"Ahhh

"Zhang Ruoyun, I love you."

"Look here, ahh

“……”

When Zhang Ruoyun came down from the stage at the event, the frantic screams and cheers almost blew up the sound of the scene, and the assistant and staff separated the enthusiastic fans and escorted him away from the scene.

In the background, his agent and boss Yang Tianzhen saw Zhang Ruoyun, and his fat face was about to laugh.

"Ruoyun, it's been hard work,"

She can't help but be unhappy, even if the company has high expectations for "The Legend of the Ancient Sword", she is also willing to support Zhang Ruoyun as the company's male star signboard.

But no one expected that this drama would be so popular, and Zhang Ruoyun himself soared to the sky.

Just these days, with the popularity of "Ancient Sword and Strange Tan", Zhang Ruoyun's popularity has not come down.

Hundreds of thousands of Weibo fans rise every day, and it is not uncommon for it to break one million in a single day.

Related artists search for the popularity list, almost all of them are in the top five, the top three abound, and it is common to dominate the list.

The three words [Zhang Ruoyun] once became a common word on the platform, and the number of uses and searches increased by tens of thousands of times compared with before the TV series was broadcast.

The media, the fan industry, and the business level have shown great enthusiasm for this new male idol.

Only now, Yang Tianzhen's personal and company mailboxes are filled with various media and invitations, and now Zhang Ruoyun is a shining cash cow in Yang Tianzhen's eyes.

"Drink saliva, I'll make it for you personally, warm water."

Yang Tianzhen's tone was gentle, and Zhang Ruoyun was very uncomfortable, and said awkwardly.

"Mr. Yang, can you speak well."

He really holds the power within the company, although he is quite polite to the artists, but he also maintains the majesty of the leader and the boss, especially for newcomers and starlets, Mr. Yang is still very oppressive.

Zhang Ruoyun was introduced to the company by Yang Tianzhen, and he is highly valued, he can be regarded as a descendant, and the two have a good relationship in private.

But even so, he had never felt Yang Tianzhen's kind and gentle side.

It's not that Zhang Ruoyun has to see Yang Tianzhen's cold face when he is cheap, but he is afraid that there are other purposes behind being too gentle, and the unspoken rules of the entertainment industry are not just male bosses and female artists.

Zhang Ruoyun respects Yang Tianzhen very much, but only in terms of work, he is a friend, and he never has any distractions in terms of feelings.

"Cut, I'm afraid of a fart, the old lady wants to dive you, and you have to wait until now."

Yang Tianzhen was so good that he couldn't see what he was thinking, so he snorted disdainfully, stuffed the water into Zhang Ruoyun's hand, and sat on the sofa in the background, causing the latter to moan slightly.

"Don't talk nonsense, have you seen the itinerary and endorsement list I sent to you last night?"

"Look, but is it necessary to be so crowded?"

Zhang Ruoyun was a little stunned, the workload of that itinerary was about to use him as a mule, and he wanted to be more relaxed.

"Is it necessary? Boy, this is a once-in-a-lifetime time to make a lot of money. ”

Yang Tianzhen glared at him, hating the lesson that iron is not steel: "Do you think this drama can make you popular for a lifetime?" ”

"Let me tell you, the entertainment industry is updating and iterating too fast now, TV series are emerging in endlessly, and newcomers are also stubble after stubble."

"You are not Mimi, she has been popular for a long time, has many works, has a solid basic disk, people have the capital to play slowly, and even have begun to transform and participate behind the scenes."

Speaking of which, Yang Tianzhen is still a little resentful, Da Mi Mi left the coral to set up a power line and start a new business, which not only has a great impact on the company, but may also form a certain competition in the future.

However, behind this is Boss Wei, and there are many situations involved, and Yang Tianzhen can only hold back his heart when he is dissatisfied.

Fortunately, before leaving, he helped her bring out a Zhang Ruoyun, this card was played, no worse than Da Mimi, so Yang Tianzhen was particularly attentive to Zhang.

"Your kid is popular too fast, the background is still potential, it's okay to say this year, next year's work will not be exposed, you will have to decline, and it will not be continued, that is, it is outdated."

"Of course, our company will definitely not lack resources, but who can guarantee that everything will go well, so take advantage of this effort, you also have to prepare more."

"Let the company and the big boss see your value, give more resources and support, and make more money yourself, in case it doesn't work out in the future, at least you will make a lot of money."

Although Yang Tianzhen has a bit of PUA meaning, it does make sense.

Taking advantage of the popularity and making money like crazy is good for the company and Zhang Ruoyun himself.

