In the magic capital, the crew of "Ancient Sword and Strange Tales" participated in PPTV's recently launched self-made program "Star Face-to-Face".

This show is a partner with another program, "Entertainment Daily", and the team is almost one.

Among them, "Entertainment Daily" sounds like a newspaper, but it is actually an entertainment information program.

Collect domestic and foreign entertainment news every day, and then integrate reports, one issue a day, every week, month, year or big news have inventory and special reports.

This kind of program is very common, such as Modu Satellite TV's "Entertainment Star World", Southeast Satellite TV's "Entertainment Turning the Sky", Guangguang Media's "Entertainment Live" and "China Music Chart", and Hunan Satellite TV's "Entertainment Without Limits" Balabala.

I don't know how many of these programs are the childhood of the post-90s and even post-00s, and as soon as they go home from school, they start to call back and forth from several stations.

Later, after the rise of online platforms such as Sohu, iQiyi, and LeTV, they also began to engage in similar entertainment information programs.

This kind of program looks inconspicuous, but for the platform, it is not bad without it, and it is also a good public opinion and propaganda position.

Even PPTV had a similar program before, but its influence was small, and the production and broadcast were not very stable.

After Wei Yang became the owner, he sent special personnel to rectify and expand the program and team, and variety shows such as "Entertainment Daily" also came into being, becoming the first batch of self-made variety shows of Wei's PPTV.

This kind of entertainment information program, if you want to make a name and influence, it is difficult to say, and it takes a long time to operate to accumulate enough audiences.

To put it simply, there is news that attracts the audience, especially scoops.

When the watermark is played, and the microphone with the program and station logo is taken, when the media reprints it, they will unconsciously help expose it, and the more times they show their faces, the influence will naturally come up.

At present, although "Entertainment Daily" has not started recently, it cannot stand the artist resources backed by the Blue Whale series.

Lack of everything, there is no shortage of scoops and interviews!

Take the crew of "Langya Bang" as an example, the filming process was almost confidential throughout the whole process, and they rarely agreed to media interviews.

But only the interview team of "Entertainment Daily" went five or six times and recorded a lot of exclusive material.

released a small part, and there are a lot of them, and they will be used to gain popularity when the TV series is broadcast.

But after all, it is only entertainment information, even if "Entertainment Daily" has gained a lot of benefits, it is still far from "Star Face-to-Face".

Although the teams of the two sides are very similar, the latter itself is more focused on celebrity interviews, and it belongs to the real-time kind.

In other words, whoever is the most popular now, "Star Face-to-Face" will look for him.

There is no need for a special venue, where to record, direct face-to-face interviews, talk about the recent things of the stars and the questions raised by the audience and fans, to put it bluntly, it is also a kind of rubbing heat.

This kind of "real-time quick questioning fragmentation" interview was very popular in the later era of Weibo and short video.

But now, although there are similar operations, no system standard has yet been formed, and "Star Face-to-Face" is in the front.

In the previous issues, "Celebrity Face-to-Face" mainly targeted several popular stars and guests of "Dad is Back".

"Dad is Back" has been on the air for less than two months, but the momentum is still quite strong.

The average rating of the TV station broke 2 in the two episodes, and the cumulative number of broadcasts exceeded 1 billion+, although it is not as phenomenal as "Let's Run", it can be regarded as a small hit.

Several guests and cute babies also became popular, and "Star Face to Face" followed the popularity, not only the broadcast volume of this site is not low, but many program clips have also been widely broadcast by Weibo and other platforms, and it is currently the most out-of-the-circle self-made variety show of PPTV.

In the summer strategy of PPTV this time, Boss Wei instructed that variety shows such as "Entertainment Daily" should cooperate closely and interact frequently.

not only do a good job in its own publicity work, but also rely on the popularity of guests from all walks of life and film and television variety show projects to improve its own influence and achievements, quickly break out of the encirclement from similar competition, and become a new business card of PPTV.

The team behind programs such as "Entertainment Daily" and "Celebrity Face-to-Face" still attach great importance to this requirement.

PPTV's summer strategy covers a wide range of aspects, not only the rise and seizure of power of the website, but also a major inspection of the managers and implementers of various internal departments.

Wei Yang is the new boss and is not familiar with many employees, so he needs an opportunity to consider the capabilities of each team.

Those who are capable, appease and co-opt, and entrust them with important tasks!

The mediocre, enter the cold palace, or simply leave!

Therefore, this summer strategy is not only a key node of PPTV, but also a danger and opportunity for all employees internally.

