Chapter 32: The Neighbor Gang (Part II)
At this moment, the three of them chatted happily, Xi Chunfeng was obviously a better talker than Gu Danfeng, and said, "Uncle Li, you are so powerful." Do you think we can do this? ”
Li Xianyun thought for a while and said: "Do it seriously, the strategy of a community and a community, toss for a few years, as long as you can live, you can succeed." But it's very difficult to become a big climate. ”
"Why?" Xi Chunfeng was puzzled: "In fact, it may not be impossible to quickly expand to the whole country. For example, it can be in the form of a franchise. ”
Li Xianyun shook his head: "The problem is that you are not a storefront, you are a platform." In this way of platform operation, it is heavy on offline and local, and there are too many bottlenecks that need to be solved. ”
Heavy offline means that a large number of personnel are required to operate, especially docking merchants. The organization of the event must be close to the consumption, which means that you have to contact the merchants in each community.
It's a super project!
The more expansive the trade, the more difficult it is to do.
The publicity and distribution company is a typical example.
Obviously it's just a film, why do you want so many people and such a high profit?
It's because the space is too big and it's hard to manage!
In business, you can never run and face two things.
One is time, and the other is space.
The reason why Internet companies are so bullish is that the existence of the network has greatly solved the space problem, and it can really play a game of chess across the country.
It is too difficult for this kind of community service platform to be a game of chess across the country!
In a sense, they are like a publicity and distribution company, a community must send at least one representative.
The publicity and distribution company can lead a city by itself, after all, there are only a limited number of theaters in the city.
But how many residential areas are there in a city?
Of course, the work of docking merchants can be taken care of by a special business team, and it is easy to talk about it when it becomes bigger, such as a chain store, but it is always impossible to get rid of the limitation of regional operation in terms of consumption. Even if one staff member leads ten communities, it is still a huge number of offline workers.
Not to mention Gu Danfeng's strength, even if Li Xianyun is on his own, he is not sure that he can quickly spread the whole country. And this model has been slightly confirmed...... Hey, just watch.
The predator enters the scene in an instant, directly copying your pattern with a tough posture and crushing you to death.
Aren't those big platforms competing with the people for the business of fruits and vegetables now? I was warned by the above: Big enterprises do what big companies should do, don't grab the money in the vegetable basket with the people!
But Gu Danfeng is different...... He is making the surplus labor more valuable and creating a consumer market. It doesn't belong to grabbing money from the people, it belongs to promoting consumption and increasing the market - with team discount activities, many people who didn't go to the movies can also go to the movies.
So under normal circumstances, after the initial results of the community business model, the first thing Gu Danfeng has to do is to hug his thighs and find investors, and investors with special resources and channels!
It's also a must-have for the vast majority of start-ups.
Relying on one model to win the world alone is not feasible in modern society!
This made Xi Chunfeng a little regretful: "So you won't invest in us?" ”
Hearing this, Li Xianyun smiled: "Old Gu, how much money did you spend on the research and development of this platform now?" ”
Gu Danfeng: "700,000." ”
Xi Chunfeng: "Two million." ”
The two looked at each other.
Li Xianyun was speechless.
Xi Chunfeng bowed his head in embarrassment.
Li Xianyun said with a smile: "Old Gu, your nephew is better than you." ”
Gu Danfeng smiled: "Young man, I don't know the sky, I still want to fool you." ”
"It's nothing, do business, don't fool around doing business, I think he has a good future, you can take him well." Li Xianyun didn't care: "But your platform is too small, I'm really not interested." Sorry. ”
He patted Gu Danfeng on the shoulder and picked up the bow and arrow again: "Okay, after the business is over, play with the arrow for a while, and I'll go back." ”
Gu Danfeng had no choice but to follow the bow and shoot arrows with his nephew.
The three of them gossiped together.
At this moment, Rong Xiaoshu came over with the phone: "Director Han's phone." ”
Li Xianyun took it: "Hey, it's me." ”
Han Xin on the other end of the phone said: "Shengda Lanyuan has done it." ”
Sheng Da and Lan Yuan, who had been delaying for a long time, were finally talked about by Han Xinyu.
