Gu Cheng's guess was right.

November has just passed.

Dec. 1 at 8 a.m.

The news of "a goose's exclusive music copyright is lifted" landed on Weibo!

#热! A goose was fined 500,000 yuan and took the initiative to give up the exclusive music copyright! #

#版权局亲自出手, the exclusive copyright of music is cancelled, who is the biggest winner? #

#独家音乐版权解除, domestic online music platforms are about to usher in a big reshuffle! ＃

……

Melon-eating netizens are collectively confused!

Yesterday, the whole network was the topic of Gu Cheng's overseas awards.

Why did you wake up and be overwhelmed with the news that a certain goose had lifted the exclusive copyright of music?

Netizens immediately began to eat melons online.

It turned out that the State Administration for Market Regulation released the results of the investigation on the official website of a goose suspected of violating the "Anti-Monopoly Law", and imposed a fine of 500,000 yuan on the penguin in accordance with the law and ordered it to cancel the exclusive copyright of music.

Within 30 days, a goose and its affiliated music companies should cancel the exclusive music copyright, stop the payment of copyright fees such as high advance payments, and not require upstream copyright owners to give them better conditions than competitors without justifiable reasons.

Li Yinghong of the National Copyright Administration even publicly said: "Music copyright should not be too exclusive, otherwise it will affect the dissemination of music works." ”

A goose official has no objection to this, and directly stated on Weibo that it will work with its affiliated companies such as Tiantian Music to formulate a rectification plan within the specified time limit and ensure that the rectification is in place.

Although a goose said that it would sublicense copyright, the fee, conditions, and objects of the sublicense were vague and inconclusive.

Those who get the copyright get the world.

According to the music market in China, the essence of the competition between various music platforms is actually the dispute over copyright.

With the popularization of the Internet, the consumption channels of music works are increasingly concentrated on digital music platforms.

According to market research, Huaxia Digital Music accounts for 90% of the market share.

Once the music copyright is arbitrarily decided by a certain company, users will have no choice to listen to music, and the user experience will not be guaranteed.

A single channel could also lead to a rise in piracy and a return to disorder in the music market.

Therefore, the Internet is the trend of the times.

For any industry, it is a bad development trend and a fatal disaster!

Through malicious competition, a goose occupies more than 70% of Huaxia's exclusive music library resources.

The cooperation model of sublicensing protects the legitimate rights and interests of copyright owners, broadens the communication channels of musical works, and prevents the occurrence of ridges ~ disconnection in the music market.

With the sub-licensing of copyrights, online music platforms have ushered in a new round of reshuffle, and exclusive copyrights have also been re-integrated.

Exclusive copyright is no longer the platform's biggest competitive bargaining chip, and the entire music market will gradually focus on listening to songs and special services.

At the same time, it also means that the era of a goose relying on exclusive copyright to "eat all over the world" has come to an end, and the development of the entire music industry will return to the market path of healthy competition.

Of course, this doesn't mean that listening to songs is free from now on.

Instead, users are no longer limited to everyday music and can have more platform choices.

You no longer need to download various music apps for the music you like, and the music in the playlist that has turned gray will also have the opportunity to light up again.

The whole network likes to hear about this and actively expresses its opinions!

"Finally the exclusive copyright has been lifted, and now you don't have to download apps everywhere to listen to songs! But how can you fine 500,000? This punishment is too little! ”

"The state should have shot a long time ago! Over the years, a certain goose has relied on the strong backing of capital to play with the ridge ~ broken, and suppressed the reality of niche creators in the name of justice. Good music works are all enclosed in a cage, how can Chinese music improve? ”

"This is a healthy music market, the user experience of Tiantian Music is super bad, but it is the only song I like, so I can only be forced to choose!"

"Normal market competition, should be the enterprise to make more than whom, but now it is more than who can afford to lose, but in terms of financial resources, who can compare to a goose!"

"Without exclusive copyright, it's not the same as having to be a member, you have to buy songs separately to listen to them, and it's not like listening to songs for free."

"I like white prostitution, if only all the listening apps were free!"

