When Su Qi came in with a few gifts.

I saw Gu Cheng there, holding his mobile phone and laughing non-stop.

"What are you looking at so funny?"

Gu Cheng shook his head, "It's just that this session of netizens don't know what to think, and they actually think that the matter of a certain goose canceling the exclusive copyright is related to me!" ”

"Can this be related to you?"

Su Qi's forehead jumped speechlessly, and put the gifts on the table one by one.

"Although you have made your connotation public on the show, it has indeed aroused some public opinion."

"But in the final analysis, it is the malicious behavior of a goose ~ broken, which destroys market competition!"

"Besides, it's not been a day or two since I've been staring at it, and you'll be sanctioned sooner or later!"

"A certain goose is a typical double standard!"

Liu Hongguang walked in with a bunch of gifts.

is also dissatisfied with a certain goose.

"Who doesn't know that a certain goose started with piracy in the early stage."

"In that era when there was no copyright, they were not all kinds of infringements, and they had the money and power to seize the market copyright, and they set up the copyright banner to crack down on competitors to seize the market."

"I always thought that paying for music downloads was a normal thing."

"Now I know that listeners are not unwilling to pay for music, but they are not willing to pay a high cost and be swept away."

"Especially now that the music platforms are getting more and more disgusting, they can only listen to songs for 30 seconds as a member, and they have to be the same as the video website, what kind of VIP in vip!"

It's hard for Gu Cheng to disagree with this.

If exclusive copyright really becomes a means of capital ridge ~ to break copyright, it will go against the original intention of copyright protection!

If the original creator does not sell to the platform at that time, he will not even have a chance to get ahead.

After the sale, the copyright completely belongs to the platform, and at that time, the singer is estimated to only have to kneel and ask for food!

Gu Cheng had to be suspicious.

"You say, is it possible that in the eyes of capital, buying at a low price and making money after the ridge ~ is the real copyright protection?"

"Then you can't look so ugly!"

Liu Hongguang complained wildly.

"In the early years, when I sold records and books, I never saw a record store, only sold one record company's products, and used the copyright to suppress other record stores from selling!"

"The use of copyright to exclude dissidents is pure malicious competition, which is completely detrimental to the prosperity of the music market."

Gu Cheng nodded, "Indeed, it is best for cultural products to bloom everywhere!" ”

"The punishment is still too light!"

Liu Hongguang analyzed.

"It is estimated that the exclusive copyright will be lifted, and Kuku Music is estimated to be the happiest on the whole network!"

Su Qi pursed his lips and snorted lightly: "Not necessarily! ”

"Although Tiantian Music is open to exclusive copyrights, whether the platform is forced to buy it, and whether the copyright owner is willing to sell it, these are all unknown things, and they are also full of variables."

Since Gu Cheng was "packaged and sold", Su Qi no longer has a good impression of cool music.

"And there are many cool music cover singers, and they don't pay much attention to copyright, otherwise how could they be so shameless and package Gu Cheng's works for sale at one time?"

"Qiqi said a little less!"

Gu Cheng tapped the table and added, "For this punishment, a certain goose should have foreseen it a few years earlier. ”

"Before the punishment of the superior was issued, they began a comprehensive structural adjustment and prepared for this anti-ridge ~ penalty penalty."

"Otherwise, how can you secretly deeply bind with the copyright owner through shareholding, and then influence the attitude of the copyright owner, and conduct large stock transactions with international record companies to form a solid cooperative relationship."

Gu Cheng sighed helplessly.

"In fact, in addition to the music platform, the three major record companies are also suspected of ridge ~ break!"

The copyright battle in the music market has developed to a situation of being ridged ~ broken, and it has gone through a long time.

The head Internet companies have actually been involved in the music copyright market, but they have all gone out one after another, and a goose has become the biggest player relying on strong capital backing and a strong user base to support.

The music rights market is a seller's market, and there is nothing wrong with copyright owners always wanting to sell their music to the one with a higher price.

The three major record companies of Universal, Warner and Sony raised prices together, resulting in a rise in copyright fees, which were eventually passed on to users.

From this perspective, the music platform is the victim, the listener users are the victims, and the songwriters are also the victims.

Who is the winner behind the exclusive copyright release?

The waiver of exclusive copyright by a goose has more or less some impact, and it is estimated that more attention will be paid to things other than copyright in the future.

Cool music, it seems that there is an opportunity to buy music that was previously unavailable, but the premise is that the copyright owner is willing to sell it, and they have sufficient financial resources.

There is almost no change to the upstream copyright owner, anyway, the one with the highest price wins, and not being able to sign an exclusive does not mean that I have to sell two.

It doesn't mean much to some creators, and those who should be exploited by the copyright owner still can't escape, and they won't get an extra penny because of this.

The removal of exclusive rights does not seem to change the status quo of listeners being harvested.

Because the copyright is scattered among various companies, many songs still have to be listened to by recharging members.

The root cause is that the copyright fee has not been reduced!

Legalization itself is fine, the key problem is that it is too expensive!

