Chapter 60 Fares
When I woke up the next day, Li Xianyun and Shen Xueyi were happily eating breakfast together, and while they were eating, Jiang Zheng called.
He said directly: "It's time to start floating fares and annual passes." ”
It has been almost a year and a half since the ghost town was fully completed.
Hades and nature reserves have also been under construction for a year and a half, many projects have been put into use, ghost town underground palace and Pingdingshan are mainly civil construction, there is a "ghost construction team" here, the most troublesome thing has become not troublesome, so the progress is fast, and it is estimated that it will be completed by the end of the year.
It can be said that the Yisheng Film and Television Cultural Tourism Center has begun to take shape, and with the addition of twin sister ghosts, with the completion of the mirror gallery, those ghosts who originally had no special abilities can finally show their skills, and the functions of the underworld have also been instantly diversified, and there is no need to be like the original.
So the development on both sides is thriving, especially the ghost town has begun to be overcrowded during the holidays.
After five years of accumulation, the ghost town is now famous, and it is time to engage in floating ticket prices, and by the way, launch a more cheating annual pass.
Li Xianyun asked, "How do you plan to decide?" ”
Jiang Zhengdao: "What the marketing department means is that the flow of people in the ghost town is still limited, 218 does not need to change, 250 on Saturdays and Sundays, and 290 on several important holidays." The underground palace and the Pingdingshan have a separate ticket price, which is priced at 100 after completion, 130 on Saturdays and Sundays, and 180 on holidays. ”
Jiang Zheng and they are very deceitful, knowing that the area of the ghost town is limited, 218 originally had an animal bonus, but now there are no animals and the price is raised, it is unreasonable, so the normal ticket price is not mentioned, and it is okay to mention it on holidays. However, the ghost town underground palace and Pingdingshan are reopened, and it is no problem to charge additional tickets.
"Yes. What about Hades? Li Xianyun asked.
"The second phase of the project is now almost complete, and the price is 270, 310 and 370. The Super Animal Sanctuary is priced at $310, $350 and $420. ”
The fascination of animals is unstoppable.
Super Animal Protection, as the place with the smallest investment among the three major film and television centers, is also the most popular place, so the ticket price is also the highest.
Just like the pet team, the quintessential miracle land.
In fact, this place is loved not only by children, but also by adults.
However, the animal sanctuary project is limited, the second phase is almost the limit, and there is not much construction space behind, but this does not mean that the price will not rise, the reputation will increase over time, and the businessmen are also eager to maximize profits.
On the contrary, there are still three phases of the underworld project to be done, and there will be a round of price increases at that time, which is estimated to be similar to the animal sanctuary.
The Jiangcheng government is estimated to be very aggrieved at that time: where there is an investment of 20 or 30 billion yuan, the ticket price is about the same as that of the scenic spot with an investment of 1.5 billion yuan.
Li Xianyun was also very aggrieved: You yourself don't want to take shares, blame me?
Well, although the ticket price is a super nature reserve, there are no shops in that place, and the crew that can receive is also limited, and the surrounding area is much worse, and the basic income is mainly based on tickets, so the overall income will not be stronger than Hades.
Especially in Hades, the surrounding areas of ghost towns and nature reserves were taken by them, but the surrounding areas of Hades are basically Jiangcheng government, and Jiangcheng is destined to make huge profits in this area.
It's okay, there's a theme park.
The city government won two-thirds of the surrounding land, and Xinhai Group won one-third.
Li Xianyun found that if he continued to develop like this, he had not yet seen how to expand overseas, and he was the first snake in Jiangcheng, and he was going to sit down properly.
"What about the unified vote?" Li Xianyun asked.
Jiang Zhengdao: "The unified votes for the upper and lower ghost towns are 248, 295 and 365 respectively, and the time is two days. The tickets for the four places are 700, 800 and 980 for four days. ”
This price is much higher than that of vertical stores.
However, it is understandable, after all, the investment is also large, just the ghost town, the investment in the underworld and the underworld is as much as tens of billions, excluding the nature reserve, the ticket price is actually similar to the vertical store.
This price is not a loss, but there is actually room for price increase.
At least that's what Li Xianyun thinks.
"Where's the annual pass?"
"Ordinary annual pass 1980, VIP annual pass 2280, VIP annual pass 4580."
Li Xianyun was happy when he heard it.
Standard Universal Studios, Disneyland routine.
That's how the ticket prices for Universal Studios and Disney are played, a three-tier system.
Many people may think that it is also an annual pass, so it is good to choose an ordinary annual pass.
Sorry, the regular annual pass cannot be used on holidays, and only the VIP annual pass can be used all year round.
Of course, some people may think that I can always find time and don't have to go on holidays.
But sorry, in addition to the ordinary annual pass can not be used on holidays, you also need to make a reservation, only VIP annual passes can be exempted from reservations on non-holidays, but holidays have to be reserved.
At this time, everyone will think.
Oh, the ordinary annual pass is 1980, the VIP annual pass is 2280, and the VIP is three hundred more expensive, so you can simply choose the VIP annual pass.
That's right, this is the routine of the merchants, in this way, so that ordinary people feel that it is more cost-effective to still have VIP annual passes, because they don't plan to sell ordinary tickets at all, if you really buy ordinary tickets, hehe, when the time comes, it will be an unsuccessful appointment.
As for the VIP annual pass, it is for the rich to play, who cares about the extra 2,000 yuan?
I want a special service.
In addition to this, Disney also has a skip-the-line service.
With the same ticket, if you don't have to queue, you can play a lot of places in one day, and if you queue, you can play less. So once you do it, it's better to buy the skip-the-line service.
But when everyone actually buys, they will find out: fuck, everyone buys, I still have to queue up.
This is the same as krypton gold in the online game system: you not only want krypton, but also more krypton than others.
Proper involution!
All in all, through this series of means, the merchants try their best to make money, and I don't have the ability to come out to play and not let you pay tens of thousands.
However, the practice of skipping the line is too disgusting, Li Xianyun and they don't plan to use it - besides, they are not a playground, everyone is just watching the flowers, and there is no need to queue, unless the theme park is opened in the future.
But Li Xianyun feels that there is still a good bottom line, even if it is opened, it will be a third-level ticket price at most, but there will be no skip-the-line service.
In short, through this series of means, the ticket prices of the three major film and television bases will also increase again.
Due to the large-scale increase in the area of the film and television center, the peak number of tourists in the three places is now 780,000, and the average daily is close to 30,000, and it is still in the stage of continuous growth.
Based on the calculation of the unified ticket of 680, 10 million tourists a year, the ticket price alone is 6.8 billion, which is already approaching the vertical store, which is still the result of the incomplete launch of Hades.
In this case, Jiang Zheng is also willing to spend money to smash advertising, in addition to Yisheng Media's works with advertisements, but also on major platforms to put advertisements, the fast platform is also sparing no effort to promote, although they mainly promote ghost towns, but any place sells joint tickets, as long as you come, you are not afraid of running away.
It is estimated that in another year, it will reach an average of 40,000 per day, officially surpassing the vertical store!
This will be a milestone leap, making Yisheng's film and television base officially the first in China.
Thinking of this, Li Xianyun was also very happy.
After agreeing with Jiang Zheng's meaning at this moment, he hung up the phone.
He looked at Shen Xueyi: "What gift do you want?" ”
Shen Xue was surprised: "You eat soft rice, you are still planning to give gifts?" ”
Li Xianyun picked her up: "Say it quickly!" Expire without waiting! ”
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ps: The new book has been released above the theocracy, and this book is probably more than a month to complete.
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