Yisheng Media Office.

Chu Xiya sat in front of Li Xianyun and tried her best to show the demeanor of a strong woman.

"The initial investment is 20 million, accounting for 70% of the shares." The target is two Internet celebrities with more than 10 million fans......"

Li Xianyun stopped her: "I won't use the simple number of fans as a bet." ”

Chu Xiya hurriedly said: "All are real fans!" ”

Li Xianyun shook his head, "Internet celebrities of different natures have different fan values. Let me put it this way, have you read the online article? On the Internet, one out of every three readers who write military articles may be a paying reader. But for those who write fantasy, there may only be one paying reader for every twenty readers. Different audiences have different spending power and willingness. Simply following growth and monetization are not a concept. ”

"But there is a ...... of Yisheng Media's monetization ability"

"Will Dongli's VAM treaty ultimately rely on Yisheng Media to complete?" Li Xianyun asked rhetorically.

Chu Xiya was immediately speechless.

She muttered, "So you mean by actual revenue? Or is it net profit? ”

"Nope." Li Xianyun shook his head: "If I want to invest in Dongli, my requirement will be that Dongli shall not make a profit within three years." I need you to become a company with strong short video production capabilities, focusing on improving online influence! ”

"But there's always a quantifiable standard." Chu Xiya was helpless.

Isn't the quantitative criterion for the improvement of online influence the number of fans?

"The influence of the work, the industry ranking in the vertical field." Li Xianyun said directly: "The first thing to determine in cooperation between Dongli and Yisheng Media is the direction. You have two main development directions in the future, one is the direction of the entertainment industry, including entertainment interviews, lace news in the entertainment industry, behind-the-scenes footage of film and television production, professional film reviews, etc., which is content-based. With Yisheng Media to provide you with information, and a ghost town to provide you with convenience, you will get first-hand information in the entertainment industry. I want you to make all the relevant content in a separate category and be the leader in your field. ”

Chu Xiya understood.

Yes, Yisheng Media's investment in Dongli should serve Yisheng Media itself.

To put it bluntly, Li Xianyun wants to take this opportunity to grasp the right to speak on entertainment reports on major short video platforms.

Nowadays, many large platforms have their own so-called so-and-so account, which is specially used to attract all kinds of freelance writers and videos, and the company does not rely on just one short video platform to eat.

This also makes the influence of network communication more and more significant.

Many of the current propaganda and distribution are taking this path.

And once a movie is produced, celebrity interviews, lace news, behind-the-scenes footage, and film and television reviews after it is launched, if Dongli can be the first in the industry in all these aspects, it means that the right to speak will be improved.

It can be said that with this, Li Xianyun himself has solved the problem of "publicity" in publicity, and in the future, some publicity and distribution can be done directly through Dongli Media, and it is convenient to negotiate conditions with other publicity and distribution companies.

With this, how could Li Xianyun be so rare to make a profit?

Chu Xiya nodded: "This is no problem. And then what? ”

"The second direction is artist training, which can be used as a reference with the number of fans, but what I want is not one or two super Internet celebrities, but a group of Internet celebrities who are not bad."

Li Xianyun has never needed a superstar, and he doesn't need a superstar.

He wants to be a team all the time.

A star-making team that can produce high-quality content stably.

One or two super Internet celebrities will only bring an explosion in the value of this Internet celebrity, which will be beneficial in the short term, but it will not be of much significance to the company.

A team that can train a lot of people.

Moreover, the artists of Yisheng Media can also get the greatest opportunities.

Li Xianyun can find a suitable point for cultivation according to their popularity on the Internet and the reasons for their popularity - the cost of trial and error is greatly reduced.

The most important thing is that such people are not super Internet celebrities, if they want to go further in the future, they still need to rely on Yisheng Media, and Li Xianyun can also be firmly controlled.

Give you twenty people, and you will cultivate an Internet celebrity with tens of millions of followers for me?

No!

I want you to train at least ten of these twenty people into Internet celebrities with more than one million followers.

This is a test of the company's and the team's ability in all aspects.

From the level of millions to tens of millions, Yisheng Media will do it.

Of course, Li Xianyun can't say that Internet celebrities with tens of millions of fans don't want to, but from 0 to million, it's like looking for a business model, and with a way to success, it's not so difficult to go from one million to ten million.

Chu Xiya and they can't just put up an Internet celebrity who can impact tens of millions of Internet celebrities and not cultivate them because the boss didn't mention this condition - if this is the case, the artists themselves have to come back to complain.

So Li Xianyun only needs to grasp the core point, but in fact, this requirement is more difficult than cultivating 10 million fans.

Regarding Li Xianyun's request, Chu Xiya was very embarrassed, "Boss Li, if you do this, all the core of the company will be in your hands." ”

Li Xianyun smiled, "People who don't have money, the first thing to think about is to make money." Once you make money, think about how to seize power. ”

Get.

