Chapter 233: Competitors
Unlike the current various game engines that sprint to the market, ordinary people can DIY games on Steam.
In the 90s, when I was developing a game, I had to start from scratch and write code character by character. Not to mention the low efficiency, it takes a long time.
For many studios that are already strapped for money, not only are resources wasted, but also the golden period of development is missed because the development schedule is too long.
The biggest benefit of a game engine is that it allows game designers to easily and quickly create game programs without having to start from scratch.
The engine is the game's framework, and once the framework is in place, the level designer, modeler, and animator can simply fill it in.
The biggest reason why the game of this book is gradually lonely in the later market is that their game industry has always adhered to the small workshop method of a small team.
Since the early 90s, Europe and the United States have been using game engines to produce highly integrated software industrialization tools.
The elimination of handicraft workshops with highly automated production lines is inevitable in any industry. However, game engines and hardware go hand in hand.
The rapid development of graphics cards in the last generation is inseparable from the promotion of 3D games. Now that graphics cards have appeared more than a year in advance, they need to play with excellent games to perfectly present their advantages and accelerate the development of hardware.
BBK's game engine was made at the beginning of the design of "The King". That's why the design of "The King" took so long.
"Our game engine can shorten the development schedule of game studios by at least 4-5 months." Today's single-player game development generally takes 8-12 months.
Take "The Legend of Sword and Fairy" launched by Daewoo in August as an example. From the beginning of the design to the official launch, the team of 15 people spent a total of 11 months.
If they had used Backgammon's Unreal Engine in advance, that time would have been cut in at least half. And that's not even the best thing about game engines.
Unreal Engine's open interface, although it can only be connected to the Xbox platform, is now. But as early as the beginning of the design, the direction of upgrading was left.
In the future, we will continue to introduce interfaces that support other platforms, so that games designed with Unreal Engine can be directly transcoded and applied to other platforms, so that all platforms can be truly interconnected.
"Take the side-scrolling fighting game 'Dungeon' that Huafeng Studio is working on now, if you use our game engine, it will only take four months at most." After Chu Qing on the stage introduced the functions of the game engine, he threw out a eucalyptus, and on the projection behind him, a photo of an unfinished project was released.
Tang Yinhua in the audience was still shocked by the technological revolution brought about by the game engine, and as soon as he looked up, he saw that the projector was actually the development log he posted on the game forum not long ago.
He and Wang Chengdong started designing this project before graduating, and they have been working on it for almost seven months now, but the development progress has not even reached half of it.
I heard that with the backgammon game engine, it only takes four months to complete. This gave him a strong sense of powerlessness.
Is the technology gap really that big?
"Of course, the design idea of the game "Dungeon" is still very good, and if the gameplay can be expanded a bit, it can be made into a very good large-scale game. Of course, if Huafeng Studio is interested in cooperating, you can talk to the developers of our company, and we are willing to work with you to develop together. When Chu Qing saw the name of the game on the forum, the first thing that came to mind was "Dungeons and Warriors".
As the pinnacle of side-scrolling fighting games.
It basically integrates the characteristics of many home consoles and arcade 2D fighting games. If you put aside the online game component, with today's game technology and Xbox performance, it can still be achieved as a pure stand-alone game.
It's just that items and classes will be streamlined. This kind of side-scrolling fighting RPG was first created by Capcom in 1993 in Dungeons & Dragons.
In 1996, IGS launched "Journey to the West", which made this game popular all over the world.
Many later online games also borrowed from this setting that you can fight monsters and drop equipment, and fight bosses to pass the level and brush copies.
"Whoa!" Many people in the audience who already knew Tang Yinhua and Wang Chengdong subconsciously cast envious glances.
is still in the research and development stage, and can be favored by backgammon, these two guys can be regarded as hitchhiking. Tang Yinhua, who was a little sluggish, didn't react for a while.
It wasn't until he was patted by Wang Chengdong next to him that he quickly stood up, bowed respectfully first, and then said tremblingly.
"Thank you~ Thank you! Thank you ~ backgammon! Thank you Chu Dong for giving ~ give us a chance, us! We! Willingly. ”
"Hahaha!" Seeing Tang Yinhua's nervous and excited appearance, the participants who were very envious just now all laughed happily.
