I really don't know if I don't see it, and I'm shocked when I see it.

After years of scuffle, the video site has formed a preliminary pattern, and there is no need to say much about the giants, and those who can have a place are not good stubble.

The subordinates introduced a circle, and how much money was used to acquire is secondary, and whether people sell or not is the key.

Wei Yang took a careful look at the relevant information, and he had also understood many aspects before, and this time it was a more systematic and comprehensive analysis.

First of all, the fast broadcast directly let him pass!

At this stage, various video websites have begun to prepare to start, and even in the second half of last year, Kuaibo has been affected a lot, and now it has basically entered the early stage of the general offensive.

If nothing else, Kuaibo is basically cold, at least Boss Wei doesn't have the ability to let him go ashore safely.

There's no way, although Kuaibo serves the public and has great merit for countless male compatriots, but it is indeed poking the lungs of other people's video websites.

In the copyright war in the past two years, several video websites burned money and were about to be pants, but as a result, Kuaibo was crazy behind the scenes, prostituting the film and television resources of various families.

Take other people's things to grab other people's traffic, and whoever can stand it.

What's more, everyone is now interested in developing paid businesses, increasing VIP users, and cracking down on piracy with unprecedented intensity.

In this case, Kuaibo still insists on wool + free playback, which naturally becomes a thorn in the side of the industry.

In addition, it has been developing independently, there is no big backer behind it, and it loves to play side balls, and there are a bunch of handles under the buttocks, so LeTV took the lead, and everyone rushed up to it, easily putting it to death.

So from beginning to end, fast broadcasting was not in Wei Yang's plan, this style was too prominent, and he couldn't change it.

Fast broadcast pass, the possibility of Sohu is also extremely low!

Although Zhang Fox is now lonely, the three major portals are at the bottom, and they are thrown away by the "juniors" of BAT.

But the emaciated camel is bigger than the horse, and Sohu's heritage is not bad, with a market value of more than 10 billion, and it is still a well-known Internet company in the industry.

Sohu Video is also in the leading position of second-tier video websites, second only to Youku, iQiyi, Penguin and LeTV.

Therefore, Sohu has not reached the point of running out of ammunition and food, and Zhang Fox also has his own pride, and still feels that there is a chance to save the situation and return to the top, and it is impossible to easily give up control.

For Wei Yang, the real reliable target is the more inferior PPTV, Fengxing Network and 56 Network.

56 net is the easiest to take, but it has the most problems and the smallest volume, according to the contact and rough valuation of Wei Yang's team.

1200~15 million US dollars is expected to be won, no more than 20 million US dollars, according to the current exchange rate converted into RMB, that is, a maximum of 120 million.

This does not mean that 56.com is small, but when Renren acquired it in 2011, it gave a valuation of $80 million.

It stands to reason that after several years of development, the valuation of 56.com should increase a lot.

However, the competition of video websites is too fierce now, resulting in 56.com being constantly squeezed out and suppressed, and the development environment is difficult, so it is naturally not favored by the industry.

The parent company doesn't want to throw any more money into it, and is eager to get rid of this hot potato, but there are only a few buyers, and it is impossible to take over at a high level, so the price is getting lower and lower.

56 net For the blue whale, the volume is far from meeting the requirements, and the purchase price is useless no matter how low it is, because you have to throw money into it, and the essence is the same meaning.

Wei Yang is willing to use funds in exchange for time, so he is naturally unwilling to spend this effort.

However, due to its good operability, it is still listed as the last option, in case several other websites can't get a strategy, it won't be a chicken and an egg.

After all, no matter how small the 56 network is, it is also an influential website in the industry, which is stronger than Wei Yang's starting from scratch.

The first three are inappropriate, and the rest of the choices are simple, PPTV and Fengxing.com choose one of the two.

These two websites have their own pros and cons, and Wei Yang personally prefers PPTV.

This is also a relatively old video site.,It had a predecessor in 2004.,Earlier than Youku and Tudou.。

The advantage is that the technical level is in the first class in the industry, and even the giants can barely be equaled.

And the development is not completely online, it also has a certain strength in channel TV, one of the important strengths is live video, which occupies more than 60% of the Internet market and has a great influence among sports fans.

The disadvantage is that for various reasons, it has not formed its own website style.

Except at the sports level, there are not too many regular users, and it is more like a player than a video site.

For the blue whale, this is a good thing, one technical traffic, the other provides content, just to form a complementary.

