420 Break through diversified development and prepare video websites
Li Jiahang was forced by Wei Yang to take a picture of a skirt and send it to the circle of friends, and then he stayed in Yunhua Mansion without shame and ran away with Li Sheng.
Without Li Jiahang, Wei Yang no longer pays attention to the Spring Festival stalls, but focuses on the "Living Together in Time and Space", which has come to an end.
This movie was released in mid-December last year, and then got the key, although the box office in the later period was very small, but it still grinded until the Spring Festival.
Now that several major movies in the Spring Festival are released at the same time, the box office of "Living Together in Time and Space" has almost been cleared directly.
If nothing else, after a few days of annual leave, when the theater fully resumes work, it is estimated that the next painting will be arranged.
Therefore, at present, this movie can basically be regarded as the final box office, even if there is an error, it will be at most one or two hundred thousand.
803 million!
This is the box office of "Living Together in Time and Space", which broke through the 800 million mark very thrillingly.
The final total ranking is below "Journey to the West", which is the runner-up at the mainland box office in 2013.
It can be said that this data is very impressive.
It's a pity that there is a more than one billion box office "Journey to the West" on it, which somewhat reduces some of its presence.
Moreover, the film market has prospered in the past two years, and the box office data has risen wildly, which has also diluted the shock of this achievement.
In addition, Wei Yang's "Celebrating More Than Years" series broadcast at the same time was particularly brilliant, breaking countless records, and even ascended to the TV throne, crazy to harvest popularity.
So much so that this popular movie, which can clearly rank among the top of the box office list of Chinese films and refresh Wei Yang's personal record, has received attention that can be described as "shabby", which does not match its results at all.
The biggest popularity is not the movie itself, but the "grudge entanglement" with Feng Pants.
But having said that, after all, "Living Together in Time and Space" is the runner-up of the year, and no one will really underestimate this movie.
Especially for Wei Yang, there are only two movies that have debuted so far, one is higher than the other.
Last year's debut film "Rise to Fame" had a box office of 505 million, ranking seventh in the total box office of the year, and ranking fourth at the box office of Chinese films.
If it weren't for the birth of "Thai Embarrassment", there would be another "Painted Skin 2" Wuershan to stir up the situation.
Wei Yang is likely to become the most prominent filmmaker in 2012, after all, few debut films can be popular to this extent.
This year, many people are both optimistic about Wei Yang and wait and see, after all, the debut work is popular, and there are many examples of the second work overturning.
The rookie wall isn't just in the NBA!
As a result, Wei Yang's performance removed all doubts, and he kicked the so-called rookie wall to pieces.
Runner-up at the box office of the year!
And it is stepping on the position of Feng pants and Cheng Long, the two movie giants, if the Lunar New Year files are all counted, Ning Hao, Liu Tianwang, Deng Chao, and Liu Tianxian are also defeated under him, and this runner-up is full of gold.
There are even some people who think that "Living Together in Time and Space" just didn't hit a good schedule at all.
was forced to struggle with many movies such as "Private Customization", diverted part of the box office, and if it was like "Journey to the West", one person monopolized the Spring Festival stalls, maybe it would break 1 billion.
Wei Yang does not agree with this statement, it is true that the competition in the same class will divert the box office, but at the same time, it will increase the popularity and exposure, and expand the publicity effect.
He knows the movie "Living Together in Time and Space".
The quality is not bad, but it is not excellent, and its own selling point is not enough to support a schedule on its own.
It can be said that it was able to win 800 million box office, the popularity of the Lunar New Year war, the competition with "Private Customization" in the later stage, and even the public tearing with Feng pants, which played a role that cannot be ignored.
What made him even happier was that Feng Pants was also implicated because of this, and the box office of "Private Customization" was tens of millions less than he remembered.
Huayi definitely didn't lose money, but from the perspective of box office competition, it is behind the box office of "Living Together in Time and Space" by more than 100 million, and this battle can be described as a complete failure.
The director, who has been rampant for several years, faced off head-to-head and lost to a "yellow-haired boy" who only made two movies.
Even if this "yellow-haired boy" can't afford to provoke it, there are still many people who make jokes about Feng pants, who makes him popular.
As far as Wei Yang is concerned, he is very satisfied with the results of "Living Together in Time and Space".
He is not as greedy as others, 800 million is already very good.
You must know that the cost of "Living Together in Time and Space" is around 60 million, which is still counted as publicity.
