In life, hard work is of course important, but choice is even more important, because choice determines the direction of effort. So, the choice is greater than the effort.

Having the right choice first, coupled with our unremitting efforts, can change our lives and change our destiny. If you choose to be skewed, you won't be able to succeed, even if you work hard. There is a good saying: in the wrong direction, the harder you try, the deeper you fall into the swamp.

There is a story that Tang Seng went to the West to learn scriptures, and brought a white horse in the Tang Dynasty, and when the Tang monk finished learning the scriptures, this white horse became the first horse in the Tang Dynasty. Hakuba's former friends all asked: We also work hard and keep walking every day, why did you succeed and we didn't?

Bai Ma replied: It is because I am following Tang Seng that Tang Seng is walking, and Tang Seng has a clear goal, that is, to go to the West Heaven to learn scriptures. I just kept walking west, not going backwards or changing directions for any reason, and I succeeded; And although you are also walking, you have no direction and no goal, so you cannot succeed.

To put it simply, the right choice and hard work will get twice the result with half the effort.

Love to fight doesn't necessarily win

Although the beauty salon has turned a profit and the business can make some money, it is obvious that this is not a long-term solution, so I have been thinking about a more long-term breakthrough.

By chance, a weight loss teacher came to our shop. Her surname is Zhu, and I call her Sister Zhu.

She took the initiative to ask me, "Little girl, how much money can you make a year doing beauty salons?" ”

I was very wary and said, "How much money do I make, why should I tell you?" ”

She guessed: "You can earn 50,000 yuan a year, right?" ”

I said, "Almost." "Actually, I couldn't earn 50,000 yuan at that time, that is, about 30,000 yuan.

She said: "I'll bring you a project that will make you 100,000 yuan a year, okay?" ”

As soon as I heard that I could earn 100,000 yuan a year, my eyes immediately widened.

At that time, it was almost the 15th day of the eighth month of the lunar calendar, and everyone was waiting for the Mid-Autumn Festival. Because I heard the good news that Sister Zhu could make me 100,000 yuan a year, I followed her to a hospital in Zhengzhou on August 13. Sister Zhu is doing a weight loss project in this hospital. I asked her customers and they said the project was good. After that, I followed Sister Zhu to her other two franchise stores. I found that there are a lot of customers in her franchise stores, and it seems that they can make money easily.

This business can take care of several customers by one person, and it can easily make money without many beauticians. Because the biggest headache for me at that time was the beautician, eight of the nine beauticians have left, and the remaining one is still a person who doesn't like to talk.

That's how it is to open a beauty salon, there is no beautician, and there is no one to provide services when customers come. If you hire a beautician, you will be worried if you don't have customers, because there will be no money without customers. However, Sister Zhu's weight loss project is so easy to make money!

I began to inquire about the franchise fee of the project, and Sister Zhu said that it would cost 68,000 yuan. At the time, I was thinking, why so much money? This money can buy a house in our local urban area, so I asked Sister Zhu if she could have less. But no matter how I bargained, Sister Zhu didn't let go. I was so eager to do this business that I decided to borrow money to join the weight loss program.

Around the Mid-Autumn Festival, I negotiated the project, and when I came back, it started to officially launch at the end of September. This project is really good, from the tenth lunar month to the lunar month, I earned back 130,000 yuan in the first three months, which is the most profitable year in all these years. When I returned to my hometown in the countryside during the Chinese New Year, the dead branches and leaves I saw in the winter were so beautiful, like an ink painting, full of poetry. It can really be said that people are in good spirits at happy events.

From this, I realized that simply love to fight does not necessarily win. Only on the premise of choosing the right one, supplemented by love and fighting, can life and career be strengthened.

There's a story about that. There is a very hard-working young man who wants to be better than the people around him in every way. After many years of hard work, he still did not grow, and he was very distressed, so he asked the wise man for advice.

The wise man called his three disciples who were chopping wood and instructed, "Take this benefactor to Wuli Mountain and fetch a load of firewood that you think is most satisfying." ”

The young man and his three disciples followed the turbulent river in front of the door and went straight to Wuli Mountain. When they returned, the wise man was waiting to meet them at the door—a young man, sweating profusely and panting, carrying two bundles of firewood, staggering; The two disciples are one in front of the other, the front disciple uses the flat pole to carry four bundles of firewood on the left and right, and the disciple in the back also uses the flat pole to share the four bundles of firewood on the left and right.

