Chapter 255: Play with Ad Placement Again
As soon as the ratings of the second round of "Jingwumen" came out, there was a strange silence in the entire industry.
It's incredible.
The ratings on the first day of the first round were not so high!
What a hell this is against the sky!
The second round of broadcasts broke two, who could have imagined?
"The drama "Jingwumen" is a little scary!" Wu Jie couldn't help but say.
He has also starred in TV series, so he naturally knows how incredible this is.
Who could have imagined?
"It was a bit unexpected." Zhang Sheng said, "It should have something to do with the fact that the online copyright was not sold out in the first round of broadcasting." ”
On the Internet, after the second round of broadcasting, it landed on the video network.
Because it is an exclusive copyright, the copyright fee is higher than that of the first round of copyright.
If the online copyright is sold at the time of the first round of fire, it should be higher.
However, in that case, the price of the second round of rights will definitely be very low.
This is the result of measurement.
"Before, it was not that the network copyright was sold together in the second round of broadcasting, but the effect was obviously far less than that of "Jingwumen". Gu Sisi said, "The key is the popularity of this drama." ”
This is true.
The key is the TV series itself.
If it's not popular enough, what impact does it have if you can see it on the Internet?
"You said the second round of broadcasting, how amazing the ratings will be?" Wu Jie asked.
The opening broke two, exceeding the premiere.
However, no one expected that the highest ratings would surpass the record of the first round of airing.
"A lot of people don't actually see the beginning of this show. This may be the reason why the ratings of the second round of broadcasts are so high. Zhang Sheng said, "Even if the ratings rise later, it is estimated that it will not rise much." ”
As for the decline, it shouldn't be.
This drama is actually worth watching twice.
"Be content!" Gu Sisi said, "There have not been many TV series that have broken the second in recent years. ”
"I didn't say I wasn't satisfied." Zhang Sheng smiled and said.
The ratings of the second round of broadcasts have blinded countless people, and the clicks on video websites are equally eye-catching.
This also made countless TV series disgraced.
I can't do it in the second round!
Some longer TV series were directly abused twice by "Jingwumen".
Depressed.
However, the ratings increased slightly as Zhang Sheng guessed, but they did not continue to grow like the first round of broadcasting, directly from breaking one, and finally to almost breaking six.
Ratings have multiplied several times.
But the ratings of the second round of broadcasts have crushed other TV dramas broadcast at the same time.
This is the first time it has appeared.
"Jingwumen" will inevitably leave a mark in the history of TV dramas.
And the ratings even broke three at the peak.
It's unreasonable.
"Kung Fu dramas are on fire."
Zhou Zhao came to visit the class and said to Zhang Sheng with a smile.
"Many film and television companies in the circle are following suit?" Zhang Sheng pouted and said.
Accidental?
It doesn't seem like a surprise.
After the fire of "The Legend of Sword and Fairy", many film and television companies have plans to invest in the production of Xianxia dramas.
For this reason, many film and television companies have come to "Zhu Xian" again, wanting to buy the film and television copyright, and the price is much higher than before.
was just rejected by Zhang Sheng.
Nowadays, "Jingwumen" is more popular than "The Legend of Sword and Fairy".
It is normal to follow the trend and shoot kung fu movies.
It is estimated that the background is not much different.
Comparatively, there is less risk and less investment.
"Kung Fu anti-Japanese" is bound to prevail for a while.
Kung fu dramas now have a market.
And what about anti-Japanese dramas?
There has always been a market.
The risk is low and the return on investment is high.
It's strange not to follow the trend.
And it's definitely crazier than Xianxia dramas.
"There are also people who contact our company and want to shoot a TV series about 'Huo Yuanjia'!" Zhou Zhao nodded and said, "Look for us to buy the copyright." ”
"Just buying the rights?" Zhang Sheng asked.
"Naturally, I still want to attract investment." Zhou Zhao said with a smile.
"I have some vision." Zhang Sheng said, "What about the company's opinion? ”
"Refused." Zhou Zhao said, "If you follow the trend too much, it may not be risky, but it will inevitably affect the company's reputation." It's better to wait for the opportunity in the future, and the company will shoot it itself. ”
Zhang Sheng nodded.
"Huo Yuanjia" he really has the idea to come up with.
However, he did not plan to write the script himself.
At most, give some settings and let the company's screenwriting department improve.
He didn't have that much time.
Or I don't think it's necessary to spend time on that show.
The fire of "Jingwumen" actually has the taste of exploiting market loopholes.
After there are more such dramas, even if the quality is high, Zhang Sheng doesn't think it can be so popular.
"You say, if "Dragon Babu" is popular, will there be many film and television companies following suit?" Zhou Zhao then asked.
"It's not like you don't know that following the trend is prevalent in the circle." Zhang Sheng said, "This is true for movies, and the same is true for TV series. Does Lao Ji still want to continue to make martial arts movies? ”
If there are more followers, it will inevitably be affected if you continue to shoot martial arts dramas.
"I don't know." Zhou Zhao said, "Lao Ji has been busy with "Dragon Babu" during this time, where do you have the leisure to think about this. However, after the start of this drama, it is estimated that it will be considered. ”
"I'll talk to him." Zhang Sheng thought for a while and said, "Changsheng Entertainment doesn't follow the trend, but wants others to follow our trend." ”
Zhang Sheng has the confidence to say this.
Of course, if he doesn't have so many good dramas in his mind.
