At the end of the premiere, the snow was still falling, and each audience who appeared on the stage, the crew gave an umbrella and a warm hat, the latter of which was originally specially customized for the European and North American markets.

Richardson put on a hat printed with the crew LOGO and got into a business car with his assistant, the weather was too cold, so he quickly turned on the heater.

The assistant looked at the side door of the Metropolitan Theater and saw that Martin Davis had just come out and was surrounded by reporters.

"It's only been three years!" He muttered: "Head, don't you think the protagonist in the movie is an alternative portrayal of Martin's Hollywood career for more than three years?" Life is like opening a game plug-in, from a poor boy to a big star. ”

Richardson took off his hat, looked at the LOGO, and said, "For the lead actors, a successful movie can change fate." ”

After waiting for a while, the rest of the people came back one after another.

Richardson asked his assistant to drive the car and instructed the others to collect audience scores and enter them into the system as soon as the film ended.

The two IMB's little black books tossed and turned among the crowds, and the system quickly came up with an average score.

“A+！” Richardson, who is experienced, judged: "After the first week of Never-Ending, it is impossible for the audience to score lower than A on the spot, and with Martin Davis's appeal and scale of release, the film can be expected to be box office." ”

The assistant asked, "North America has exceeded 100 million again?" “

Richardson nodded: "Very likely. ”

The snow is still falling, endlessly.

The day after the premiere, Martin woke up from his sleep, broke free from Aniston's entanglement, and immediately took his phone after washing.

There was a text message from Warner Bros. on it, and the audience at the premiere scored an average of "A+" on the spot!

Warner Bros. also lifted the ban on word-of-mouth scoring in all aspects.

Martin turned on his computer and landed on two websites, "Neverending" has an 88% freshness rating on Rotten Tomatoes and an average MTC media score of 78.

The bathroom door opened, and Aniston came out brushing her teeth and asked, "How is the film's reputation?" ”

Martin said directly: "The audience has a good reputation, and the media has a good reputation. ”

Aniston was completely relieved, turned back to the bathroom to rinse her mouth, and after a while, said, "Go out to breakfast and celebrate by the way." ”

Martin said: "Call the rest of the crew, I'll have a treat." ”

Aniston hurried to get dressed.

Martin started calling.

Everyone in the crew is in a good mood, and the audience has a good reputation, which means that the box office will not be bad.

In addition to the normal salary and union share, you can also get an extra bonus.

…………

Los Angeles, Brentwood.

Leonardo, who washed his face last night, got up very early today, and he was also very energetic.

Now running 100 meters, how can you last 15 seconds.

Bar-Lafali brought breakfast and poured him milk.

Leonardo smiled and said, "Is there a newspaper for today......"

Bar-Lafali hugged a large stack and said, "In every newspaper or magazine, I have turned to the page of the report "Never-ending". ”

"You're caring." Leonardo is very satisfied with this temporary female companion, so give her more exposure.

He was eating breakfast and reading the comments in the newspaper.

Because "Neverending" has just premiered and has not yet been released on a large scale, most of the reviews are quick reviews.

"A peculiar and interesting pseudo-sci-fi thriller."

"It's a lot of fun, it's a great piece of mainstream entertainment."

"It allows all audiences to sit in the theater and live out their daydreams."

Leonardo couldn't help but laugh, he had seen the film during the test screening, and some of the plots he had fantasized about when he was not famous.

Continuing to look, he found something about the male protagonist, that is, Martin's bastard.

"Martin's performance is impressive, and he proves once again that his acting skills are as good as his looks."

"Most of the plot of the film relies on Martin Davis's acting string, he can quickly pull the audience into a daydream, and his character is as fascinating as the leader of the Cult of Coke."

Leonardo thought of before he took over the Titanic, when he also had an excellent reputation in the critics' circles, and many film critics praised him for his excellent acting skills.

But the Titanic was a big seller and changed all that.

A box office miracle that Hollywood has never had, I don't know if those people are jealous or some other hellish psychology, he has become a fool who can't act, can only sell face.

Leonardo had a feeling that Martin was on this path.

Maybe one day, the critics will use the pen as a knife to fix the fool Martin.

It will be very lively.

After breakfast, Leonardo didn't read the newspaper anymore and called Martin directly in New York.

"Hey, Martin, is your new film going to be a big hit?"

"I haven't opened a large-scale painting yet, who knows." Martin was a little messy: "It continues to snow heavily in the northeast, and the weather is cold and freezing to death, which will definitely affect the box office." ”

The weather was out of control, and by Thursday the skies were still snowing in New York, and although the snowflakes were much smaller, there was a thick layer of snow piling up on the roads.

The weather became colder.

"Neverending" is fully released in North America as planned.

