Chapter 232: Game Engine
Duke's directness stems from his knowledge of Chinese companies. As the world's leading supermarket giant, Wal-Mart has a natural advantage in developing countries.
In their past experience, enterprises in these developing countries, in order to enter their supply and marketing systems, can be said to have made compromises and grovelled.
Even if the product is sold at a loss, they are willing to accept it. After all, in their view, being able to earn foreign exchange is a victory, and profits can be made up from elsewhere.
Especially before coming, he also read the information of backgammon. Knowing this Chinese enterprise, the momentum in the past two years has been very good.
VCDs and laptops, as well as Xbox home game consoles, are sold in the United States. At the beginning, I found a lot of channels and wanted to enter the shelves of Walmart.
It's just that because their products haven't been reviewed, they haven't been listed on Walmart's shelves.
Today, their sales strategy in the United States is still the pheasant model of direct sales and cooperation with the Chinatown Chamber of Commerce.
At present, it can only be regarded as barely gaining a foothold. Such a company, in Duke's view, he directly approached the door to cooperate, and he had to shake his head and agree.
"Mr. Duke, I think you may have to run for nothing, our cash register system has no intention of selling to the outside world for the time being." However, what Duke didn't expect was that in the face of his inquiry, Chu Qing would not hesitate to refuse directly.
"Chu, I flew here from the United States, but I didn't come to listen to your jokes." Duke's face became serious, and he said without smiling.
"Mr. Duke, thank you for coming from all over the world, we have all the food and accommodation in Shenzhen, we have all the accommodation, I hope you all have fun." Chu Qing didn't answer Duke's words, and turned around and left after smiling all the way.
Leaving a group of foreigners looking at each other. Even Johnson, who had dealt with many Chinese enterprises, was stunned for a while.
Chu Qing's decisiveness and directness shocked them, and the current situation was something that everyone didn't expect.
They came to talk about procurement in person with such a high profile, how could they meet such a Huaguo boss who didn't know the times?
Haven't they been trying their best to get into Walmart's channels before? Aren't they forex more important than anything else?
Isn't it possible to sell Dongfeng Express for foreign exchange? Why doesn't a cash register sell? You know, this is a purchase worth hundreds of millions of dollars!
Even if it is placed globally, it is a big business. How can there be such a door-to-door money that is not earned. Perhaps in the eyes of other companies, such a high-profile door-to-door purchase is already very face-saving, and the vice president came in person.
But in Chu Qing's eyes, all he saw was naked arrogance. There is not the slightest sincerity of cooperation. Whether it's international trade or normal business dealings.
None of them broke in in as stunned as they were. Even if Wal-Mart is in a hurry, it can't even be without the most basic courtesy.
From the time it was decided to come to investigate, it was only three days in total. Aside from one sentence, there is no written material.
Or the branch took the initiative to ask, and the other party reluctantly revealed that he came to see the cash register. Why is our backgammon so unworthy of respect?
He came as a vice president, but he acted like a manager of BBK's parent company. After entering the company, Da Nana's opening was to make a quotation.
Chu Qing was almost laughed at at that moment. It was the first time he had seen such a strong buy and sell.
"Chairman! So ...... they? Walking out of the conference room, Brother Tan Jiao glanced at the few people who were still there at a loss, and subconsciously asked.
"Send them back to the hotel, let them go where they came from and where they go!" Chu Qingcai was in no mood to pay attention to them, and wanted to pretend to be an uncle in backgammon, but he was not used to it.
If you really want to cooperate, then show sincerity.
"In addition, to the flagship store in the United States, use the fastest speed to send a few sets of upgraded cash registers, and there is not only one Wal-Mart in the United States, I want to see if they are all doing business." Chu Qing took a few steps forward, then suddenly stopped, turned around and continued.
"In addition, let the reporter from the weekly magazine send out a few copies of today's photos. If they're not in a hurry, let them be in a hurry. "What Wal-Mart is going to do, Chu Qing is clear.
It's just that they chose the wrong person. Some people are willing to kneel down in order to earn money, and he Chu Qing has lived a lifetime, but he is not one who can't get up after kneeling for a long time.
He just wants to let some people know that he can make money while standing!
"Boss this ......" Dong Minglun, who was also promoted to the general manager of the marketing department of the United States not long ago, took the initiative to look at Duke who was still sitting gloomy in place after a short silence.
As the number two person on this visit, although he was shocked by Chu Qing's attitude, he was also a little more sober than the others.
For a Mi Guo with a deep Chinese plot, he often came to China as early as three years ago. At that time, Johnson's position was that he was in charge.
Among this line of people, he is half a China expert. Therefore, it can naturally be seen that Chu Qing's behavior just now is really angry.
Dong Minglun can also understand the reason why he is angry, but he is not the dominant among these people.
It can even be said that it can only be considered half a translation. The vice president of international business in his own house, perhaps because of his new relationship, is particularly strong at work.
