Chapter 54: The Sudden Death Ghost
Like Li Xianyun, Wang Shuai is actually not inclined to the box office sharing model.
The ticket price of big productions is high, and the same 4 billion box office, the pricing of 80 yuan and the pricing of 40 yuan, the difference in audience base is doubled.
In terms of drainage, there are three main criteria for game companies.
One base, two conversion rates, &nbp;&nbp;three retention rates.
The base is how many viewers know about this game, with a ticket price of 80 yuan and a box office of 4 billion, that is 50 million viewers.
With a conversion rate of 10 percent, there will be 5 million players who come to try out the game out of 50 million viewers.
With a retention rate of 10 percent, there are 500,000 regular players out of 5 million beta players.
The base depends on the ability of the promoter.
The conversion rate depends on the ability of business operation, &nbp;&nbp;whether it can be converted depends on how you guide.
The retention rate depends on the ability of the game company, the game is bad, &nbp;&nbp; no one likes to play, &nbp;&nbp; or it doesn't cost money to play, that's useless.
Therefore, if we really want to talk, the two sides have to argue according to various details.
The retention and base are relatively simple, and how to transform them depends on what work they do.
In addition, content relevance is also very important, and game companies will require strong relevance, so that the conversion rate of film and television audiences will be relatively high.
Film and television companies will require weak correlation, so that it is convenient to create, after all, game content and film and television content are not the same concept.
In the past, film and game cooperation was basically weakly related in terms of content.
To put it bluntly, the game company takes a sum of money out to the film and television company, and the film and television company uses the characters in the game content and the main plot as the framework for the production, as for the content, don't expect the height to be similar, and the low degree of similarity is reluctant.
So this kind of money is usually not much, &nbp;&nbp; big productions are generally thousands of dollars, which is actually an endorsement in disguise.
Invite a star to spend tens of millions of dollars to find a film and television company to create an IP, and the cost is about the same.
But how could Li Xianyun value thousands of earnings?
He wants to pay hundreds of millions of dollars from the game company!
Therefore, Li Xianyun's first emphasis is on strong correlation!
As a film and television screenwriter who has been writing for seven or eight years on the Internet and has been writing for several years, Li Xianyun is very good at making up stories, but the selling point of his movies is still special effects, and he is good at both directions, and the strong correlation of other people's headaches is not difficult for him at all.
As a simple example, there is a tiger bo in the game, and the game company wants to show it, and the company that makes the TV series will tell you: the special effects of a tiger in a few seconds are millions, and ten minutes may be tens of millions.
So I'm sorry, we can't do what you want.
So what to do?
Change the plot.
Li Xianyun doesn't need it, you can do whatever you want. As long as the plot doesn't contradict itself, I'm highly cooperative.
I can do what others can't!
This is Li Xianyun's greatest confidence.
The game is nothing more than a larger content structure, so I have to find a TV series to cooperate.
But Lao Tzu can't do another series, and he can always tell you the story one by one.
Li Xianyun is now making three movies, so he is familiar with this set.
He makes money by selling special effects, and the plot is a support, as long as it doesn't rot, &nbp;&nbp; will definitely be able to rise.
And as long as I am sure that the film and television itself will make money, &nbp;&nbp; I will not be afraid to shoot more, and I will definitely be able to meet the demand for traffic...... What is not filming?
Because of this, Li Xianyun absolutely does not accept single cooperation.
However, series cooperation means that there are many repeat audiences, Wang Shuai believes that this leads to a small audience base, while Li Xianyun believes that more repeated audiences means that the conversion rate is high.
Therefore, the two sides had a heated discussion on content related, audience base, film and television game copyrights, conversion rates, and the scale of investment in film and television and games.
Both sides have needs, each has its own dependence, don't look at just one afternoon, there are really a lot of things in common.
The technicians over there are still busy: they are confused, the servers are fine, there is nothing wrong, and the hackers are not showing up again.
