Chapter 308: Dawning Technology to Go Crazy

Hearing what Chen Dong said, all the senior executives on the scene nodded slightly.

They Shuguang Technology is indeed very profitable to sell Shuguang S2 smartphones, but now Shuguang Technology, as a newly established and ambitious company, is indeed asking for money everywhere to develop.

In this case, the investment of 25 billion US dollars for the research and development of semiconductor production equipment and the acquisition of domestic and foreign semiconductor equipment companies is indeed too large.

So in this case, whether it can come up with $25 billion is indeed a big question, and whether it can really support it is also a big question.

However, at this time, Ni Guangnan, as the person in charge of the R&D Shuguang R&D Center, did not immediately agree with this matter because of his own position.

I saw Ni Guangnan look at Rebus with a serious face and asked:

"I don't know what is the sales proportion of our high-end mobile phones, mid-range mobile phones, and low-end mobile phones of Sugon Technology?"

Rebus, who heard Ni Guangnan's words, paused slightly, and then replied slowly:

"According to the sales trend in the past few days, our Shuguang S2 smartphone can sell about 70 million units per year.

That is, it can sell an average of 5.83 million a month, and 190,000 Dawning S2 smartphones can be sold a day.

Among them, the second most sold is the Dawning mid-range mobile phone, which currently sells 40 million units per month.

As for the remaining production capacity of more than 10 million, it is rice low-end mobile phones. ”

"The sales of high-end mobile phones turned out to be the first, and the low-end mobile phones turned out to be the least, which is really a bit unexpected!"

Ni Guangnan, who learned the result, was stunned and surprised, but after thinking about it carefully, Ni Guangnan knew what the reason was.

At present, the reason for the formation of high-end mobile phone sales is the highest, the mid-range mobile phone is second, and the low-end rice mobile phone is the least.

The reason is by no means that the mid-range mobile phones of Dawning Technology and the low-end mobile phones of its subsidiaries are not easy to sell, but the real reason is the problem caused by insufficient production capacity.

Because the annual production capacity is only 120 million units, in the end, Sugon Technology naturally prioritizes the production of high-end mobile phones and mid-range mobile phones with higher profits.

Among them, the cheapest low-end mobile phone with the lowest profit can naturally only reduce the production capacity first, and then find a way to solve the low-end mobile phone production capacity problem.

"It seems that the problem of mobile phone production capacity must be solved as soon as possible, and I think we can find someone to OEM low-end mobile phones, so that we can quickly expand production capacity."

After being surprised, Ni Guangnan said a suggestion.

In the face of Ni Guangnan's words, Chen Dong, who was in charge of the mobile phone factory at this time, also slowly spoke:

"Indeed, there is still a certain amount of time before the construction of our new factory is completed, and I also think that we can find other mobile phone companies to OEM low-end mobile phones in the window period of these few months.

For example, Wandao Futukang is good, I heard that the quality of their mobile phones is okay, we can find them to OEM rice low-end mobile phones, and then use the more than 10 million annual production capacity to produce mid-range mobile phones.

After all, the sales of more than 40 million mid-range mobile phones are still too small, and I think it is entirely possible for mid-range mobile phones to sell 50 million units a year. ”

Hearing Chen Dong take the initiative to say this, the others naturally had no opinion, and then they focused their attention on Lin Chen, wanting to see what Lin Chen said.

In this regard, Lin Chen paused for a moment, then turned his head to look at Lu Weibing and said:

"That's a good idea, Guard Lu, I'll leave this matter to you.

Now that our rice low-end phones have been updated with a better super IPS screen and a self-produced 300,000-pixel mobile phone camera, it can be said that the current rice phones have a great advantage over other mobile phones.

I hope you can go one step further on the basis of 53 million units a year, and see if you can achieve the level of selling 70 million or even hundreds of millions of mobile phones a year.

If you achieve sales of hundreds of millions of units a year, I will award you a big red envelope at the year-end dividend conference, which will definitely satisfy you. ”

"Yes."

Hearing Lin Chen's words, Lu Weibing, the head of the rice mobile phone who had not taken the initiative to speak, promised, with excitement on his face.

Although Lin Chen didn't say how much the year-end meeting red envelope was, this red envelope must be a huge amount of money, maybe the year-end meeting red envelope at that time was comparable to a year's income.

At this time, Lin Chen focused his attention on Rebus on the side:

"Rebus, next you have to do a good job in increasing the sales of high-end mobile phones, I think Sugon Technology still has a lot of room to tap in high-end mobile phones.

Of course, the same is true for mid-range mobile phones, and I hope that after the low-end mobile phones of rice are OEM by other factories, our mid-to-high-end mobile phones of Sugon Technology can continue to maintain the bottom line of 120 million annual sales. ”

"Yes."

Rebus nodded in agreement, and then felt a little pressured.

First of all, the current high-end mobile phones can do 70 million units a year, and they are actually about to reach the upper limit, after all, although there are many rich people in the world, the money of the rich is not blown by the wind.

Especially after the Asian financial crisis and the outbreak of the Internet bubble a few years ago, the wallets of many consumers around the world have dried up.

Even after a few years of buffering, many people's wallets have gradually recovered a little, but this is only a small part, and the vast majority of people are not spending as much money as before.

So being able to sell 70 million Dawning S2 smartphones a year is actually close to the limit.

Sugon may be able to increase sales by millions through various means, but it is really difficult to increase significantly.

In this case, Rebus can only prioritize the goal of increasing production capacity on mid-range mobile phones.

First, the production capacity of mid-range mobile phones will be increased to 50 million units per year, and finally the annual sales of mid-to-high-end mobile phones will be 120 million units.

Of course, this is only a solution to the short-term pressure, and the future pressure is really what makes Rebus feel his scalp tingle.

Because after October or November, with the completion of the annual production capacity expansion plan of 360 million units of the Shuguang mobile phone factory.

Rebus must find a way to significantly increase the sales of mid-range and high-end mobile phones, otherwise even if there is a low-end mobile phone impulse of the rice subsidiary, there may still be tens of millions or even hundreds of millions of vacant production capacity.

Although Sugon Technology can undertake mobile phone OEM orders in the future, to be honest, how many OEM orders can Shuguang Technology undertake.

In the future, the highest OEM orders should only reach the level of 20 or 30 million mobile phones a year, and no matter how high it is, it will not be much higher.

Therefore, if you want to solve the vacant pressure of 360 million units a year, you still have to look at the sales of high-end mobile phones and low-end mobile phones of Dawning Technology's rice subsidiary!

Under this huge pressure, Rebus couldn't help but think of the many mobile phones released by Sugon Technology before.

In particular, the Dawning S1 mobile phone, which has been officially released, but has dismal total sales due to the lack of high-end mobile phone spare parts. (End of chapter)