On Thursday afternoon, on the snow-white ground in front of the AMC theater in Times Square, many people wearing red cotton hats came, who braved the snow and cold to enter the theaters that were still in the normal film industry, buy tickets for "Neverending", and support Martin with practical actions.

In Brooklyn, near one of Martin's fan group locations in New York, there was even a long queue in front of a theater.

The heavy snow and bitter cold dispelled the idea of some people going out to watch the movie, but they couldn't stop the enthusiasm of the Coke God Cult and the Martin fan group.

Because red T-shirts are inconvenient to wear this season, red hats have become a mainstream audience in theaters across North America on Thursday nights.

On this night, Cola Red was the most common color in theaters in North America.

…………

Atlanta, in the office on Peachtree Street.

Robert put on a red Coke God baseball cap, because his skull was so large, he found that the hat didn't fit, took it off, adjusted it, and put it back on.

Putting on his red coat, he took out a Coca-Cola from '03, solemnly smeared it with olive oil, and placed it on the old-fashioned desk facing west.

Robert's expression was serious, as if he were a cardinal archbishop celebrating Mass, and he was chanting words.

In this cult-ridden country, the Cult of the Coke God has a large number of supporters, despite its extremely loose organizational structure.

If it weren't for the fact that he still has a partner in the company, Robert would have resigned from his position and concentrated on serving as the high priest of the Coke God Cult.

When the ceremony was completed and he walked out, something suddenly occurred to him.

The Cult of the Coke God is all part-time from the leader Martin, to the deputy leader Bruce, to the saint Elena.

"Let's continue to work part-time." Robert put on his hat and went downstairs, muttering, "The High Priest can't be a full-time priest alone." ”

Driving home, passing by the Peachtree Street Theater on the way, Robert found that the front of the theater had turned into a sea of red.

No need to ask, just look at the colors to know that this is the crowd that went to see "Neverending".

…………

As Thursday passed, early Friday morning, the latest box office bulletin came out and appeared in the entertainment pages of many newspapers.

Released in 2,800 early screenings, "Never-Ending" easily earned $4.68 million.

At the same time, there is also a good reputation for the film.

By Friday's first day of release, the screening had expanded to 3,285 theaters.

Bad weather continues in the northeastern United States and southeastern Canada, and everyone, including Martin, has lowered their box office expectations for the film.

But Never-ending still attracts a large number of audiences to watch the movie with its good reputation and strong sense of substitution.

Its first-day North American revenue of $12.45 million surpassed "Catch Love" starring Jennifer Garner, which was released at the same time, to become the box office champion of the day.

On this day, the never-ending good word of mouth of the audience spread like a virus in North America through the tool of the Internet.

"Open life and desires, it looks violent!"

"Martin's protagonist is simply my life's dream."

"The plot is very attractive, I don't know why, I feel that the protagonist is another me, which makes me have a good time in the theater!"

"The plot and character settings are quite original, and people can't help but be immersed in it."

The blessing of the audience's word-of-mouth attracted many passers-by to watch the movie, and the box office of the film rose a step on Saturday, closing $14.44 million that day.

Unfavorable weather conditions did affect the film, but not as much as some people had hoped.

On Monday morning, Christian Bale had a coffee session with Heath Ledger.

He wants to help his friend get out of the situation as soon as possible and get back on track.

The snow had stopped completely yesterday and the main road had been cleared, and Heath Ledger grabbed the newspaper and went into the coffee shop, asked for a hot cup of coffee, and sat across from Bell.

Bell glanced at his frozen red face and asked, "What happened?" Are you not in a good mood? ”

Heath took off his scarf, and the newspaper was pushed to Bell: "The snow can't stop that bastard Martin Davis, and his movie." ”

Bell picked up the newspaper and read it, and on the front page of the entertainment section of the New York Times, the box office bulletin from last weekend was published.

"Never-ending" earned $38.97 million in North America in three days, beating "Catch and Release Love" released at the same time, and sat at the top of the weekend box office list.

Bell put down the newspaper and said: "The heavy snow in the northeastern United States and southeastern Canada still affected the box office of this film. ”

Both of these places are densely populated areas, and Heath is a little irritated: "The North American box office exceeded the production cost in the first weekend, and Martin's bastard's new film was another success. ”

He added: "CS gave a score of A, predicting that the North American box office will exceed 100 million. ”

"Calm down." Bell was more composed than he was, saying, "If you want to make him unlucky, you can't count on the weather." ”

Heath took a sip of coffee, the bitterness spread in his mouth, and his mood stabilized a lot: "I have illusions, I hope he can fall hard, but fantasy is fantasy, Martin Davis's momentum can't be stopped." ”

Bell said: "For a long time, we can only step on them if we stand on a higher place." ”

Heath nodded, "You're right. ”

(End of chapter)