relied on this typhoon shelter clause.
And what Chu Qing has to do now is to make a website and guide it
"Netizens" upload independently. As for how many of these netizens are true, only Chu Qing himself knows.
"If that's the case, then our MP3 can be sold to the United States." Unlike Duan Yongping's worries, Ke Shaoan saw it more realistically.
The reason why BBK's MP3 has not been logged into other foreign markets so far is because of the music copyright of MP3.
If you really use this method to build an MP3 website, then this is definitely a big plus for the MP3 player of BBK.