In March, there was a major event in the financial circle and the film and television industry.

Blue Whale, a well-known film and television company in the entertainment industry, and Blue Qinghai Investment Company, which was jointly established with Blue Crab Ventures, a well-known investment company in the industry.

This investment company with a strong Weiyang flavor is 1.05 billion yuan as soon as it is sold.

Directly from PPTV's minority shareholders SoftBank, German investment institutions, the founder team and others, it won 24% of the shares, becoming the third largest shareholder of PPTV.

On the same day, Blue Qinghai officially launched an acquisition notice for PPTV and directly contacted Hony Capital, the second shareholder of PPTV.

This news directly landed on Weibo's hot search, and relevant people in the financial circle were crazy about the heat.

Some of the insider stories are also slowly being unearthed.

It is said that from Wei Yang and his team's decision to acquire, to the implementation of specific steps, and the completion of the final acquisition, it was only more than 20 days.

With so many equity changes and frequent actions, it must not be hidden from Suning, the major shareholder.

The latter knew the news soon after Weiyang began to make acquisitions, but they didn't expect it to be so fast, so that before they could discuss the specific results, they had already done it there, and announced that they had contacted Hongyi.

And the reason why Wei Yang is so fast is very simple.

Throw money!

At present, the valuation of PPTV is around 3 billion, and Suning and Hongyi used 420 million US dollars to acquire a total of 76% of the shares, which is about 2.5 billion + when converted into RMB, that is to say, the valuation of PPTV at that time was about 3.3 billion +.

Of course, this kind of acquisition must have a lot of premiums, and it is definitely not worth it normally, and the current valuation of 3 billion is also due to Suning's main control.

In this way, it is actually simple.

The remaining 24% of the shares united by the small shareholders are worth more than 700 million according to the valuation of 3 billion, and Wei Yang bought it at a premium of 1.05 billion, full of sincerity.

Moreover, at present, PPTV has been jointly won by Suning and Hongyi, and everyone understands that the next step will be to focus on cleaning up small and medium-sized shareholders.

Instead of being forced to leave the market by various means, who would refuse if someone takes over at a high price now.

And Wei Yang naturally knew that the money was spent more or less, and there was a little bit of "injustice".

But there is no way, if you want to enter the game and accumulate enough capital to fight against Suning, then you have to be willing to spend money and leave the market as soon as possible.

This money is just an appetizer, and in the next step, Lan Qinghai directly spent 1.5 billion yuan to prepare to win the shares of Hony Capital.

At the beginning, Hony Capital and Suning joined forces collectively, Suning was the big one, and Hony was not bad for money, with 32% of the shares in hand, and spent nearly 1.05 billion yuan at that time.

The blue whale opened its mouth for 1.5 billion, which means that as long as Hongyi nodded, he earned 4~500 million in a few months.

Ally?

Wei Yang didn't believe that Suning, an ally, was worth this price in Hongyi's heart, so he really couldn't add it.

"Wei Yang is crazy!?"

This is the reaction of the outside world after learning that Wei Yang made an offer to Hongyi.

PPTV is valued at a total of 3 billion, which is just over half of the equity, and Wei Yang spent more than 2.5 billion, and it is not so hot when he has money.

And some people who understand Wei Yang or start from the overall situation can see Wei Yang's true purpose.

"This is going to fight a war of attrition with Suning."

The acquisition of PPTV is very difficult for Wei Yang, because Suning has entered the game and become a major shareholder, and it is also a well-known domestic group, and wanting to take PPTV from them is tantamount to taking food from the tiger's mouth.

So if you want to win this battle, you have to win by surprise.

For Wei Yang, it would be too stupid to fight with Suning for funds, and he couldn't fight it, so he had to change his game and pull Suning to a battlefield that he was good at and powerful.

Therefore, Wei Yang decided to make a risky move.

simply give up Suning directly, not to start with the entire PPTV, but to concentrate superior funds to acquire the shares of Hony and small and medium-sized shareholders.

If it goes well, Wei Yang can get 56% of the shares, which is a well-deserved major shareholder of PPTV, and he will justifiably get the control of PPTV.

In this way, Wei Yang can use PPTV as a battlefield and continuously invest funds.

If Suning grits his teeth and follows the investment, then he will form a war of attrition with Wei Yang, and if he does not vote, he will be forced to be consumed little by little.

For Wei Yang, PPTV is the biggest strategy of Blue Whale and related attention to the future, and it was originally decided to invest a lot, as long as the website can be developed, it is not too much to burn money.

So this money, Wei Yang dares to burn it and is willing to burn it, and there are blue whales and red sharks that have begun to rise behind him, and he has enough confidence to burn money.

But Suning is not necessarily!

They are very rich, but the stalls are also large, e-commerce, home appliances, physical stores, sports and various industries, which are not burning money.

In such a situation, in the face of PPTV, which is not particularly important in their grand strategy, is Suning worth fighting with Wei Yang?

One side goes all out, no matter the cost.

The other side has various constraints and many concerns.