They are envious, but they are not jealous. In their opinion, he just ran shit luck. Just like Chu Dong just said, as long as it is a good game, they will support it.
Compared with Huafeng, a little-known small company, many people believe that as long as they have financial and technical support, they can also make good games, and they can also roll hundreds of millions overseas like "The King".
"Hmmm! Then keep up the good work, your design ideas are very good, I am very optimistic. Chu Qing simply encouraged, then changed his tone and looked at the others.
"The purpose of holding this exchange meeting is to give everyone a platform for communication. Game creativity and planning need to constantly innovate, and if you just stay in the studio and work hard, you are likely to be out of the market. If you have any good design ideas, you can communicate freely. Compared to the book and Europe and the United States,We're still very weak.,If we want to confront them head-on in the market,We need to concentrate on doing big things.,In the monopoly blockade of the book,Kill a way of our own.。 At last! In the past three days, I wish you all good food, drink and have fun! ”
"Whoa!" In the applause of everyone, Chu Qing walked off the stage. The dinner was on the eighth floor of the hotel, with large floor-to-ceiling windows facing Yuen Long in Hong Kong.
Chu Qing and Qiu Bojun, Shi Yuzhu and others.
"Old Shi, are you ready to enter the game market too?" Qiu Bojun and Shi Yuzhu have known each other for a long time, so when they learned that the giant was also going to start playing games, Qiu Bojun was a little surprised.
After all, the current industry span of giants is a bit large. From Hanka to microcomputer, to real estate, the year before last, it directly crossed over to health care products.
This 180-degree turn is comparable to backgammon making music, and it is so incredible in the eyes of outsiders.
However, there is a market precedent for backgammon to make music, after all, Sony is there. BBK has also proved that technology companies can have a good linkage when making music.
But from Hanka to health care products, although the giant says that it is bioengineering to the outside world, these people know that it is sugar water.
Now that I'm going to set foot in the game again, this seems a little unreliable.
"Who called BBK's "King" performance is too eye-catching, it is even faster than us to sell health care products." Regarding Qiu Bojun's inquiry, Shi Yuzhu did not shy away from it.
After all, he does whatever he makes money, and the outside world has long known it. The investment is not much, it only takes a few months, and it can achieve good results.
Even if he didn't have the giant's current situation, he would have done it at other times. What's more, at such a moment of life and death for a giant, there is such an opportunity, of course he will not miss it.
"Did Mr. Shi think about what to do?" At today's exchange meeting, Shi Yuzhu listened all the time and rarely talked about his thoughts.
Now that he is at the wine table, Chu Qing also wants to hear what the most successful entrepreneur in the early nineties thinks now.
"To tell you the truth, today's exchange meeting has taught me a lot of experience and provided a lot of ideas." Shi Yuzhu himself was born as a programmer ape, and the word processing software used by Hanka was basically completed by him alone, and his compilation level was also very high.
Nowadays, when it comes to making games, all that is missing is design ideas and directions.
"When I was a child, I had a military complex, and my ambition at that time was to be a soldier when I grew up. In fact, I just wanted to touch the gun at that time. ”
"I just listened to the idea of fighting monsters and picking up equipment in "Dungeon", and I also wanted to design a shooting-based one that can pick up equipment and assemble weapons by myself. It's just that it can't be like "Metal Gear Solid", a silly rush rush mode. It is best to play multiplayer versus shooters. "Shooting games, from the very beginning, have been greatly loved by players.
John Carmack's "DOOM" and "Wolfenstein" have been enshrined as gods. It's just that his scum-like picture quality didn't meet the expectations of players.
In today's market, there is an urgent need for a real shooter to fill the gap. Shi Yuzhu is a person driven by interests, and he found the direction to enter the game in just a few days.
According to the timeline, in 1996 Carmack's idsoftware would launch the famous "Quake".
It's just that it's a PC game, and in order to be able to run on the computer, a lot of features and graphics are abandoned.
As a home game console, the biggest advantage of Xbox compared to PC games is that with the blessing of GPU, it can achieve more detailed graphics and more functions.
"Hmmm! Your idea is very good, shooting games are still in the market blank, but now you have to do 3D, the technical needs will be a bit much, the time will be a little slow, but as long as the money is in place, it is not too much of a problem to do. It's just that this multiplayer battle can't be done for the time being, and the current Xbox can't do the networking function. However, it can be used as a direction for subsequent development. Chu Qing smiled and nodded in approval of his idea.