At this moment, a raft came from the river, carrying a little disciple and eight bundles of firewood, and stopped in front of the wise man. The young man and the two disciples who came first, you look at me, I look at you, silent; Only the little apprentice who rowed the raft was frank with the wise man. Seeing this, the wise man asked, "What is the matter, are you not satisfied with your performance?" ”

"Master, let's cut it again!" The young man begged, "I cut six sheaves, and when I was halfway there, I could not carry them, so I threw two sheaves; After walking for a while, he could hardly breathe, so he threw away two more bundles; Eventually, I brought the bundles back. But, Master, I have done my best. ”

"I was the opposite of him," said the senior disciple, "and at the beginning, we cut two bundles each, hung four bundles of firewood one after the other on the pole, and followed the benefactor. My junior and junior brother and I took turns to carry firewood, not only did I not feel tired, but I felt a lot more relaxed. Finally, he picked up the firewood discarded by the donor. ”

The little disciple who rowed the raft took over and said, "I am short and have little strength, let alone two bundles, even one bundle, and I can't pick up such a long way back, so I chose to take the waterway......

The wise man looked at the disciples with appreciative eyes, bowed his head slightly, then walked up to the young man, patted him on the shoulder, and said earnestly: "There is nothing wrong with a person to follow his own path, the key is how to go; There is nothing wrong with going your own way and letting others say it, the key is whether you are on the right path. Young people, you have to always remember that choice is more important than effort. ”

From doing beauty salons to doing weight loss, I really realized: choice is more important than hard work!

If you don't choose the right choice, your efforts will be in vain

Although I paid so much franchise fee, I finally made the first big money in my life, which is equivalent to the "first pot of gold" that people often say, not to mention how excited I am.

On the first day of the Lunar New Year, I was reluctant to have time to watch TV or rest and rest, but took out all the methods taught to me by Sister Zhu (now called Teacher Zhu) and practiced, and these methods were all recorded in my notebook. I began to imitate Teacher Zhu's lectures, and I also let my husband and children go to bed and prevent them from walking back and forth on the ground. Immediately after that, I began to lecture on the ground with my eyebrows fluttering.

Later, my husband and children said to me with a smile: "If you worked so hard when you were studying, today you would at least be at the level of section chief, and our family would be happy with you." ”

The following year, I worked hard for a year, and there were as many as 500 customers in the whole year. I made more money and bought a car and a house in Gongyi City.

Later, Mr. Zhu said to me with emotion: "It's just that you are simple, so only you can make money." I went to your Gongyi City, and for two and a half days, you were the only one who followed me, and everyone else rejected me. ”

It was also at this time that I not only understood that choice is greater than effort, but also understood that simplicity gains wisdom.

Next, we introduced a variety of weight loss methods in our store. The customers, like me, have also lost weight. Since then, business has been going well.

I once read an article by a writer about his childhood, and the general content is as follows: Like me, he was born in a rural area, and when he was a child, there was a shortage of fruits in the local area, and a group of friends went to the hill behind the village in groups of three or five to climb the trees to pick wild fruits such as mulberries to satisfy his cravings.

Every time my friends climbed the tree, the situation was very different: at the beginning, everyone climbed up from under a big tree. But the more you climb, the more branches this big tree has, so the friends choose different branches.

In the end, the friends who started from the same starting point climbed to different directions and heights, some stood majestically on the tall and stable trunk branches, some lay on the slightly swaying side branches, and some stayed between the branches. When they came down from the trees, some of them were very rich, some were pitiful, and some of them were nothing......

The writer lamented that climbing trees in his childhood was strikingly similar to his life course! Indeed, in life, we are often faced with different choices, and it is these different choices that determine our current situation. As for the effort component, many times it is secondary, because if you choose "side branches" and "branches", then your efforts will be greatly reduced, or even have the opposite effect.

In my opinion, there are two things in life that are very important.

One is to follow the nobles. There is Bole first, and then there are thousands of miles. People can be educated, provided that your Bole is located? Who is he? Who can he make you be? A noble person is a person who educates you to establish correct thinking, correct values, and a correct concept of life, a noble person is a person who straightens out your thinking, a person who gives you a clear direction, a person who corrects you, a person who hates iron and steel, and talks about your advantages everywhere, a person who encourages and helps you, a person who hates you to grit your teeth and can't bear to give up on you, a person who helps you on a horse and gives you a ride, and a person who accompanies you to victory and shouts and cheers for you.

