Management has a managerial mindset, and the boss has a boss's mindset.

The manager's mindset is to find solutions to things, but some things can't be solved at the slightest moment.

The boss is simple.

Resource integration!

Channel monopoly!

Capital operation!

Everything in the world is played around like this.

If you want to do a large-scale figure market, you also want to monopolize it, then it's simple, just combine the two.

According to Li Xianyun's idea, building a platform is specifically for this.

"Figure direct purchase platform?" Lu Jin was surprised: "Can it be done?" ”

"Why can't it be?" Li Xianyun sneered: "I know that online shopping is monopolized by those companies, but it is precisely because of the monopoly that there is a problem!" ”

Ali monopolized online shopping back then, but didn't Jingdong still rise? It is in the high-end direction. The two major platforms monopolized, but as a result, Pinxi still rose, taking the low-end direction.

And Xiaohongshu or something......

It's all about differentiation.

The larger and more comprehensive it is, the more difficult it is to balance it all.

Now that a certain treasure is going east, there is no shortage of people selling figures, but the live broadcast of platforms such as Lingyin is still mixed.

According to Li Xianyun's meaning, it is to focus on a hand-made online shopping platform!

Make your own first, then make someone else's, and finally concentrate all the figures on your own platform. If the development is good in the future, maybe it can be extended to the figure platform and become a large online shopping platform that cuts into the direction of the industry rather than the people.

In fact, in China, the online shopping platform is monopolized by several large enterprises, and the foreign online shopping platform is mostly a variety of small websites, and the online shopping platform is varied.

Nowadays, in terms of domestic online shopping, the pattern of Ali's dominance is being broken, and there is still a chance to find the right entry point.

In fact, there are also figurine-only monopoly websites in China, but the reputation is average, and there is no big backstage. If Li Xianyun is willing to make a move, he can easily crush it.

Regarding Li Xianyun's statement, Lu Jin thought about it and said: "It is difficult to promote the new online shopping platform, if so, I suggest that Yisheng Media may wish to put some film and television works such as animation on this platform." ”

"You mean selling things while showing movies and television? Not suitable, right? Li Xianyun frowned.

"Why isn't it appropriate?" Lv Jin said with a smile: "Free play, mainly with traffic, I have seen our related works, it is when the enthusiasm is high, I see that there is a link to the relevant figure below, and I clicked to buy it by the way." ”

It's a bit of a nondescript.

Li Xianyun thought for a moment, shook his head and said, "It's not suitable." The figures are not all animation, but also include movies and television such as the Marvel series, as well as games and so on. So this itself has a compatibility issue. Animation is not compatible with the adult figure market! As for film and television, we have a contract with the swift platform. If you do this, you are doing it yourself. In addition, the interaction between the audience and the viewing platform is weak. When interaction is weak, purchasing power decreases. ”

Li Xianyun's purpose in doing this is to monopolize the figure market, no matter how big the traffic of your animation platform is, it is also a problem if it does not become purchasing power!

Otherwise, why don't they engage in live streaming on the fast platform? It's just that the platform features are not good!

Compatibility problems, interaction problems, are all problems that hinder this business model, and they need to solve them.

Finally, there is the issue of the fast platform.

They can't accept this kind of thing: are you an online shopping platform or a movie-watching platform? Don't you want to build another movie-watching platform in the name of selling goods?

This kind of thing is impossible for others, but it is completely possible for you Li Xianyun, after all, you don't beat yourself once or twice.

"What about short videos?" Lu Jin asked.

Li Xianyun continued to shake his head: "The interactivity is enough, but the content is not strongly related, and promotion is also a problem." ”

There is no problem for short video platforms to do live broadcasts, this is because of the characteristics of short videos. The short video is short, users are watching and flipping at the same time, and the short video production is mainly based on the user, so it is more convenient to bring goods through live broadcast.

Film and television animation is different, it is based on the enterprise as the main body of production, the pursuit of quality, not large quantity and creativity, a single film is long, the frequency of turning pages is low, and the difficulty of bringing goods is obviously greater.

And there is no strong correlation between short videos and figures, although they can bring goods, but the advantages of bringing goods cannot be reflected.

In addition, it is a matter of promotion of the platform itself!

The goose factory spent a lot of money to invite celebrities, injected traffic, and engaged in more than a dozen short video platforms, but failed to make one, why can you do it with a short video platform, and bring shopping?

You must know that users are also very picky these days!

On the one hand, they hate countless apps on their mobile phones, occupy resources, and can't wait for one APP to solve everything, on the other hand, they extremely hate that there are too many functions in an APP.

Therefore, users are also contradictory, on the one hand, they want one APP to solve everything, and on the other hand, they think that this APP has too many functions.

Don't want to be contradictory yourself!

So this kind of platform, whether it's watching movies or short videos, promotion is a big problem, and you can't solve it, not to mention that you have to take the next step of figure direct purchase!

The book station that Li Xianyun encountered back then that only a dozen books was like this - looking for some big coffee authors to come and distribute books, in the name of free, the purpose was to sell traffic and bring goods, but of course it didn't work.

