Chapter 62 Synchronous Operation

After three months of testing, three successful apps were confirmed, all of which were not bad.

In addition, the other seventeen apps also have their own highlights.

Li Xianyun's animation display plan was also used, and it turned out that the effect was really not good.

No matter how beautiful you think, you will be blind when it comes to practical application.

But it's not all impossible.

There is an app that focuses on video drainage, which still has some results, but it does not rely on cartoons, but on short animated videos produced by Dongli.

Without Lu Jin's moderation, Chu Xiya was also making every effort to develop Dongli during this time.

For the short video animation plan, Chu Xiya boldly used this year's profits to recruit a strong animation production team, combined with the creative ability of the team, piloted several animation short videos, and soon formed a hot spot on the short video platform.

And the short video that became a hot spot happened to be related to cuteness.

Dong Zixin knew that Li Xianyun was going to re-develop film and television next, but this time she would focus on animation and TV series, and the film industry would be further behind, so she planned a story about toy soldiers.

This story is a bit similar to Animation Story, the core is the story made with those copyright figures of Yisheng Media, and the dragon mecha part can also use the power of Peeves.

But what she didn't expect was that Chu Xiya also thought of this, although she didn't know about ghosts, but at least she knew that Yisheng Media had a "mobile mecha", so why did she propose to make a Transformer-style story?

The proposals of the two sides are different, but they are highly similar.

In the end, the two women decided to build a dragon mecha infantry company to make a peripheral-there are only twenty luxury-level dragon mechas, but there are more than mid-to-low-end ones.

Make a mecha company, make a story in the form of a toy soldier, and the transformation function of the mecha, and the story of the toy soldier, which is suitable for the figure, and the deformation is not infringing, and it can also play the role of Peeves, and it is easy to make movies.

Then there is the addition of pets and ghosts, this is a must, after all, it is the trump card of Yisheng Media.

So the plot of a mecha infantry company as the main body of the toy was created.

Higashi is in charge of the creativity and the small plot, and Moe Xin does the overall plot after their pilot.

And shortly after that, the app launched the Dragon Mecha.

Because Dongli was originally a big name in the short video industry, with a large number of fans, this app used Dongli to advertise, add links, and also took some short videos of wild dragon mecha animation that were not released and played them on their own APP, to put it bluntly, it was a successful drainage, and the traffic of Dongli was brought over.

It's a pity that although the drainage can be done, the retention rate is still not good.

But Lu Jin still found some business opportunities, and the dragon figure sells the best on this platform - it is true that animation and the figure are strongly related!

There is nothing inherently wrong with this line of thinking.

And because of the cartoons, the user's stay time in the app has also increased significantly.

The most important thing is that the person in charge of this app did not simply make it into an animation, but improved the animation and made it into a product introduction.

On the app now, many shelf products have video introductions.

The person in charge of this app is to show the product introduction in the form of cartoons, so as to avoid the problem of product confusion and unclear positioning.

The only regret is that this results in a relatively high cost of product introduction - after all, animation is not something that can be changed on the mind.

But that's okay!

The focus is on ideas.

So all things up, this app is mostly going to die, but the idea that the product introduction video exists in the form of cartoons is basically fine.

If the design is good, the product introduction of 20 products can even form a continuous story, which means that even if you don't want to buy it, as long as you like the animation, you have to watch the product introduction again, so as to leave a deep enough impact.

And this is combined with Dongli - that is to say, the platform produces demand, Dongli creates creativity, and then co-produces with Mengxin, and the animation produced can be played as a short video, or it can be displayed as a product on the platform, and it can also play a role in drainage.

In addition to the high cost, this is a high requirement for the script - it depends on the screenwriter's ability.

In addition, other apps also have some bright spots, some are compatible, some are not, and they need to be screened.

What needs to be screened is not only the app itself, but also the idea of operation and promotion.

Twenty products and twenty promotion methods, it turns out that it is the shameless method designed by Lu Jin himself that has the best effect. It's a pity that this technique is only suitable for Tong Zhen, not for others - Tong Zhen, what a name, and it was ruined by disgusting people with disgusting means.

So, which of these three apps should be focused on?

Li Xianyun also fell into deep thought.

Lu Jin means: all three are kept!

Yes, matrix play.

Although many large enterprises come up to test many products, and finally reserve a heavy head to develop the whole thing, but the specific situation is analyzed.

The goose factory social is so engaged, because the social itself has strong barriers, the stickiness between users is large, and it belongs to you without me, so it is impossible to develop multiple synchronously, but after the test is completed, focus on the development of a v letter.

But other products don't have to do that.

In a sense, Hand Fun is what Li Xianyun is looking forward to opening up new markets, while Tong Zhen is aimed at the young children's market, and the market positioning of the two is inconsistent, and it is impossible to be truly compatible.

In that case, let's fight together!

In the same way, silence can be preserved.

Quietly focus on the ACG community, to establish a good environment for the majority of ACG fans, it is not important whether you can sell for money, the important thing is that this community gathers the most cutting-edge market, through this community, you can understand the market dynamics.

Many large enterprises spend money to build communities, isn't that what they do?

Keep abreast of market dynamics through the community, be more targeted when launching new products, and have a greater community impact, which in turn can promote your own platform and products.

So these three are not compatible with each other, but they can all develop.

Li Xianyun started with the matrix back then, and now it can be, and it will become bigger in the future, and we don't need others to differentiate, we will complete the market segmentation first, and this field will be our family in the future.

For Lu Jin, the biggest advantage of this is naturally that he can attack and retreat.

If Tong Zhen succeeds, he will benefit the most, even if it doesn't work, Li Xianyun's arrangements are also going on. Although he doesn't know the final direction of the luxury figure, he at least knows that Li Xianyun seems to have some kind of magical magic - the designer of Temeow's side has just completed the design, the materials have just been bought, and the base of the figure will be polished the next day, and the rest is the Seiko part.

This processing capacity is beyond ordinary people!

Coupled with Li Xianyun's vow to sell to the Arabian prince, Lu Jin knew that if this thing could be done, it would indeed be fun.

In this case, of course, we can't give up.

Li Xianyun understood his thoughts.

However, everyone has a heart for themselves, and the self-interest of developing enterprises as a means does not need to be criticized, but encouraged and supported.

So he nodded and accepted Lu Jin's suggestion.

For these three apps, after absorbing the success of some other apps, they will develop simultaneously.

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