If the profit of the mobile phone brand is too low, then it will definitely not be able to obtain a high valuation when it goes public, and it will be difficult to go public at that time.

However, if the interests of the mobile phone brand are too high, it is the Sugon system itself that will suffer in the end, because Sugon Technology will definitely share the profits with shareholders after it is listed and profitable.

"I don't know how much profit the Dawning S2 smartphone should make? That's a problem. ”

At this time, Li Qianqiang, who was in charge of mobile phone sales, expressed the doubts in his heart, and he needed to wait for Rebus or Lin Chen to make the final profit ruling.

Because as a post-IPO Shuguang Technology, how much profit can be made from selling a mobile phone can actually be controlled by Lin Chen.

At present, Shuguang Technology can produce mobile phone parts and accessories in addition to battery assembly and mobile phone screen assembly, memory and flash memory, and can also assemble the mobile phone by itself.

In addition, because the mobile phone screen is developed in cooperation with Amazing East, the purchase price is naturally very low.

In the end, a low-configuration Shuguang S2 smartphone priced at 4999 yuan was taken as an example.

The final total profit of Dawning Technology selling a low-configuration Dawning S2 smartphone is not as many as the outside world guesses, but as high as 3,500 yuan!

Of course, this refers to the total income after deducting taxes as well as production costs!

And this total income can be so high because of the relationship between Sugon Technology's ability to produce most of the mobile phone parts and accessories by itself and the production of mobile phones.

At this time, if you add marketing costs, R&D costs and transportation and warehousing costs, the final profit will definitely plummet to less than 3,000 yuan.

In other words, a mobile phone priced at 4999 yuan, the cost and tax of Shuguang Technology's mobile phone account for about 1500 yuan.

Among them, the largest and most painful of the 1,500 yuan expenditure is the tax cost, the production of mobile phone parts and some mobile phone parts procurement, as well as the cost of mobile phone assembly is not too high.

After all, it is large-scale mass production, and the larger the production of mobile phones, the cheaper it is, and because most of the mobile phone parts are still produced by themselves, they are not purchased from other people's mobile phone parts.

So in this case, the tax cost is naturally very abrupt, accounting for the majority of the 1,500 yuan of expenditure.

After all, mobile phone parts must be taxed after production, 17% value-added tax must be paid after the production of mobile phones, stamp duty must be paid on mobile phones sold to consumers, and finally there is 25% corporate income tax......

From the spare parts of a mobile phone to the whole mobile phone and then to the sale to consumers, Shuguang Technology has paid taxes in every production link......

In the end, the tax cost is naturally extremely abrupt compared with the production cost of mobile phone spare parts and the production cost of the whole mobile phone.

And it is worth saying that the higher the profit income of the mobile phone, the more ruthless the VAT will be charged, and the same is true for the 25% corporate income tax, the more you earn, the more taxes you have to pay.

Therefore, if Shuguang Technology sells a mobile phone, if it does not calculate R&D costs, marketing costs, transportation and warehousing costs, etc., it can probably earn more than 3,500 yuan in revenue.

But if you add R&D costs, marketing costs, transportation and warehousing costs, the theoretical profit income is only more than 1,000 yuan, which is not too different from the outside world's speculation.

But the real profit is much more than the theoretical thousands.

Because most of the spare parts and core technologies of Sugon mobile phones are produced and developed by themselves, the profits of mobile phone parts naturally belong to Sugon Technology.

In addition, because of the presence of Lin Chen, Dawning Technology's research and development is like no bottleneck, and the total investment in R&D is naturally reduced while the R&D speed is fast.

In addition, in terms of developing many core technologies, because Lin Chen came from his previous life, he knew in advance what the core technologies he wanted to develop would look like, and after no detours, the money was naturally used on the blade.

So in this case, the R&D cost of Sugon Technology is really low, to be honest, very low, and the cost of developing a core technology is less than one-fifth of that of other companies.

In the end, the remaining costs are marketing costs and transportation and warehousing costs, which are not fixed or high, and Shuguang Technology is notoriously stingy in terms of marketing costs.

Although it is not that there is no marketing, the marketing cost is really too small compared to other mobile phone companies, so the marketing cost of Shuguang Technology is also quite low.

In this case, the actual profit that Shuguang Technology can earn by selling a 4999 yuan Shuguang mobile phone is much higher than that of the Pingguo mobile phone in the previous life.

Even if you add R & D costs, marketing costs, transportation and warehousing costs, the real total profit can barely reach about 3,000 yuan.

Of course, the profit of Pingguo mobile phones in the previous life is not much worse than that of Shuguang mobile phones, because they can collect "Pingguo tax".

The so-called "Pingguo tax" means that as long as the software and games of Pingguo iOS system are used, as long as they generate revenue, they will be forced to take a 30% of the profits to Pingguo Company, including the profits obtained from advertising!

In this case, Pingguo Mobile may not be as profitable as Shuguang Technology from selling a mobile phone.

But when consumers use Pingguo mobile phones for a year or two, in the end, Pingguo makes no less profits from consumers than Sugon Technology.

Even if consumers use Pingguo mobile phones for a longer time, for example, a Pingguo mobile phone will be used for three or four years.

The profit that can be made by selling a Pingguo mobile phone is far greater than the profit that Shuguang Technology can make by selling a mobile phone.

As for why Shuguang Technology didn't learn from Pingguo Company and also came to make a Shuguang tax, this can only be said to be easier said than done.

If you insist on finding a reason, it is that Shuguang Technology is a Daxia enterprise rather than a Meidi national enterprise.

But without mentioning it, the company's senior executives at this time heard Li Qianqiang pointed out the profit distribution problem of the Shuguang S2 smartphone.

They have focused their attention on Rebus and Lin Chen, wanting to see how the profits of this Dawning S2 smartphone should be distributed.

However, in the face of people's gaze, Rebus pondered for a moment and gave a suggestion:

"I suggest that the profit of the low-end Sugon S2 smartphone be set at about 1,300 yuan.

This is neither high nor too low, after all, the profit is too low and it is not easy to get the high valuation at the time of listing, and it will not achieve the strategic purpose of seeking an umbrella for listing. ”

In this regard, other senior executives also fell into deep thought, and then felt that the price was acceptable.

Because since then, the production of mobile phone parts and mobile phone parts has made a distinction with the Shuguang mobile phone brand.

This also means that in the future, the R&D cost, sales cost, and transportation and warehousing costs of the mobile phone will all be borne by the mobile phone brand, and the actual profit per unit may be less than 1,000 yuan.

The majority of the remaining 2,200 yuan of profit will be shared between the Dawning R&D Center and the soon-to-be-established Dawning subsidiary.

In the end, the Dawning R&D Center and the subsidiary of Dawning Optoelectronics, which ate the majority of the profits, naturally had nothing to say.

(End of chapter)