"Wei Yang spent 2.85 billion yuan to become the major shareholder of PPTV, and a new pattern of video websites appeared"

"Blue Whale's Desperate Fight, Is It Wise to Enter the Platform Field"

"The success of the acquisition is just the beginning, and the protracted battle with Suning in the future is the key"

"Textbook Blitz Takeover War, Exploring the Post-85 Business Giant Wei Yang"

"PPTV is likely to change its name, guess which seafood"

《……》

Although in terms of volume, Weiyang's acquisition of PPTV is not the first echelon in the business world, and tens of billions of acquisitions are not uncommon, but its popularity and influence are definitely the undisputed first.

It is even an exaggeration to say that this time Wei Yang took countless melon-eating people and netizens to witness a commercial acquisition in an all-round way, giving everyone a vivid business lesson.

Although most people just watch the excitement and don't know much about it, they can't stand a group of experts and media analyzing it.

So everyone has a rare impression that Wei Yang is very powerful in this acquisition case, and has completed an almost impossible acquisition miracle.

But Suning is not a vegetarian, and although Wei Yang finally succeeded during this period, he also buried a lot of mines, which is likely to lead to a dismal end for Wei Yang.

Many professional media and industry insiders are pessimistic about Weiyang's prospects.

But for the public, everyone's opinion of Wei Yang this time is more of amazement and admiration.

Nearly 3 billion funds!

Outsiders don't care how much of it is Wei Yang's funds, how much is borrowed or leveraged, and they don't care about the inside story inside, in the eyes of most ordinary people.

It was Boss Wei who spent a lot of money, smashed a small 3 billion, and smashed Suning into submission.

Any hidden danger is in the future, what they see is Wei Yang's domineering and awesome.

A self-made young man who is only 26 years old, facing a behemoth opponent, fought a beautiful acquisition battle under the national gaze and achieved his strategic purpose.

This kind of climactic plot may not dare to be written in a TV series.

Some people even joked that any screenwriter's business war in the future can be sprayed, but Wei Yang can't, because people will really buy a company to find inspiration in order to write a script.

At the same time, this time is also a real proof of the strength of Boss Wei, the youngest mainland 100 richest man.

In the past, because Wei Yang had too many light assets and valuations in his name, his net worth was too empty compared to other bosses, so some people often questioned it.

As soon as the small 3 billion yuan comes out this time, it is estimated that most of these voices can subside.

You are worth a lot, you pay 3 billion to give it a try?

In the past two years, it is not without the rise of some young entrepreneurs, such as Chen Ou, the owner of Jumei Youpin, who "speaks for himself" in China.

At present, this company has begun to operate and prepare to go public, with a market value valuation of nearly 20 billion, which leads to the fact that for a considerable part of the time, Chen Ou's momentum will even overshadow Wei Yang.

It's not that he is more popular than Wei Yang, but Wei Yang's identity is too much, and even the gimmicks of talents and stars are bigger, so he is not as dedicated as Chen Ou in terms of entrepreneurs.

There are also many other post-80s entrepreneurs, who have more or less some achievements, and even the famous Wang Dashao is also rumored to be preparing to start a business with 500 million yuan given by his father.

But after the acquisition of PPTV, the "arrogance" of these people was all suppressed.

Boss Wei took the lead and became the most shining business star of the post-80s.

Even this matter has some fluctuations in the stock market, Wei Yang officially entered the video website, and it is menacing and very powerful.

Directly and indirectly, several video websites that have been listed have fallen at different levels, and listed companies related to PPTV and Weiyang have also risen to a certain extent.

The most interesting thing is that before Weiyang announced the acquisition of PPTV, Suning's share price fell.

But when Wei Yang really succeeded, Suning's stock rose instead.

In the words of a big V of a financial channel on Weibo, he believes that Wei Yang does not have an advantage in the future of PPTV's "Su Wei dispute", but he feels that after Wei Yang becomes the owner of PPTV, this website has a lot to do.

At least for a short time before the infighting breaks out, PPTV is likely to become the new spoiler of video sites.

The big V also turned out a lot of information, which strongly proved that in the mid-term war of the video website that year, Wei Yang made great contributions to the rise of LETV.

"You from the Star" and "Celebrating More Than Years" series, as well as the solo broadcasts and simulcasts of many other Blue Whale projects, almost carried LeTV's battle with Youku, Tudou and Sohu at that time.

Now that Sohu is in decline, Youku and Tudou have merged, and iQiyi and Penguin have been killed.

Many people also follow Boss Jia every day to suffocate their dreams because of the all-round development and fiery momentum of LeTV, but they ignore Wei Yang's hard work back then.

In addition to LeTV, Weibo was also a situation opened by Wei Yang with "Ling from the Stars" in the early days.

Modu Satellite TV even let him take the blue whale to nothing but the news field, barely the bottom of the first-line TV station, and now it ranks in the top three local stations, and variety TV is blooming.

