Chapter 122: The Artist's Realm (I)
It can be seen from this year's profit that if Shengda is not considered, the real profit point of Yisheng Media is still in the explosion.
In fact, this is also the status quo of most film and television companies - to make a hit is to make a fortune!
This is also the reason why film and television companies are now pursuing more and more heads, and it is really a hit and a hundred garbage.
Stability is the pursuit of the enterprise.
But if you want to develop, you have to rely on explosion!
Therefore, Li Xianyun's next plan is to continue to reduce the amount, &nbp;&nbp;All ordinary movies are made through Yisheng Studios, and the core responsibility of Yisheng Pictures is to make hits every year.
In addition to the trump card of pet agent films, Yisheng Media will continue to work hard to discover new hits.
Although Chaoying is a small explosion, it can be seen that the follow-up is still a little weak, and the potential is obviously inferior to the pet team.
So after the end of the three superheroes, &nbp;&nbp; Li Xianyun does not plan to make new superheroes.
Next year, I'm going to see the Mecha Dragon.
Then there is the land of abundance and fashion films with Kung Fu Panda as the core.
Oh, and then there's the Ghost Treasure series.
But for the Ghost Treasure series to develop, it also needs to further expand the animation and lay the IP value, so Li Xianyun is already urging Li Feng to continue to do new projects.
There are so many ghosts in the house, and they all play a role.
Li Feng said that this is difficult, our ghosts are easy to scary, it is difficult to sell cute, and the films for children cannot be scary.
Popular models are hard to find, and it is difficult to break through at the artistic level, but there are still many opportunities for breakthroughs at the commercial level.
Today, Li Xianyun called Shen Mingzhi, Liu Shuwen, and Su Haili over.
"I plan to deepen the field of artists next year. ”
Artists can be said to be a favorable weapon for grabbing money, light assets, heavy operation, as long as there are good artists in hand, &nbp;&nbp; profit is proper.
But in the past few years, &nbp;&nbp;Yisheng Media's development in the field of artists has not been so ideal.
The artists of Yisheng's agency are mainly from Huayou and their own training, but these artists they cultivate themselves are limited to the third line, &nbp;&nbp; the second line is the ceiling, &nbp;&nbp; typical quantity is large and the quality is not good.
This is of course related to Yisheng Media's unique business mode, and an important factor is that Li Xianyun's concept of artist marketing has always adhered to the principle and prohibited some excessive and shameless marketing methods.
For example, with the help of various incitements of fan groups, frantically squeezing and using fans, creating all kinds of distorted public opinion, and so on.
But if you don't break through the lower limit in these years, it will be difficult to achieve anything.
Especially the relationship between people is very peculiar - sometimes the more a person gives, the more he loves you!
A man can chase a woman for years without regrets, maybe not because of love, but just because he is reluctant to give up so many years in the past.
If you want your fans to be loyal forever, the best thing to do is not to be good to your fans, but to let your fans be good to you, let your fans work hard for you, and then the more you pay, the more you support.
The awesome brokerage company is trying its best to brainwash fans and let them do all kinds of things for their idols, the more they pay, the more fanatical &nbp;&nbp; they are!
But there's no limit!
Li Xianyun does not object to fans paying for idols, but he opposes inducement, and even coercion - in order to sway fans, brokerage companies will create all kinds of environments, if you think you are a fan and say something unfavorable to idols, refuse to pay, and even be isolated in this group, making you think you are wrong.
Li Xianyun hopes that fans will be conscious, and their conscious love is a fair love.
But where in the world does so much self-realization?
Write and canvass for a reward.
It's all about consciously not having enough to eat!
So what to do?
Professional groups came into being, and all kinds of agitation.
Those who engage in writing generally don't play like this.,At most, it's two voices shouted in the group.,Please support it.,It's an absolute bottom line.。 There won't be such a thing as you don't tip me and ignore you.
The bottom line of doing this aspect of the idol economy has fallen to the shameless level, there are special personnel in charge of this, not only to give money, but also to send tasks to fans, and good fans are the organizers, that is, commonly known as fans, and even do this themselves, there is still income, and they can also meet and take photos with idols every year - do you want to be qualified to go on stage without spending hundreds of thousands? That's not much different from hitting the jackpot.
A series of riotous operations, in short, treat fans as leeks, not only to harvest money, but also to harvest labor.
It is precisely because the boss does not like it that the brokerage company's operation in this area has to be reined in, so that although Yisheng Brokerage has so many coffees, the income is limited - that's right, it is a limited income, so many big coffees, only 600 million dividends a year, just change a black-hearted boss, this number can be multiplied by three for you.
But this is Li Xianyun's pot, not the brokerage company's pot.
In the past two years, Li Xianyun has mainly implemented the new model of Yisheng, and has not paid enough attention to artists, and now that Yisheng Studio has taken shape, he doesn't need to care.
began to turn around and look at the field of artists.
On the one hand, I feel that there are still not enough famous artists in my house, and on the other hand, I feel that the degree of monetization of artists is not enough, and on the other hand, I especially want to maintain the bottom line. Since it is contradictory, then it begins to throw the pot below.
Let's all think of a way. In the coming year, Yisheng Studios will make a profit of at least four or five billion a year, and the ghost city of Hades will also have at least four or five billion.
Su Haili and Shen Mingzhi are both agents, Liu Shuwen himself is a former Internet celebrity, and he is the best at dealing with big coffees.
Then Liu Shuwen spread his hands, "Colorful is willing to contribute to this." ”
Exercise!
You just say that you are not officially a person from Yisheng Media now, and you have no choice.
What a big-tailed wolf.
Su Haili glared at Liu Shuwen and looked at Shen Mingzhi.
Shen Mingzhi smiled bitterly: "Yisheng Brokerage is still lacking in marketing. ”
Exercise!
You just say that the boss doesn't loosen the ban, and Yisheng Broker can't let go of his hands and feet.
All of them are quite good at throwing pots.
Li Xianyun was very dissatisfied, "So, everyone is not good at doing business in a proper manner, does that mean?" ”
The three of them sneered together, boss, you may not be in business rules.
But the boss is the boss, the boss has his own principle of cheating, he doesn't want to pit fans, and he especially wants to make money, just like picking up a girl, if he wants to be a girl, he wants to be a girl and a girl takes the initiative, I am a victim with a face, I just hope that everyone is Sun Shi.
Really
keeps saying that he is not a saint, and all actions are self-proclaimed saints, and there is no bottom line when he is forced to do it, and he is holy and bright.
What can you do when you encounter such a divided personality?
Su Haili thought for a while and said, "There is also a direction for deep cultivation in the field of artists, do you want to improve your voice or increase your income?" If it's to increase profitability, it's very simple, just add enough artists and team support. But if it's about boosting influence, it's a lot more complicated. ”
The general direction must be determined first.
Shen Mingzhi and Liu Shuwen started to shake the pot without even asking the general direction, your level can't be compared with the old lady.
Sure enough, this question made Li Xianyun think about it too.
After a moment, he said, "The right to speak." ”
I know you're like that.
Money is not enough, power is not enough, Boss Li wants money, and he has to respond to every call, no matter how big his wrist is, he has to prostrate under his feet, kneeling and calling for heaven's grace.
Fuck your damn shameless bitch!
Su Haili smiled, "Yisheng Media is not a company that debuts by marketing, we should give full play to our own unique advantages." ”
Li Xianyun was finally satisfied, "Very good, continue." ”
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