What he decides is basically not allowed for others to interfere. As a new executive, there are advantages to doing so, as you can quickly take on the power and easily deal with the problems left by your predecessor.
But when it comes to the current situation, the consequences are likely to become particularly tricky.
"Rude Huaxia people, I'll let them beg me to buy it!" Maybe it was because of Chu Qing's attitude that Duke felt that he had lost face.
When he stood up, he deliberately dropped a sentence and walked out of the conference room first. When he came out, he didn't even glance at Tan Jiaodi, who was waiting outside, and strode away from the backgammon headquarters.
…… Tang Yinhua, the owner of Shudu Huafeng Game Studio. As a game studio that has just been established this year, there are only two of them.
This time, in addition to him, there is another boss of the company, Wang Chengdong, who is also one of the finance, planning and procedures.
Both of them are graduates of the University of Electronic Science and Technology. When he was a child, he became obsessed with video games because of a red and white machine.
Since then, he has been inspired to make his own game. After graduating from the University of Electronic Science and Technology, he and his roommate Wang Chengdong.
On the science and technology street opposite Sichuan University, I rented a shop and made money by repairing computers while designing and making my own games.
Half a month ago, he posted a development log on the game forum he frequented, and suddenly received a message in the background, which was an invitation letter from a person claiming to be a backgammon employee.
He was shocked when he learned that he had been invited to the game industry conference. After all, I have never heard of such a meeting in China.
Fortunately, today's Internet people are very simple, and there are not many scammers. In the name of backgammon, Tang Yinhua agreed without thinking about it.
It was only when he agreed that he began to worry about how to get to Shenzhen. After all, he and Wang Chengdong don't have much savings, and they have indeed earned a little money by repairing computers in the past few months.
But it's basically smashed into the games developed by themselves. However, a few days after receiving the invitation, another person claiming to be a BBK employee sent them two tickets.
Two people who had never been on a plane before flew to Shenzhen for three hours in fear all the way.
"Old Tang, when we go back, can we not take a plane!" When he got on the plane, Wang Chengdong, who was still very excited, walked to the exit of the station tremblingly with the support of Tang Yinhua.
The two bumps during the flight almost scared this honest man from the countryside. Until this moment he still felt weak in his legs.
"This is not something we can say, why don't you wait for you to talk to Boss Chu yourself." Although Tang Yinhua also has weak legs, he is slightly better than Wang Chengdong, at least he can walk.
"Airplanes are so dangerous, you say those rich people, why aren't they afraid."
"I feel okay, it's just a little exciting, and the flight attendant also said that the plane is the safest compared to other means of transportation."
"Just listen to her, I'd rather take a train than an airplane. Eh~ Look over there, are those here to pick us up? The two of them talked about making trouble, and they had already arrived at the exit of the station.
Tang Yinhua saw a sign holding outside from afar, which read
"Welcome to Huafon Game Studio".
"It seems ~ maybe." Wang Chengdong, who still felt weak legs just now, stood up straight in an instant, looked at the long black Mercedes-Benz convoy staying outside, and subconsciously swallowed saliva.
"May I ask if it is Mr. Tang and Mr. Wang of Huafeng? I'm Yi Xiaohong from backgammon, and I welcome you two to come to the exchange meeting! The two of them had just approached, and an elite lady who seemed to have come out of the TV walked over with a smile on her face.
As soon as he opened his mouth, he almost felt that the two of them were going to float to the sky. It was the first time someone had called them both.
"Yes ~ Yes ~ I am Tang Yinhua, and he ~ is Wang Chengdong." Tang Yinhua stammered and replied.
"You two have worked the road, please here, the hotel for the exchange meeting has been arranged for the two of you." Yi Xiaohong helped the two of them and opened the rear seat door of a Mercedes-Benz.
At this moment, Tang Yinhua suddenly had the feeling that he was really the boss of a game studio.
It turns out that rich people feel like this! …… With the arrival of game industry practitioners from all over the country, one after another.
In the afternoon, after dealing with some company affairs, Chu Qing personally came to the hotel where the exchange meeting was held. The Nanhai Hotel outside Shekou Port Terminal.
As one of the first five-star hotels in Shenzhen, it has welcomed many international celebrities. As a complex hotel integrating business, leisure and entertainment, the business conference room here is also the most advanced in this era.
DVDs, projectors, computers, and network cables are basically in place.
"Thank you all for coming from far and wide to participate in this exchange meeting." When all the participants had arrived, Chu Qing took the microphone and walked up to the podium in front of him.
"Whoa!" For Chu Qing's appearance, everyone responded with warm applause. After all, the careful arrangement of this road has made many people feel the enthusiasm of backgammon.
It was the first time I had seen such a large-scale industry exchange meeting. Not to mention Tang Yinhua and Wang Chengdong, who are stunned to plunge into the game circle with their hobbies.
However, Chu Qing on the stage, looking at the large conference room of hundreds of people, only hundreds of people were sitting bustlingly, and he also sighed in his heart.
