Today, Han Xinyu is at home.

Looking at the panting in his chest and looking helpless, Han Xinyu was a little dissatisfied: "Who did you deliver it to?" ”

"No, I don't want to think about things." Li Xianyun didn't raise his head, and replied softly.

"It's rare." Han Xinyu became interested: "What gives you such a headache?" ”

Li Xianyun rolled over on one side, hugged Han Xinyu from the side, and roughly said about his affairs about Hezhong Company.

After listening to his "crying", Han Xinyu was also speechless.

Sure enough, there is nothing in the world, and greedy people disturb themselves.

You are troubled simply because you cannot satisfy your greed!

I want to monopolize the source, and I want to monopolize the terminal, and you haven't even skimmed the toy market, and you are already aiming to be ambitious and ambitious in the world, just like a kid in the mountains who has been practicing hard for half a year, and before he comes out of the mountain, he is going to dominate the martial arts as the leader of the alliance......

"Your steps are getting bigger and bigger, a new industry, you haven't stepped into it yet, and you're already planning to dominate." Han Xinyu said with a smile.

"Eh, you say that, it seems to be the same, right?" Li Xianyun was confused.

Is my trouble because of my appetite?

The business is getting bigger and bigger, and the appetite is getting bigger and bigger, and now the investment of 100 million yuan is really not a small goal for Li Xianyun, so he has high requirements for Hezhong Company.

It is estimated that Lu Jin also saw it, but he didn't dare to say it directly, and only Han Xinyu could wake him up.

Han Xin said: "There are some things, there is no need to think about too many steps at the beginning, you have to go step by step, step by step." ”

"Then what do you mean ......"

"You have to choose one!" Han Xinyu said seriously: "Tell me Xianyun, in terms of terminal and source, you have to choose one, which one do you choose?" ”

Restraining greed is the best way to solve the problem.

Li Xianyun understood the meaning of Han Xinyu, and he replied: "Platform! ”

Yisheng Media started by production, belongs to the source, has not had much opportunity to play in terms of platform, but there are enough platforms in this country, Li Xianyun was not reborn to 20 years ago, so there is no such opportunity.

But because of this, it is still a good pursuit for him to have his own platform.

Even if this platform is not connected with his film and television foundation.

Han Xinyu chuckled: "Isn't that enough?" I don't think you should start thinking about going big, but rather about growing gradually. ”

"Isn't that a petty fight?" Li Xianyun said.

If you do this, you can't get up to the scale.

"That's right! It's just a little fight! Han Xinyu replied in the affirmative: "The figure market itself needs to develop, why should it be held high?" Such a platform should grow with the market. We don't need to pursue how big this platform is, we just need to pursue this platform to have the highest position in this audience! ”

Li Xianyun suddenly realized: "The end point is Chinese!" ”

When the end of the Chinese network came out, there was no online literature market in the whole of China.

It can be said that the terminal Chinese network and the online literature market are developing simultaneously, during this period, the terminal network is constantly improving, and their own improvement is the development of the market!

The two are combined.

This was followed by the gradual emergence of other websites.

And when the market is big enough, the terminal network is also big enough, and it has always been the leading position, but the previous 90% market share has gradually declined to a certain extent!

Ali too!

So is the goose factory!

Many new industries are enterprises and markets that are expanding simultaneously, thus forming industrial giants.

Han Xinyu's idea is based on this.

Market development should be directly bundled with the platform, and the upfront investment does not need to be too large.

A cheap APP, hundreds of thousands can be done, tens of thousands of websites can be done, enterprise-level ones must not be so bad, millions can also do well, the key figure direct purchase platform does not need to be as versatile as a large platform, it should be simple and clear.

It may be difficult for users to promote the app to them, but once you download it, you have a good chance of becoming an actual user.

To put it bluntly, the base is not large, but the conversion rate is high.

Next, as you develop, you can gradually optimize it.

At this point, the market is similar.

For example, a person who sells condoms, such as a person who sells children's sexual health knowledge...... Li Xianyun used to know a person who sold children's sexual health knowledge, and their WeChat public account had hundreds of thousands of fans, but they could also create tens of millions of revenue a year.

Because it is a precise user, the desire to consume is high. Someone else has one consumption user for one hundred users, and this kind of accurate user may be one consumption for two users.

Just like what Li Xianyun and Shen Xueyi said back then, the difference between the military text and the fantasy subscription ratio.

Professional counterpart, precise operation, and then it is to sit big with the market!

The promotion and development process of the platform is the process of market development.

Li Xianyun is now used to holding high and fighting, and he really didn't expect to make the platform from a small level.

Now that we have changed our thinking, then other problems will be solved.

First, the platform does not need to be bigger, first occupy the blank space, and develop together with the market. The second is that your purpose is to monopolize the channels of the figure market, and there is no need to care about profits at the source.

In that case, what about giving the bulk of the profits to the copyright owner?

In the future, when your platform becomes bigger, your self-production of Yisheng Media will be more awesome, and there will be more copyrights, and then with the help of the strong reverse of the platform terminal to reduce the price of suppliers?

There is no reason to take advantage of both ends.

Trouble comes from greed!

Thinking about this, Li Xianyun was overjoyed, hugged Han Xinyu and kissed him: "I can do it again." ”

Han Xinyu was ashamed: "It's dead, the old lady is not here to ask you to look up!" ”

"But I am!" Li Xianyun unceremoniously pressed Han Xinyu.

——————————————

The next day, Han Xinyu was ordered to go on the expedition.

The first stop is the goose factory.

It turned out to be a head-on stick.

The reason is simple, the goose factory also has its own copyright products for distribution.

The goose factory that relies on the flow to take off, that is also the upstream and downstream cover the whole field, investment and investment are booming, but unfortunately the word "empowerment" was robbed by Alima, and the goose factory horse is doing the thing of empowerment, but there is no name of empowerment.

Because both parties are the major shareholders of the swift platform, Li Xianyun also met with Boss Ma some time ago, and they sat down and chatted with each other quite happily, Boss Ma of the goose factory is still interested in investing in Li Xianyun, but unfortunately it is Yisheng Media Corporation that wants to invest, Li Xianyun is an insider to become a member of the board of directors, so in principle, it is unacceptable, and there is no need to negotiate the price at all.

So they are also polite to each other, not good friends, but not hostile.

The relationship was not in place, and Han Xinyu couldn't talk about it with all his might. The other party said, you really want this, it is better for us to invest in Yisheng Media.

Yes, I didn't buy anything and I had to sell myself.

Han Xinyu was helpless, turned around and ran to chat with Disney again.

It didn't turn out to be funny.

Disney's control of copyright is still on top of the goose factory, after all, the foundation of the goose factory is traffic, and the foundation of Disney is copyright.

Of course, it's not that they can't authorize, but it's definitely not Li Xianyun's way.

According to Li Xianyun's meaning, what he wants is an exclusive agent in China, authorized production, and how much he sells, which can give you 50% of the profit, and more is not impossible to discuss.

But how could Disney have fallen for this?

This broken platform can't sell much goods at all, and if Disney licenses it to them, it won't make a lot of money, but may cultivate a powerful monopoly platform, and then die for itself.

So they're also very simple.

Exclusive representation is not possible, non-exclusive is easy to say.

Of course, some exclusives are not impossible to discuss, but you can either directly buy the copyright fee at a sky-high price, and it is your ability to sell as much as you earn. Either...... Let's talk about the holographic theater again?