Both companies are pledged assets of 160 billion.
According to the meaning of Shengda Jing Changsheng and Lan Yuan Zhang Beihong, it is to sell a part of it directly to Xincheng Group at a 6% discount.
This part of the money is repaid as a debt.
A total of three batches, with a sales quota of 60 billion yuan and a debt repayment of 36 billion yuan.
For the rest of the part, they will try to replace the part.
The portion that cannot be repaid by the due date shall be paid in full.
For Li Xianyun and them, the biggest advantage of this approach is that they can dispose of this part of the assets before the debt matures, so that they can also reduce part of the debt pressure - otherwise the debts of these two companies will expire, and the bank debts of the new city here will also expire, and it is really difficult to deal with a large amount of assets.
And Li Xianyun hates borrowing new debts to pay off old debts the most - Lao Tzu doesn't have to do anything, he runs away for money every day.
Yes, the chairman of other families is like this, but is Lao Tzu the chairman of other families?
If not, don't do it!
"Okay, I'm fine." Li Xianyun readily agreed: "It's nothing to make less money." ”
"Che, if you weren't worried about turnover, you wouldn't agree." Han Xinyu pouted: "Oh yes, I have something to tell you." ”
"What?"
"The Soul Ring is out of a fake."
"Oh? Who did this to you? Li Xianyun raised his eyebrows.
"It's a toy factory that is impersonating us, and it's already taking a toll on our reputation."
Li Xianyun was dissatisfied: "Didn't you say a long time ago that the soul ring is only sold on the Xinyue platform?" Go somewhere else to buy, what do we blame for buying fakes? ”
Han Xinyu smiled bitterly: "Not everyone can see the advertisement, there are always people who don't know, and there are always people who are greedy." ”
"Cut, then let me know. The lawsuit should be litigated. Li Xianyun said angrily: "I haven't done business well this year." ”
"Isn't this waiting for your credit platform?" Han Xinyu said with a smile.
Credit platform?
Li Xianyun was suddenly stunned.
"Hey!" Han Xinyu shouted.
Li Xianyun came back to his senses and said, "I suddenly thought of something, and I'll talk to you later." ”
Hanging up the phone, Li Xianyun returned to his seat and thought about it.
After thinking for a while, he said, "Old Gu." ”
"Huh?" Gu Danfeng looked at Li Xianyun.
Li Xianyun said: "The community is the foundation of the country and the most fundamental way for the people to connect. It's a good idea to increase interaction and help each other. But I think we can go a little further. ”
We?
Gu Danfeng sensitively noticed Li Xianyun's words.
Xi Chunfeng exposed his immature side at this time, he obviously didn't hear what Li Xianyun meant, and said, "Uncle Li, what else do you want to sublimate?" ”
Li Xianyun said slowly: "I am in film and television, and in the film and television industry, publicity and distribution are very important." Whenever you go on a movie, you have to advertise it in various ways. But this year, everyone has also learned well. No matter how well the water army blows on the Internet, it is not as effective as a recommendation from neighbors, colleagues, and classmates in reality. After all, it is the most real recommendation, not an existence that cannot be seen on the Internet, and does not even know whether it is a person or a dog. ”
Gu Danfeng somewhat understood what he meant: "You mean ......?"
Li Xianyun looked at Gu Danfeng: "That APP of yours, you will definitely have to connect to your home address at that time, right?" ”
Gu Danfeng nodded: "This is inevitable, but considering the privacy issue, I will do a hidden design." ”
"But at least it's equivalent to real-name online, and there is no such thing as registering an account casually." Li Xianyun said.
"Yes."
"In other words, if this APP can be promoted, then what the people above say will have a higher degree of authenticity and stronger reliability, right?"
Gu Danfeng looked at Li Xianyun in amazement.
Li Xianyun got up with a smile: "I'm a little interested in your platform." ”
(End of chapter)