Chapter Two Hundred and Seven: The ratings exploded
Gu Cheng just got off the show.
A pair of big hands were immediately afraid of his shoulders.
"Director Wu?!"
"Gu Cheng, you really dare to speak on stage!"
Wu Cong had been staying in the background just now.
Watching Gu Cheng crazy connotation penguins on stage, repeatedly jumping sideways on the edge of pinching.
"You're such a blatant connotation penguin, it's almost a monopoly on it! You're simply."
"Director Wu, what do you say?"
Gu Cheng pondered his words for a moment.
"I've always felt that restaurants should compete for customers by making their food delicious."
"Instead of relying on their own money to monopolize local ingredients, so that consumers can only go to this big restaurant to eat whatever they want!"
"If you don't charge members, you can't sell meals, you can't order if you don't upgrade members, and you can't pack if your consumption is not up to standard!"
"I don't want my fans to have no experience when they buy and listen to my work in the future!"
Monopoly is the ultimate squeeze of consumers!
Once the business monopolizes the industry, it dares to fool consumers casually.
When there is only one shop in the market, no matter what food is in front of you, whether it is good or not, you have only one choice left!
Don't think that the victims are only customers.
Ridge ~ broken enterprises have always eaten the customer to eat the cook!
When the market is ridged~cut off, the original creator is just a hard-working worker.
Copyright itself is used to stimulate the creative motivation of the original creator.
However, the current trend of development is that capital uses copyright as a monopoly moat, squeezing originality and audiences, and eating at both ends.
This kind of use of monopoly position to infringe on the rights and interests of consumers and authors should be cracked down!
But this is my TV debut.
Gu Cheng still doesn't want the show to be played by himself!
"Director, I just had the connotation, so it shouldn't have any impact on the show, right?"
"What are we worried about?"
Wu Cong smiled and comforted Gu Cheng.
Then he looked him up and down, his eyes full of inquiry.
"Gu Cheng, penguins are involved in a lot of entertainment industries, aren't you worried about being banned by the industry when you do this?"
"What's there to worry about?"
Gu Cheng shrugged.
"The state has long introduced the "Anti-Monopoly Law", and since the penguin dares to defy the law, it is only a matter of time before the state takes action to punish and warn!"
Gu Cheng couldn't help but smile and said, "Director Wu, do you really think that I have so much ability to influence the policies of my superiors?" ”
Copyright is the ticket to the music online industry.
The first two major reshuffles of the Huaxia music platform were because of the change in the music copyright policy.
For the first time, the era of Chinese music legalization began, and the number of music websites dropped sharply from more than 400 to less than 20 in just 10 years.
The last time was five years ago, when the strictest version of the pre-order in history was issued, the National Copyright Administration issued a notice requiring all music service providers to stop disseminating unauthorized music works, and requiring all music platforms to remove all music works that have not been licensed.
The whole industry is in a hurry.
The music platform of the national song has removed more than 2 million music works from the shelves in one go, and has begun to explore the charging model.
The state of savage growth ended, and the copyright norms and business models were basically established.
Along with this copyright order, the price of copyright skyrocketed.
For a while, Luoyang paper is expensive.
The music in the hands of some copyright companies has soared 10 times in a short period of time, from the initial $30 million to $340 million plus $100 million in equity.
In this copyright war, the music platform that is a little more Buddhist and a little slower to respond has disappeared.
Cool music, which missed the opportunity, was also marginalized for a time.
If it weren't for the fact that Kuku Music established a comment area + song list + recommendation, the core competitiveness of a complete set of products.
Coupled with several excellent marketing, it was barely able to gain a foothold in the market.
The penguin has repeatedly played with the ridge ~ broken, and it has long attracted the attention of the superiors!
Gu Cheng felt that he only needed a small catalyst.
You can accelerate the process of canceling exclusive copyrights!
……
The other side.
Six Princesses Data Room.
Zhao Mingming, the staff member in charge of the background data, looked at the data in front of him suspiciously.