"Then is Chu Dong interested in developing it with us?" As soon as he heard Chu Qing's approval, Shi Yuzhu immediately entangled.
He knows that with the few people in his company, if they want to produce results quickly, even with the blessing of the game engine, they can't do it in a short time.
After all, I have no experience, and I don't know what I can do in the end. Now that BBK has a platform and experience, cooperating with them is undoubtedly the safest, even if it can't make as much money as "The King" in the end, even if it is only tens of millions of dollars, it can make itself a temporary breather.
"Old Shi, you're timid. You're an old programmer, and you need to cooperate with others to make games! Qiu Bojun saw Shi Yuzhu's weakness and joked with a smile.
"After all, I haven't written code seriously in years, and if I really want to make a game, I'm blind. I'm not as capable as you. If you want to give me Lei Jun, I dare to do it myself. If you don't tell me seriously, you can give me Lei Jun. Shi Yuzhu was also single, and he directly admitted his shortcomings in front of everyone.
Don't forget to lose a sentence of Qiu Bojun when it's over.
"Lei Jun, don't think about it, I've dug up a few times, but I haven't dug it up." Before Qiu Bojun could speak, Chu Qing took over first.
"Our Jinshan is so wealthy, please let the elders go! Can't dig anymore! Speaking of digging people, Qiu Bojun was cowardly on the spot.
Last time, backgammon seconded Lei Jun to develop software, but he was scared for several days. You must know that with the financial resources of backgammon, it is a matter of minutes to dig up the Lei Army.
Fortunately, in the end, Lei Jun returned. For the sake of insurance, after Qiu Bojun came back, he not only promised options, but also gave him an increase in value and salary.
It was not easy for Lei Jun to stabilize him. If this is going to be another giant, it is better to buy his gold mountain together.
Compared with financial resources, he can't compare with one.
"Chu Dong, are you interested, let's make a big one together." Although he was interrupted by Qiu Bojun, Shi Yuzhu did not forget his question just now.
Nian looked at Chu Qing sincerely and asked again.
"Since Mr. Shi wants to make it bigger, then I just want to try the 3D pool." …… Just when Chu Qing and a group of game practitioners were talking and laughing.
A call from the city government went directly to Duan Yongping's work mobile phone, asking about Walmart's purchase of cash registers during the day.
After a while, Duan Yongping, who hung up the phone, called Chu Qing again.
"Old Duan, do you think they are so arrogant that they don't remember who they are anymore?" After listening to Duan Yongping's report, Chu Qing sneered.
It's not that the city government is meddling, but that Duke doesn't see the situation clearly. BBK is not one of those state-owned enterprises, even if the city government comes to the door to coordinate, it cannot force BBK to sell equipment.
"They're just used to this way of dealing with it, whether it's asking for a purchase or asking the government to come forward, these two tricks are tried and tested repeatedly." It's just that they didn't expect that Chu Qing and BBK were not the Chinese enterprises they had encountered, and they didn't eat him.
Sometimes these people are just used to it.
"Then let them try, is there any movement on the Hills side?"
"Yes, just now, Hills contacted the United States branch, hoping to cooperate with us. They said they would send a team to the talks as soon as possible. "When no one else has it, that's exclusivity.
Even if others have the ability to make the same cash register, but in the absence of ready-made ARM chips, it will take more than half a year to produce samples at the earliest.
When it is actually put into production and then delivered, it will take at least ten months. Ten months, for a large supermarket chain, what is given to the opponent is an absolute opportunity.
Such a situation, neither Hills nor Walmart will accept it. Wal-Mart, in particular, has just surpassed Hills to take the first place.
It's the best time to get the momentum, so they're certainly not going to let Hills get the cash register first.
That's why, when Wal-Mart learns the news, it will send a vice president to come over in person as soon as possible.
It's just that they didn't expect that the newly appointed vice president brought demand, but not sincerity.
It is you who urgently need other people's products, but you still put yourself in the position of an uncle, as if you were lucky to look down on the supplier, such an arrogant attitude is not feasible here in Chu Qing.
Moreover, at the negotiating table, finding one more competitor for Wal-Mart can also give the cash register of backgammon and get the greatest benefits.