Compared with the competition of the game industry in later generations, who would have thought that the practitioners of the Chinese game industry in the nineties were only such a small number of people.
And half of it is still from Wanwan and Xiangjiang. Without them, there would be fewer practitioners in the mainland, and counting the giants and the other two who are only recently preparing to enter the game, there are less than 20 studios in total.
If you want to bring an industry to the sea, it is estimated that only people like him will have this kind of idea.
After all, just with these three melons and two dates, not to mention comparing it with the book of rice, even Finland has to laugh twice when he sees it.
"I know,It's not easy for everyone to make games.,To be able to devote yourself to this industry at this time.,It's somewhat idealistic.,After all, you can't make games without some ideals.。
"Hahaha!" Chu Qing's words made everyone present laugh. Nowadays, whether it is Wanwan or the mainland, the biggest problem faced by game studios is revenue.
No matter how good your game is, the first thing you will face is piracy, and as long as piracy exists, the income from originality will become unknown.
It is very likely that this side has just been done, and piracy has appeared there. However, knowing that piracy is rampant, and still willing to do it, it is really driven by ideals.
So in the eyes of the participants, Chu Qing understands games, and he understands them even more.
"Of course, I'm also an idealist, otherwise I wouldn't make games, but I'm an idealist, a little richer, and a little more capable of facing piracy." Hearing this, many people present only smiled and did not speak.
After all, not long ago, many people in the game circle already knew about the fact that BBK's "King" sold 200 million overseas.
If that's a little rich, you're happy.
"In the last decade, the gaming industry has become more and more prosperous with the continuous upgrading of hardware. It's just that due to well-known reasons in China, many of our peers have not been able to enjoy this wave of dividends. has even fallen into the dilemma of making ends meet. In fact, I think that sometimes our peers should take a long-term view. The domestic situation cannot be solved in a short period of time, so why don't we go out, the foreign market is broader! ”
"Chu Dong, it's not that we don't want to go out, but the foreign market is not so easy to open, we Jinshan has been established for so many years, and WPS is no worse than Microsoft's WORE, but in the overseas market, it still has little effect. Not to mention the game market.,It's basically monopolized by a few large companies in the book.。 "Since it's an exchange meeting, someone has to help talk.
Qiu Bojun, who was sitting in the front row, represented everyone and acted as a substitute.
"Indeed,Because of the industrial monopoly of the book,We have not been able to get much share in the huge overseas market。 The reason for this is that we don't have our own gaming platform. Hearing this, everyone nodded silently.
Especially those companies in Wanwan and Xiangjiang feel the same way. Their games, if they want to enter the platforms of Sega and Nintendo, not only do they need to pay more royalties than their sub-companies, but they also have to undergo stricter scrutiny.
Over the years, there have been very few games that have actually made it to their gaming platform. In their set, even if they join in, they are only working for the platform.
There is not much profit that falls into their hands at all. Otherwise, in recent years, the local people would not have done a lot of piracy.
After all, it doesn't make money to be original!
"Now we finally have our own gaming platform, Xbox!" As he spoke, Chu Qing pointed to the multimedia console on the side.
Where lay a bright silver game console. There were many people present, some of whom had played and some of whom had seen it for the first time.
For example, Shi Yuzhu, who was just about to enter the industry, specially asked someone to bring one back from Xiangjiang in the past few days, and studied it at home for several nights in a row.
But Tang Yinhua saw the real thing for the first time, after all, it has been on the shelves for more than half a year, and there is no one sold in China.
This made many mainland gamers look at the eyes of the balls, but they still couldn't wait for the possibility of BBK's listing.
"Up to now, our self-developed "King" has sold 2.5 million copies in more than 80 countries around the world, with a cumulative sales of 210 million US dollars."
"Hiss~!" Rao is a lot of people, they have already heard the news in the circle, and hearing Chu Qing admit it in person at this moment also made everyone in the audience gasp.
Tang Yinhua in the audience heard the news for the first time. A game sold 210 million in half a year, which is still US dollars.
No wonder Mr. Chu said that the foreign game market is broader. It's not just a vast, it's a blue sea!
If only the games they made could go to sea!
"Of course, if a game wants to achieve good results overseas, it is not enough to have a platform, but also to have a high-quality and good game." Speaking of this, Chu Qing paused for a moment, glanced at everyone present, and then continued.
"I know that many studios here don't want to make high-quality and good games, but because of some guest reasons, they can't achieve the desired results."
"Compared with the book,We are actually not bad in terms of development capabilities,What we really lack is funds and equipment。
"So, this time I gathered everyone, the first point is to help everyone solve the problem."
"The first is funding, BBK will set up a game industry foundation and invest in ten projects a year. Each project shall not be less than 500,000 yuan of financial support. ”
"Second, and the most important point of this conference, BBK will open up our latest game engine, Unreal, to all studios who are willing to join the Xbox platform!"