"Why did you find such a little white face to be a global spokesperson?"

Sent away Leonardo, who had just finished signing a contract, and Wei Ling, who had been listening to it for a long time, walked out with her eldest daughter in her arms puzzled.

She admits that this foreigner named Leonardo is indeed very handsome, but from a business point of view, it seems that it makes little sense to choose him as the global spokesperson.

After all, whether it is fame or coffee position, this person seems to be a little out of the table.

According to the thinking of ordinary people, this kind of global spokesperson must at least have a certain reputation in the world.

Just like Gong Huang, although she is not particularly famous internationally, from the perspective of the Chinese people, how many coffee positions are still there.

This kind of brand spokesperson has so much convincing.

"Don't look at him a little mediocre now, if one day he might become popular?"

Chu Qing can also understand Wei Ling's disapproval.

After all, before the big ship came out, Leonardo was a third-tier star.

has made a lot of literary movies, and they are basically acclaimed.

In Hollywood, which is based on the box office, this kind of star artist basically belongs to the downstream.

If you want to turn over, there is basically no other way than to persist and then win the award.

But who would have thought that just after the appearance of the Titanic's big ship next year.

Leonardo, with the role of Jack, directly swept the world.

has become the dream lover of countless women.

Even after 20 years, he has become like that, and he is even more forward in literary films, but he can still sit firmly in the position of the world's top male star.

At this time, can you win his endorsement for ten years at a price of 10 million, which can no longer be said to be cheap.

Of course, the reason why Chu Qing signed him was not because he was cheap now.

It's about his popularity.

Whether it is a backgammon or a new vivo mobile phone, if you want to open the international market, you need a well-known and influential spokesperson.

Of course, Brother Tom, who has just finished filming, is definitely the best candidate now.

can be his current popularity, and if BBK wants to sign him, it is not a little money.

Throughout this era, in terms of cost performance, Leonardo is definitely the most suitable.

Of course, in order to fill this gap until September 1997, BBK also needed to invest in other aspects.

And this trip to Cannes is the first step for BBK.

First in Cannes, with the help of media from all over the world, the first wave was launched.

For this promotion, BBK not only chartered the Martinez Hotel, but also placed advertisements in some important places in Cannes.

For example, under the movie posters of many theaters and on the promotional guides for tourists.

Backgammon has added vivo's promotional photos.

Of course, as a person who started with marketing, since he came to the film festival, how could he only have these simple operations.

In a few months, it's too late to make a movie according to the local customs, but it's no problem to shoot a ten-minute commercial.

In Cannes at this time, there were no roadside LEd billboards.

But at the film festival, there is a venue with a lot of people and convenient broadcasting.

Beach Show.

Every year, Cannes presents thousands of films, including independent films from all regions of the world.

But there are only so many movies that can really be shortlisted for the main competition, and even fewer can be screened in theaters.

However, even so, so many independent films still flock to Cannes, because Cannes has another function besides the awards, which is the film market.

Cannes' film market is one of the most mature and largest of the many film festivals.

In order to give these films a chance to be sold, the Beach Show became the largest open-air cinema in Cannes.

At its peak, there were dozens of movies streaming at the same time.

It has also become a must-visit place for many tourists coming to Cannes.

Mark Allen is a reporter for the Herald.

Unlike other gossip media that like to chase celebrities.

Every time he comes to the film festival, he will focus on the independent films that sell films.

After all, in Cannes, every year there are stories that have been shackled.

Many excellent films with small costs can be found here with discerning buyers.

After pausing for a moment before a film about World War II filmed by a French director, Mark Allen shook his head and left.

It is another film that depicts the love story of Jews and Germans in the name of anti-war.

In addition to a large number of hand-to-hand combat scenes, there is no anti-war content at all.

It's as if the French don't make movies without taking off their clothes.

With a critical gaze, after watching a few more movies from the third world.

Mark Allen came to the middle of the beach.

Just as he was about to hesitate where to go, there was a sudden loud exclamation from ahead.

"Shit! It's actually an advertisement! ”

"These shameless people, they're tarnishing the sanctity of cinema."

"But you have to admit that this commercial was very interesting."

Listening to the argument ahead, Mark Allen walked over with a frown.

In the open-air exhibitions in Cannes, there is a lot of noise.

But it's the first time I've played an ad here.

In the middle of the beach, a movie screen is erected.

In the center of the venue is a player.

A movie is playing on the curtain.

"Boom! Tick knock~! ”

In the dark room, a very crisp chord came out.

Mark Allen, who had just changed to a Nokia 2110, knew as soon as he heard it that it was a mobile phone ringtone.

It is different from Motorola's big brother's "Dididi".

Nokia has changed to the latest 4th chord ringtones since 2110. The ringtone is sonorous and powerful, and it is very beautiful.

This is also the reason why Mark Allen chose Nokia in the first place.

It's just that the ringtones in the movie at this moment seem to be four chords, but for some reason, they sound more textured than Nokia's ringtones.

Without dwelling on this issue, as a man's hand touched the phone, Mark Allen also shifted his attention to the curtain.

The dark room became a little brighter with a blue light.

A man with an Asian face appeared on the screen, and he opened his eyes suspiciously.

The camera switched, and sure enough, it was a mobile phone.

The palm-sized body, whether it is the screen or the buttons, is lit up with blue light.

In the dark background, it looks very dazzling.

With just one glance, Mark Allen remembered the advertisements he saw on the streets of Cannes today.

It seems that the mobile phone on the advertisement seems to be the one in the movie at the moment.

Thinking of the complaints I just heard from other people, could it be that this is a commercial film?

Just thinking back to the voice and the picture on the screen. It seems that the texture of this commercial is not bad.

Compared to the shoddy production of some exhibition films.

This commercial film is much more sophisticated.

Now that he knows it's a commercial, Mark Allen doesn't want to waste any more time here.

But just as he was about to turn around and leave, a line of words appeared on the originally blue mobile phone screen.

"There are 20 seconds left until the earthquake!"