The second is to find the right platform. Whether you are talented or grassroots, only by putting yourself in the right place will you have the right thoughts, right words, right deeds. Because, man is a product of the environment. Whatever you do, it's important to choose the right platform. We often hear the saying, "A man of power is the same everywhere, but gold shines everywhere." "But the truth is not always in the direction we want, so choosing the right platform is crucial to a person's development.

In the process of life development, everyone will encounter a variety of choices. Choosing the right platform can allow you to learn more things in a short period of time, get more exercise, and thus get a greater improvement in income and ability; On the contrary, it is often difficult to get out of a platform that is not suitable for you.

There are opportunities even in the midst of a crisis

As an excellent person, we must not only be good at dealing with crises and turning dangers into disasters, but also be able to seek business opportunities in crises and seize "opportunities" by taking advantage of "crises". In ancient and modern times, there are many cases of turning crises into business opportunities.

One day in July of the tenth year of Shaoxing in the Southern Song Dynasty (1140), the most prosperous street market in Hangzhou caught fire, and the fire spread rapidly, and tens of thousands of houses and shops were caught in a sea of fire and turned into ruins in an instant.

There is a wealthy businessman surnamed Pei, who has worked hard to run several pawnshops and jewelry stores for most of his life, and he is also in that busy market. The fire grew stronger and stronger, and he saw that his hard work was about to be destroyed, but he did not let his men rush into the flames, and sacrificed his life to save the jewels and belongings, because it was impossible to salvage. He unhurriedly commanded everyone to evacuate quickly, with a resigned demeanor, which made everyone puzzled.

Then, he quietly sent people to buy back a large amount of timber, bamboo, bricks, lime and other building materials from the banks of the Yangtze River at a reasonable price. When these materials were piled up like a hill, he fell silent again, drinking tea and drinking all day, as if the fire had nothing to do with him at all.

The fire was extinguished after burning for dozens of days, but most of the city of Hangzhou, which was once full of traffic, was in shambles. A few days later, the imperial court issued an edict: to rebuild the city of Hangzhou, all those who operate and sell building materials will be exempt from tax. As a result, there was a lot of construction in Hangzhou for a while, and the supply of building materials exceeded demand, and the price skyrocketed. The merchant surnamed Pei took the opportunity to sell building materials and made a huge profit, the amount of which was far greater than the property destroyed by the fire.

This is an ancient case, but the management wisdom contained in it remains unchanged for a long time. In the mid-60s of the 20th century, Hong Kong's economy was sluggish and real estate was in a downturn, and Li Ka-shing was precisely in the real estate crisis, acquiring a large number of unfinished buildings in Hong Kong at a low price, and achieved the famous Changjiang Real Estate later......

Of course, we're talking business, and we don't want to make those inappropriate extra judgments.

In fact, our switch to underwear is also a practice of seeking business opportunities in a crisis.

One day, my beautician was doing a breast care for a client. Suddenly, the beautician walks out of the salon and says that a customer may have a condition on her chest.

When I went in and checked, I said I would take her to the people's hospital across the street to check it out. After she agreed, we went to the hospital. As a result, at 4 p.m., the chest examination report came out. The doctor told her that she had breast cancer and that it was at an advanced stage. At that time, the customer broke down and burst into tears. She is a local teacher in our area, and her husband is also a teacher, and the relationship between the two is very good. She has two children and a very happy family. So she said she didn't want to die, she hadn't lived enough. At that time, seeing her desperate look, my hairs stood on end.

The doctor told her not to wear a bra from now on.

At that moment, I was also scared. I go home every night and take my bra off, my chest also feels very painful, and the bra I wear is not properly made.

A few days later, I took a few of my customers to the hospital for a chest check-up, and now they are my sisters. The doctor told me that they also have various breast diseases, such as breast hyperplasia, lobular hyperplasia, etc., but some are lighter and some are heavier. Doctors say the best thing to do is to wear no bra underwear. But how can we, as women, walk outside every day without bras? This question has been bothering me for a long time.

I remember a story about a king who was about to go on a long journey, and before he went on a long journey, he summoned three of his servants and said, "I am about to go on a long journey, and now give each of you a gold coin, and each of you will take it to your business, and come to me when I return." ”

So the king went out on a long journey, and the three servants each took a gold coin with them to look for business opportunities.

Much later, the king returned.

Three servants came with their results to report.

