Today the Mind Ring is online.

The research and development of this thing is simple, and the production is also simple, so it only took a few months to fully complete it, and the product has passed the inspection, obtained various certificates and all related patents, of course, including some patent-free core technologies, which are also handed over to Chaoshen Technology for production.

The first generation of the Soul Ring was mainly for babies under one year old, and it was made into a light band bracelet.

As long as you wear it on your wrist, you can express your child's mood through lighting.

Green represents the child's good mood; Orange means the child is hungry; Black represents that the child is pooping; White means that the child is uncomfortable, just turn over and change the position; Blue represents that the child wants to move, and it is best to hold it and walk; Pink represents a bad mood.

The red color represents pain, which may have been knocked somewhere; Purple represents illness.

The most important of these is purple, as it can reflect the baby's physical and mental health problems in a timely manner.

However, due to the expression of emotions, it is impossible to express a more precise meaning, according to the instructions of the manual, that is, once the purple light is on, it is best to take it to the hospital.

This gives the Psychic Ring an actual medical function, but it will not be used as a medical device.

To put it bluntly, it is a reference standard.

At this time, Tong Zhen Company has not fallen, and with the help of the ferocious attack on Tong Zhen Company, Xinlai Platform is quickly making its name and greedily grabbing Tong Zhen's traffic.

The launch of the Soul Ring has boosted the limelight of the Xinlai platform and helped a fierce fire.

Lu Jin is a marketing master, so he is very willing to spend money on promotion.

Yisheng brokerage is out, Yisheng is a big advertisement, and then it is put on the major platforms to open the advertising bombing mode.

This is really throwing money at all costs - since the establishment of Yisheng Media, it is rare for such a large amount of money to spend on advertising.

Their previous most advertising was movie publicity, but it was not in the form of advertising films, but variety shows, movie viewing platforms, short videos and other techniques, and the real advertising was still scenic spots such as ghost towns and underworlds, and holographic images were for businesses, and there was no need to advertise on TV stations.

Not only that, but Lu Jin is a person who uses all resources to the extreme.

He personally went to Yishengwang University, supervised the people there to produce twelve different advertisements, accompanied by beautiful music, carried out the most exquisite production, and also pulled the stars and colors of the nature reserve...... Yes, why is our family's psychic ring so magical? This is because it uses brainwave sensor technology.

the special sister, obviously using the Fenomont technique.

But it doesn't matter, because the functions are really the same.

The Mind Ring can express the mood of a baby as well as the mood of an animal – the Mind Ring for animals has been developed and will soon be produced, and the price is even higher.

The soul ring for babies is priced at 58 yuan, rechargeable, and has a lifespan of about half a year. Of course, it is generally needed by half-year-old children, but once the special connotation effect of the purple lamp is started, it is no problem to use it until the age of three.

The price of the mind ring for animals has been directly increased to 158 yuan.

Who told dogs to be worth more than people these days?

Buy a 58 soul ring for the baby, many old people may feel unnecessary, we have experience? The child's situation can be seen at a glance, and he can't afford to spend that unjust money.

It's hard to say that if you have a pet.

And it turns out to be true – pets sell better than babies.

The initial purpose and final direction of product development will always be different, and everything will have to be adjusted according to the market.

So even Lu Jin himself was surprised later, originally Xinlai was the main platform for mothers and infants, but now it seems that pets are going to be added?

It's okay, a dog son is also a son!

Start putting dog food on the shelves.

Large-scale and high-intensity advertising bombardment, celebrities and panda endorsements, soon made the heart ring well-known on the streets. The most important thing is that the practical effect of this thing is well confirmed!

Other products may have to be blown up: this health care product can't see the effect after eating it once or twice, and it has to be taken for a long time.

The soul ring is not used, and it can be known if it has any effect.

Advertisements are overwhelming, the effect is immediate, and it is naturally easy to sell.

So in just three months, the soul ring became a popular product on the market in the first half of the year, with sales of only 5 million in the first month, 30 million in the second month, and 100 million in the third month.

Accompanied by a sharp increase in the number of downloads on the Xinlai platform!

Although behind this is the huge loss of Xinlai Company - 200 million yuan was burned in three months just for advertising on major platforms, you must know that these 200 million do not include the shareholders of Yisheng Media, they work for free. Even because of the close cooperation between many platforms, the price given to them is the lowest price.

But looking at the skyrocketing sales, everyone knew it was done.

But the ad still has to be played.

It also takes time to accumulate advertising effects, and it takes a certain amount of time to achieve qualitative changes.

The user base of the soul ring has expanded from babies, the elderly, vegetative people to pets, and the market prospects have become extremely broad, and in the case of exclusive monopoly, tens of billions of sales a year are not a big problem, so the promotion fee must continue to be smashed, but it does not need to be as comprehensive as before.

Lu Jin shrank appropriately, from 200 million in three months to 30 million per month, and it must continue to be smashed for a year, and then it will maintain no less than 50 million platform promotion expenses per year.

This alone is enough to make Lu Jin the focus of many media.

O God of Wealth!

On the other hand, there is the good response of the market.

It works.

Babies are fine, most of the elderly have experience with children, so the daily function of the mind ring is mainly reflected in pets.

But while the baby's day-to-day functions are insignificant, the purple light's health alarm is significant. Although in the beginning, the health alert was the least trusted by everyone, after all, it is not a medical device, and it has not been certified as a medical device, but with the large number of users, continuous feedback has been confirmed, and it has gradually proved that it does have the ability to find the hidden diseases of babies - which greatly increases its hidden value.

Lu Jin is shameless again, he found some family members of children who found problems in advance because of the spiritual ring, and asked them to go on the show to thank him.

In fact, the artifact is not so magical, and in that case, the diseases that can be found by the psychic ring are limited.

But as long as it can be discovered, it is a great credit.

Black-hearted business owners can blow out functions without functions, and with functions, they are the world's artifacts!

Under the shameless blows of advertisers, the soul ring has become a universal lamp, and any disease can be detected in advance, and it is almost impossible to say that it can be treated.

For this reason, Li Xianyun specially asked Lu Jin to warn him: health problems are big problems, blowing too hard, and it is easy to toss himself into it.

There are too many myths, and it is difficult to even go to court - the patient's family is full of words, and our children did not find out about the disease in time, because they used your mental ring and did not have induction, which caused the delay in treatment. So you've got to lose money!

With this warning, Lu Jin relented a little.

He changed his tricks: he found a group of medical experts and began to brag about various children's diseases, pointed out the incidence and future effects of the disease, and finally told everyone that as long as this disease is detected early and cured, as long as you use the Mind Ring, there will be no problem. 58 yuan to buy insurance, is there anything cheaper than this?

Yes, I can't say that the Psychic Ring can find all kinds of diseases, but I can blow it up to 90 percent of the 10 percent it can find, and the chance of harm will be increased by 10 times.

Don't you still have to buy it?

By the way, let's engage in blind box marketing, anyway, as long as you can sell goods, you can play anything.

(End of chapter)