Chapter 59: Harsh Conditions?
Therefore, in order to prevent the dealers who monopolize the region from engaging in all kinds of things that people are angry about, no matter how good the system constraints, they are not as useful as market competition.
Directly engage in two distributors in one city, and finally add the direct store of Dawning Electronics, so that the three parties can fight each other while allowing them to unanimously deal with other threats from outside, this is the only way.
In this regard, someone at the scene suddenly spoke against:
"Mr. Lin, two dealers in one city is too harsh, so the profit we can make is not high."
"Yes, we must pay for the contract fee for the sale rights in this area.
In the future, we will have to deal with the competition of Shuguang Electronics' direct stores, not to mention, but also face the competition of dealers in the same city, which makes us too much pressure? ”
"Yes, if it weren't for the Dawning A1 mobile phone showing the scene of hot sales being snatched up before, then I would definitely leave without hesitation."
"That's right, there is competition from other distributors in one city, and finally there is a direct store of Shuguang Electronics.
We can't raise the price of this mobile phone at all, and the profit from selling mobile phones will be too low. ”
"Yes, the profit is too low, and if you can't raise the price, the profit is too low." ……
At this time, the tall Shandong dealer said indifferently:
"Mr. Lin, you are so insincere, if this is the case again, then we will leave first."
"That's right, it's hard enough to allow a Dawning Electronics direct store, and now there is one more difficult dealer at the same level, which is too difficult."
"Yes, we're going to leave like this, it's too tiring to make money, it's better to sell other mobile phones."
There were bursts of dissatisfaction at the scene, and many people even called for leaving.
Obviously, people's opposition to having two distributors in a city is greater than the opinions of Sugon's direct stores.
There is no way, there are only one or two stores in a city that Shuguang Electronics direct stores, after all, Shuguang needs to pay 30% of the cost.
Facing the national market with the capital of Dawning Company, how many Dawning Electronics direct stores can be built in a city?
So at that time, there may only be one Dawning Electronics direct store in a city, but there will be two distributors in a city.
This will mean not just one or two stores, but actually more than a dozen or twenty stores, after all, an urban area must be counted as a city in every township.
Therefore, for dealers, the threat of dealers in the same city is greater than that of Sugon Electronics' direct stores, at least in their opinion, it is greater than the threat of Sugon Electronics' direct stores!
"Master."
At this time, beside Lin Chen, Huang Hua also dripped a drop of cold sweat nervously when he saw the scene in front of him.
If these people are really gone, it will not be easy for Shuguang Mobile to go to the whole country.
After all, it's too big all over the country.
There are a total of 685 counties and prefecture-level cities and municipalities directly under the central government in Daxia.
With the current strength and capital of their Dawning Electronics direct store, it is difficult to build a Dawning Electronics direct store in every city.
If these people are really gone, then how can they sell Dawning A1 mobile phones in these 685 cities?!
With the strength of the direct store of Shuguang Electronics, it can only sell mobile phones in Pengcheng and several nearby cities.
If you want to expand the sales scope of Shuguang mobile phones to 685 cities and affiliated towns across the country, it may take at least half a year or even a year or two!
So these dealers still have to be wooed, without these dealers, although the Sugon mobile phone is very cost-effective, but what is the use of not selling?
So at this time, Huang Hua really dripped a drop of cold sweat when he saw the scene in front of him, and then looked at Lin Chen with a worried face.
I don't know how Lin Chen should deal with this kind of dead end.
However, at this time, Lin Chen faced Huang Hua's anxious gaze, and faced the questioning gaze of more than 500 people at the scene, Lin Chen said calmly:
"Two dealers in one city, this is unchangeable, and this is also a strategic decision of our company."
"Haha, okay, in that case, then you can play by yourself, we won't accompany you!"
After speaking, the tall Shandong dealer left without looking back.
Seeing this, more than 500 people looked at each other again, and finally more than a dozen dealers left, all of which were those with greater strength.
Lin Chen didn't regret this, he couldn't control the right to speak now, so he would only have a big tail next.
The rules should be established early, and you can't make rules when others are too big to grasp your lifeline, and it's too late by then!
Even if the rules can really stand up by then, the battle between the strong dragon and the ground snake will eventually lose both, so since you can't accept it, let's shoot two in advance!
"Okay, at this time, if you don't leave, it means that you agree, in that case, let's formally negotiate the price.
In order to thank you for agreeing to the resolution that there are two distributors in one city, we will reduce the regional distribution contracting fee at the same time, and only charge a symbolic regional distribution contracting fee.
In addition, we will establish eight logistics centers throughout Daxia: Beijing, Modu, Guangdong-Guangzhou, Rongcheng, Wuhan, Shenyang, Chang'an and Hangzhou.
We purchase the corresponding trucks to speed up the logistics and reduce the cost of stocking your goods. ”
Hearing this, the faces of the dealers who were slapped twice in succession finally looked a little better.
It is a good thing that the reduction of regional distribution contracting costs has become symbolic, and it is also a good thing that Sugon Technology has established eight logistics centers to speed up delivery.
In this way, they don't have to stock up too much on the Dawning A1 mobile phone, and they don't have to worry about what to do if the mobile phone is too stocked and can't be sold.
So this thing is a good thing for them, and it makes their faces barely less ugly.
In this regard, Huang Hua on the side immediately showed admiration when he saw this scene, he didn't expect that in the face of such an unfavorable situation, his master Lin Chen still did not panic, but successfully stabilized the situation.
Huang Hua asked himself if he couldn't help but compromise, he could only say that the master deserved to be a master, and he would always need to learn.
However, Lin Chen didn't know these at this time, so he continued:
"The next thing is the distribution price, among which the direct sales store of Shuguang Electronics, the lowest supply price of our white is 1400 yuan per unit.
As for the regional contracting mode, the cost of a single unit is 1500, and you are responsible for taxes and transportation costs. ”
Hearing Lin Chen's words, those shop owners and dealers of all sizes began to calculate how much money they could make.
Among them, the direct store of Shuguang Electronics has about 100 yuan more discount, which means that if you do not count the additional expenses such as transportation costs, storage costs, tax costs, employee expenses, etc.
Every time you sell a lowest-spec White Dawn A1 mobile phone, you can earn 200 yuan, which is not much but not too little.
According to the current market situation, a 1,000 yuan mobile phone store will probably earn between 100 yuan and 200 yuan.