The first servant said, "Master, I have earned a villa with one of my gold coins." ”

The second servant said, "Master, I have earned ten gold coins with one gold coin." ”

The third servant said, "Master, I have never withdrawn the gold coin you gave me. ”

After hearing their answers, the king decided: the property of the second servant should be his own, and the only gold coin of the third servant would be confiscated and the gold coin should be transferred to the first servant. The king said, "Whoever has, give it to him more, so that he may have more; and he that hath not, even what he hath shall be taken from him. ”

Later, this phrase was summarized as the "Matthew effect", which was applied in the field of economics, showing the phenomenon that some people in various fields are one step ahead, step by step, and the winner takes all.

In fact, today's era is becoming more and more winner-takes-all, even though the real level of game participants may be about the same. The winner-takes-all trend began to permeate from enterprises, institutions, and organizations to individuals. The low-hanging fruits have been picked clean, and the world is rapidly entering a high-threshold competitive society.

There is no way to go at the low end, so go to the high end

Finding opportunities in a crisis is easier said than done.

At a time when we are worried about the bra problem and looking for a solution, it is no coincidence that there is no book, in the old saying: there is no place to find when you step on the iron shoes, and it takes no effort to get it.

One day, a teacher who made underwear came to our store, and the underwear she made was a certain brand. At my request, she gave me a lecture on the principle of bras. I felt that this kind of underwear was exactly what I needed, so I bought this underwear at that time.

At the same time, I also took this brand of underwear and sold it in the store. I found that wearing the bra made my chest feel a lot more comfortable, and when I took off my underwear, my chest no longer hurt.

Later, we had four brands of underwear in our store in a row. Each brand has its advantages, but it has its disadvantages: either the back is very large, or it can't solve the problem of auxiliary breasts, and some are ugly to wear.

At that time, I thought, wouldn't it be nice if we could bring together the advantages of these brands and make up for their shortcomings? In addition, I have been running a diet shop for several years, and I have a lot of in-depth understanding of customers' underwear and feelings. I knew how great it would be if I could design a piece of underwear that would make customers healthy, beautiful and confident!

Maybe that's what the Law of Attraction does, and by chance, I met an underwear designer on the train. We hit it off at first sight, and as soon as we opened the conversation, we chatted enthusiastically. I poured all my thoughts out and just wanted to brainstorm with her.

It was on this basis that she designed and made her first set of lingerie step by step according to my ideas. And then back and forth, we communicate in various ways. Sometimes for a small detail, I can fly to the designer, even many times.

What's even more gratifying is that through this lingerie designer, I also met a senior Hong Kong lingerie designer, which made our lingerie design more powerful.

When the underwear was set, I was the first to wear it on my body, and I loved my underwear like my child, not to mention how much I liked it.

That's right, wearing such underwear can make a woman feel confident immediately. Our underwear brand is called Juxian, and it is infused with my time, my energy, and my hard work. I can confidently say that I can take my Juxian underwear and compare it to any brand, and our brand is not inferior in the slightest.

In particular, from the weight loss program, I began to appreciate the importance of entering the high-end market in terms of profitability, so our underwear was positioned at the high-end from the beginning. In the women's underwear market, many companies have gained a high market share due to the perennial struggle in the low-end market, but due to the weakness of the brand, they have not been able to effectively enter the high-end market, even if their products are not inferior to the premise. Because consumers in the low-end market are highly sensitive to price, the price has become the "trump card" of the low-end market, and price wars have been repeatedly staged in the low-end market of various products.

In China, there is often a structural surplus, that is, a surplus of products in the low-end market and a shortage of products in the high-end market. In the low-end market, a large number of enterprises flocked in, and the production capacity expanded rapidly, exceeding market demand, leading to price wars and declining corporate profits. In the high-end market, many enterprises are unable to participate in the competition because they have not broken through the technical barriers, or only a few enterprises have mastered the relevant technology, resulting in many enterprises having to sigh.

It is precisely because there is no way out of the low-end that we have embarked on the high-end route on the basis of repeatedly weighing the pros and cons. There are no exceptions to the fact that the high end of the market is always more profitable than the low end market. Regardless, the essence of business is to make people spend more than save money.

The positioning of our Juxian products is to let customers really feel its value, so that customers can become more successful, richer, healthier, more beautiful, happier, happier and more comfortable because of our products and services......

Of course, in the process of operating Juxian products, we have also achieved considerable economic benefits.