If you really get a fixed style of your own, it is not easy for Blue Whale to start, otherwise the changes will be too large, and it is easy to lose old users.

Like PPTV, in addition to sports users, most of the others are players, and they are not too impressed by the website itself, which is more convenient for Blue Whale to slowly rectify the layout without resistance from old users.

Not only is the style appropriate, but the volume of PPTV itself is not bad, it is considered to be a top second-tier website, with a current market value of about 3 billion.

If the blue whale can win PPTV, after the digestion is completed, it can form a platform influence at the fastest speed and achieve the strategic purpose of the blue whale.

If the acquisition is successful, in a short period of time, Wei Yang will be confident that Sohu will be squeezed down and sit firmly in the position of the leader of the second-tier video website.

If you are lucky in the later stage, you may not be able to replace LETV as the Big Four.

It can be said that after repeatedly comparing the information of the data, Wei Yang almost put aside other websites, thinking about how to get PPTV.

It's not an easy task!

Not long ago, this website just changed hands, and the main control fell into the hands of Suning.

As mentioned earlier, Suning does not attach much importance to PPTV, but it is only relatively.

Suning's focus on core business has slowly shifted to e-commerce, but the home appliance business that started has not given up, but has formed a combination of offline and online, trying to create an advantage that belongs to Suning.

The reason why Suning acquired PPTV is also to compete with LETV and create an Internet terminal ecological chain that belongs to Suning's home appliances + website.

Boss Jia's rhetoric is still bought by many people, and even followed suit.

It's a pity that LeTV had an accident later, and all the ideas collapsed directly, leaving Suning to adhere to this strategy.

It's a pity that the number of roads itself is wrong,Suning has not developed PPTV itself at all,It's just a broadcast carrying platform for major websites,Biased towards video hardware,And it is also beaten by Xiaomi TV and other homes。

Later, PPTV simply transformed into a live sports software online, but it also struggled to maintain it for a while.

But when Suning declines, PPTV's sports market is encroached upon by Penguin, iQiyi, Migu, etc., and the website is even more half-dead, and the homepage is full of small-cost dramas with the main theme that mainstream websites don't care about.

From this point of view, Weiyang's acquisition of PPTV is a good thing for this website.

Although he wasn't sure if he could make a website, it was at least better than in Suning's hands.

But the key is that Suning doesn't know the future ending, and is bent on wrestling with LeTV, and Boss Wei wants to acquire, I'm afraid that he will hit a wall.

"This Suning has a really big appetite, it is engaged in e-commerce, it is also a video website, and offline retail and home appliances are not let go, and I am not afraid of pulling eggs with big steps."

Realizing Suning's difficulty, an executive couldn't help but mumble, and Wei Yang shook his head.

"Offline combination with the Internet is the trend of the times, and Suning's grand strategy is no problem, and it is very bold to transform."

This is also the reason why Suning is highly respected by the industry and capital, and it is difficult to turn around, and not all giant entities have this courage.

But courage is courage, operation is operation, and the grand strategy is no problem, but the specific implementation is two different things.

Anyway, in Wei Yang's impression, that Boss Zhang is a little better than Boss Xu, maybe he will follow in the footsteps of the former......

But that was later, now Suning is making great progress, Wei Yang has little confidence in this acquisition, but he will not give up easily.

"Our advantage is that Suning attaches limited importance to PPTV, which is only regarded as a part of the strategic improvement, and for us, PPTV is an imperative and the top priority for future development."

"For this, the price we are determined to pay and our preparation will be incomparable to Suning."

Wei Yang mobilized the executives and the acquisition team, and everyone's morale went up a lot.

That's right, Suning is not easy to mess with, but the boss is a good stubble, and this time the blue whale has been planning for a long time, and the funds and resources used are extremely prominent.

The business sea is unpredictable, and there are many examples of small and big snakes swallowing elephants, not to mention where the blue whale is a snake, at least it is also an evil dragon.........

…

The multi-billion acquisition case is not something that can be completed in a short period of time, and Wei Yang has not followed it all the time, after all, he is a layman in this regard.

What he should really do is pool money and connections.

The more funds and the wider the network, the more beneficial it is to the acquisition, so don't look at Wei Yang's rarely appearance, but he is the core of whether this acquisition can really succeed.

It was also until this time that many of Wei Yang's surroundings knew how rich Boss Wei was.

Just the Blue Whale alone, Wei Yang took out 1 billion in cash, and the remaining amount was more than enough to support the company's continued development.