Therefore, all those who have some heart and ability are gearing up, intending to show their faces in front of the new boss and new executives and make meritorious contributions.

This time, after "Star Face-to-Face" contacted the crew of "The Legend of the Ancient Sword", the team made a number of interview plans.

After that, the person in charge personally led the team to contact and negotiate with the crew of "The Legend of the Ancient Sword" and various artist teams, arrange overall and individual interviews, negotiate processes and problems, and make appointments for new interviews with Balabala that became popular in the later stage.

The preparation is sufficient, the action is professional, and even the battle-hardened Da Mimi is a little shocked.

"Where did Wei Yang dig up this treasure?"

His agent Zeng Jia just went to inquire, and when he came back, he couldn't help but smile bitterly.

"It's not the elite who digs, it's the old man of PPTV, and the person in charge was originally their website to do entertainment reporting."

"It's... I hadn't heard of his reputation before. ”

The entertainment industry says that it is not small, but it is not big, judging from the situation they have contacted today, this person is definitely talented, how can he be unknown in the circle.

"I really haven't heard of it before, that is, I have just become a little famous in the past two months, maybe this is a strong general without weak soldiers."

I love to hear this!

In the past, although PPTV was not a nest of bears, it did not have too outstanding performance.

However, after Wei Yang took over, PPTV not only showed its face frequently in a short period of time, but also had a good development prospect, and its employees were also reborn and became bold and refined.

This shows that Wei Yang is completely capable and charming, not only with the rise of the website, but also infected his subordinates to become better and better.

"A man worthy of an old lady!"

Zeng Jia looked at Da Mimi's proud appearance, and sighed in her heart, but she also had to accept it.

When Wei Yang took over PPTV, although she was shocked and even determined to take refuge, she was not affected by the outside world's decline in her heart, and she was a little hesitant and worried.

However, two or three months later, although Zeng Jia is not sure about the internal struggle of PPTV, at least so far, he has not seen any momentum of Wei Yang's difficulties and setbacks.

This also made Zeng Jia feel a lot more relieved about his previous decision, and asked about Da Mimi softly.

"Mr. Wei said that he didn't say when our company will be officially announced?"

"He didn't say it explicitly, but he probably wanted to see the results of "The Legend of the Ancient Sword", if the TV series is popular, let's take advantage of the trend and make it public, which is good for the company's fame and publicity."

As early as May this year, Da Mimi's studio was officially reorganized into a company, with shareholders including Da Mimi, her two agents Zeng Jia and Zhao Ruoyao, and two leather bag companies whose boss behind them is Wei Yang.

Da Mi Mi is the largest shareholder on the surface, with individuals holding 40% of the shares, and Weiyang two companies holding 20%.

For the remaining 20% of the shares, Zeng Jia and Zhao Ruoyao took 15% and 5% respectively with personal contributions, their own channel resources and participation in management.

Just like Yang Tianzhen took 20% of the shares in Coral Entertainment, the resources and management ability of senior agents like Zeng and Zhao are also very important, and the shares given are too low, so there is no need for people to follow you.

If it weren't for the reluctance of the cash cow of Da Mi Mi + the mountain of Boss Wei, the new company would have broad prospects, and the two might not be willing to be a small shareholder.

It is worth mentioning that the new company is not called [Jiaxing Entertainment], but changed to [Mixing Media], after all, Zeng Jia is only a minority shareholder, and the real boss is Da Mimi.

[power] is the name, [line] takes the meaning of forward, and [power line] is to look forward to the beautiful vision of Damimi and the company to make great strides forward and go further and further.

However, Boss Wei felt that this name was a bit forced, but he was ridiculed by Da Mimi, which was better than his seafood market.

Mixing Media has now been established, but it is not in a hurry to announce it, waiting for a good opportunity to make a name for itself.

Da Mi Mi and even Wei Yang behind it have a lot of expectations for this company, so that they have to pay more attention to the company's reputation and influence, so that it is more convenient to build momentum, attract capital and even operate and go public in the later stage.

There is no doubt that this "Legend of the Ancient Sword" is a good opportunity.

Da Mimi also expressed her confidence in an interview with "Star Face-to-Face".

"I think our drama will achieve a good result, the men are handsome, the women are beautiful, and the plot is also very exciting, especially may be liked by many young people...... Will it be more popular than "Palace Lock Heart Jade", haha, I personally hope so. ”

Rouba and Qiao Zhenyu, who are also starring in the show, also expressed their optimism about the show, but the male advocate Ruoyun is more cautious and answers questions very steadily.

It's no wonder that the outside world, the crew and even PPTV are optimistic about "The Legend of the Ancient Sword", the layout of this drama is too good.