It is not knowledge that changes fate, but insight

I didn't read much in school because I dropped out early. Of course, after leaving school, especially after embarking on the road of business management, I still like to read very much.

After going out into the society, I not only studied, but also often participated in various training courses, visited famous teachers in various majors, and learned a lot of knowledge and wisdom from them that I could not learn in school, which played a very important role in my life and career.

However, what I want to talk about here is not the importance of reading to gain knowledge, but the importance of the long knowledge behind reading, and the importance of increasing social experience. Personally, I believe that it is not only knowledge that changes fate, but also insight. Just as intellectuals are great, it is because intellectuals are well-informed.

Why is insight so important? Because of a lack of knowledge, one's vision is limited. We know that reasoning with someone never makes sense. It's not that those people are deliberately trying to oppose you, but because they don't have knowledge, and everyone's cognitive level is not on the same level. As Zhuangzi said: The well frog cannot speak to the sea, and the summer insect cannot speak to the ice.

I once saw a story. Once, Mr. Wang Guowei, a famous master of Chinese culture in the late Qing Dynasty and early Republic of China, invited Pu Yi, the last emperor of the Qing Dynasty who had long since abdicated, to his home as a guest.

He enthusiastically showed Pu Yi the antique calligraphy and paintings, gold, stone and jade that he had treasured for half his life, but Pu Yi just pointed to a few pieces casually and told Wang Guowei that they were all fake.

Of course, Wang Guowei was not convinced. These treasures were selected by him based on his aesthetic and historical attainments, how could they be fakes? Later, he went to his peers for identification, and then went to the boss to talk to him, and sure enough, the few things Pu Yi pointed out were all fake. But when he asked Pu Yi for identification methods, Pu Yi said: "I don't understand the identification methods and techniques you talked about, I just see that there are some differences between your things and those in my home." ”

Well, it's not the same as the one at home, so I judged that yours was a fake. Such a domineering response makes people have to sigh at Pu Yi's insight.

When you haven't seen the best, you often mistakenly think that what you have at the moment is the best, and thus imprison yourself in a small world, forgetting how big the world is.

Yes, it's never too late to learn knowledge. But insight is different, because it determines your vision, your life, and your destiny!

However, it is better to read 10,000 books than to travel 10,000 miles. No matter how much you read a book, it is still on paper. The farther you go, the more you see, the more you see, the more you will see, and the more you will see.

Of course, no matter how many books you have read and how many places you have visited, you who have not experienced social polishing are just flowers in a greenhouse after all. Only when you have really crawled around in society can you be regarded as a real long-term insight.

In fact, lack of knowledge is a more terrible thing than lack of knowledge and lack of money. I remember a teacher once said: What we are talking about now is not wise, you must be vigilant, you see that some people read a lot of books but are not of much use. Because he has a lot of book knowledge, but he doesn't combine it with practice.

A person who does not have wisdom is likely to have less effect with more knowledge. Because he turned his head into a dustbin of knowledge. In reality, there are many people who have become the trash can of knowledge. Disorganized, clueless, I think there is right and wrong, and the result is unclear. For a wise person, the more knowledge, the better; For a person without wisdom, knowledge can hardly be used as it should. You see a lot of people carrying a lot of things all day long, but in the end it doesn't work much.

We swiped small videos and messages every day, but after half a month, we couldn't remember those contents at all, and it didn't have much impact on us. In fact, behind these phenomena is a kind of fear - fear of missing something. No matter where we are, we are afraid that we will not see a certain message and miss a certain opportunity. We always want to experience more interesting things, see more good scenery, and taste more food. We call it fast-paced, but when we look back, we don't have a rhythm.

In life, we must learn to do subtraction, and we must continue to strengthen, integrate this skill into our own lives, and strengthen our cognition. For example, work, entrepreneurship, etc. If you want to start a business, you can't venture into a bigger platform in the early stage, but do subtraction, do the core, and do something in a down-to-earth manner.

Since it is not knowledge that changes our destiny, but knowledge, the most important thing we should do is to increase our knowledge. Of course, insight is not only about being well-informed, but also about understanding after improving the state of thought.

Sharpen the knife and do not mistake the woodcutter

"Sharpening the knife does not mistake the woodcutter" has long become a popular saying among people.

The original story was about a young man who went to the mountains early every day to cut wood, and he worked very hard and diligently, and he was reluctant to rest when others were resting. I worked until dark every day, but I didn't cut as much wood as an old man. The old man came late every day and was always resting, but at the end of the day he cut much more firewood than the young man. The young man couldn't figure it out, so he worked harder and harder, but he still didn't cut as much wood as the old man.