The fortune of the entertainment industry is too difficult to say, how many people are short-lived, and regret afterwards that they didn't take advantage of the market to make a profit, and later they can only drink soup when they are out of breath, which is a lesson in blood.

Of course, Coral Entertainment and even Wei Yang behind it have also made a lot of preparations for Zhang Ruoyun.

Since it is a cash cow, everyone wants him to last a long time, first make a fortune, and then arrange the layout, let him grow popular, and continue to make money all the way.

"You're so lucky, boy."

persuaded Zhang Ruoyun, Yang Tianzhen couldn't help but sigh: "Do you know what the outside world calls you?" ”

"What do you call it?"

"Little Wei Yang!"

"Huh?"

Zhang Ruoyun couldn't laugh or cry, not because he disliked this nickname, but to put it bluntly, it was his honor to be able to take advantage of Boss Wei.

But there are too many nicknames!

Just like a new star has emerged in the football circle, either called Chilean Messi or Philippine Ronaldo, Wei Yang, as the most popular young artist in the mainland, has a strong legend, so many newcomers are willing to take advantage of the popularity when they debut.

If it weren't for Boss Wei's transcendent status, ordinary people would not dare to offend, and maybe they would start to touch porcelain or even step on it.

"They are far-fetched, you are different, in recent years, except for Professor Gu, who caused a sensation in Asia back then, who else can compare to your Baili Tusu."

"Became famous overnight, soared to the sky, and became the darling of the media and fans in a short period of time, like, too similar."

Yang Tianzhen was a little embarrassed, she was a member of Fan Xiaopang's team back then, and she saw with her own eyes how violent "You from the Star" was, and how Wei Yang killed the Quartet, but she didn't expect that after many years, she could see a little shadow from Zhang Ruoyun.

"Mr. Yang, who is more popular now, Mr. Wei or Mr. Wei?"

"You?"

Yang Tianzhen looked at him, and then shook his head: "Your drama is popular enough, but it is still far worse than "You from the Star". ”

"That's a real national carnival."

"Young people and middle-aged and elderly people all chase dramas together, every TV station plays this TV series, white-collar workers go to work to fish, students skip school to Internet cafes, and secretly watch replays on the Internet."

"If anyone doesn't know who Professor Gu is, it's like coming from the mountains, and even the experts follow the analysis to analyze."

"All TV series-related are selling like crazy, brands and companies are begging for you with money, international first-line brands are letting go of their reserves, charter planes from Japan and South Korea are invited to go over to do activities, accompany bodyguards with them, and prevent fans from rushing over to the toilet."

"Whoever sneezes or glances at each other can make headlines."

“……”

Yang Tianzhen mentioned these, still a little excited and longing: "It was the most glorious moment of my artist team, I have a feeling of being in the center of the world, and I don't know if I can do it again in this life." ”

Zhang Ruoyun was stunned by the picture described by Yang Tianzhen.

He thought that he was popular enough now that he could wake up with a smile when he dreamed at night, and it was an unattainable situation for countless artists, but he didn't expect that he was still some distance away from Wei Yang.

"To be honest, it's not so much the fire of "Ancient Sword and Strange Tan", it's better for you to meet a good time, the right time and place, and luck will help you, so I will say that you are lucky."

Yang Tianzhen's words are not unprovoked, Zhang Ruoyun has indeed encountered a good time.

In 2014, catching up with the great development of the Internet and mobile networks, the role of the media continued to decline, and the popularity of the Internet has become the mainstream.

When a certain drama forms a breaking point, it can quickly become popular, and a large amount of exposure begins to appear, and the speed and ability of star-making are much stronger than before.

At the same time, the fan circle culture has also been continuously formed, and it has a good influence, and chasing stars has become one of the popular symbols of young people.

At this time, Wei Yang, Hu Ge and other small students have been popular for a long time, no longer have a sense of freshness, and have transformed, from simple idols to acting stars.

In addition, the collective rise of 85 flowers, as well as the crazy rise of 90 flowers such as Ermei + Shuangzi Sister in Xinjiang Province, have saturated the female market to a certain extent.

The industry and the public need the local male market, one is to meet the demand for star-chasing, and the other is to resist the impact of Japanese and Korean idols.

In this case, it is normal for male traffic artists to come into being, and whoever seizes this opportunity will be in power.

It was Li Xfeng who succeeded in his last life, and now he has become Zhang Ruoyun, who else will be in the future, it depends on their respective energy.

In a sense, "The Legend of the Ancient Sword" is also a milestone in the history of Chinese TV dramas.

It not only indicates the opening of the era of male star traffic, but also represents that the online platform has surpassed the TV platform.

