"Even in ancient times, if you want to go to the teahouse to listen to stories and watch plays, you have to pay some tea money."

Gu Cheng asked his soul.

"Teacher Zhu, why do you say that in the new era, the public likes to be free?"

Zhu Jun: "Maybe it's because piracy was rampant in the early years, so in the audience's cognition, music should be free?" ”

Gu Cheng nodded, "This is indeed part of the reason, and another reason is that consumers like white ~ prostitution." ”

"The reason why many people buy genuine albums is because they have already heard all the songs through illegal channels, and buying genuine albums is more of a 'pilgrimage', but they do not regard it as a normal consumption behavior."

"Consumers should regard buying genuine copies as a normal and only way to consume, which can increase musicians' passion for originality."

Zhu Jun: "So, piracy is the biggest obstacle to the development of the Chinese music scene? ”

"More than that!"

Gu Cheng shook his head and added: "Compared with piracy, exclusive copyright has a greater impact on the music industry!" ”

"China's copyright market is a battlefield."

"The wildfire of illegal channels is inexhaustible, and the genuine channels are operating separately due to copyright disputes, and consumers ultimately pay."

Before Zhu Jun was on the show, Wu Cong communicated with him that Gu Cheng would discuss the exclusive copyright of music on the show this time.

He knew that Gu Chengyi was bold.

But I didn't know that Gu Cheng was so bold!

"What is the specific impact of exclusive rights on the music industry?"

Gu Cheng didn't answer the rhetorical question.

"Mr. Zhu, do you know that Huaxia was also a big country in the original game industry?"

"Do you know why Huaxia games began to languish later?"

Zhu Jun: "Is this topic related to exclusive copyright?" ”

"Naturally!"

Gu Cheng smiled.

"The copyright competition on the music platform has been going on for a long time, you exclusively hold the copyright of this singer, and I bought out the copyright of that singer."

"Most consumers obviously just want to listen to songs, but they have to download a few apps and open countless members!"

"If the exclusive copyright continues, then today's Chinese games will be tomorrow's Chinese music scene!"

Gu Cheng's words only made it clear that "exclusive copyright" should be pronounced as "music monopoly"!

Capital and channel monopoly are extremely terrible!

If a domestic game company wants to talk to Penguin now, it must be ready to take another 50% of the shares!

After the big music shows the trend of ridge ~ break, the listener has no choice and can only play music on the only music platform.

A large music platform can control the market and control the user's choice.

Not only in the field of music, but also in the fields of image, film and television, and literature, this monopoly is gradually forming.

The management body that has the ability to maintain copyright for creators also plays the role of distributing and selling copyrighted works.

In the end, only the capital predators have the motivation to do copyright, and seize the pricing power to form a copyright ridge ~ break.

And then came the beginning of the disaster.

DD in a previous life is the best example of this.

After the industry monopoly, all user experience and feedback are ignored.

The profit-seeking nature of capital will make all the activities of the enterprise for the purpose of maximizing economic benefits, whether reasonable and legal.

Zhu Jun: "Isn't our topic too exciting?" It's not going to be choked, right? ”

Gu Cheng raised his eyebrows, "Is it exciting?" ”

"The extent to which copyright protection should be carried out is not really determined in the world."

"The truth is becoming clearer the more it is debated, and it takes a lot of empirical evidence and discussion to gradually clarify the boundaries between plagiarism, borrowing, tribute, etc."

Gu Cheng feels that public opinion guidance is extremely important to build copyright awareness, and sometimes even more important than laws and regulations.

The law can play the edge ball and drill loopholes, and public opinion can influence the user's choice.

If a small company rubs the penguin's IP in the middle of the night, the penguin's lawyer's letter may be sent overnight, and it will not stop until the other party goes out of business.

But on the other hand, legal means may not be able to help large enterprises like Penguin, and the effect is even worse than everyone's condemnation with public opinion.

Zhu Jun was puzzled: "I thought copyright was the protection of the original creator. ”

Gu Cheng shook his head.

"The purpose of copyright is not only to protect the rights of authors, but also to the interests of the public."

"Copyright law in every country in the world encourages learning and innovation, and protecting authors' rights is only one way to achieve this."

"The development of exclusive copyright in the long run will be detrimental to both creators and listeners, and listeners who want to listen to songs will have to be limited to the platform."

"If creators can sell their copyrights to more platforms, the classification of musicians will be clearer, creators can concentrate more on their works, the copyright and playback rights of music will not be affected by capital, and the service characteristics of music platforms will be amplified."

"In the copyright battle, consumers will pay in the end!"

Gu Cheng spoke boldly and soberly.

Let all the netizens who watched the show be shocked!

"I support Brother Cheng! Exclusive rights should be scrapped! ”

"Brother Cheng is really the best idol, and he really benefits his fans!"

"Brother Cheng doesn't mention penguins at all, but he doesn't leave penguins at every word!"

"Penguins are in trouble, praise from all directions!"

"Entertainment can't be in the hands of penguins, this is a place of values, and it has been played into a concentration of capital stench!"

"I can't bear the monopoly of the copyright of Everyday Music, it's a big deal to buy a single, but I have to open a membership before I can be eligible to buy it! It's almost time to catch up with Ming! ”

"It costs money to listen to "Great Compassion Mantra" every day, and I don't want to be poor! Support Brother Cheng! ”

"When will the country punish YW's overlord contract? This is completely a major obstacle to the export of cultural soft power! ”

"What will capital do to serve the public, just because it is profitable?"

"As long as the penguins are in strife, everyone is a penguin army! You don't need to be morally noble, you just rely on dirty opponents! ”

"It's okay to buy copyrights, but it's disgusting to buy exclusive copyrights, there is a big difference between copyright payment and exclusive payment, I buy copyrights to support genuine copyrights, not to let you monopolize the market."

……

Everyday Music Headquarters.

Li Mo couldn't help but be excited!

"! I thought that Gu Cheng's show was preparing to anger cool music, but I didn't expect it to be a provocation to every day music! ”

"Gu Cheng, you're really seeded!"

At a time when pirated songs are flying all over the sky and copyright is not taken seriously.

Every day music has a unique vision, attacking everywhere, signing exclusive agents with major copyright companies, and hoarding copyrights in a muffled voice.

Up to now, Tiantian Music has reached agreements with more than 20 copyright companies, and has nearly 2,000 original song copyrights, more than half of the copyrights on the market.

Wait until the practitioners smell the wind of the policy.

When I started to pay attention to the genuine version, the copyright on the market has been bought out every day!

The left hand is the copyright of the whole industry, and the right hand is the user who leads the whole industry.

The purpose of buying so many songs is not for the audience to listen to.

It's so that other platforms can't hear it.

In addition to Tiantian Music, the user traffic and funds of other homes are not as thick as Penguin's arms.

The copyright music library of Tiantian Music, accounting for 70% of the total music library in Huaxia, has become a music copyright management organization in the actual sense of China.

Li Mo felt that if Gu Cheng could really use public opinion to accelerate the abandonment of exclusive copyrights.

So Gu Cheng's live broadcast is more beneficial than disadvantageous for Kuku!

……

ps: During this time, the family was busy with filial piety, so it was all a single shift, and I will work hard to restore the double shift tomorrow.