Cool Music HQ.

Since the "Song Washing Incident" and the "Packaging Incident", the platform has been losing users, and its reputation has plummeted.

Now that a goose has taken the initiative to give up the exclusive copyright and lift, Kuku has finally ushered in the opportunity to reverse the reputation.

However, the fact that copyright is not allowed ~ does not mean that it can be bought and sold.

Cool Music is now facing a problem.

Even if you can spend money to buy copyrights, the extra money you spend may not necessarily be exchanged for users of equal value.

So for the question of whether to buy the copyright? How many copyrights do you want to buy? What copyrights to buy? ……

These are all questions that need to be seriously discussed!

Therefore, Yu Shiyong, the boss of cool music, summoned the high-level of the platform to discuss.

"Giving up the exclusive copyright of Tiantian Music is our chance to turn around!"

"You all talk about how the platform should seize this opportunity to turn around its reputation."

"You must buy the copyright first!"

Zhang Jing of the operation department immediately spoke first.

"In the past, the copyright was monopolized by a goose, and money couldn't buy it, but now the ridge is not allowed ~ to break, so naturally we must seize the opportunity to discuss copyright cooperation with major record companies!"

"Who to buy from? Is it Universal or Warner, or Sony? ”

As soon as Li Mo saw Zhang Jing, he was angry.

When the next plate of cold water is unceremoniously poured over.

"Kuku Music does have the right to buy the copyright now, but it doesn't mean that we can own the copyright!"

"Mr. Zhang doesn't know how outrageous the prices offered by the three major copyright companies are!"

The copyright fees of several major record companies, about 100,000 yuan per song, will rise slightly every year according to the situation, and the popular songs of the current season will be more expensive.

The asking price of small companies is relatively random, but it is often sky-high, and a song dares to quote millions of dollars.

When Penguin was engaged in exclusivity, it used several times or even ten times the market price to negotiate with the record company, and the copyright fee was raised as a whole at once.

After the music copyright fee rose, a goose became the majority shareholder of Universal and Warner backhandedly, so no matter how expensive the copyright is, it is only a left-handed hand-to-right-handed one.

Sony also holds shares in each other, and their own family members don't talk to each other.

Zhang Jing spread his hands, "Then Mr. Li said, what should I do now?" ”

Li Mo was too lazy to bird him, and looked directly at Yu Shiyong.

"Yu Dong, the most important thing for the platform at present is to win back the reputation!"

"So instead of paying for high-priced content for short-term collaborations, I'm more inclined to invest in budget production and operation of my own content."

Yu Shiyong squinted, Li Mo's thoughts coincided with him.

"Li Mo, you go on!"

Li Mo nodded, "Tiantian Music's previous energy was focused on copyright issues, and content operation has always been a shortcoming that has been ignored. ”

"This is also the reason why even if a goose has the blessing of copyright, it is still a little inferior to us in terms of feelings."

"Since we are taking the route of experience and human affection, the platform should improve the community content on the original basis......"

Music is a product of emotions after all, and Li Mo has always felt that it is not objective to treat music with completely rational thinking.

Kuku Music has developed rapidly in just a few years, because it has been analyzing internal needs from the perspective of "people".

Unlike videos and texts, music does not have a sense of picture in itself, and it can stimulate various imaginations based on memories, etc.

After hearing a favorite song, many users will want to learn more about the song's creation process, artist interviews, and other related information.

But the play page doesn't have a good enough page to aggregate this community content.

“…… When users hear their favorite music, the platform can accurately push content that users are interested in, or even exceed expectations. ”

"We must strive to change the pure auditory consumption habits of users, so that users can change from auditory consumption to visual consumption."

"That's a perfect idea!"

Yu Shiyong nodded with satisfaction, "Li Mo, expand according to this idea, you hand over a perfect plan to me as soon as possible!" ”

Li Mo nodded and continued: "In addition to community content, I think the platform should gradually adjust its strategic direction from copyright competition to content penetration. ”

Yu Shiyong's eyes lit up, "How do you say this?" ”

"Yu Dong, before that, I'll report something to you."

Li Mo handed over a piece of information.

"China Entertainment has agreed to put the music of its artists back on the platform, but Gu Cheng and Su Qi are not among them for the time being!"

"Without Gu Cheng and Su Qi? How can this work? ”

Zhang Jing immediately frowned and said: "The entire Huayu combined, it can't match the pair of Gu Cheng and Su Qi!" ”

"If you can't get their music license, users will continue to lose at that time, let alone continue to compete with Everyday Music!"

Li Mo was waiting for this sentence.