Once it enters a war of attrition, it is a matter of time before Suning is defeated, and even if it persists and becomes a shareholder of PPTV, it is not necessarily a bad thing for Wei Yang.

As long as the control of PPTV can be guaranteed, Suning's investment is also a big benefit to the website, and even reaching cooperation with it in TV channels and offline can further improve the PPTV industry chain.

At this point, Boss Wei is not obsessed with eating alone, and even he has a plan to introduce capital such as the headline system for cooperation in the later stage.

Of course, this is premised on the successful acquisition of all the shares of Hony Capital.

If you don't take it, or only take a part of it, and you can't grasp the control of PPTV, then even if Wei Yang can still fight a war of attrition, he will be relatively passive in many aspects.

Therefore, Wei Yang will not hesitate to offer a premium to make the outside world think he is crazy, and package all the shares of Hongyi, which is the most critical part of the acquisition plan.

"Again, tell them that they have to pack it all up and don't accept part of the sale, that's the bottom line, otherwise we'd rather the acquisition fail."

"I can afford to lose 1 billion, and we still have shares in our hands, so we can still break a tooth from Suning."

"As long as Hongyi is persuaded to package and sell, then Suning wants to sabotage the acquisition, so he has to buy Hongyi's shares and fight with us for funds."

"With such a high premium, I don't believe they are willing to buy it, even if they do, is the money enough?"

"If Suning can easily spend this money, there is no need to pull Hongyi to buy it together, their family has a big business, and they are pulling it."

"In a word, barefoot people are not afraid to wear shoes, they are reluctant to fight with us."

“……”

Wei Yang cheered up his team loudly, and Suning, which has a market value of hundreds of billions, doesn't seem to be taken seriously by him.

In this acquisition war, Wei Yang also has an imperceptible, but particularly sharp advantage, that is, Yiyantang, and the resources of the capital team are called upon by him.

Suning is different, the ship is difficult to turn around.

The factions, shareholders, and executives of major internal companies, as well as many listed companies, affect the whole body, and Boss Zhang does not have as much freedom as Boss Wei.

This has been completed since the completion of Weiyang's short-term acquisition of small and medium-sized shareholders' shares, and Suning can feel it before the meeting.

Hanging up the phone, Zhao Liying next to her looked at Wei Yang with some admiration, and the affection of her eyebrows could be drawn.

As mentioned earlier, what impressed Xiao Zhao the most about Wei Yang was not his appearance and character, but his serious and decisive work and self-confidence in strategizing.

"Brother, you were too handsome just now."

Wei Yang rubbed her head, he also felt that he was a little handsome just now, and at the same time, he also felt that his level of flickering was getting higher and higher.

"Suning really won't make a move?"

"I don't know."

Wei Yang spread his hands, what he said just now was also half-truth, and he had a certain amount of confidence, but he did not ensure that it would go well.

Hony Capital is now more ambiguous, although he was a little tempted by Wei Yang's high price, but he did not raise his hand to surrender, and hooked up with Suning.

Even for them, it is best to sell at a high price in Weiyang, and at the same time sell a small part of Suning's shares to ensure the latter's control, so as not to be offended.

Suning also thinks so, controlling PPTV at the lowest cost to deal with the impact of Wei Yang.

But Wei Yang's side is obviously guarding against this, and the price can be negotiated, but he must buy all the shares, and he will become the largest shareholder in one fell swoop.

So the three parties are now in a stalemate, and Wei Yang is actually gambling, betting that Suning will not compete with Wei Yang to throw money.

Although Suning is more complicated internally, people are not unaware of people, they have invested more than a billion yuan in the PPTV project, and they will not give up easily, and they will throw money away, hundreds of billions of large groups, but it is not so easy to deal with.

"So it's still going to be fast, this matter can't be delayed, the more it drags on Suning's side, the easier it is to form a resolution, now it's just while they're still talking internally, cut through the mess quickly."

Wei Yang knew this in his heart, and while urging the team to speed up the negotiation, he continued to contact the funds.

Once Suning really ends, then Wei Yang's remedy is to continue to increase the price, add it to Hongyi's heart, and add it to Suning's distress.

In addition, Wei Yang also began to give full play to the strength of half of the media tycoons, frantically making smoke bombs, and all kinds of gossip flew all over the sky, involving both himself and Suning.

It constantly creates pressure on Suning's shareholders and the stock market, and creates obstacles for Suning's internal system.

Even Wei Yang sent rumors, saying that Alibaba, Hunan Province, and LeTV also intended to participate and muddy the waters.

For Wei Yang's side, which has the same goal, it doesn't matter how chaotic the situation is, their purpose is to take the shares, but for Suning, this is all trouble.

…

"The afterlife is terrifying."

Wei Yang's tricks can be concealed from most people, and a business predator like Boss Zhang can still see some situations.

But again, a company like Suning with a complex layout does not move by personal will many times, and even if Boss Zhang knows Wei Yang's layout, he does not say that he will counteract it.

That's why he praised Wei Yang, thinking that not only was his methods decisive and ruthless, but Suning's weaknesses were also very accurate.