I was supposed to have a good New Year, but I called us back, but it turned out to be fine. But you can't do it yet, you can only continue to find loopholes and solve problems in vain.
Wang Shuai and Li Xianyun talked about speculation, and they didn't want to go out to eat, so they directly ordered takeout and chatted while eating in the conference room.
Basically, Han Xinyu and they just sat and watched the two big bosses talk about business, not to mention, they also benefited a lot.
Even Mo Rui listened to it with relish and secretly remembered it.
This conversation lasted until eleven o'clock in the evening, and Wang Shuai said with a smile: "Mr. Li's thinking is very open, and it also opened my eyes. But it's late today, so let's not entertain you in a hurry today. Let's talk in a different place tomorrow. ”
Li Xianyun was not polite, got up and shook hands with him: "I came here to accompany Xinyu this time, but I didn't expect to have the opportunity to contact Wang Dong, everyone is young and confident, this is a good thing." I am sure we will have a pleasant cooperation. ”
After the politeness, Li Xianyun and Han Xinyu left first.
Han Xinyu was excited all the way: "Oh, you see, right?" This girl is your wealth star, if this deal is negotiated, Yisheng Media can make a profit. ”
"Win-win." Li Xianyun gave her a standard business term.
Back at the hotel, Li Xianyun made an excuse and called the data ghost out.
Data ghosts are not called data ghosts.
It's called Sudden Death Ghost Kong Dazhang.
He was originally an employee of the Jasmine Company, and died suddenly due to high-intensity work.
The station where Li Xianyun caught him was his former post, and he also died suddenly there.
This is probably the helplessness of many white-collar workers in modern times, high-intensity work, overtime from time to time, alcohol, and exhaustion, which are often prone to sudden death.
However, Wang Shuai is not a stingy person, after Kong Dazhang's death, the pension of Jasmine Company was also sufficient, and the money that should be lost is not less.
So Kong Dazhang is not taking revenge on Wang Shuai by doing this, he just hates plug-ins!
Yes, this product itself is an avid game lover, in fact, his sudden death may not be due to Jasmine's overtime work, his own irregular life, working on the computer, playing games after work, there is no work, sudden death is inevitable.
After death, the obsession is to eliminate all plug-ins.
It's just that the scope of his plug-in is a bit wide - the VIPs are actually not plug-ins, they are the result of adjustment, but in his case, they are all plug-ins without experiencing the upgrade of their own efforts.
As a result, Jasmine Company has fallen into bad luck because of this, all VIP accounts have been sealed, and they can't even be recovered, but fortunately, it doesn't matter, there are few VIPs who really play games, just get a new batch of accounts.
At this moment, the sudden death ghost was called, and Li Xianyun smiled: "People didn't offend you, but you almost killed people." ”
Kong Dazhang said dumbfounded: "The plug-in must die!" ”
Get!
It's also an obsession.
Li Xianyun didn't have many sober heads in his hands, and finally had a spirit ghost, Jiang Mengmeng, a car accident ghost, and a few sober goods, and the beast kiss ghost was semi-sober, I thought that the time would come, but I didn't expect to be teased again this time.
Li Xianyun said: "Chat normally, okay?" What are you capable of? Can you make a game with a wave of your hand? ”
If he can do it, he doesn't have to talk about cooperation with Jasmine, and he can make his own games, which is beautiful.
Kong Dazhang snorted: "You can't surpass manpower." ”
Oops, you're pretty good at pretending.
"What do you mean is that if a person can do it, you can do it?"
Kong Dazhang nodded slowly.
"Can you hack into all the computers?"
Kong Dazhang looked at him directly: "I won't do anything unreasonable for you." ”
As he spoke, he swiped it and got into Li Xianyun's laptop.
Brushing and brushing, Li Xianyun's notebook lit up wildly.
Li Xianyun was very dissatisfied: "This is a bit of a self-reliance." I said, can you not play with my computer...... Hey? ”
Li Xianyun looked at the screen in surprise.
No pop-ups