"Just send a few more men, you still stay in Hong Kong, the drink side, in fact, just meet my basic requirements, there is no point in pursuing perfection." Chen Zhiwen thought for a while and said.

Coca-Cola, as the best-selling drink in the world, is it the best to drink?

In fact, otherwise, many people like Pepsi, and even the very Coke of later generations is not worse than it, the simplest example is Jianlibao in the 80s, in the early 90s, the sales of two music, because Jianlibao is better than Coca-Cola and Pepsi?

Not necessarily, in fact, the most important effect may be because of the forerunner effect, the brand first, after the advantage appears, others follow behind, it is difficult to catch up, and the same is true of the Red Bull in later generations, after the popularity of Red Bull, Liangle also launched energy drinks, but it is not an opponent at all.

Even automobiles are the same, Volkswagen's position and market in the future generations, although it also has a certain ability, but more or less it also occupies the light that entered the market first.

Of course, the first mover must also have enough capital, otherwise it will be killed by big capital in the end, such as Jeep cars, of course, Jeep also has its own place to die.

"Okay, I see what you mean." Qin Zhihao nodded and said, he used to be in charge of the Coca-Cola business in Swire Group, so he naturally knew that the beverage mainly relied on the brand.

Chen Zhiwen continued: "I have registered the Red Bull brand globally, and I asked you to stay because I wanted you to be in charge of a thing. ”

After speaking, Chen Zhiwen picked out a copy of the document just now and handed it over.

Qin Zhihao took the document and read it for a while, then asked, "Is Chen Sheng trying to acquire the United Soda Factory?" ”

"There aren't many big soda companies in Hong Kong? This one is the most suitable. Chen Zhiwen smiled and said.

Building a factory from scratch is Chen Zhiwen's least favorite way of doing business, because money can be invested directly, but the people, team, culture, and technical experience of the factory can not be cultivated overnight, not to mention the construction of terminal market channels is also difficult, therefore, the acquisition of a mature manufacturer is the easiest, even if it is worth spending a little more money.

However, unlike other factories, the beverage industry is very repulsive, after a long period of market competition, many brands will not be able to persevere, either disappear or be acquired, which can be seen in the mainland in the later generations, the beverage market in the 90s is full of flowers, and 20 years later, there are only a few giants left.

Although the Hong Kong market is not large, from the beginning of the 50s to the present, there are only a few large-scale beverage factories left, the largest of which is naturally the Swire Soda Factory under the Swire Group, its main business is to OEM Coca-Cola, local consortiums plus international brands, naturally strengthened, other soda factories can only take a roundabout route, but also slowly decline.

"The scale of the United Soda Factory is indeed not small, and I heard that it has been losing money, but it belongs to the Li family, and we want to acquire it, but it is not so easy?" Qin Zhihao asked with some concern.

"You don't have to worry about this, we are not professional in this kind of thing, just leave it to professional people." Chen Zhiwen said with a smile: "If you really can't buy it, just change it to something else, there is always one suitable for us." ”

After "Hongkong Drinking Milk", Chen Zhiwen became a super VIP customer of HSBC, and even Shen Bi, the current general manager of the future Taipan, asked him to have afternoon tea, and he didn't talk much, but Shen Bi also promised to help him buy some companies, but he didn't know which companies at that time.

As the largest bank in Hong Kong, in addition to making money by means of banks, HSBC is best at providing investment advice to many companies, the best of which is mergers and acquisitions, because in the process of mergers and acquisitions, both parties need a lot of firepower, and this firepower can only find banks.

Although HSBC is definitely black, but the ability and resources are definitely there, professionals do professional things, as long as Chen Zhiwen's strategic investment goals can be achieved, he is also willing to pay professional fees.

"Okay, in that case, I'll concentrate on this energy drink." Qin Zhihao nodded and said.

After a while, Qin Zhihao got up to leave, and Chen Zhiwen said to his assistant An Qi: "An Qi, help me make an appointment with Shen Bi from HSBC." ”

"Okay." A crisp sound came from outside the house.

The next day, in the presidential suite of the Hong Kong Hilton Hotel, Chen Zhiwen once again met Shen Bi, who was later known as the egg friend of the Hong Kong Chinese business community.

The reason why it is called egg friends is because the outer layer of the egg is white and the inside is yellow, which is very similar to Shen Bi's style of vigorously supporting Chinese-funded companies in his ten years in office. Although Shen Bi's approach is definitely for himself and HSBC, to a certain extent, the rise of Chinese capital in the 80s is also inseparable from his support.

In Hong Kong in the 70s and 80s, if you want to do business in Hong Kong, you must cooperate with HSBC.

"Mr. Shen Bi, long time no see." Chen Zhiwen said with a polite handshake.

"Long time no see, Chen Sheng, I heard that you have established your own company, congratulations, I think ten years later, your reputation in Hong Kong's business community will be very loud." Shen Bi also boasted politely.

"Ten years is too long, I can't wait." Chen Zhiwen smiled and said, "I think it should be about the same in three years." ”

"Does Chen Sheng have any plans?" Shen Bi became interested, and Chen Zhiwen asked him to naturally not be for tea.

Chen Zhiwen said: "I want to buy a company, United Soda Factory. ’

"United Soda Factory?" Shen Bi was stunned for a moment, seemed to think for a while before remembering, and asked with some doubts: "Chen Sheng bought this company for its land?" It's just that this piece of land is industrial land, and it is still very troublesome to develop real estate, but I have some good commercial land in my hands, and Chen Sheng will definitely dare to be interested. ”

"Mr. Shen Bi, I didn't buy the soda factory for the land." Chen Zhiwen said helplessly, this is actually expected, he talked to his father about this last night, and it was also considered to be for the land, after all, the location and area of the land of this soda factory are very good, the only bad thing is that it is industrial land, if you want to change the business, you have to go through the change process of the Hong Kong government, and you have to spend another money.

"Chen Sheng is here to make soda?" Shen Bi couldn't believe it, what age is it, you are still doing business, even if you are doing industry, you still have to choose the soda industry that has been beaten by Coca-Cola?

Chen Zhiwen nodded and said: "Yes, Mr. Shen Bi, I am going to do the beverage industry and want to acquire a ready-made factory, which should not be difficult for HSBC." ”

PS: The family may be a sheep, the latest update depends on the situation, at least one more, try to two more

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