And just the box office share of the theater, the crew can earn 300 million, plus product placement, copyright operation and other miscellaneous things.
The profit of this movie alone can directly meet most of the normal investment expenditure of Blue Whale this year.
And the blue whale can gather more funds and carry out a larger-level layout -
Video Website Development!
One thing to say, Wei Yang never thought about becoming a platform party before, not because he didn't want to, but because he didn't have that capital.
Video sites are too money-burning.........
The formation of the three major video websites in later generations is not natural, but after rounds of fighting, stepping on the situation reached by the corpses.
And the three major video websites each have top capital behind them, Penguin needless to say, Youku and Alibaba have joined forces, and Baidu is behind iQiyi.
Even later, with the fall of Baidu, iQiyi was also forced to transform.
No longer burning money to expand, but turning to priority profits, and even many times the voice of being acquired, the reason is that Baidu's support has declined sharply.
So Wei Yang didn't think too much about it, he just wanted to honestly make film and television dramas and variety shows, and then sell them to the platform.
But many things do not develop with Wei Yang's ideas, as the scale of the blue whale grows larger, there are more and more aspects and layouts involved.
An impossible thing to ignore was in front of Wei Yang!
That is the main business of Blue Whale, film and television production, artist management, variety show production, and the market is almost unbearable.
In 2014 alone, Blue Whale plans to produce and invest in double-digit TV series, more than 5 movies, and several new variety shows.
And this is not a complete plan, and it is very likely that there will be more in the second half of the year.
Of course, this is only a small part of the entire entertainment market, but it can't stand the good quality and high price of the Blue Whale project.
In other words, these projects of Blue Whale are basically in the mid-to-high-end market, and even focus on the high-end market.
In this way, the proportion of this number is terrible.
There is not only one company in the entertainment industry, but also various TV stations and websites have their own outputs, and the battle in the high-end market will become more and more tragic in the future.
The blue whale is still stable, but it will develop further in the future, and the annual output will be doubled.
This is not an unimaginable number for a fast-growing film and television company.
After all, two years ago, the output of blue whales was pitiful, and now it has increased several times, maintaining the same development trend, and it will only take 2~3 years at most to achieve this.
This is troublesome, the market is so big, and each family still has their own land.
No matter how awesome the blue whale is, it is impossible for all projects to surpass the trump cards, so once the market can't eat the blue whale project.
Then a finale, the good items can be sold, and the inferior ones are forced to enter the inventory queue.
Film and television companies rely on projects to recover blood, and if a project can't be sold, that is, a fund is suppressed, and the blue whale can make money again, and it is enough to hurt the muscles and bones by pressing a few projects.
At that time, you will either break your arm to survive, reduce the scale by yourself, change from large to small, give up the country that you have fought hard, and enclose the land to survive.
Either continue to grit your teeth and see if you can fight your way out of the encirclement, but it is likely that the more you shoot, the more you press, and eventually enter a dead loop, and one day the capital chain will be broken and the bankruptcy will be over.
So if it goes on like this, the blue whale is dangerous, but it can't stand still and actively control the scale.
Let's not say that Boss Wei won't be so cowardly, and others will force him to continue to develop.
The blue whale is now gaining momentum, everyone is like a clockwork machine, there is no retreat, determined to become the industry leader, if you step on the brakes, you don't have to wait for the future, if you don't know it will fall apart now.
Not many people want to work in a company with no ambitions, especially those who are capable and ambitious.
Blue Whale has a lot of talents, but not only relying on the personal charm of Boss Wei, but the rapid development of the company, so there are people who come to take refuge, everyone works hard to make the company bigger and stronger, and then rewards meritorious deeds, promotions and salary increases, and becomes a leading figure in the industry.
If Wei Yang doesn't develop, it will block everyone's financial path, prevent everyone from coming to the top, and no matter how handsome he looks, he won't be able to keep people.
So at this point, things are very simple, the blue whale must seek a breakthrough at a higher level.
Huayi actually did the same!
The concerns of the Wang brothers and Wei Yang are somewhat different, with Boss Wei having confidence in his own project and worrying about restricting development after the market is saturated.
Huayi development is not as smooth as the blue whale, they have made money and lost money.
Therefore, the Wang brothers feel that the film industry is too unstable, not to mention the peak season and off-season, the key is to depend on luck, and the uncertainty is too high.
To put it bluntly, these guys value interests, not the movie itself.