The original intention of protecting music copyright is to encourage musicians to create.

The current music copyright market is quite impetuous, but it is quite impetuous.

The most depressing thing is that after Huaxia's copyright fees skyrocketed, it did not cultivate good music of equal value.

If copyright could be cheaper, the music market would probably be more active.

In short, the competition in the music market cannot rely on exclusive ridges ~ to break, and should be healthy competition, mutual benefit and win-win.

Su Qi let out a long sigh.

"It would be nice if China could resolutely resist exclusive copyrights like foreign countries to ensure market fairness to the greatest extent!"

Gu Cheng comforted her, "There will definitely be that day!" ”

In order to prevent exclusive music copyrights from harming the market, most countries in Europe and the United States have established copyright collective management organizations to manage music copyrights in a unified manner.

Most of these organizations are non-profit.

For example, in the case of PROS in country M, after the copyright owner joins, the PROS will help them trace, collect, liquidate and distribute various sources of royalties.

PROS's royalties are open and transparent, and there are specialized agencies to supervise them, and the fees are relatively low, creating greater profit space for copyright owners.

The European Union has also established CISAC to facilitate music copyright management and cross-regional cooperation between countries.

The existence of these collective management organizations not only prevents copyright disputes from inflating prices, but also effectively avoids copyright disputes~severance.

Although there are also music associations in China, they do not have a strong sense of existence because there is neither a law on resisting exclusive copyright, nor a detailed policy on copyright sublicensing.

Because a goose owns 70% of the copyright music library, it is a copyright collective management organization in the actual sense, and completely controls the domestic music copyright market.

In this situation, a goose has the absolute right to speak in the domestic music market, and other online platforms such as cool music have no bargaining chips to fight back, so they can only be slaughtered.

Now that the state is involved, Gu Cheng is not so pessimistic about the future development of the Chinese music scene.

"You can't be a fat man by eating in one bite!"

"Now that the exclusive copyright has been opened, I believe that the relevant policies for music copyright will be introduced soon!"

"During the holidays, the domestic music environment will get better and better, and the Chinese music scene will also usher in a peak of development!"

"I hope so!"

Liu Hongguang remembered one thing.

"By the way, Gu Cheng, Li Mo, the director of Kuku Music, has been contacting us for the past month, wanting to talk about the previous infringement lawsuit, as well as the next copyright cooperation issues."

"The sincerity given now is very sufficient, Mr. Yang asked you what you plan to do?"

Among these online music platforms in China, the one that really has the ability to compete with Tiantian Music is currently Kuku Music.

And the time when Kuku Music was founded was many years later than Tiantian Music, and with hindsight, the music copyright has long been divided by a goose.

Now with the promotion of the National Copyright Administration, 99% of the exclusive copyrights can be interconnected on various platforms, but the real sound and competitiveness is the remaining 1% of the exclusive copyright.

And after the last "Song Washing Incident", Gu Cheng and Kuku Music went to court.

Before the infringement lawsuit is resolved.

Not only the works of Gu Cheng and Su Qi, but even the works of all the artists under China Entertainment have been temporarily removed from the shelves of Kuku.

This directly led to Cool Music, which lost a large number of users during this time!

Now I finally have the opportunity to review.

Almost the whole network is paying attention to when Kuku Music will be able to light up those gray playlists, especially to regain the music copyright authorization of China Entertainment.

Therefore, Gu Cheng's attitude is very important!

It's directly related to the balance between the various music online platforms!

After a moment of silence.

Gu Cheng said loosely: "If the sincerity of Kuku Music is enough, the music works of the artists under China Entertainment can be restored to the shelves first." ”

"As for the works under my name, don't rush to put them on the shelves, I want to observe their sincerity again!"

"Anyway, the infringement lawsuit itself has been defending rights for a long time, so the company will put it aside for the time being, but it is not in a hurry to withdraw the lawsuit!"

"Okay! Then I'll go and reply to Mr. Yang now! ”

Liu Hongguang got up and walked a few steps, remembered something, and turned around to remind the two.

"I've already arranged tonight's dinner, and the gifts are all here, all of which are customized according to the preferences of each senior."

"Wait for the two of you to check it and see if there is anything missing, don't send it to me by mistake!"

Su Qi was speechless, "Lao Liu, in your eyes, I am so unreliable?" ”

"I know you're measured!"

Liu Hongguang explained, "It's not that the artists of the older generation are more elaborate, and their temperament is somewhat eccentric. ”

"And this is a rare network resource in the literary and artistic circles, I'm afraid that you are young and vigorous, if you accidentally offend them, then I will be busy for nothing during this time!"

"Anyway, be humble and polite then......"

"Liu Ji, I'm still here!"

Gu Cheng interrupted him, "And Principal Han, I've already said hello in advance, and I'll help us say good things when the time comes." ”

"And it's just a simple meal, nothing will go wrong!"

Gu Cheng's way of doing things, Liu Hongguang is still relieved.

"Okay! Then take advantage of your chance! ”

……