9 Red Bull
In September 1973, Galaxy Holdings, which had been established for two months, officially exceeded 100 employees, of which only 20 belonged to clerical positions such as administrative logistics, and the rest were sales, procurement, legal personnel and some senior managers with rich manufacturing backgrounds.
The only task of these people at present is to keep an eye on the more famous manufacturing companies in Hong Kong, to check all the data and information of these companies, after the oil crisis in the near future, Galaxy Holdings will inevitably start to acquire or invest in some potential and large-scale manufacturing enterprises, which can directly enter this market, so that the efficiency will increase a lot, compared to building a company from beginning to end, at least two years of time.
It's just that it's not that you want to buy someone else and sell it, on the whole, you still need to choose a few and eventually seek one or two. Dozens of professionals at Galaxy Holdings are also trying their best to choose targets, two of which are the most important, namely the factories that make beverages and food or the factories that make electrical appliances.
Chen Zhiwen also began to be busy during this time, concentrating on reviewing the detailed information of the various manufacturing companies submitted by his subordinates, which contained a large amount of data, although he could not get the core secrets of these companies, but as long as he spent some resources, he could get the export data of these companies from the port, and then through the analysis of insiders and the size of the company, he could roughly understand the similar situation.
There is a very detailed analysis of the information submitted, but in the end, it is up to Chen Zhiwen, the boss, to decide.
When these information was gradually known by Chen Zhiwen, he found that he was a little too underestimated Hong Kong manufacturing industry, although Hong Kong's manufacturing industry has always been "low-end", but this "low-end" is actually compared with RB Europe and the United States, these manufacturing powers, Hong Kong also has some strong companies.
For example, Johnson Electric, which mainly produces motors, sells its products to dozens of countries, and is also a local supplier of RB Toyota; Universal Electronics, which produces radios, produces more than 500,000 radios every month; The Watchtreasure Group, which mainly produces watches, produces millions of watches of various types every year. There are countless other light industries such as home appliance OEM and clothing OEM, and there are also some companies that are not small in scale and even have their own brands.
Although they all belong to light industry, looking at the world, there are not many countries or regions that can achieve complete light industry support.
The most fundamental reason for this is that even the most basic light industry also needs a large number of educated talents, Hong Kong has done well in terms of basic education in the past few decades, and it is definitely among the best in Asia, plus many people who come to Hong Kong from the mainland, many of them are also business elites, and the worst is literate, which naturally led to the rapid development of Hong Kong's industry.
It's just that Chen Zhiwen knows that the good days of Hong Kong's industry are coming to an end, the local market is too small, and it is impossible to cultivate a strong local manufacturing industry, so it can only rely on foreign markets.
In other parts of Asia, such as South Korea and Wanwan, in the early 60s, the scale of industrial exports was far less than that of Hong Kong, but by the 70s, it was already far larger, which was the crushing of the population base, and when basic education was popularized in these places, Hong Kong's advantage was lost.
However, due to the rapid development of the global economy and the huge incremental market, Hong Kong, a region with a declining overall ratio, is still developing at a high speed in the manufacturing economy.
The imminent oil crisis has destroyed the huge demand in the European and American markets, and the exports of various countries have changed from the incremental market to the stock and even the decline, and the competition has immediately become fierce, and all the raw materials of Hong Kong's manufacturing industry are imported, and many of them have a strong relationship with oil.
"Knock knock......" A knock on the door sounded: "Chen Sheng, Mr. Qin Zhihao is here." ”
"Come in." Chen Zhiwen said.
"Chen Sheng." The person who came was a middle-aged man of about 40 years old, slightly chubby, wearing a pair of black-rimmed glasses, and his eyes were almost invisible when he smiled.
"Lao Qin, it's only been two months, why have you gained so much weight?" Chen Zhiwen put away the information and said with a smile: "It seems that the food in Thailand is good." ”
"It's not that the food is good, it's that I drink too many drinks, and I feel sick to my stomach after drinking them, and these drinks are full of sugar, do you think I can not get fat?" Qin Zhihao smiled bitterly.
"There are a lot of drinks in Thailand?" Chen Zhiwen asked rhetorically.
"Yes, a lot, Coke is actually not very famous in Thailand, there are some supermarkets in big cities, outside the big cities, basically all are local drinks, there are too many varieties, some people on the road are making cold drinks, the cost is much cheaper than Coke." Qin Zhihao said.
"Did you find the drink to relieve fatigue?" Chen Zhiwen asked with concern.
When people go to Thailand to find drinks, they are naturally looking for the originator of the energy drink brand that has not yet been born--- Red Bull.
After returning to Hong Kong last year, although Chen Zhiwen has been spending a lot of time drinking, when he is a sage, he still thinks about how to develop in the future, and synthesizes the knowledge of the future in his mind and the information he has collected over several months, which finally makes him set a course for development from the field of electronics and the field of food and beverages.
The former naturally do not need to consider, in a few years, the electronics industry is about to usher in a big explosion, the computer is just the beginning, a series of electronic products around the computer, software are countless super business opportunities, and even household appliances will begin to be updated, forming a huge new market of hundreds of billions of dollars, at this time to enter, although the technology may not be comparable to all kinds of international companies, but they know the direction of development, from the entire electronic and electrical industry to get a piece of the pie is definitely not a problem.
The latter was a chance, after a strenuous exercise, Chen Zhiwen thought of Red Bull, only to remember that Red Bull was not born in 1972.
You must know that Red Bull Beverage is the second largest beverage brand after the two major colas in later generations, and when this vacancy was discovered, Chen Zhiwen naturally wanted to seize this opportunity.
However, in 72, there was no money, so he could only plan, and at the beginning of 73, after the huge profits in the stock market were cashed out, Chen Zhiwen began to lay out, and the first thing was to register the Red Bull brand in the world, and at the same time send people to Thailand to find drinks in this area.
"I found more than a dozen drinks, and I feel that I can recover my strength when I drink them, but the taste is not very good, and I have to conduct laboratory analysis for the specific reason." Qin Zhihao said.
"Okay, then let's start immediately, I only have two requirements, the first is to recover my strength, and the second is to have a good taste, not to mention that it is so sweet, at least it can't be offensive." Chen Zhiwen nodded and said.
Qin Zhihao was actually the first person to be recruited by him, he used to be an executive of the Swire Group's beverage factory, both technical and management, in the past six months, he has also set up his own small team in Hong Kong, and also set up a laboratory to analyze the drinks brought back from Thailand.
I have brought back a lot of samples before, and some of them also have refreshing effects, but there will be some shortcomings more or less, so both sides have made efforts at the same time, Hong Kong continues to research and improve, and Qin Zhihao went to Thailand to find new varieties of drinks.
"Okay, if it doesn't work, I'll go to Thailand again." Qin Zhihao said.