Outsiders think that Wei Yang is good at making film and television, but in fact, he is also good at platform development and development.

And don't forget, Wei Yang was just a fledgling back then, and the two platforms were not the same, and there were also a lot of constraints.

But now Wei Yang is full-fledged, has the best developing company in the entertainment industry, and has full resources, and gives him a strong platform to do whatever he wants, no one dares to say what kind of achievements he can make.

The big V even advised Suning that there was no need to be hostile to Wei Yang, and that the two sides should put aside their prejudices, cooperate with each other, and combine the two forces, maybe PPTV can become the leader of the video website.

The words of this big V are true, and many people's opinions have been reversed.

Let's not talk about how PPTV will happen in the future, but now it is indeed a well-known dragon crossing the river.

Not to mention,Just the popularity of these days,It has directly attracted countless new users to PPTV,The popularity is also increasing,Many people remember this website that was acquired by Wei Yang with a lot of money,For user-based video websites,I don't know how much advertising money has been saved。

With this credit, Wei Yang has temporarily accumulated a certain prestige after acquiring PPTV.

Taking advantage of this opportunity, Wei Yang held the first high-level meeting after the initial reorganization of PPTV.

…

PPTV's location is in the magic capital, and Wei Yang chose to acquire this company, and the proximity to the base camp is also a big reason.

The specific location is in Zhangjiang Science and Technology Park in Pudong New Area, and there are still many well-known Internet companies nearby, such as Baidu Branch, Alibaba Branch, Shanda Group, Lenovo, Microsoft, etc.

By the way, the headquarters of a certain point is also here, and countless authors have sent contracts to this place, and it is not until 2022 that they moved to Lujiazui.........

Wei Yang has been running here a lot during this time, and he has even cleaned up an office that belongs to him.

In the conference room, Wei Yang saw more than a dozen executives, with a kind smile on his face, but his heart kept flipping through Xiao Jiujiu.

As of Wei Yang's ownership, Suning's acquisition of PPTV has not been more than half a year, so the executives are mainly Suning and the original old employees.

Now Wei Yang has brought another batch of people, so the situation is more complicated, and even a little bloated.

There is no way, Wei Yang can't get Suning out of the family immediately, after all, Suning is also a shareholder whose shares are not much weaker, and for the sake of the company's stability, he can't easily move other old employees.

Therefore, in order to ensure the right to speak and execution, Wei Yang had to desperately stuff people inside, preferring to be bloated and deformed, and to occupy the position first.

At this stage, combat effectiveness is the first place, and the others will be freed up in the later stage, and then slowly cleared up.

At present, the personnel has not been completely adjusted, and it can even be said that before Suning is kicked out, the personnel may never be adjusted.

However, after a brief communication and discussion, the senior management structure was initially completed.

Wei Yang serves as the chairman of the company, and this kind of actual position and extremely critical position is rare in the company invested and acquired by Wei Yang, which shows the complexity of the PPTV situation and the importance that Wei Yang attaches to it.

Since there is a chairman, there is a board of directors, almost all of them are people from Suning and Wei Yang, the former needless to say, and the latter is responsible for supervision and management in Wei Yang's absence.

The former CEO of PPTV is called Lu Yan, and Wei Yang wanted to replace him, but was tried to stop him by Suning, so he could only get another COO (chief operating officer) and vice president to divide power.

After that, the various departments were also quite competitive, and with the advantage of the board of directors, Wei Yang temporarily obtained personnel and financial rights.

He also has a certain ability to intervene in many of the company's core businesses, but only if it is approved by the CEO or the board of directors.

In short, it can also be seen from this that although Wei Yang has won a preliminary victory and has a lot of real power, he has not formed a hall of words, and there are still many obstacles from Suning.

But Wei Yang is not in a hurry, take your time, at least for the time being, PPTV is still up to him.

In addition to the changes in senior management personnel, Wei Yang has recently learned about the specific situation of PPTV in an all-round way, many of which are internal data that cannot be known to the outside world.

First of all, the user situation of PPTV is better than Wei Yang thought in advance.

As I said before, one of the major advantages of PPTV is the live broadcast of sports, and its real rise is in 2009~2012, especially the World Cup in South Africa, which was a hit, achieving the feat of up to 8 million people watching the World Cup at the same time.

Since then, PPTV has been developing new projects, but live sports has always been the core, and it can be said to be the first in its kind at present.

As of the beginning of 2014, PPTV has about 135 million registered users, 35 million daily active users on the PC side, nearly 180 million total installs in the mobile market, and 80 million+ monthly active users.

The number of users and activity at this level is definitely in the first camp in the industry.

But it must be admitted that a considerable proportion of the users and activity in this are live sports.

At the same time, it is also worth mentioning that this user is only at the beginning of the year, and after this acquisition war, PPTV's users have skyrocketed.