They don't care that Huayi can top up to Chinese movies, but they care more about how to make money stably for a long time.
As a result, Huayi began to carry out various layouts, wanting to develop more stable and diversified, including games, cinemas, movie towns, and finance.
even shouted the slogan of "de-cinematization", and abandoned the foundation of his foothold.
In contrast, although Wei Yang also chose diversified development, he clearly understood what the biggest advantage of the blue whale was.
Stable and high-quality content!
The weakness of the blue whale is that it is difficult to perfectly digest these contents in the future, so it is necessary to use this as a breakthrough to make up for this weakness, form an industrial chain, and improve the company's development ceiling.
Naturally, the establishment of its own platform has become the next strategic goal of Blue Whale.
Once Blue Whale has its own platform, it will not only be a film and television company, content digestion will no longer be a problem, and the resources of all parties in Wei Yang's hands will be contacted and coordinated.
At that time, the Blue Whale Department will not only be in the field of film and television, but also expand to the entire entertainment and even the Internet, and become a real big capital.
Of course, the future is bright, but the process is worrying.
Just burning money is enough for Wei Yang to have a headache, and other problems such as how to get traffic, how to retain users, strive for exposure, and achieve profitability are one big problem after another.
Wei Yang knew in his heart, he didn't plan to break with the three major video websites, and he was very satisfied if he could reach the level of Mango TV.
Even Wei Yang has a way back in his heart, in case this website is messed up, he can find someone to take over.
Don't forget, he is also the major shareholder of Station B, and Wei Yang of today's headlines is also on the line, and with the future strategy of these two companies, it can be sold to them.
Of course, a fire sale is the next step, and in Wei Yang's heart, his real purpose is to reach a cooperation with these two companies.
Especially today's headlines, video websites are inseparable from traffic, and today's headlines are the only traffic pool that can be comparable to penguins in the future.
The two sides can form a strategic cooperation, and even invest in each other, one to develop short videos, the other to develop video websites, to form strategic complementarity and fight against penguins.
As for station B, the two sides can also reach cooperation, and even at the beginning, Wei Yang wanted to enter the game directly with station B.
However, the development strategies of the two sides are completely different, and Chen Rui, who has already intervened in the management of station B, has his own ideas, and it is impossible to accept the requirements of the blue whale.
So Wei Yang had no choice but to go it alone, and was preparing funds to acquire a video website.
…
Blue Whale Building, conference room
Wei Yang is listening to a dedicated acquisition team to report to him on the video sites he can acquire.
The blue whale entered the game too late, too slowly from the beginning, and the daylily was cold when it developed.
Therefore, the easiest and most convenient way is to acquire a relatively mature video website, directly obtain its own resources, users and technology, and then change its appearance, and achieve the situation that Weiyang needs as soon as possible.
The composition of the acquisition team is not the Blue Whale family, this time Boss Wei has made every effort, including the investment funds and financial teams under his name.
Moreover, Wei Yang has already said hello, and if necessary, he can also use some other funds, and even private and bank loans.
Concentrate your efforts first and take down the website.
As for the funds and shares of the parties, most of them are left-handed to right-handed anyway, and some agreements will be signed first, and then slowly sorted out and adjusted.
"Now there are websites that are expected to be won, and the best developed and largest is Sohu.com."
"In the past two years, under the crackdown of major websites, Sohu's traffic users have been declining, and now it is all supported by American dramas.
"Sohu video is very large, and Boss Zhang's willingness to sell is probably not high, but if you don't buy it all, but take control, it may not be hopeless, and it will be supported by Sohu.com, which is beneficial to the development of the website."
Wei Yang was noncommittal, that Zhang fox was not easy to deal with, and the volume of Sohu video was too large, although there were many benefits, it was easy to be choked to death.
"In addition to Sohu video, PPTV is also a good target, the latter is currently in the hands of Suning, and the other party does not attach much importance to it, but it will not be easy to let go."
"Fengxing.com, more inclined to the channel industry chain, its own online development is not strong, the advantage is that we can directly enter the PC, mobile, TV multi-channel, but behind it is the magic capital radio and television, which is also a hard bone."
"56.com, which itself has limited development and everyone behind it has deliberately withdrawn, is the easiest target to acquire, but it has a lot of shortcomings and a small scale, so it has to be vigorously transformed and invested."
"And the fast broadcast ......"
(End of chapter)