"Ratings 8.2? Is this decimal point misplaced? ”
"! Market share 45%! ”
"No! It's so outrageous, I'll have to reconfirm it a few times! ”
Zhao Mingliang rubbed his sour eyes.
I carefully reconfirmed it three times before confirming that there was no problem with the data!
No wonder he was shocked.
Such terrifying ratings data is the first time Zhao Mingliang has seen it in his career.
He even wondered if he was dazzled and looked at a zero!
Zhao Mingliang couldn't wait to take the data and pushed open the door of the studio backstage, so excited that the sound broke.
"Director Wu, the data is out!"
"The program lasted for an hour, and the initial rating was 5.8 after the broadcast, and then it began to climb, with an average rating of 7.3 and a maximum rating of 8.5! The market share is as high as 45%! ”
The voice will fall.
The whole backstage of the studio was silent!
A pair of eyes looked at Gu Cheng in unison!
"So tall?!"
Wu Cong's pupils were shocked!
The six princesses have only a handful of times when their ratings have broken 1 on weekdays.
And Gu Cheng single-handedly doubled the ratings of the show several times!
The popularity is terrifying!
Gu Cheng didn't expect the ratings to be so high.
To judge whether a program is popular, in addition to ratings, it can also be judged from other data.
"What about the completion rate and churn rate?"
"The churn rate is less than 1 in 10!"
"The completion rate is as high as 90 percent, and after the show ends, the ratings will fall back to the daily ratings."
This data made everyone in the audience dumbfounded.
Gu Cheng narrowed his eyes, still a little skeptical.
"You can't be wrong with this data, right?"
"Absolutely not!"
Zhao Mingliang swore a promise.
"I've doubled it three times just now, and I can't go wrong!"
"If there's nothing wrong with it, it's that your fan appeal is too strong!"
Wu Cong knows that the better the quality of the content of the show, the higher the completion rate.
90% completion rate!
Such data has not appeared since the establishment of the movie channel!
Wu Cong looked at Gu Cheng with a deep look in his eyes.
"Gu Cheng...... You are simply the god of entertainment ratings! ”
……
The show is over though.
But the discussion of the show on the Internet continues!
From the beginning of this live broadcast, the topic has been hot.
Before the show ended.
All kinds of topics rushed to the hot search.
In particular, the exclusive copyright has aroused heated discussions on the whole network!
The copyright battles of major domestic music platforms have been picked up by major netizens.
Netizens are like "Ru" in the melon field, eating all the way from the major music circles to the literary circle.
"The Internationale has to be charged, and the four famous novels are also charged, which is simply outrageous!"
"I like Xiami music the most, and I'm about to be consumed by the exclusive copyright!"
"A bunch of pirated platforms, when you have money, you start to fight for authenticity."
"The copyright of online texts is monopolized by Peng~Goose, and online writers are just codewriters."
"I hope the country will act quickly! Don't let Everyday Music be the next YW! ”
"Cancel the independent copyright!"
……
Huaxia consumers are very simple.
They initially supported copyright because they genuinely felt that their money would go to the authors.
Not only music rights, but also movies and games.
However, consumers soon discovered that copyright does not necessarily make much profit for the original creator, but gradually becomes a tool for capital to squeeze other competitors, and even sign contracts to suppress producers.
The most obvious penguin in China is to buy well-known copyright staking land, and then squeeze newcomers, and wait until the monopoly is followed by YW's group model.
The penguin's YW is the best example of this.
Over the years, domestic Internet users have become aware of copyright, and no one has shouted about piracy.
As long as the Internet continues to develop, it has a natural tendency to monopolize
In today's society, there are almost all kinds of monopolies, and it seems inevitable that they cannot be avoided.
We can't avoid monopolies, but we need strong regulation to restrain them.
In the final analysis, it is not the monopoly itself that the masses are afraid of.
It is capital that seeks huge profits through monopoly, vicious monopoly!