"It turns out that Mr. Zhang also knows the importance of Gu Cheng to the platform!"

"You offended the God of Wealth at the beginning, and now you want to invite people back, how can it be so easy?"

Gu Cheng is the cash cow of the music industry!

Just look at the current stock price of China Entertainment.

Every time Gu Chengyi publishes a work, China Entertainment's stock price will rise in a wave.

The key is that this volume king, the song does not make people breathe.

So much so that only half a year has passed.

The share price of China Entertainment directly crushed Huanyi, Brothers and Star Emperor, and became a mainland entertainment giant.

"How did I know he would rise so fast!"

Zhang Jing also regretted this.

"We just made a big gift package on the front foot, and Gu Cheng released an album in Europe and the United States on the back foot!"

"Don't know?"

Li Mo was laughed at by Zhang Jing.

"I didn't remind you a lot at the beginning, but Mr. Zhang had to go his own way!"

Zhang Jing: "......"

"If it weren't for you, the platform wouldn't be unable to get their music license back!"

"That's it!"

Yu Shiyong played a round, "The most important thing at the moment is how to get Gu Cheng's music authorization!" ”

"What the audience is looking forward to most now is to be able to hear Gu Cheng's songs on the platform, and the authorization of other artists of China Entertainment is not enough at all!"

"Li Mo, why don't you communicate with China Entertainment to see if the platform wants to increase the copyright fee, or how can I get Gu Cheng's music license?"

"Yu Dong, don't you understand?"

Li Mo sighed helplessly, "It's not a matter of the copyright fee at all!" ”

"Huayu said very clearly, and will fully respect the wishes of Gu Cheng and Su Qi!"

"So if we want Gu Cheng's music licensing, we must show enough sincerity to get their understanding!"

Zhang Jing narrowed his eyes, "Li Mo, listen to what you mean, do you still want us to go to Gu Cheng in a low manner?" ”

"If you want to go, people may not be happy to see you!"

Li Mo complained unceremoniously: "Trouble Mr. Zhang to figure it out, Gu Cheng is not one of those singers on the previous platform, you can handle at will!" ”

"Now we are seeking cooperation, and the conditions for others are naturally open with others!"

"Don't say that you apologize and ask for peace, even if you pack up your things and leave, you have to do it obediently!"

Zhang Jing was furious, "Li Mo, you're not finished, are you?" ”

"That's it!"

Yu Shiyong coughed lightly.

"Li Mo, you didn't say anything about content infiltration before, what does this have to do with Gu Cheng?"

"Yu Dong, this crisis of the platform can't get around Gu Cheng!"

Li Mo pondered his words for a moment.

"I think the platform can cooperate more with TV stations to launch some original Chinese song contests, or conscientious music comprehensives such as the combination of music and Wenhua."

"When the time comes, you can invite Gu Cheng to participate in the production of the program with a lot of money!"

As soon as Li Mo's words came out, some people immediately questioned them.

"Gu Cheng is very picky on the show, what type of program can please move Gu Cheng?"

"The show is whatever Gu Cheng does, we just need to listen to him!"

Li Mo said bluntly: "Because it doesn't matter what type of program it is, what matters is Gu Cheng!" ”

"As long as we can reach a cooperation with him, it is to tell the audience that we have released our old suspicions and turned hostility into friendship."

"Not only can it successfully calm down this infringement storm, but it can also bring a lot of benefits to the platform."

Yu Shiyong admitted that his shameful heart was moved.

Gu Cheng is now half the sky in the Chinese entertainment world, and his appeal is unmatched!

Any Reuters can be on the hot search!

And all the programs and interviews he participated in in the past will break the ratings record!

Gu Cheng's sensitivity and insight into music are also incomparable to ordinary people.

He knows what the market needs and can deliver the perfect answer!

Take a step back.

Even if Gu Cheng just sings on the show, or even does nothing, he can attract a large number of fans to watch.

In short, doing a show for Gu Cheng, the probability of losing money is negligible.

Yu Shiyong looked around at the crowd.

"You all heard Li Mo's words, raise your hand in agreement, I'll see how many there are!"

Everyone looked at each other and raised their hands one after another, even Zhang Jing was no exception.

In the end, all the staff raised their hands to pass!

Seeing this, Yu Shiyong directly decided to take the case.

"Since there is no objection, then the plan is decided first!"

"The platform tailors a sound comprehensive for Gu Cheng, and the appearance fee is directly given according to the highest specifications!"

"Li Mo, you can go to Su Qi's studio in person another day and talk to them about the idea of the show in detail."

"Okay! I know! ”

……