During this time, Lu Jin was also going all out to carry out his platform development plan.

Xinlai recruited a group of product managers, each of whom proposed a bunch of plans, and as long as they were roughly said to be in the past, they could start to execute.

Li Xianyun asked that the platform must be launched before the crown figure came out, the purpose is to determine the infrastructure and operation mode after the product is promoted, so that it can be targeted and promoted, so Lu Jin and the people of Xinlai Company are also working overtime.

In order to meet Li Xianyun's progress requirements, Lu Jin waved his hand and directly bought a few small platforms.

Yes, it is okay to buy an existing platform and change it.

The vast majority of apps are actually listed on the bottom, and there is no future at all, after all, it is too difficult to promote.

What Lu Jin wants is the underlying architecture, saving development time, and there are some ready-made users, after carefully selecting and improving, the first batch of five apps took only three months to complete the launch, and then in the next six months, the remaining apps were successively put on the market, and the final total cost was 45 million, which is really more expensive to buy ready-made.

Twenty APP platforms based on online direct purchase have been launched, and it is no surprise that they are all sinking to the bottom, and they can't even afford to make a splash when they are put into the market.

But it would be a mistake to say that there is no at all.

Twenty figurine-made online direct purchase apps, each with its own characteristics, not only that, but also its own form of promotion. To put it bluntly, this is to spend money on testing, not users but feedback, and various surveys of operations, architecture, and markets. So there's a huge difference in both content and promotion.

And in this case, sure enough, there are several apps that show outstanding features.

The first app is called Jingjing.

That's right, it's the one I want to be quiet.

The Jingjing platform is run by a young product manager named Zhao Hongtao, who was originally a product manager of a dating website and came here after being recommended by a headhunting company.

Adhering to the previous mantle, Zhao Hongtao pays more attention to the community atmosphere on this app. Extended on the basis of the figure.,Put splay and other things in.,Formed a pretty good two-dimensional community discussion atmosphere.。

In fact, this is not a figure direct purchase platform, because its sales method is the most inconspicuous part of the platform, the main body is the community, the content focuses on figures, s and other aspects, what you want is an atmosphere, and selling goods is just incidental.

So after this app is launched, it may not be possible to sell a figure a day, but some figures and S lovers are gradually concentrated by him, especially in order to attract people, there are a lot of culture about various types of figures on the platform, related knowledge, etc., and the cultural atmosphere is very good.

This makes the app relatively large in numbers, coupled with targeted promotion, and gradually gained about 20,000 downloads and 3,000 daily active users in three months of operation.

This makes it the most popular of the 20 apps, ranking second.

As for selling, forget it.

The second app is called Hand Fun.

This is really a real figure platform, which is done according to Li Xianyun's original intention, providing high-quality figures at a cheap price. There are not many users, only 2,000 downloads in three months, and only 300 daily active users, but dozens of pieces can be sold every day, which is a relatively high conversion rate.

This also made Li Xianyun realize that they still underestimated the purchasing power of adults, and those who can play figurines have some family backgrounds, and they are not stingy with money when they see good goods, especially now that the goods given on the platform are genuine, so there are many repeat customers and a good reputation.

Of course, it is still a loss.

The third app is more outrageous, called Tong Zhen.

This is mainly aimed at the young market, and the precise users are targeted at children of a low age, so they are basically based on animation copyrights, and at the same time, they sell not only figures, but all toys, including those that have nothing to do with copyright.

It is also the app that gets the most users, sells the most toys, and is even the only one that makes a profit.

Yes, the app is profitable when it is launched, of course, this profit criterion is based on not calculating investment costs.

But it still only took three months to get 50,000 downloads, 1,000 daily active users, and 800 daily sales - the conversion rate is ridiculously high.

This is already an extremely good performance for an app that has just been listed and is still groping for a way.

The reason why it can perform so well is not because its products are good.

It has no product advantages at all, similar products are everywhere on major platforms, and it doesn't even put the figurines of Yisheng Media's patent copyright, resulting in the non-existence of even special monopolies.

In other words, this is a big road cargo!

The reason why such a large road goods app can have such a performance is because Lu Jin used an unconventional operation method.

A disgusting technique that Li Xianyun absolutely could not accept.

——————————————

"Mommy, Mommy, I want this!"

Not far from the Jiangcheng Hongdu shopping mall, a little girl held her mother's hand and pointed to the toy and shouted.

The mother couldn't resist the child, and was about to buy it, when a man next to her mysteriously walked over, handed the mother a list, and walked away quickly.

The mother was shocked to see that the flyer was an advertisement for an app, all of which sold children's products, and there was even a row of small print underneath that read "50% cheaper than its peers".

I didn't care, and was about to throw it away, when I saw that the man who had stuffed the leaflet had taken out a toy from the bag he was carrying, which was the child's finger just now.

The man beckoned to his mother and walked to the corner.

The mother came over knowingly: "You sell toys?" ”

The man shushed his fingers and stuffed the toy into his mother's hand: "Look at it, it's exactly the same as the one just now, that fifty, this one is only twenty-two." If you don't believe it, buy it and compare it. We take the goods from one factory, I don't lie to you. ”

The mother looked at it, nodded, and said, "It's the same." ”

Just as he was about to buy it, the man said, "Don't worry, you can't give me this money directly." ”

said and pointed to the flyer in her hand: "You get off this app, pay on it, and enter the code I gave you." You can take it after paying, and all the goods on it are cheaper than their peers. ”

"Trouble." The mother muttered, but considering that she could save thirty yuan, she quickly downloaded the app.

The sales next to him was still whispering, and at the same time stuffed a new app introduction to his mother.

However, this introduction is different from the previous one.

Because there are a large number of similar products directly listed above!

Yes, this is Lu Jin's promotion method.

A practice that takes shamelessness and shamelessness and violates the ethical code of the industry to the extreme.

Low-cost dumping is nothing, but the problem is that you even attach a full set of similar product sales prices, even the store name, address, and website address.

First of all, the price is the lowest, and then the name is told to everyone that our product is the lowest price, and the horizontal comparison data is given by name.

He did not hesitate to send a large number of local push personnel to shops around the country to directly grab business.

Unfair competition!

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