At this time, the old man told him to rest and drink tea. He said, "I'm working so hard, and I'm young and strong, but I can't do you, I'm embarrassed to rest!" I don't have time! ”

The old man smiled and said, "No matter how hard you try, you can't surpass me." Want to know what the reason is? Why do I cut more wood than you? I'm older than you and don't have as much energy as you. But my knife is sharper than yours, and whenever I rest, I sharpen it. What about you? But he kept chopping wood, and the knives were dull, and the more he chopped, the more tired he became, and the lower the efficiency. If you want to cut more easily and more, you have to sharpen your knife.

This is the origin of "sharpening the knife and not cutting wood". Confucius once said, "If you want to do a good job, you must first sharpen your tools." Confucius told his student Zigong that a person who does handicrafts or crafts should first prepare the tools if he wants to complete the work and do it perfectly. It means that in order to accomplish something, it must be planned and arranged in advance, so that things can be done steadily.

Therefore, there must be methods and skills to succeed, but it is not brute force or blindness. Blind and brute work is tiring and ineffective, and the more you work, the less confidence you have. Therefore, learn from the successful people first, learn the methods and skills, and soon be able to make achievements. Not only is it efficient, but it is also simple and easy, and it will not delay making money.

You can spend 10, 20, 30 years in the dark to slowly explore, but the smartest way is to stand on the shoulders of giants and look far away, walk in the footsteps of successful people, and use the shortest time to learn the successful experience of top masters.

I started from doing beauty salons, all the way to acupuncture and moxibustion to lose weight, and finally to beautify underwear, during which I went through in-depth investigation, continuous learning, and repeated research, until these things were done and effective, all of which verified the truth of "sharpening knives and cutting wood". Many things in the world are like this, and in order to achieve the goal, we must not go straight to the topic, but pay attention to "saving the country by curve". These all verify the truth of "sharpening the knife and not cutting wood" from the side.

Let's talk about Confucius. In the Spring and Autumn Period, Lu Guo's single father and local officials were vacant, and the monarch of Lu asked Confucius to recommend a student, and Confucius recommended the Wuma period. After Wu Ma took office, he worked very hard, wore the stars and the moon, forgot to sleep and eat, worked diligently for a year, and ruled with a single father. However, Wu Ma fell ill due to overwork. So Confucius recommended another student, Mi Zibei. Zi Cheap played the piano and sang a little song to the single father. He built a piano platform in the backyard of the government office, played the piano all day long, and couldn't get out of the church. Later, Wu Ma Qi wanted to exchange work experience with Zi Bei, so he found Mi Zi Bei.

Mi Zi is a young man under 30 years old, not tall, ruddy complexion, with a wise forehead, slow and logical speech, and very dark and bright eyes. In front of him, Wu Ma should have felt the pressure. Their conversation quickly got to the point. Wu Ma Qi enviously shook Zi Bei's hand and said, "You are stronger than me, you have a good body, and your future is immeasurable!" Looks like I'm going to be delayed by my illness. ”

After listening to Wu Maqi's words, Zi Cheap shook his head and said, "Our difference is not in the body, but in the way we work. You rely on your own efforts to do your work, but your career is so big, there are so many things, and your personal strength is limited after all, and the result of your efforts can only be barely supported, and you will eventually hurt your body. The bigger the career, the more people can be mobilized, the more capable people can be mobilized, the bigger the career, so the work is easier and easier. ”

After the advent of our Juxian products, on the one hand, the establishment of Qijuan head office, on the other hand, in Henan and Jiangsu successively set up a number of branches, so that we can mobilize more manpower and material resources to do a big business, and more franchisees to benefit from it.

Because we know that there are 100 things that one person has done, and that can only be called effort. There are 100 things, the executor uses the strength of others to help him do everything well, and those who do it will thank him for providing such an opportunity to exercise, which is to borrow strength! An executor who is good at working hard is far inferior to an executor who is good at borrowing, and a person's ability is limited after all. The ability to make others work and achieve the goals achieved is the ability to lead and execute well.

A smart leader should be able to correctly use the strength of his subordinates and exert the spirit of teamwork, which can not only make the team mature quickly, but also reduce the burden on managers. In terms of company management, we must believe in the truth that less is more: if you grasp less, you will gain more.