Summer saturation output of 435 PPTV
The turmoil caused by Magnolia is more powerful than Wei Yang imagined, and the key lies in Liu Shishi's variable.
It is no exaggeration to say that the popularity of "Mufu Fengyun" and "Celebrating More Than Years 3" at the beginning of the year has given Liu Shishi the foundation to impact the most popular actress in the mainland.
popularity, influence, coffee position, achievements, commercial value, endorsement level, in addition to the weakness of the movie, Liu Shishi can harden those big flowers.
Even if it is the so-called international influence, in fact, Liu Shishi is not much inferior.
You know, she starred in Wei Yang's "Twinkle Twinkle Twinkle Star" and "Celebrating More Than Years" trilogy, these works have gone overseas with Wei Yang's fame, at least in Asia has a lot of audiences.
As mentioned earlier, overhead dramas like "Celebrating More Than Years" and "East Palace" are actually films and television suitable for export.
Foreign audiences don't need to know the history of China, just follow the plot.
And many of the plots in it are also cool or have modern ideas, which are essentially in line with the public's perception, so it is not difficult for foreign audiences to watch and understand.
This is especially true in Asia, especially in East and Southeast Asian countries, which are influenced by the Chinese culture of Greater China.
is like a lot of costume Korean dramas and Japanese dramas, aside from some historical details, domestic audiences can also understand it, the plot is powerful, and they still watch it with relish.
For example, "East Palace" has set off a certain scale of popularity in East Asia and Southeast Asia before.
Although the "Celebrating More Than Years" trilogy is not a big hit, it is definitely a representative of overseas Chinese dramas in recent years, and it has many fans.
Wei Yang went to Japan and South Korea several times to participate in activities, and the deepest impression of him in the local area was not only "You from the Stars", Li Chengyin of "East Palace", and then Fan Xian.
Last time Rouba went to South Korea to participate in the recording of "Let's Run", some people recognized her.
Most of them relied on "East Palace" and "Celebrating More Than Years", but Wei Yang and Fan Xiaopang were too popular at that time and did not stand out.
This also led to the starring Tang Yan, Liu Shishi, Tian Yu and others who starred in the "Celebrating More Than Years" trilogy, in fact, also brushed their faces in front of many Asian audiences.
And "Twinkle Twinkle Twinkle Star" starring Liu Shishi and Wei Yang, as a well-known abuse drama, is naturally also exported overseas, relying on Wei Yang's fame and high-tear plot, it has also become a small hit in Asia.
Not to mention Liu Shishi himself, there is also a popular export like "Step by Step", which also attracts Korean adaptations.
So don't look at Liu Shishi as low-key, but her fame in Asia is really not weak, even if many viewers don't know her, they must know her face.
At this point, even the top actresses in domestic entertainment, such as International Zhang, Zhou Gongzi, and Fan Xiaopang, dare not say that they can hold Liu Shishi.
Compared with Liu Shishi, other big flowers just have their own advantages and disadvantages, in fact, it is difficult to say who wins and who loses.
So Liu Shishi's fans are not ordinary madmen now!
Considering the age gap between Liu Shishi and the big flowers, some fans have already decided that they are the first actress in the future, and many fans don't consider the age gap at all, and directly think about turning over the "old gang dishes" to let their [Shi Ye] take the position.
In the eyes of Wei Yang and the normal rational audience in the outside world, Mei Ting is the biggest hit after the view.
But Liu Shishi's fans and passers-by who have a good impression of him believe that Liu Shishi, who has a double harvest of word-of-mouth results in "Mufu Fengyun", is not afraid of Meiting at all, and even has more advantages.
It can be said that even if Mei Ting takes the view, Liu Shishi's fans may not be convinced.
Now it has become Sun Niangniang's "upset", so it will completely fry the pot.
In the eyes of a considerable number of Liu Shishi's fans, there is no such thing as Meiting at all, and Sun Niangniang's magnolia was completely snatched from Liu Shishi.
There is also Magnolia, who is clearly making shady scenes, without morality and shame, and has no face.
Countless of them Liu Shishi were gearing up, and they were about to celebrate Liu Shishi's second victory, but they were "plotted", this is okay, if they hold it back, how will they mix in the rice circle in the future.
Sun Niangniang and Magnolia, who were already ridiculed by the group, were even surrounded and suppressed by the little lion, and they threw away their armor.
Normally, the little lion's domineering style is unpleasant, but I can't stand it this time it's for the sky.
Although the outside world is noncommittal about the little lion thinking that Sun Niangniang is robbing Liu Shishi, no matter whether it is Liu or Mei behind the scenes, it is definitely not Sun.
So everyone can put it aside and put it on hold, and the injustice of Magnolia and Sun Niangniang's leakage will be frantically impacted.
Sun Niangniang is about to die of grievances, this award is too hot.