The heroine is a big honey, a first-line top stream, and 85 flowers are representatives.

The second male Qiao Zhenyu, a popular student on the front line, if it wasn't for an accident, he would come to the rescue, and it would not be his turn to match.

The second female Di Lirouba, after "Let's Run", became popular, and the momentum caught up with those 85 flowers, as if she was already a new top stream.

There is only one male advocate Ruoyun, who is not very famous, and can be regarded as a drag.

But the three kings bring a bronze, shouting that I can win with an advantage, not to mention that there are many small flowers and powerful factions to play auxiliary.

In addition, "The Legend of the Ancient Sword" is originally an influential game IP, and the Blue Whale with a golden signboard is heavily produced.

It can be said that among the many blue whale TV series that have not been broadcast, "The Legend of the Ancient Sword" is second only to "Langya Bang" starring Wei Yang.

"Flower Thousand Bone" and the successive projects of "Legend of Dance Music" and "Ode to Joy" and other dramas are ranked behind.

Therefore, this drama is very suitable as the summer leader of PPTV, the TV series has not yet been launched, and it has not been broadcast before it is just a preliminary publicity.

…

Under the watchful eye, in mid-June, "The Legend of the Ancient Sword" was broadcast on PPTV and Modu Satellite TV.

For Hunan Provincial Satellite TV has not competed with Modu Satellite TV, many people in the outside world are still surprised.

After all, in the past two years, whether it is Wei Yang, Da Mimi, or even Qiao Zhenyu, they have been closer to Xiang Provincial Satellite TV in terms of TV series, and the previous rumors were that Xiang Provincial Satellite TV was the closest to winning "Ancient Sword and Strange Tan".

In fact, it is very simple to have a change, because Modu Satellite TV gives more money.

Hunan Provincial Satellite TV has already bid very fiercely, with an exclusive first round of broadcast rights of 165 million, and then bidding with various TV stations, all the way to 172 million.

This price is not the most complicated "Celebrating More Than Years" back then, and it is already considered the top match in the industry.

However, if you can't stand the magic capital station, you can really be a big dog, and you directly smashed 180 million in one go, and promised a lot of other conditions, such as some cooperation with PPTV.

This is unacceptable to Hunan Provincial Satellite TV, not that they can't afford to spend this money, but they also have to consider the layout of Mango TV.

So they turned their heads and won the Tang people's "Desert Ballad", hoping that with the combination of Hu Ge and Nazha, they could resist "Ancient Sword Strange Tan".

Modu Satellite TV spent so much money, naturally hoping that "Ancient Sword and Strange Tan" would get a good result.

And the latter did not live up to their heavy money, the ratings on the first day nearly broke 2, and the ratings broke 2 in three days, easily winning the first place in the same period for many days, and the market share was three times that of the second place.

This achievement is so exaggerated that even if many people have expected it in advance, they still can't help but gasp.

However, unlike TV stations, the online platform is where "Ancient Sword and Strange Tan" really kills all sides.

Compared with other video websites, the water content of PPTV playback is relatively small, so the data will not be particularly exaggerated.

"Dad is Back" is also a small hit variety show, with a cumulative broadcast volume of more than 1 billion in two months, which is at least several times higher for LETV.

However, in this environment, the number of views of "The Legend of the Ancient Sword" exceeded 30 million on the day of its premiere.

More than half of the broadcasts, the highest broadcast volume in a single day is approaching 100 million, and in less than two weeks, the total broadcast volume exceeds 1.5 billion.

In addition to the number of broadcasts, the online discussion is even hotter.

On the day of the broadcast of "The Legend of the Ancient Sword", in less than 24 hours, the number of discussions on the whole network approached 1.5 million, and the replies to related discussion speeches and posts were as high as 4.9 million.

During the popular period, the number of clicks and readings of Weibo topics exceeded 500 million, with an average of 4~7 hot searches per day.

The male advocate Ruoyun has refreshed the record of Weibo's fans, and before the TV series is finished, Weibo fans have exceeded 10 million, and the related Weibo popularity list has dominated the list for eleven consecutive days.

For a second- and third-tier star who was just a second- and third-tier star a month and a half ago, it can be said that he has achieved a real hit.

The media also expressed great surprise and praise for the popularity of "The Legend of the Ancient Sword", and even compared it with "Celebrating More Than Years" for a time.

As the most successful costume drama in the Chinese TV industry in the past 20 years, the "Celebrating More Than Years" trilogy is already a great success if it can be compared with it or not.........

(End of chapter)