This amount can make those film and television companies blush, but it is really worth the fuss.

Blue whale is a well-known cash cow, with a high rate of return on the project and a fast return of funds, especially after the soaring price of copyright in the past two years, it is a lot of money.

Last year, Blue Whale earned hundreds of millions of dollars in just one "Run", and the most important thing was to record the second season immediately, and various advertisers and platforms rushed to send money to Blue Whale.

Projects such as "Celebrating More Than Years" and "Thai Embarrassment" have made Blue Whale a lot of money, even if the expenditure dividends are a lot, the remaining amount is also very amazing.

What's more, now after the blue whale is combined with coral entertainment, there are more and more people who can carry the project.

"Flower Thousand Bone", "Why Sheng Xiaomo" and "Ancient Sword Strange Tan" are added together, with an average profit of more than 100 million per play.

1 billion cash is a miracle for other film and television companies, but for Blue Whale, it is still not the limit.

For acquisitions, with 1 billion cash, you can leverage 2 billion or more funds, and some will play, and hundreds of millions of funds will dare to attack tens of billions of companies.

However, Boss Wei has a cautious personality, and most of the companies in his hands are asset-light, and the PPTV targeted is not an entity.

In addition, Suning is also a well-known large company, and in order to ensure that he won it, Wei Yang scraped together another 1 billion cash from the company in his hand and multiple sources.

In addition, Wei Yang has also done a lot of back-up, not only can mobilize 5~1 billion funds to enter the game at any time, but also found some reserve shareholders, and there are also hundreds of millions of reserve support at any time.

This scale of funds can't get PPTV anymore, Wei Yang thinks that it should be kept for Suning, so he turned his head to buy Fengxing.com or 56.com.

In February, the flavor of the Spring Festival has not yet dissipated, and the afterglow of "Celebrating More Than Years 3" and "Mufu Fengyun" has stopped for a while.

It's finally time for other TV series to go online and broadcast.

The blue whale, which is bound to make a big fuss this year, came up and put on a posture and launched Tang Yan's "Why Sheng Xiaomo".

Although Tang Yan was stepped on by Xiao Zhao not long ago, no one would really underestimate her.

The "Celebrating More Than Years" trilogy and last year's "Little Times" movie made her firmly in the top position of the first line, and even faintly became the goalkeeper of the first echelon of popular actresses.

Now, Tang Yan's new work is broadcast, or the boiling adaptation of Gu Man's online text, and the attention of "Why Sheng Xiaomo" can be imagined.

This drama was jointly broadcast by Hui Province and Jiangsu Province, the online platform is Youku, the platform foundation is very good, and naturally it has achieved good results.

The ratings on the first day broke 1, and then the average rating of 1.2 in just three days was reached, ranking first in the same period.

At the same time, it is worth mentioning the number of online broadcasts, with a maximum of 250 million views in a single day, which is unique in recent years, and the "Celebrating More Than Years" series can barely hold on.

And the subsequent data performance did not live up to the popularity of the premiere.

More than half of the broadcasts will be broadcast, the average ratings will enter 1.5, and the number of online broadcasts will exceed 1.5 billion.

No. 1 in the same period on TV!

No. 1 in the whole network!

Tang Yan has also skyrocketed in popularity and prestige with this, which is pitiful, and she has many classic roles, but there are really few who take the lead, basically as the second female lead.

This is true of "The Legend of Sword and Fairy 3", and the same is true of "You from the Stars".

"Celebrating More Than Years" and "Little Times" are popular enough, but the first one is Liu Shishi, and the other is Da Mimi.

So much so that Tang Yan is sometimes jokingly called the second millennium, and she is not like "The Three Thousand Golds of the Xia Family" to play stupid Bai Tian and cannot be the heroine.

There is also a reason why she was pressed and beaten by Xiao Zhao, after all, you are an assistant, and people are alone in the ratings, and the gold content is really incomparable.

This time in "Why Sheng Xiaomo", Tang Yan, as the heroine, finally raised her eyebrows.

In addition, "Celebrating More Than Years 3", which was just broadcast not long ago, Tang Yan, who plays the role of Begonia Blossom, is itself very popular, and now the two sides have combined to become one of the most popular artists nowadays.

Tang Yan and her fans are so cool, and then they went to Xiao Zhao's fans to go through old accounts.

Xiao Zhao also ignored it, this situation is turn-based, there is no need to fight back when others are in full swing, and when her "Flower Thousand Bone" is broadcast, it will naturally be settled.

(End of chapter)