"Isn't it all free to lose money and make money? How does this make people who make apps? It's just advertising! Open the screen for a paragraph, and then come with a voice before each song, what song is this listening to? ”

"The disgusting thing is that sometimes some of the songs I want to listen to are on this platform, and some are on that platform, and if I want to listen to songs, I have to go to various platforms, open a bunch of members!"

"Actually, it's not that I'm short of that money, it's that it's too troublesome to listen to songs. I spend money to listen to the song, not to study who the song signed with, what membership I need to buy, and what app to listen to. ”

………

When Gu Cheng set out to record the show earlier, he made an appointment with Principal Han to invite the seniors of the drama class to dinner.

When I came back, I was busy with the AMA show, so I postponed the dinner.

In the past two days after returning to China, Gu Cheng was busy planning dinners, and the rest of the time was concerned about the development of exclusive copyrights.

Musical compositions are not the same as short videos.

Videos are more of a disposable consumer product, while musical works have two extreme possibilities, one is never opened, and the other is repeatedly opened.

This has led to a greater reliance on music platforms.

Users want to listen to different music, and they need to switch to different platforms, and the user experience is greatly reduced.

The spirit of openness and sharing of the Internet is also drowned in the battle for exclusive copyright.

Music is a stock market, and a hit song is likely to not go out of style for decades.

Although the daily music library claims to have 30 million songs, Kuku Music also claims to have nearly 20 million songs in stock.

But there are actually only 40,000 or 50,000 works with high plays, and most of these works come from the world's three major record companies: Universal, Warner, and Sony.

And these three companies, a goose has shares.

The state only proposed that music copyright is not allowed to sign exclusivity, but it did not say that copyright does not require money.

Even if other music platforms are popular, they don't have the wealth of a goose.

The user traffic and funds of platforms such as Kuku Music and Xiami Music add up to less than the thickness of a goose's arm.

As long as the music copyright owner wants to make money, it is bound to be inseparable from a certain goose.

Now that the state has taken action, the situation has changed to a certain extent!

Now the state allows a goose to give up the exclusive music copyright, in fact, it benefits more copyright owners, which means that the copyright owner can sell genuine copyrights to multiple platforms.

Now this result is exactly what Gu Cheng wants to see.

The reason why he openly talked about exclusive copyright was that he hoped that the music industry in China would have the opportunity to return to normal competition.

I also look forward to the vision of "one music app to listen to all" to be realized as soon as possible.

However, at the beginning, Gu Cheng publicly connotated a certain goose ridge ~ on the show, and the timing of a certain goose to cancel the exclusive copyright happened after he came back from winning the award overseas.

So conspiracy theories inevitably appear on the Internet.

"Gu Cheng is too good! With his own strength, he shook the Penguin Music copyright ridge ~ broke the market! ”

"That's Gu Cheng! Anyone who changes a singer, even if it is a king and queen, as long as he dares to confine a certain goose, he will be banned by the industry on the same day! ”

"Gu Cheng is now half the world of Chinese music! Or the official force, who can't move him? ”

"Really Gu Cheng has three heads and six arms? He didn't have any background when he debuted! ”

"What's the matter with the city? It has not been a day or two since a goose played monopoly to destroy the market, and it can only be said that everything is the trend of the times! ”

"There is one thing to say, a certain goose is really hand-eyed, the whole country has been cut by it, the whole people are scolding, the supervision is great, and there is a tendency to learn from the Samsung next door!"

"Samsung is not enough, but Samsung can control the head, and there is no punishment for breaking the law!"

"You guys are so naïve! Do you really think that if a goose does not restrict copyright exclusivity, other music platforms can afford to buy music for you to listen to? ”

"In the past, the copyright owner got a monopoly high price in a goose, and now you want to sell it to someone else, then a goose will no longer pay high copyright fees, so the copyright owner still has to look at the financial resources of each platform to see who can come up with a price that makes the copyright owner happy."

"Anyway, from a certain point of view, at least the reverse ridge ~ break is reached. If the upstream is not solved, the small platform below will indeed not be able to develop. ”