Originally, her popularity was very good, and after "The Legend of Zhen Huan", she could once compete with Liu Shishi for the "Queen of Ratings".
As a result, this Magnolia controversy has wiped out her reputation, thanks to her pregnancy now that she can avoid the limelight, and Magnolia shares the firepower, otherwise it would be difficult for her to even work normally.
Even now, she is embarrassed enough, and even affected her husband Deng Chao - some people use this as an excuse to organize resistance to her new work "Breakup Master".
Fortunately, "Breakup Master" has Wei Yang's investment, which can relieve Zhou Xuan.
In addition, Deng Chao's popularity in "Let's Run" is high enough, which can somewhat offset some negative impacts.
The two of them have this hatred, but they can't say that they are wronged, and they are even a little afraid.
Fortunately, they are now considered to be people in the Shanghai circle, and they have also half taken refuge in Wei Yang before, and the two sides have established a lot of contact and cooperation, otherwise this time not only will their reputation collapse, but they will also offend an industry boss, which will be troublesome.
As for whether they will hold a grudge against Liu Shishi, it doesn't matter, the key is whether the two of them want to be in the magic capital in the future.
The people of the other factions are at most countermeasures, and the effect depends on the specific situation, and if there is a problem with their own faction, that is, they are traitors, and the means and degree of disposal are not ordinary ruthless.........
…
Wei Yang didn't pay much attention to Sun Niangniang's miserable situation, and she was not his daughter-in-law, so she couldn't feel distressed.
After entering June, the filming of "Langya Bang" began to count down, and more importantly, the summer file is coming.
A large number of film and television dramas, variety shows and movies are about to be launched, and the World Cup will start soon.
This is a very critical node for PPTV, which has just been reborn.
Whether it can make a name for the website in the shortest possible time and realize the important transformation from a simple sports live broadcast platform to a diversified video platform for film and television depends on this summer vacation.
The first is the broadcast of the World Cup, which is very important, and the rise of many video websites depends on important events such as the World Cup.
For example, PPTV back then started with the South African World Cup, and Youku and LeTV were more or less stained with this aspect.
PPTV did not take down the exclusive broadcast rights of this Brazil World Cup, and was eaten by CCTV with a lot of money.
PPTV had no choice but to settle for the next best thing, grinding CCTV hard and wanting to buy network copyrights.
This is not easy, because CCTV has its own network platform, and it is not guilty of sending traffic to other websites.
But PPTV is willing to spend money, and PPTV is willing to give 100 million yuan for non-exclusive network broadcasting, and is willing to open up advertising revenue cooperation.
You must know that CCTV won the mainland copyright of the 2010 and 2014 World Cups and spent a total of 680 million.
For the South Africa World Cup, CCTV chose to cooperate with Youku, Sohu and other websites, with an average of 15 million per family, and a total of 60 or 70 million.
And the reason why each company is willing to give so much is on the one hand for drainage, and the rich advertising revenue during the World Cup.
PPTV paid 100 million cash + advertising shares, which can almost be said to be working for CCTV and losing money.
But Wei Yang doesn't care!
Not to mention that half of the 100 million has to be paid by Suning, the key is that PPTV's top priority now is not to make money, but to spend money to drain traffic.
Win the network copyright of the Brazilian World Cup, maintain the status of PPTV online sports live broadcast, and add tens of millions of Wei Yang is also willing.
And CCTV also felt that PPTV could be a copyright distributor after consultation.
The World Cup is not a scattered five major leagues and the Champions League, the competition system and time period are more concentrated, and fans are more accustomed to calling friends to watch TV, so the majority is the TV station, and the online platform is just drinking soup.
The price given by PPTV is high, and CCTV doesn't need to make money for nothing.
Even so, CCTV has put forward some conditions, such as a more stringent share in terms of advertising.
PPTV agreed, but on the condition that the copyright of the World Cup network could only be PPTV and CCTV, and CCTV nodded after deliberation.
Compared with CCTV, whether it is the smooth speed of live broadcast, video clarity, forum discussion and other details, PPTV has enough advantages, and a number of excellent commentators were invited to fight against CCTV commentary.
Li Ji and the head of the sports department of PPTV have great ambitions and intend to eat up the entire online market of the World Cup.
During this period, it is not that there are no other websites that want a piece of the pie, and the traffic of the World Cup is very fragrant.
But the conditions of PPTV are too frustrating, and they are very accurate.
Although small websites are willing to lose money and make money, they can't afford this price, and large websites feel that it is not worth it after calculation.
After all, in addition to LETV, the current main project of each company is still film and television variety shows, and there is no need to spend a lot of money to gnaw on a bone that does not work so well for them.
The only thing that makes PPTV a little vigilant is LETV, this time it didn't even mix, and Boss Wei wondered if there was something wrong with Boss Jia.
