Chapter 53: Film and Game Cooperation
There is never a perfect strategic plan.
The more he went along the way, the more Li Xianyun could understand.
The film and television matrix model designed by Li Cheng for him is indeed a good way for Yisheng Media to make steady money.
But it's not suitable for growth and growth.
Whether it's movies or games, they are all places where miracles can be created.
And miracle is an important support for rapid development.
Yisheng Media's biggest problem now is that there is no explosion and no miracle.
With the development of the company, &nbp;&nbp; simple stable profitability can no longer meet the demand.
If you want to make the leap, you need to have a higher standard.
Hit!
This is a big mountain that Li Xianyun must work hard to climb.
At this moment, Li Xianyun thought for a while and said: "Film and television are the same as games, and the essence of mass production is the pursuit of popular models. And a good product needs to be all-encompassing. ”
"Yes, in the past, a game was just fun to play, but now it's not possible. Not only do you have fresh game modes, but you also have beautiful graphics &nbp;&nbp; a rich story. Wang Shuai also sighed.
Li Xianyun said with a smile: "Film and television companies are good at this. ”
But Wang Shuai shook his head: "We have worked together before, &nbp;&nbp; we have invited some screenwriter teams from film and television companies, but they have always performed poorly." ”
"You're all from TV dramas, right?" Li Xianyun asked.
"Yes." Wang Shuai nodded.
Game companies are actually more willing to cooperate with TV drama companies, the reason is naturally because TV dramas have a long time, long popularity, and a wide audience.
Li Xianyun said lightly: "There is still a difference between movies and TV series. In fact, the audience of the movie is not small, and the big movie will be broadcast on the film and television platform when it is offline. ”
"But the time is short, and the heat is not long-lasting." Wang Shuai said.
"If you do too much, you won't be able to last. Do you know the Superhero series? Li Xianyun asked.
Wang Shuai nodded.
Li Xianyun said with a smile: "The duration of a movie is equal to two TV series, and fifteen superheroes are also equivalent to thirty episodes of TV series." ”
Wang Shuai smiled: "Yes, I know, that can also be regarded as a film of your beginning." Fifteen superheroes, I heard that you have made hundreds of millions? It's amazing, a small game in the game industry can generally earn hundreds of millions. ”
Li Xianyun shook his head: "It's much worse." As long as the game becomes popular, &nbp;&nbp; earns more than film and television, the key is to last, &nbp;&nbp; we are all out to earn 300 million, &nbp;&nbp; and you may be 300 million a quarter, and then you can sell for many years, this is not an annual hit. ”
"The problem is that the chances of success are slim." Wang Shuai sighed.
Film and television are high-risk and high-reward, and games are more high-risk and high-reward than film and television.
"Then let's share the risk." Li Xianyun said calmly: "Are you interested in cooperation?" We make a series of movies for your games. ”
Wang Shuai was not surprised by this proposal, and said directly: "How much?" ”
"You don't have to spend money, you share it with each other." Li Xianyun said: "You make games, we make film and television." We provide professional teams such as screenwriters, you provide your professional teams, and then we just share each other's proportions. ”
Wang Shuai instantly became interested: "Proportion to each other? How to occupy? ”
"Jasmine is 20 percent of our film and television, and we are 30 percent of your games." Li Xianyun replied.
"Are you kidding?" Wang Shuai was stunned.
Is it so unfair?
Li Xianyun said: "I came based on the return on investment ratio. At present, Yisheng Media's film and television investment and return are stable, and almost every film makes money. But Jasmine is the opposite, most of the games you produce don't make money, only a small amount of money. This is equivalent to saying that if we cooperate with five films, you can benefit from all five films, and we, excluding your share, may lose a lot. ”
"But if you succeed, you're making a lot of money."
"Is Jasmine's return on investment higher than that of Yisheng Media?" Li Xianyun asked directly.
Wang Shuai was dumbfounded for a while.
As a jasmine company that has produced popular models, &nbp;&nbp;If you only talk about popular models, &nbp;&nbp;, it will definitely be at least ten times higher than the output of Yisheng Media.
But if it is apportioned, &nbp;&nbp; is really not as high as the return on investment of Yisheng Media.
People are stable!
But it is obviously impossible for you to ask him to agree to such conditions.
Li Xianyun also knew that this condition was too outrageous, &nbp;&nbp;, but doing business was a matter of asking for a sky-high price and paying back the money on the ground.
"There's another way that's simpler," he laughs. ”
"What?"
Li Xianyun said directly: "We produce relevant films and television for the games produced by Jasmine, and directly price or divide the number of audiences, and how much can be converted and retained, depending on Jasmine's ability." ”
"Isn't this the traditional model?"
"But we didn't collect the money first." Li Xianyun replied.
In order to win this piece of fat, Li Xianyun also made a bloody investment.
Jasmine has cooperated with many film and television companies before, and if you want to grab this piece, you have to bleed.
Li Xianyun didn't want to reduce the price, so he simply adopted the method of charging after the fee - this can easily lead to a ruffle, no one is easy to get along with, and it is normal for funds to be in arrears or something.
But now Li Xianyun is not afraid.
He's got a data ghost!
This thing is simply Neo in the Matrix, a natural hacker, and his ability may not stop there, but he can't communicate with him for the time being.
But one thing is certain, that is, Jasmine will never be able to rely on his accounts.
In that case, what are you hesitating about?
Direct traffic pricing bar.
Wang Shuai didn't expect Li Xianyun to be so generous, and the direct flow pricing, which means that the financial pressure in the early stage is reduced, and there is no need to worry about people and goods are not right, and they are fooled casually.
His eyes lit up: "Yes." What are you going to do? ”
Li Xianyun leaned over and said, "We make a series of movies related to your game, and there are two settlement methods. First, it is settled according to the box office revenue. For example, ten percent of all our box office receipts. Second, share settlement, for example, you take 10% of the income to us, but this part must be specified according to the film and television performance. ”
Both agreements mean the same thing: the better we sell, the more money you give.
Plausible!
The only problem is in the details.
If Li Xianyun made a movie for a game of Jasmine, and then the box office of the movie was 4 billion, 10 percent would be 400 million.
Not a small amount.
Net Earn!
But the premise is to become a hit.
And if the movie is popular and the game is not popular, Wang Shuai will lose miserably.
On the other hand, if it is divided into ladders, it depends on how Wang Shuai's game is. Maybe Li Xianyun's movie box office is only 400 million, but Wang Shuai's game sold 400 million, and the same 10% has to be given to Li Xianyun 400 million.
In short, in film and game cooperation, movie fire does not mean game fire, and game fire does not mean movie fire, and the two sides may help each other or pit each other.
If it is not finalized at a fixed price, then the two ways depend on who is more awesome and who is more confident.
And on this issue, Li Xianyun is more confident, so he actually prefers the second way.
Tiered terms, as long as I reach a certain box office, you will give me a certain percentage of the share.
Wang Shuai thought for a while and asked, "How many?" How is copyright calculated? ”
Li Xianyun spread his hands: "You don't need to think about how many of these kinds of problems, if you can't reach one, I will have a lot, anyway, I will lead you to the traffic you deserve." As for the copyright issue, it is also simple, it depends on the share. If Chairman Wang is generous enough, all copyrights can be yours, even including the production of follow-up films and televisions. ”
The price is in place, everything is easy to discuss.
No pop-ups