In the case of the increasingly mature mobile phone market and increasingly fierce competition, it is extremely difficult to make an APP today.

Many large companies do this, not to make one, but to make many at the beginning.

In the language of the industry, it is to find the track!

The most famous ByteDance company, people know that their fist product was originally Toutiao, and later Douyin Watermelon and so on.

But few people know that when Boss Yiming first made today's headlines, he didn't make this one, but made dozens of them!

After he put these APPs on the market, he determined which product was more popular according to market feedback, and only after determining the idea did he carry out the main attack, which led to the start of today's headlines and the follow-up volcano Douyin and so on.

The V letter of the goose factory was also screened out after making several similar products. Later, he grabbed the market with Douyin, and also launched more than ten short video platforms at a time, but unfortunately the Douyin market had formed a moat at that time, and it couldn't be beaten.

And when it comes to new markets, it still makes sense!

To put it bluntly, today's market is not enough for me to have a good idea, relying not on horse breeding but on horse racing, or how to call it a track?

Making a bunch of similar products, then putting them on the market, and screening them based on market feedback, is the best and healthiest way, but it can only be done with money and technology.

Lu Jin also studied a lot of information during this time, and also found some industry leaders to consult, so as to clearly come to this conclusion.

Li Xianyun appreciated this very much and directly agreed.

On this platform, you come up and make 20 different ones first, and then test the water according to 1.5 million one.

At the beginning, you don't need to be sophisticated, just test the market, and then do it after you determine the direction.

In other words, come up and spend 30 million first, just to find a suitable product positioning and operation model.

Soon after, Hongni Toys Company and Xinlai Software under Hezhong Company were officially spun off from Xincheng Group to establish Xinlai Company.

Xinlai company's equity changes, the final Yisheng Media accounted for 74% of the shares, Xincheng Group accounted for 10% of the shares, and the other ten points are the options of its executives, Lv Jin obtained six points of equity and three options, and became the person in charge of Xinlai Company, responsible for the construction and promotion of the figure direct purchase platform.

The original toy factory is still the same for the time being, and after the Xinlai platform comes out, all products are only sold on the Xinlai platform, and you can enter the loss in the early stage.

At the same time, Han Xinyu also launched a second negotiation with Goose Factory Disney.

But the results were bad.

Still didn't work out.

This negotiation, which is mainly non-exclusive copyright licensing, should have been fine.

The problem actually came for the first time: everyone realized Li Xianyun's purpose.

The most taboo thing in business negotiation is to be known for your ultimate goal.

Because he planned to have an exclusive license from the beginning, Han Xinyu couldn't hide it too much, which led to the Disney Goose Factory knowing Li Xianyun's plan - then again, if you don't have a big plan, you can't be trusted.

So after hearing that Li Xianyun wanted to get non-exclusive, everyone realized that he wanted to use Yisheng Media's own products as exclusives and other copyrights as incidental rich shelves.

Knowing your purpose, how can big business easily let go.

In a word: not for sale!

Super enterprises are tentacle monsters, and they will inevitably crash in the end.

If Li Xianyun really builds the platform, it depends on Li Xianyun's face if he can't keep the companies selling their figurines in the future.

So it's impossible to support that.

But the performance of the goose factory and Disney is not the same.

Disney means staking in the platform with a non-exclusive license.

Fuck your sister, you are a non-exclusive and want to take advantage of this to take a stake?

The goose factory is much better.

What they mean is that they don't do it directly, but they can still cooperate. As for the way of cooperation, it is also the old attitude: "We give you ten times the traffic, and it is not too much to ask you eighty percent, right?" ”

Not excessively, indeed.

But I don't want to.

It is impossible for the "big-headers" to work part-time, so this matter is yellow again.

Yisheng Media rejected the goodwill of the goose factory, so the goose factory also returned a kind refusal - don't think about the rapid platform for capital increase.

Yes, they want to merge the platform, but let you increase your capital, you are the boss, how can the goose factory be the queen? If we want to increase the capital, we will also increase the capital.

Yisheng Media also expressed a kind refusal.

The result of the goodwill of the two big-headed activists to each other is: the conversation and laughter during the banquet, and the cooperation is completely finished.

Li Xianyun was also very helpless, and after discussing with Han Xinyu passionately, they agreed that it was not unacceptable for the goose factory to take shares.

People's traffic is awesome, this has to be recognized.

But it's certainly not the right time to talk about it.

The key goose factory is not actually on this platform in essence.

The figurine direct purchase platform is too small!

Don't look at the fine division of major online shopping websites now, the actual area is still very large.

It is like fighting for the "middle and low-end income user group", but these seven words include 780% of the population of China, as many as 780 million users.

How many users can you buy directly from a figure?

Tens of millions of users are the upper limit!

So this matter didn't go to the boss of the goose factory - she saw the boss of a business group, if it weren't for the fact that she was Han Xinyu and Li Xianyun's fiancée, it is estimated that even the boss of the business group would not be shocked by this matter.

It is precisely for this reason that there is still an essential gap between everyone.

There is only one way to solve this problem, you do it yourself first, make a name, people will naturally recognize it, and it will be easy to talk about it.

With this idea, Li Xianyun finally decided: for the time being, he can only rely on himself.

The first is self-production.

The development of the animation industry in an all-round way was launched.

Dongli wants to make short video animation; The animation company that was spun off from the later part of the original Yisheng Film and Television Supporting Business Group wants to make animated feature films; Mengxin Pictures is even busier, in addition to making animated films, they also have existing copyright adaptations, including the Ghost Treasure series, the UFO Ghost Jar series, the Super Hero series, etc., as well as the expansion of the popular short video animation created by Dongli in the future, and other film and television works - the screenwriters can cry, and now they have to consider copyright derivatives when making scripts, it's fucked up!

Not only that, even the business departments of Yisheng Studios and Cultural Tourism Industrial Park have to be launched.

As long as it is a film and television company that cooperates with Yisheng Studios and the Cultural Tourism Industrial Park, as long as their products have the possibility of explosion and derivation, they can consider copyright authorization and use relevant discounts to offset it.

The other is the other related animation and game industry.

Han Xinyu waved a check and embarked on a journey, and after the thunder circle, he began to look for animation companies and game companies.

Famous animation companies such as Mingyue and Jianghu in China, as well as Jasmine Company and NetYi Company, are well-known game companies.

Do you not cooperate with the old manufacturers? Then I will surround the city from the countryside!