Choked to death in one sentence.

Chu Xiya thought about it, and finally nodded, "I personally accept it." ”

Three days later, Li Xianyun finally reached an agreement with Dongli.

Li Xianyun personally invested 30 million yuan in Dongli Media, accounting for 87% of the shares.

The founders of Dongliyuan, Chu Xiya, Wei Hao, and Wu Rui, own 13% of the shares.

In addition, the ghost town will provide them with an office space for free, so they don't have to pay rent, and they don't need to buy tickets to enter and exit the ghost town.

In addition to using this investment money to purchase equipment, Dongli Company is mainly poaching people.

Dig up screenwriters!

The screenwriter of a short video is very different from a screenwriter of a film and television, and the screenwriter of a film and television does not bother to do this, but if you really ask them to do it, it may not be done well.

The rivers and lakes are reasonable, Chu Xiya has long taken a fancy to the excellent screenwriters of some other Internet celebrity companies, and it is good to poach people directly.

As for photographers, artists and other professionals, they are produced by Yisheng Media, and people still belong to Yisheng, and Dongli is responsible for training - so that people will not have opinions, that is, secondment. For Li Xianyun, it is equivalent to directly controlling part of Dongli's talent resources.

The technical level of Dongli Company can be greatly improved.

In some ways, this is more meaningful than equity control, after all, many details are impossible to make board decisions at every turn.

Dongli is responsible for copywriting, live broadcasting, internal management, administration, marketing planning and related monetization business.

At the same time, Chu Xiya and they also signed a stage VAM, and every time a stage goal is achieved, Li Xianyun will increase his capital by 10 million and give the management party an equity reward of 2.4%.

There are a total of seven stage goals, if all of them are achieved, an additional 36 shares will be rewarded, Li Xianyun has a total investment of 100 million, and Chu Xiya can have 33.4% of the shares, just over one-third.

However, these stages are not easy, Li Xianyun requires at least one vertical field ranking and relevant hard data in each stage, and at the same time, it is necessary to cultivate five million-level fans, and there must also be relevant hard data.

In other words, if all the 100 million is invested, Dongli Media must reach at least seven leading positions in the field of short videos, Internet celebrities with 35 million fans and related revenue data.

And Internet celebrities must be cultivated by themselves, not by throwing money at poaching people.

If this is done, then Dongli Media will be a big name in the field of short videos.

For this reason, Chu Xiya and they planned a lot of directions.

Including the ghost town interview account, focusing on the ghost town, this field is their unique advantage, others do not have the conditions to work in the ghost town, and at the same time, the ghost town is also promoted, and it is easy to take the boss in the blank field, as long as the training of relevant artists is completed, the first stage of gambling can be basically completed.

Entertainment interview, this is also the advantage of Yisheng Media, there are more and more crews in the ghost town, and the number of stars is gradually increasing, under the banner of the ghost town, it will be much more convenient to do things, but it does not have an absolute advantage.

Behind the scenes, this is actually similar to an entertainment interview, which has advantages, but other film and television bases also have companies in this area, which is not guaranteed.

Professional film reviews, the competition is fierce in this area, but you don't have much to make money anymore, it belongs to the hard bones, and you must conquer it.

Creative special effects videos, use the special effects of ghost towns to make some creative short videos.

As for lace news, this thing is easy to offend people, and many people who do behind-the-scenes lace news don't even dare to show their faces, so although Chu Xiya can do it, she doesn't plan to reach the top.

She wanted to be opportunistic, but how could Li Xianyun let her play like this?

He doesn't object to these directions, but it's relatively simple to rank first in these directions you selected, especially the ghost town interview, you divide the ghost town into a separate field, which is too much!

So with a stroke of the pen, hard data indicators were added.

For example, it must be the first in the same area, not the so-called ghost town first, but the latter is much simpler, although the vertical store is awesome, but there is almost no interview cooperation in this area, and they are not good at doing it themselves, and basically no one cares. In addition, the ghost town interview must reach more than 5 million fans, and the number of likes and comments on the short video is also required, all of which must be real data.

Special effects videos must have more than 40 million fansLao Tzu's special effects are so expensive, can you use them casually?

The most famous special effects on a certain music platform are such as blackface, which are tens of millions of fans, and it takes ten days and half a month to produce one.

Lao Tzu also gives you half a month, a duration of 30 seconds, you are creative, and the artist can use it at will, this is not enough to make 40 million fans, get out of it as soon as possible!

In addition, there are a bunch of other provisoes, such as ghost town interviews cannot be used as the first completion indicator, special effects creativity needs to highlight creativity rather than special effects, in addition to the entertainment field, there must be related actions in other fields, and there are also relevant requirements for the professionalism and entertainment of film reviews.

Looking at the dense various conditions, Chu Xiya and they also gritted their teeth and fought hard!

It makes no sense not to accept three or four million to bet on one hundred million.

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