There was a thin young man next to him, who was a little angry when he heard this: "It's just gambling, if Suning decides to continue to invest in PPTV, what will he do." ”

This young man is the son of Boss Zhang, the future president of Inter Milan, Zhang Dajing, Zhang Dashao.

At this time, Zhang Dashao was still studying abroad, and when he came back from annual leave, he stayed for a few more days.

As a result, he saw Wei Yang's acquisition surprise attack, so he didn't return to school, and Boss Zhang also intended to let him see it, so he analyzed Wei Yang's operation this time.

Even so, in the face of his father's praise of Wei Yang, Zhang Dashao was not convinced.

In other words, after Boss Wei started from scratch, because he was too young, he inevitably compared with the heirs of various families, and was often appreciated, so he naturally became a thorn in the side of many rich second generations.

Zhang Dashao and Wei Yang are only a few years apart, one has not graduated from college, and the other is already worth tens of billions of dollars, and he has started a business war with a well-known domestic group.

It is no exaggeration to say that if he succeeds in becoming a major shareholder of PPTV, Weiyang's business reputation and influence will reach a higher level.

Mo said that he is the second generation of rich, and some of the old generation of rich people are not enough to compare with him.

Zhang Dashao may not know this, but he is young and vigorous, and he always feels that Wei Yang is not a big deal, and he has always thought that if he is in charge of Suning, he can easily beat it down.

"Then let me ask you, if you are now the CEO of PPTV and do not have the identity of Suning's heir, can you deal with Wei Yang's offensive, and can you persuade Suning's top management to strongly support you?"

Zhang Dashao wanted to pat his chest and pack the ticket, but looking at his father's serious eyes, he finally fell silent.

Boss Zhang asked again: "If you have Weiyang's assets and connections, do you have the courage to go against Suning?" Is it even more capable of forcing Suning into a dilemma and internal quarrels? ”

Zhang Dashao was silent for a longer time this time, and Boss Zhang next to him smiled bitterly when he saw this, and said intentionally or unintentionally.

"I kind of know why Cao Cao sighed that sentence back then, and that son should be like Sun Zhongmou."

Sure enough, no son would want to hear his father feel that he is inferior to others, let alone the arrogant top second generation like Zhang Dashao, whose fingernails are pinched red.

Boss Zhang saw everything in his eyes, and he also accepted it when he saw it, and did not further stimulate his son.

He felt that his son was too proud, and his family was superior, and his enthusiasm for struggle was not high, so he hoped that he would work harder, so he gave his son a goal or opponent.

"Study hard and accumulate, and when you return to Suning after graduation, you will have to compete with him sooner or later."

Zhang Dashao is not stupid, he can guess his father's intentions, but when he thinks of what he said just now, his heart is still panicked.

"Then you really let Wei Yang get what he wanted."

"It's that simple."

Boss Zhang sneered, he admired Wei Yang, but it didn't mean that he was willing to watch the other party step on Suning's position.

With his prestige in Suning, trouble is a troublesome point, and if he is really ruthless, it will not be a problem to compete with Wei Yang for Hongyi's shares.

"Doesn't he want to fight a war of attrition? I lifted him up and drained his money. ”

Zhang Dashao's eyes lit up, he understood his father's intentions, and Suning also followed the bid for Hongyi shares, Wei Yang didn't want to give up, so he had to grit his teeth and follow.

It would be best if Suning could successfully win the shares of Hony Yi, and if it really exceeded expectations, Weiyang would also pay a lot of price and become the major shareholder of PPTV at a high premium.

At that time, Wei Yang will run out of funds, and even owe a lot of debts, even if he has the control of PPTV, he will not be able to invest on a large scale.

On the contrary, Suning, even if he retains part of the original funds and uses them to finance the impact, he can also make Wei Yang stupid, regain control, and kick him out.

"He gives us strengths and avoids weaknesses, and we also use our strengths and avoid weaknesses with him, Suning's disadvantage is that it is huge, and its advantages are also, even if it can only use some resources, this war of attrition is enough to drag down Wei Yang."

"That's right."

Zhang Dashao's eyes lit up suddenly: "Wei Yang is self-inflictedly smart, how can he fight Suning." ”

"His main business is film and television, this industry is too unexpected, I don't believe that he can sell it all, once there is an accident, the capital chain is broken, let us pinch and rub the round."

Boss Zhang's trick is not poisonous!

Wei Yang, who was forced, finally spent more than 300 million yuan and won the shares of Hony Capital at a price of 1.82 billion.

Soon after, Boss Wei officially joined PPTV and soon announced adjustments to the relevant structure and personnel.

Magic capital, Zhangjiang

Wei Yang stood in the office of PPTV headquarters, feeling distressed and distressed, and sneering at Suning's calculations.

These business predators are really difficult to deal with, and it is not good to be killed by them if they are others, but he is different.

The master is open.........

The acquisition is very complicated, and for the sake of the look and rhythm, everything is simple

(End of chapter)