At least most of the popularity of "The Legend of the Ancient Sword" this time comes from the online platform, which shows that the platform subject of the phenomenal TV series has changed.

In the past, it was dominated by TV stations, mainly compared to ratings, supplemented by data from online platforms, and even in the past two years, it has barely maintained at five or five.

But "The Legend of the Ancient Sword" is different, its ratings are maintained at about 2~2.5, which is not low, but it is not outstanding.

However, the data of online platforms is a big killing. As of the broadcast finale, the average number of views of a single episode is 150 million, which is the fastest TV series to exceed 5 billion on the whole network except for LeTV.

In the finale, topics related to TV dramas on Baidu and Weibo, "Ancient Sword and Strange Tan" directly dominated the list.

Before this, there had never been a phenomenal TV series that performed like this.

Times have changed!

I don't know when it started, people seem to be more willing to turn on their computers and mobile phones and watch as they go, rather than sit on the sofa and watch TV in the middle of the time.

Some media said sadly that high-rated dramas such as "Let's Get Married", "Celebrating More Than Years", and "Mufu Fengyun" are about to become the swan song of the TV era.

And "The Legend of the Ancient Sword" will also officially kick off the competition of various TV dramas in the future and the beginning of the popularity of the whole network in this summer vacation.

This statement is too pessimistic, and there may not be high ratings in the future, and ratings will still become an important data achievement in the industry.

But one thing is right, in the future, the gold content of the film and television drama network platform will rise sharply, which cannot be ignored.

Zhang Ruoyun and "The Legend of the Ancient Sword" met a good time and soared into the sky, and similarly, PPTV also benefited a lot.

Throughout June, the Brazil World Cup + "The Legend of the Ancient Sword" and other projects cooperated, allowing PPTV to hand over a beautiful data.

PPTV ranked first in the whole network in terms of the number of registered users in the month!

The monthly increase in paying users ranks first in the whole network!

The installed number of mobile apps in the month ranked first in the whole network!

The broadcast volume data of the month entered the top five for the first time, surpassing Sohu and Mango TV, ranking behind Aiyouge and LeTV.

And the reason why it is only the top five is because the stall is not big enough, the number of users is inferior, and there are not many projects that can be handled, and the general trend has not been fully formed.

This still needs time to accumulate, once the number of users and projects rises, and then there are phenomenal projects detonated, then you can break hands with several other giants in terms of broadcast volume in the short term.

The average daily coverage of the website, that is, how many people visited the website on that day, can be understood as the average daily activity, which is about a steady increase of about 12 million compared with before.

This data calculation is much more complicated, and it may not be completely accurate, and PPTV has not paid much attention to it internally.

Now that the website has just started, it is not the time to consider user stickiness and frantically build momentum to attract traffic.

When the user growth rate slows down and high-quality projects are reasonably allocated throughout the year, then is the time to deepen the details of the website and increase user stickiness.

But even so, the first phase of PPTV's summer strategy is beautiful enough.

And there is a large residual temperature, for example, the World Cup can be delayed for half a month, the popularity of "Ancient Sword and Strange Tales" is still high enough, and a large number of high-quality projects will be launched one after another.

It can be said that in PPTV's predictions, the results and data in July will be more powerful than in June.

In addition to this, there are some internal data that is not clear to the outside world, and that is the revenue such as advertising.

With the skyrocketing number of website users, the explosion of traffic, and the existence of multiple phenomenal variety shows, PPTV is in the limelight, and advertisers are also eager to cooperate.

The advertising revenue of the cooperation reached in the first half of June alone and the expected cooperation exceeded the advertising revenue of last quarter.

In addition, the number of paying users is also growing rapidly, and the financial statements for June ~ July are not generally good-looking.

Don't look at video sites, traffic and users have always been king, and they don't seem to care about revenue.

That's all, a website that doesn't make money, no one can afford to burn it, if you want people to invest in burning money, you must first be able to see the prospects, the revenue can not be ideal, but you can't do without.

The more revenue you make, the more you can prove the future and health of your website, and the more confident your employees, shareholders and investors will be.

Before joining PPTV, Wei Yang showed his management ability, channel contacts and ability to spend money, and this time he showed his ability to make money.

The soaring revenue and various data prove the all-round success of PPTV, and Suning just wants to find fault, and there is no reason at all.

The summer strategy is only a third of the way through, and there are already Suning executives who intend to leave PPTV.

Even CEO Lu Yan returned to the headquarters, hoping to get the support of Boss Zhang, and if this continues, Suning will really become a mascot in PPTV.........

(End of chapter)