Even if the statistics are not complete, the number of registered users and installed capacity has increased by at least tens of millions, and there is sufficient stamina.

After all, this is a nationally eye-catching acquisition, and I don't know how many hot search headlines have been published, and the popularity and exposure are even popular with those Internet giants.

For PPTV, this wave of traffic can be described as "pouring wealth and wealth".

If you can grasp it and convert these new users into active users, then the entire website will usher in a wave of rapid growth.

Wei Yang put forward this year's strategic goals at the meeting.

300 million+ registered users!

The installed capacity is 3~500 million!

The average daily activity is over 100 million!

200 million monthly active users!

Can you rush to and don't say, first shout out the slogan and goal, to achieve is the chairman of the board of directors is wise and powerful, can not reach is also a remarkable record, thank you for your efforts, next year to make persistent efforts, to the next level.

Wei Yang is not a rookie, he is an entertainment giant who single-handedly founded the top three film and television companies in the country.

Rich management experience, all kinds of small operations are at ease, crazy to fight chicken blood and draw cakes, Suning is not to talk about it, old employees and Wei Yang's subordinates can be stimulated to scream.

Of course, Wei Yang is not just painting a big pie, and these can't fool those executives.

In addition to setting goals, he also took out 500 million funds and invested them in PPTV.

In the same way, if Suning doesn't want to be cut in shares, it will also invest at least 400 million+, plus the funds on PPTV's original books have reached ten figures.

Many executives were also suppressed by Wei Yang, but they didn't expect that after paying a small 3 billion for the acquisition, Wei Yang could come up with another 500 million.

But Suning is not in a hurry, 1 billion seems to be more, but it will take a year with the volume of PPTV, and it may not even last a year.

That's right, video sites are so exaggerated to burn money.

The reason why Hongyi left the scene at the beginning was also a little frightened, Suning and his PPTV in less than half a year, they burned 400 million+, and it was still under the premise of no big move.

In 2012, PPTV's revenue was 800 million+, and last year's revenue was about 1 billion, which didn't look bad, but there was no money on the books, so Suning and Weiyang acquired it successively.

This thing is really a "dissatisfied" gold hole, so Suning and the outside world are not optimistic about Wei Yang.

Even if he can afford 500 million!

A year later, can he still throw 500 million yuan lightly, even if he can, Wei Yang can burn it for a few years, who dares to guarantee that his capital chain can continue to give PPTV blood transfusions.

Wei Yang could sense Suning's thoughts, but he didn't care, saying that it was better to do it, and there was no point in arguing.

The next step of the meeting is to discuss the company's future development strategy, or how to use more than 1 billion funds.

PPTV's website style and route should be rectified, and the basic sports live broadcast cannot be lost, of course, it must be separated from film and television variety shows and other businesses.

In addition, in addition to technical research and development, there are also several money-burning projects, such as interesting videos and smart hardware markets, which were temporarily suspended by Weiyang.

This matter is not going well, especially the latter, which is a strategic goal set by Suning, and it does have a head, Wei Yang hastily stopped, and many people naturally want to oppose it.

But now that Wei Yang is the chairman, he made many excuses to suppress this matter for the time being.

It is conceivable that once the follow-up PPTV development is not smooth, Suning will definitely make a living with it, and it is related to Suning's strategy, and it will not stop there in the future.

Wei Yang understands but doesn't care, if there is a giveaway, there is gain, his strength and purpose are to seize the online market, and everything else has to be pushed back.

Moreover, he does not necessarily have to give up the smart hardware market, if PPTV develops well in the future, it can accommodate funds and energy, and can work hard in this regard.

Under the premise of reluctantly determining the grand strategy of the priority online market, the 1 billion+ funds will have a destination.

Acquire a large number of simulcast copyrights,Replenish the film library,This is very important for video websites,The more films in the film library,The better the user's perception of use,Consolidate old users。

The other is to acquire exclusive high-quality films and television, form website competitiveness, and compete for the market and new users.

This is also Wei Yang's biggest advantage, with a wave of his hand, he took out "Flower Thousand Bone", "Ancient Sword Strange Tan", "Langya Bang", "Let's Run 2", "Dad is Back", "Sister Over Flowers" and other top high-quality resources that made the outside world crazy.

While many executives were in high spirits, Suning also reacted suddenly.

Something is wrong, PPTV spent money to buy Wei Yang's drama, didn't the funds go to Wei Yang's pocket, and then Wei Yang used the money to invest in PPTV.

Why the hell is this money laundering?!

He himself was left hand to right hand, transfusing blood back and forth, but Suning became a big wrongdoer.

But there is no reason for Suning to stop Wei Yang, this is a high-quality project that other websites are rushing to want, PPTV is pushed out, Suning is untenable.

Several Suning executives glanced at each other, and suddenly felt a little numb.

This war of attrition is much more difficult than they imagined.........

(End of chapter)