Maybe he won't be able to escape the same trend.
Zhou Zhao nodded, and had no opinion on this.
"Source Code" is finished, and "Dragon Babu" is estimated to have not been started yet.
"Dragon Babu" has not been started, and Ji Hongsheng will definitely not consider what the company will shoot next.
What's next?
Zhang Sheng really has an idea.
"Source Code" was filmed in an orderly manner, and under Zhang Sheng's excellence, the cycle was a little longer than expected.
The cost of filming is also more than calculated.
However, it does not affect.
At the beginning of August, the film was completed in a low-key manner.
And "Dragon Babu" was then launched in the film and television city.
The launch conference was grand.
This drama is a big production.
The investment is much higher than that of "The Legend of Sword and Fairy".
And it is also the second cooperation between Yuanle and Changsheng Entertainment.
Zhang Sheng did not participate, but began to work on the post-production of "Source Code".
Although it is a science fiction film, there are really not many special effects in it.
"When is the right time for "Thai Embarrassment" to be released?"
Zhou Zhao asked.
The film was completed shortly after the start of "Source Code".
Nowadays, post-production is not much worse.
The summer file didn't catch up, but the National Day file is definitely no problem.
However, if you can catch up, you don't necessarily have to catch up.
When it will be released, it is obviously not about whether it will be in time or not.
Changsheng Entertainment has abundant funds and does not need to rush to return the funds.
When will it be released?
Three opinions.
National Day files, Christmas and New Year's Day schedules, and Spring Festival files.
Lu Wenhua and the others did not answer, and they all looked at Zhang Sheng.
His opinion is what matters.
And he also has a film to be released.
"Source Code is not suitable for the Spring Festival." Zhang Sheng said, "And it may not be able to catch up." ”
"The Christmas and New Year's Day schedule is estimated to be even more suspenseful." Lu Wenhua said, "The film "Source Code", let's choose a suitable schedule to release it next year! ”
"Then "Thai Embarrassment" was released during the Spring Festival?" Liu Yuan said.
"Thai Embarrassment" is a comedy, which matches the atmosphere of the Spring Festival stalls very well.
And if this film is released during the Spring Festival, it will definitely get more films than before.
Even if you can't get the first place, the second is probably not running.
Liu Yuan actually hoped that the Spring Festival file would be released from the beginning.
Zhang Sheng looked at Lu Wenhua and the others, and then nodded.
"So I can rest for a few months?" Liu Yuan smiled.
"You don't have to rest." Zhang Sheng said.
"Thai Embarrassment" can catch up with the National Day file, if it is released during the Spring Festival, then Liu Yuan will naturally have a few months to spare.
"None of the donkeys in the production team have been called like this." Liu Yuan complained, and then said, "Do you have a script?" ”
"As long as you want." Zhang Sheng said.
"Yes!" Liu Yuan opened his mouth and said.
"How many months without a break?" Lu Wenhua said with a smile.
Although Liu Yuan has a "salary", he has to rely on movies to make money.
"People are poor and short-sighted." Liu Yuan said, "Lack of money! ”
When Zhang Sheng heard this, how did he feel that this was a little familiar?
"I wrote a script and was going to play with ad placement again." Zhang Sheng said, "Why don't you take a look first." ”
"Play ad placement again?" Lu Wenhua said in surprise.
Liu Yuan was also shocked.
He subconsciously wanted to refuse.
I was scolded miserably last time.
Even if "Night. The reputation of the store is not bad in the end, but it's a little scary to think about it.
Are you still coming?
My little heart can't stand it.
"You're not going to switch from a supermarket to a mall, are you?" Lu Wenhua said.
Zhang Sheng dares to play with advertising placement again, then it will definitely make those advertising placements reasonable, if it is too abrupt, then I am afraid that "Night. The negative effects of "Shop" are about to explode together.
can think about it, Lu Wenhua really can't think of other ways.
Play with ad placement, there will definitely be a lot of ad placement.
"How is that possible?" Zhang Sheng said, "Why don't you read the script first?" ”
"Good!"
Liu Yuan nodded.
Anyway, read the script first.
If not, refuse directly.
The identity of the boss is not easy to use.
Lu Wenhua also nodded.
He is still looking forward to Zhang Sheng's script.
After all, Zhang Sheng has proven his unparalleled talent as a screenwriter more than once.
Zhang Sheng immediately got up and asked people to score a few points out of the script.
"Big Shot?"
Liu Yuan looked at the title and was a little puzzled.
Lu Wenhua didn't say anything, just opened it and looked at it.
Zhou Zhao didn't look at it, and got up and left directly with Zhang Sheng.
Zhang Sheng didn't need to look at it.
That's what he wrote.
Zhou Zhao didn't need to watch it, because his work didn't need it.
He's not good at it either.
"Big Names" is obviously not like Lu Wenhua's guess, directly copying "Night. Shop", changing the background from the supermarket to the mall. This film tells the story of a "happy funeral" in China for a Hollywood director.
The advertising placement in the movie is actually that many businesses do not hesitate to spend a lot of money to advertise at funerals.
This ad placement is not abrupt at all.
It's even where a lot of laughs lie.
Those ad placements are not implanted movies, but the stories in the implanted movies: happy funerals!
After a long time, Liu Yuan and Lu Wenhua put down the script and glanced at each other.
"He kind of understands the placement of ads." Lu Wenhua said with some sighs.
Liu Yuan couldn't help but nodded.
(End of chapter)