He still has a lot of LeTV stocks in his hand, if LeTV is not in the limelight, he has to run away quickly.........
Boss Wei was suspicious, but PPTV was jubilant.
Although it is claimed to be losing money and making money, in fact, PPTV is not a loss at all, and it is also planning for the future.
Not to mention the large amount of drainage and exposure of the World Cup itself, if you can leave these users and cultivate them into loyal fans, and watch the five major leagues here in the future, then the strong position of PPTV's sports sector will be more stable.
At this stage, TV stations have an advantage in live sports, but with the development of the Internet and mobile networks, it is a matter of time before fans move to the online position.
The sooner PPTV is deployed, the more markets it will eat later, and the greater its commercial ability and influence will be, and it can even influence the domestic sports market.
Therefore, it is not so much a loss to make money, but a long-term strategic investment.
In mid-June, the World Cup opened
PPTV invited famous mouths such as Zhan Jun and Huang Jianxiang to sit in the town, and also brought many celebrities to make cameos.
This kind of operation that clearly shows the popularity and entertainment may be disliked by many old fans, but it is indeed conducive to the spread of the World Cup and attracting new fans.
However, for the sake of the development of PPTV, Wei Yang ignored some noisy voices.
Use your own entertainment resources to turn this World Cup into a cultural and sports festival.
So, today Hu Ge and Li Jiahang can score a few goals for Messi and Ronaldo, tomorrow Guli Nazha and Di Limba will discuss which star is handsome, and the day after tomorrow several stars bet on their favorite team and lose Weibo to punish accordingly.
I have to say that in the land of China, compared with football, the influence of stars is more out of the circle.
Under the leadership of various stars, especially many top streamers, the popularity of this Brazil World Cup is very high on the Internet.
During this period, it was inevitable that CCTV took away a group of viewers, but most of the rest was enough to make PPTV eat with a mouthful of oil.
The heads of PPTV Sports are crazy with joy!
They PPTV is also the top in this regard, but they have never fought such a rich battle, and the copyright fee is good to say, after all, the copyright of the five major leagues is not cheap, the key is the support of all channels and stars, which really made PPTV see what it means to be an entertainment/media boss.
Originally, the PPTV sports sector was relatively neutral within the company, and even because of the website rectification, there was a bit of conflict with Li Ji.
After all, they are the trump card of the website, and they don't need to take refuge in any side, Wei Yang and Suning are in the same family, no matter who is in power, they can't be treated badly.
Therefore, their mentality is very detached, and they are not as welcoming as other departments to Wei Yang's joining, but more of a wait-and-see attitude, and their interests will be resisted if they are damaged.
But after the start of the World Cup, PPTV saw the operations and energy related to Wei Yang and Li Ji, and many people were convinced.
It may be a bit exaggerated to return directly to the heart, but many people's attitudes have begun to soften, and they are also obedient to the orders of Wei Yang and others, and it is estimated that it will not be long before the sports sector will become a firm "minions" of Wei Yang's family.
Suning and the family naturally saw all this, but there was nothing they could do.
People are really doing a beautiful job!
They originally planned that if Wei Yang did not perform well after he got the copyright of the World Cup with a lot of money, he could make trouble and get back some initiative.
However, at present, there are many fans in the live broadcast room of the daily game, the rapid increase in sports members, the constantly increasing servers, and the overwhelming exposure and popularity of PPTV outside.
What makes them even more sad is that the World Cup is just one part of the [PPTV Summer Strategy] formulated by Wei Yang.
No matter how good sports are, they are just temporary cameos, Wei Yang's real strength is film and television and variety shows.
In mid-June, when the World Cup was in full swing, "The Legend of the Ancient Sword" starring Da Mimi was the first to be released.
At the same time, PPTV also released a film list, including the second season of "Let's Run", "Soul Ferry 3", "The Darkling", "Folk Strange Chronicles", "Flower Thousand Bone" and other nearly ten film and television dramas will be broadcast in July ~ August.
A considerable part of them are web dramas filmed by Blue Whales, which were originally intended to be sold for money.
Later, after the acquisition of PPTV, most of the online dramas were kept and not sold, and now they are ready to release them to give PPTV a strong momentum.
And this is not the end, Wei Yang still has Fan Xiaopang's "The Legend of Wu Meiniang" and "Sister Over Flowers" and "Happy Comedian" and other trump cards in his hand.
After the summer file, it will be staggered to be launched, and the competitiveness of PPTV will be maintained at all times, and when it comes to the end of the year and the beginning of next year, Blue Whale will accumulate new projects and come back to a big wave.
"With so many high-quality dramas and phenomenal hits, I don't believe that a website is not popular."
Boss Wei made a bold statement, he wanted to let the heads of LeTV Lao Jia, Sohu Lao Zhang and Aiyougoose take a look, what is the saturated explosive high-quality content output.........
(End of chapter)