Now there are also a number of free book stations doing this, but they are all selling dog meat on the head of a sheep, in the name of free, in fact, many of them are still charged - it is true that you can't eat enough by traffic alone.

It's really free, and it depends on the blood transfusion of investors to live.

Lu Jin's suggestion is a bit like this book station back then, if you want to sell dozens of films and televisions? No!

However, good management is not about coming up with the right idea every time, but about constantly thinking and always finding the right idea.

At this moment, he understood the mistake in his thinking, and Lu Jin's eyes lit up and said: "I think this matter, maybe we thought wrong from the beginning." ”

"Oh? How so? Li Xianyun asked.

Li Xianyun thought that he was going to say that he would not be a platform, but Lu Jin replied: "I think there is no problem in making a platform, and our advantage is at the source, we should strangle at the source first!" ”

As long as there is monopoly power, there is a right to speak.

If all copyright figures can only be bought on this platform, then are you afraid that this platform will not be able to get up?

And this is the problem of Yisheng Media - Lu Jin's suggestion is equivalent to throwing the development problem back to Yisheng Media, but I can't help but say that his idea is right.

Returning to the old routine of Yisheng Media, if you want to monopolize the terminal market, you must first monopolize the source.

If all figurines can only be purchased on this platform, then figurines enthusiasts will naturally come to this platform.

However, in this way, Li Xianyun instantly felt that his copyright was not enough.

Speaking of Yisheng Media, although the development of Yisheng Media in recent years has been rapid, it does not have much advantage in terms of copyright derivation.

Copyright relies on popular models, and there are only a few popular models of Yisheng Media, pet agent team, super hero series, etc., although the pet agent team is awesome, but the disadvantages of real animals are here, it can't become a copyright.

As long as people don't use your name, this image can be used casually. If you can't get out of the koala panda, our family can't make a panda image, right?

And figurine-made products still need to be imaginative, so science fiction, magic, and animation are more suitable, and dramas, suspense, and romance films are all right.

In the past few years, Yisheng Media's large-scale management model has led to more than profit, but the value of derivative copyright is limited.

So it was said before that Yisheng Media has a lot of copyrights, but now Li Xianyun thinks about it carefully: Damn, there are many copyrights in our family, but they are not worth much!

Combined, it may not be enough for a Disney princess.

Lu Jin also understands that this is a bit embarrassing for the boss.

How can a good subordinate do something that embarrasses the boss? Hurriedly remedied: "Why don't you talk to Disney?" ”

He knows that Disney and Yisheng Media have cooperated in holographic films, and if Disney is willing to authorize, then things will be easy to do.

But Li Xianyun was not optimistic, shook his head and said, "It's difficult!" ”

Disney's copyright derivation is awesome, but it is also because it is too awesome to be funny. First, they have their own sales channels and will not easily authorize them to others, and secondly, they rely on copyright, and they also want to take the lion's share.

Li Xianyun is an "absolute big-header", and he is easily unwilling to give others a large profit, and Disney is the same, so it is very difficult to cooperate in the middle.

Lu Jin also had a brain, and continued: "Then why don't you think about a way to play the game?" ”

The game is also a big deal.

And now the most bullish thing in the game is the goose factory, if you want to monopolize the source, then you can't run the goose factory!

The Problem: Goose Factory is also an "absolute big-header" and has no less appetite than Disney.

They are in some ways the same as Yisheng Media.

The people of Yisheng Studios now go out to talk about business, and they are all "We will produce your film, which can save you 80% of the cost, and it is not too much to take 60% of the profit, right?" ”

When the people of the goose factory go out to talk about business, they are all "our family's traffic will lead you over, and it can bring you ten times the number of customers, and it is not too much to take 80 percent, right?" ”

The tone is worse than Yisheng Media!

Therefore, it is better to go short than to go long.

There is a lower limit for shorting and no upper limit for longing!

Yisheng Media, a short seller, collided with the goose factory, which is long, can only recognize his younger brother!

In fact, the current Yisheng Media, whether it is the company's size or profitability, is still a cut behind the goose factory, Li Xianyun's only better than the other party is that his personal shareholding in the enterprise is also an absolute majority, and this is the boss of all super enterprises at home and abroad is basically ashamed of himself.

Now Disney, Goose Factory, Yisheng Media, and all three parties are big-headers, so how to do it?

Li Xianyun said that he couldn't move, so he had to say: "That's it, I'll think about it again, and you can go back and think about it." ”

"Huh!" Lu Jin agreed to retreat.

He knew very well that the big plan had not come out, and he, the boss of the United Nations, would not be able to act for the time being, so he could only go back and think about what kind of plan he needed to satisfy Li Xianyun.

What a headache!

Other people's bosses are "how many billions are given to you, and you are responsible for getting it up for me", and then they don't ask.

It's different here to Li Xianyun, you have to have a practical plan, otherwise you will make a fart.

It's just that this product is still uncomfortable with non-monopoly, and Ya's goal is so high, not only to open up the market, but also to monopolize the market.

What should I do if I meet such a boss?

Let's go home and go.

Lu Jin was distressed, and Li Xianyun was also in a closed-loop predicament, in a bad mood, and even performed poorly in bed, and his performance was unsatisfactory.