Speaking of which, up and down Yisheng Media, Li Xianyun is most satisfied with Su Haili now.

This woman is capable and measured, and there is nothing wrong with it except that she has a strong sense of power - on the other hand, she can't do it without this mind, who doesn't need some motivation to work hard?

Li Xianyun is still in the position of CEO of Yisheng Group, &nbp;&nbp;Everyone knows that Li Xianyun will also remove this position sooner or later, so many people are staring.

At present, the most promising thing is o Su Haili, and then Shi Jun, Tang Lei, Chen Yu, and Zhu Chen also have the ability, but the entry time is too short, Mo Rui and Liu Yijiang are all good, and they are still lacking in ability, &nbp;&nbp;As for the old ghost who wants to be the earth overlord, he doesn't want it, otherwise he is more qualified than Su Haili.

Because of this, Su Haili knows how to seize opportunities.

She said directly, "Yisheng Media's corporate style is what capable people can't, we don't rely on soft means to win, but rely on hard means." And the right to speak in the field of artists has nothing to do with how many artists we have. ”

Hearing this, Li Xianyun smiled.

Yes, the right to speak in the field of artists has little to do with the number of artists!

It's different from the rest.

For example, in film and television production, Yisheng Studios will monopolize half of the domestic film and television production in the future, which is an absolute big deal, which can be called a monopoly.

But even if Yisheng Brokerage owns 90% of the domestic artists, &nbp;&nbp; cannot monopolize.

Because artists have feet, &nbp;&nbp; can run; Artists are also updated and iterative, and there will be new people every year.

As Li Xianyun once said, the artist is the product, and the team is the machine!

Controlling all products cannot form an absolute dominant position, controlling the machine is.

And this machine, &nbp;&nbp;, is not only a brokerage company, but also includes other aspects.

Su Haili said: "To ensure the influence of Yisheng Media on artists, it is nothing more than to control two points. One, become famous, two, monetize. ”

Fame is the foundation for artists to make money, and monetization is the purpose of fame!

Therefore, if you have enough control over the artist, it is not the artist who needs to be pinched, or not only the artist, but the most important thing is the fame channel and the monetization channel.

Li Xianyun said, "The production volume of Yisheng Media continues to rise, and with the launch of subsequent big productions, we will also have a breakthrough in the ceiling of high-end, and there is no big problem with the fame channel." ”

"But it's not enough!" Su Haili said directly, "Production is only the fundamental, and publicity is amplification." To truly do this, we need to control all communication channels. The future positioning of Yisheng Media should not be a film and television group, but a media group! ”

Media Group!

The media industry can go beyond the film and television industry, including many media channels in all directions, such as TV stations, newspapers, radio stations, various news websites on the Internet, self-media channels and so on.

Of course, don't think about TV stations, but fortunately, it's not the world of TV stations now.

According to Su Haili's meaning, Yisheng Media does not need to deliberately control the artist, but to control the media mouthpiece and voice channel.

Everybody understands what that means.

Liu Shuwen said, "Take it easy, make it too big and form a monopoly, and the above will also ask questions." ”

Huaguo is not a world where capitalists do whatever they want, how can a group of villains who are crazy about money be controlled at will by their mouthpiece?

Su Haili said, "It's enough to focus on entertainment, and you don't need serious channels." Besides, didn't we invest in the five major platforms before? ”

Li Xianyun said, "It's just an ordinary shareholding, and I don't have the right to speak." ”

Yisheng Media's privilege over there is to protect its own artists, but it has not yet reached the point where it can control other artists - the five major platforms can't do it themselves, so why do they still use you to interfere?

Su Haili said directly: "It's enough to form an interconnection of interests." ”

Li Xianyun frowned slightly: "You won't let me release the shares of Yisheng Media, right?" ”

Yisheng Media's shares are a fragrant bait, don't look at its current volume is not as large as the Lingyin platform, but there are many "black technologies"! That means there's a lot of potential.

But because of this, the shares of Yisheng Media, like black technology, will not let go.

Su Haili knew Li Xianyun's taboo, and said, "No, set up a special investment company, which will bind the interests of Yisheng Brokerage and the platform, and if necessary, it can also release the shares of Yisheng Pictures." ”

Li Xianyun nodded, "Hmm, this can be considered." ”

The five major platforms control the right to speak, but they don't do entertainment themselves, so they can't control the artists, while Li Xianyun has production and artists, and he is weaker than the platforms in terms of media voice.

The integration of the superior resources of both sides can indeed be greatly improved.

Of course, don't expect absoluteness, if you can really do it, the state will not allow it.

Li Xianyun looked at Su Haili and motioned for her to continue.

Su Haili said: "That's the problem of monetization. The issue of monetization is also divided into two parts, one is the realization of film and television production, variety shows and other work, and the other is endorsement. Now Yisheng Media in the film industry, at most in another year or two, can completely control the formation of a monopoly pattern, but we are still lacking in the visual industry, variety shows, music, etc., and endorsements are also. ”

The number of endorsements of Yisheng Media is still okay, but if you want to control it, it will be far worse.

Then again, who can control endorsements?

That involves thousands of companies, as long as the assets exceed 100 million, who is not a brand owner?

You don't have to monopolize, you can control 10 percent, and the big stick can knock you down.

Eight billion surplus funds?

Hehe, it's almost the same as adding three zeros.

But Su Haili has a lot of ideas: "High-end ceilings are hard to find, but there are still a number of high-end endorsements." I think Pingshui is a good breakthrough. ”

Pingshui Company?

Li Xianyun touched his chin.

The development of Pingshui Company in the past two years is indeed okay, and it is a typical shouting more than trading.

Without the blessing of large group traffic, their popularity is almost not inferior to those kings of goods, but the profit of a single product is low, and there is no pit fee, which affects the income.

But because of this, Pingshui Company can be said to be the most popular in the past two years, and merchants can be said to beg them to bring goods, Han Ping has not left yet, so he still insists on preferring shortage to abuse, and appointments are scheduled for half a year later.

With such a big influence, you can't just make a good name.

It should be realized, and it must be realized!

Li Xianyun understood what Su Haili meant: "Do you think Pingshui Company will be tied to high-end endorsements in the future?" ”

Su Haili nodded.

Shen Mingzhi objected, "Although Pingshui's popularity is great, it is mainly aimed at the public. High-end brands are not low-priced goods and are not suitable for this road. ”

Su Haili replied, "A big brand doesn't mean that there are no mass products, Coca-Cola is also a big brand, are their products high-end?" We can't control all the endorsers, but we can take the initiative in terms of choice. If you want to bring goods in Pingshui Company in the future, their spokespersons must use the spokesperson of Yisheng Brokerage, and we can get enough endorsements for this piece alone. ”

"It's a bundle deal." Liu Shuwen reminded her.

Su Haili smiled, "There is no need for forced binding, just the privilege of interfering." Pingshui Company's appointments for bringing goods have been lined up for half a year, and whoever is their own family member will have the opportunity to cut the queue. We don't cheat them in endorsements, and they accept every penny. ”

Li Xianyun smiled, "Media Group...... Endorsement...... Fame & Monetization...... Very good. It seems that there is a way out for these eight billion. ”

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